Best Breakdowns For Breakfast Podcasts (2025)

1
A Perfect Circle- Mer De Noms 1:58:21

Play Pause

17h ago1:58:21

1:58:21

Send us a text To kick off Super Group December, the album Mer De Noms from A Perfect Circle gets the breakdown. Will Monster rise from THE HOLLOW? Danger wants to now be called THOMAS. Monster tells Danger "I'm THINKING OF YOU". After this one is OVER, the boys draw circles to see who's is better or more perfect. Support the show…

1
Amazon’s Sea of Ads: Why 25+ Sponsored Products Per Page Still Works 9:01

17h ago9:01

9:01

In this episode, I expand on my latest column in The Drum, where I unpack new data showing that Amazon now averages 25+ sponsored products per page load—far more than Walmart or Home Depot. Despite fears that ad overload would harm the customer experience, Amazon maintains near-universal ad coverage while keeping relevance high, even on complex lon…

1
The Retail Media Civil War Is Ending: How “Fluid” Sponsored Products Are Reshaping Search 11:43

1d ago11:43

11:43

In today’s episode, I dig into one of the biggest internal conflicts inside retail organizations—the clash between merchant teams and retail media teams. One side is incentivized to fill every available ad slot, the other is responsible for driving product sales, and shoppers are the ones caught in the crossfire. As Charlie Munger said, “Show me th…

1
Hot and Heavy 56:09

5d ago56:09

56:09

It's the first SMA of December which means it's decoration time! Rosie and Chris discuss Christmas trees, Chris' weekend away, a present from last year and an unusual use for medical syringes. There are also some dinner and bin based beefs plus QFTP involving bubble wrap, a driving instructor and a very very VERY bad commute. Keep sending your bril…

1
Second Breakfast || Monster sees Gabby’s Dollhouse LIVE! 11:18

6d ago11:18

11:18

Send us a text One night after seeing the Rock Orchestra, Monster and Misses Monster load up the kiddos to go see Gabby’s Dollhouse LIVE. A little different vibe and atmosphere from most of Monster’s shows, but still worth talking about. Hey Monster! Welcome to the Dollhouse! Support the showBy Breakdowns For Breakfast

1
AI vs. Retail Media: The Platform Shift No One Is Ready For 12:03

6d ago12:03

12:03

In this 'Snips' episode, I unpack some of the most thought-provoking ideas from tech analyst Benedict Evans’ recent interview on The Knowledge Project, specifically his comparison of AI to the invention of the iPhone. Not electricity. Not the Industrial Revolution. The iPhone. And the second-order effects of that comparison are much more relevant t…

1
Inside Costco’s Secretive Retail Media Strategy: What Mark Williamson Revealed 13:50

7d ago13:50

13:50

Costco has always been the effortlessly cool kid of the retail media world: unbothered by hype, quietly confident, and doing things entirely on its own terms. In this episode, I unpack what makes Costco’s retail media approach so different from the 80+ U.S. retail media networks vying for attention, and why their “member-first, margin-second” philo…

1
Please Keep Me Anonymous with Russell Howard 48:58

7d ago48:58

48:58

On Please Keep Me Anonymous this week Chris and Rosie are joined by super star comedian Russell Howard! As well as reading one of your weird and wonderful stories, Russell talks about life as a new Dad, stand up on less sleep and what his new Tour 'Don't tell the Algorithm' is all about! Plus Russell talks about his own podcast 'Russell Howard's Fi…

1
AI Shopping Hype? My Black Friday to Cyber Monday Halftime Breakdown 7:54

8d ago7:54

7:54

In this halftime recap of Black Friday — Cyber Monday, I unpack the avalanche of headlines claiming that AI shopping has finally arrived. Everywhere you look, analysts are touting explosive growth — 805% spikes, billions in generative AI-influenced sales, and a surge in chatbot-assisted shopping sessions. But as I dig into the data, I’m asking a mu…

1
Rickshaw Billie's Burger Patrol- Doom Wop 1:22:26

8d ago1:22:26

1:22:26

Send us a text A fan request puts the Rickshaw Billie's Burger Patrol album, Doom Wop, on the breakfast table to get the breakdown. As Monster tries to CHEW on this one, Danger shuts himself off in THE ROOM. Monster may be a SHOO-IN but Danger is stuck in THE BOG. Support the showBy Breakdowns For Breakfast

1
Why Retail Media’s Metrics Are Failing — And What Actually Drives Brand Growth 11:10

9d ago11:10

11:10

This week, I’m digging into a fiery debate that lit up LinkedIn — one that questions whether retail media is measuring the right things at all. After reading a thought-provoking post from Steve Gray, I found myself going down a rabbit hole of insights, rebuttals, and philosophical clashes about how brands actually grow—and what retail media should …

1
Chris is flammable and Rosie starts writing Geordie Porn 57:31

11d ago57:31

57:31

There is tons discussed on this week's Shagged Married Annoyed... Scented candles, boiled eggs, laundry, creatine and so much more! Chris has had the flu jab so if feeling particularly thirsty and Rosie cannot stop singing! As well as beefs and QFTP's Rosie finds out the difference between an exhibitionist and a philanthropist! Send your weird and …

1
Second Breakfast || Monster sees the Rock Orchestra 18:46

13d ago18:46

18:46

Send us a text What do you get when you mix hard rock songs with classical instrumentation and a musical theater attitude??? One Hell of a good time, that’s what! Monster, Misses Monster and friend of the show David all went and saw The Rock Orchestra perform by candlelight. Join Monster as he tells you all about it! Support the show…

1
Why Long-Tail Advertisers Are Becoming Retail Media’s Biggest Growth Engine 8:29

14d ago8:29

8:29

In today’s episode I dig into a surprising and quietly powerful engine of growth for retail media networks: long-tail advertisers. While major CPG brands continue to cap their RMN partnerships at around six networks, retailers are pouring investment into Amazon and Walmart-level capabilities, hoping to win those national budgets. But the ceiling is…

1
Please Keep Me Anonymous with Joanne McNally 47:36

14d ago47:36

47:36

Guess who’s popping in for a natter? None other than Joanne McNally! Chris and Rosie get together with Ireland’s comedy queen for a riot of an episode! They discuss everything from what they would do in a Zombie Apocalypse, thoughts on Zodiac signs and why eating your own faeces might be the new trend! All of this plus Joanne reads one of your filt…

1
How RMNs Can Finally Win Over Media Agencies 10:01

15d ago10:01

10:01

In today’s 'Snips' episode, I’m diving into one of the biggest unlocks for retail media networks right now: earning the trust (and the budgets) of media agencies. As retail media growth slows and retailers look beyond performance budgets, everyone suddenly wants a slice of those top-of-funnel brand-building dollars. But as I unpack the insights fro…

1
Dance Gavin Dance- Jackpot Juicer 1:53:21

15d ago1:53:21

1:53:21

Send us a text A fan request has put the Dance Gavin Dance 2022 album, Jackpot Juicer, on the breakfast table to get the breakdowns treatment. Monster heard SYNERGY whispering from the walls, and Danger swore the voices were calling their names. As CREAM OF THE CROP played softly in the distance, Danger realized Monster was no longer standing behin…

1
AI-Fueled Shopping for The Holidays 10:49

16d ago10:49

10:49

This week, I’m breaking down a fascinating shift I’ve been watching closely: the moment AI-enabled commerce finally tips from novelty to norm, just in time for the holiday shopping rush. After a near-disaster of traveling without my wallet (which somehow wasn’t a disaster at all), I couldn’t help but notice how quickly behavior changes when technol…

1
WhatsApp groups revealed and Rosie goes to see Five! 1:01:51

19d ago1:01:51

1:01:51

There is lots to be discussed on this week's Shagged Married Annoyed! Chris has been impressing Rosie's family with some basic DIY (and a trip to the shops), Rosie goes to see Five and has some beef with their security guard, whatsapp group names are revealed and they don't show anyone in a good light! All of this plus some tasty beefs and some gre…

1
Second Breakfast || Videogame Music 17:17

20d ago17:17

17:17

Send us a text If you thought Monster was only a big nerd when it comes to music and horror; you would be wrong! He’s also a big videogame nerd! Join Monster as he talks about some of his favorite videogame soundtracks as well as gives a few little bits of history and insight into the history of videogame music. Support the show…

1
Will Ads Ruin AI? Why Agentic Advertising Might Save the Internet 10:59

20d ago10:59

10:59

In this episode I’m digging into a question I’ve been thinking about for months: If ads inevitably show up inside AI interfaces… do they actually have to suck? With billions invested into AI infrastructure and only modest subscription revenue to offset it, advertising is the most likely economic engine powering the next wave of AI platforms. But I’…

1
Get on the Damn Stage: Why 2026 Is Your Year to Step Into the Spotlight 11:32

21d ago11:32

11:32

In this reprise episode, I’m bringing back one of the most timely conversations we can have as we gear up for 2026 conference season: getting on the damn stage. After so many of you resonated with my encouragement to apply for the damn award despite imposter syndrome, it felt like the perfect moment to revisit this message. Because the truth is no …

1
Please Keep Me Anonymous with Olly Murs 52:23

21d ago52:23

52:23

This week, Rosie and Chris are joined by the one and only Olly Murswho brings his trademark energy and cheekiness! Expect a deep dive intoeverything from being a dad to two under two, doing karaoke with Mark Wright and how his family and friends will always keep him grounded. All of this plus a brilliant 'Please Keep Me Anonymous' from one of you l…

1
Emarosa- Peach Club- With TJ Nichols 2:22:17

22d ago2:22:17

2:22:17

Send us a text This week, TJ Nichols from The Ongoing Concept sits down at the breakfast table to talk about the 2019 album from Emarosa, Peach Club. TJ tries GIVIN' UP but Monster says "DON'T CRY". Monster sits down to be COMFORTABLE, he says he did it for the HELL OF IT. When he tries to GET BACK UP TJ tells him to WAIT, STAY. Support the show…

1
Inside Mars’s Retail Media Investment Matrix — Why Only the Top 6 Retail Media Networks Win 10:23

22d ago10:23

10:23

Last week at the Path to Purchase Institute LIVE conference, I heard something that most retail media networks probably don’t want to hear out loud: Mars has built a structured, data-driven investment matrix that decides exactly who gets budget and who doesn’t. In today’s episode, I’m breaking down what Mars revealed, why scorecards are becoming st…

1
AI Shopping Agents vs. Retailers: Who Owns Discovery Now? 10:06

23d ago10:06

10:06

In today’s 'Snips' episode, I’m diving into one of the conversations that has been rattling around in my head for a while now. While listening to the Unpacking the Digital Shelf podcast with my friends Lauren Livak Gilbert, and Peter Crosby, I found myself nodding as their guest Natalija Pavic from Kibo Commerce unpacked the rise of agentic AI and …

1
A hangover breakdown 1:00:23

26d ago1:00:23

1:00:23

Chris and Rosie are feeling very delicate, but they soldier on and bring you a hungover edition of SMA! There are itchy palms, a post curry update and some heating beef. The pair discuss the future of Robots, Aesop’s Fables and an AI theory. There are some filthy QTFP’s that involve a Sausage Dog, a hairdryer and some old school developed photos! I…

1
Second Breakfast || A.I. Music with Monster 11:16

27d ago11:16

11:16

Send us a text Join Monster as he gives he weighs in on the whole A.I. Music debate. Is it a fun new tool to help inspiring musicians? Is it the end of real music as we know it? Or is it somewhere in between? Listen as Monster gives his thoughts, and feel free to reach out and respond with yours! Support the show…

1
Unfiltered Thoughts From Amazon Unboxed 2025 13:52

27d ago13:52

13:52

What is Unboxed, really? This week, I was in Nashville for Amazon’s signature advertising event — a showcase where the tech giant reveals its latest innovations in retail media, automation, and ad tech. After taking it all in (and chatting with a few familiar faces from the industry), I’m breaking down the key announcements, the unspoken messages, …

1
Developments in RTB (Real-Time Bidding) for Retail Media 11:35

28d ago11:35

11:35

In this episode, I share snippets of my recent livestream with Andreas Reiffen, CEO and co-Founder of Pentaleap, to unpack one of the most debated topics in retail media today — Real-Time Bidding (RTB). Once dismissed as a messy, low-quality relic of early programmatic advertising, RTB is now being reimagined as the key to unlocking retail media’s …

1
Please Keep Me Anonymous with Harriet Kemsley 38:41

28d ago38:41

38:41

This week Chris and Rosie Ramsey are joined by the brilliantly funny Harriet Kemsley — comedian, podcaster, Mum and general delight! Harriet talks about her Podcast 'Single Ladies in Your Area' and her up coming tour 'Floozy'. The trio also discuss dating in your 30's, tinder bios and of course there is a brilliant listener email! If you would like…

1
Amazon Unboxed 2025 - Fresh Off The Press Announcements from Nashville 11:17

29d ago11:17

11:17

I’m coming to you fresh from Amazon’s Unboxed event in Nashville, where Amazon dropped a wave of updates that show just how far their advertising ambitions are reaching. Beyond retail, beyond search, and even beyond reality itself! In this episode, I unpack the biggest product launches and innovations revealed at the event including AI-powered camp…

1
Relative Ash- Our Time With You 1:47:06

29d ago1:47:06

1:47:06

Send us a text A fan request has brought the 2000 Relative Ash album, Our Time With You..., to the breakfast table. Danger does POUT a bit about having to break this one down. Monster doesn't exactly like this FLAVOR of sound but the boys find a way to BOUNCE. Monster does have GOOD FORM and Danger is CHARMED eventually. This is a family show so it…

1
"Late By Design" - Molly Hjelm from Ace Hardware's RedVest Media Shares her Retail Media Gameplan 8:00

30d ago8:00

8:00

I first met Molly Hjelm, Head of Retail Media at Ace Hardware, during a panel at the RMN Ascendant Event in Silicon Valley, and right away I was struck by her candor and data-driven mindset. In this episode, I share the highlights from our conversation that didn’t make it into my full profile piece for The Drum. We dive into how Ace Hardware has in…

1
This is why I'll leave you 1:03:33

1M ago1:03:33

1:03:33

On this week's podcast there is a lot discussed! Rosie shares that she finally loves Chris back (as much as he loves her). There is a call to Kevin and quite a reveal about his oversized Goldfish. Rosie explains how a bottle of Gaviscon featured on a night out and we also find out why she isn't keen on trick or treating! As well as all of this ther…

1
Second Breakfast || R.I.P. Sam Rivers 13:22

1M ago13:22

13:22

Send us a text Sam Rivers passed away Oct. 18, 2025 at the age of 48. He was the bass player for Limp Bizkit. Rivers was often overshadowed by the personas of his bandmates, but he was an incredible talent and an integral piece to the band. Join Monster as he reflects on his appreciation and memories of Sam Rivers. Support the show…

1
What CPG Brands Actually Control with Agentic Commerce Optimization (ACO) 10:21

1M ago10:21

10:21

A lot of brands are focused on Generative Engine Optimization (GEO) right now — making sure their products surface when consumers ask ChatGPT, Perplexity, or Claude for recommendations. That’s a great first step. But as I explain in this episode, the next frontier isn’t just about being found — it’s about being bought. We’re entering an era where A…

1
AI Search to Disrupt Discovery for Retailers — Here's 3 Companies Thinking Outside The Box 8:58

1M ago8:58

8:58

In this episode, I dive into one of the biggest questions facing retail media leaders today: how can retailers and brands adapt as AI-driven shopping agents and zero-click discovery start reshaping how consumers buy? With sponsored search revenue under pressure and growth slowing across the industry, it’s time to look at creative alternatives to th…

1
Please Keep Me Anonymous with Aston and Sarah Merrygold 37:27

1M ago37:27

37:27

This week, the Ramseys are joined by pop royalty and parenting pros, Aston & Sarah Merrygold. The couple discuss the highs and lows of soft play, the joys of touring and how Sarah and Aston met! And of course, Chris and Rosie ask Aston about the legendary JLS condoms! All of this plus a brilliant PKMA... Find details to the JLS tour at jlsofficial.…

1
Apply For The Damn Award & Conquer Your FOPO (Fear Of Other People's Opinions) 6:37

1M ago6:37

6:37

How many times have you not hit publish, not applied, or not shared your achievements because of fear of what others might think? In this episode, I’m diving into the concept of Tall Poppy Syndrome - a cultural tendency to cut down those who stand out - and how it feeds into FOPO, the fear of other people’s opinions. After being named one of the Na…

1
Garbage with Blank Era 1:41:38

1M ago1:41:38

1:41:38

Send us a text Jaycee, the human behind Blank Era, thought that the 1995 debut album from Garbage should get he breakdowns treatment. Monster tells Jaycee to "FIX ME NOW" and Danger feels like a STUPID GIRL. After this episode, Jaycee takes a VOW to never come back but Danger and Monster had a good time with her on the show. EDITORS NOTE: Danger's …

1
What is a 'CommerceGPT'? ['Snips' from Cocktails & Commerce] 11:37

1M ago11:37

11:37

In this 'Snips' episode, I’m adding commentary to clips of one of my favorite ecommerce podcasts: Cocktails & Commerce with Brian Walker and Bill Friend. These two industry veterans bring on some of the sharpest minds in digital commerce, and in this snippet, they’re joined by John Andrews, co-founder and CEO of Cimulate, a generative AI company fo…

1
A Halloween Special and Chris is NOT on board 1:04:07

1M ago1:04:07

1:04:07

It's time for a spooky episode of Shagged Married Annoyed and Chris is not in the mood! Rosie has come in fancy dress but Chris is very much against all the festivities that come with Halloween! As well a Pumpkin Picking rant the pair discuss Kate's favourite horror film, the ongoing crisp habit and there is a hunt on for a bar of Dairy Milk! All o…

1
Breakdown of How Sam's Club Cracked the Code on In-Store Retail Media 10:08

1M ago10:08

10:08

Despite the buzz surrounding in-store retail media, most retailers are still struggling to move beyond the pilot phase. But Sam’s Club? They’ve done it, and done it well. After touring one of their clubs in Murfreesboro, Tennessee, with Harvey Ma, Head of Sam’s Club’s Member Access Platform, I witnessed firsthand how they’ve turned what’s typically…

1
Second Breakfast || Monster Talks Monsters 39:54

1M ago39:54

39:54

Send us a text In our final installment of Spooky Season Second Breakfast, Monster talks about his favorite Universal Monster films. Listen to Monster fan boy over his top ten favorite Universal Monster movies while also giving a little history on the studio and the films. If you’re looking for some classic monster movies to watch on Halloween, loo…

1
How Retailers Can Evolve To Compete With Agentic Shopping ['Snips' from Commerce Media Matters & Mind the Model] 10:06

1M ago10:06

10:06

I’m a total podcast junkie, and today I’m bringing you another episode in my 'Snips' series, where I share bite-sized highlights from fascinating conversations and add my personal commentary. This one’s a crossover between Commerce Media Matters and Mind the Model, a newer podcast that’s quickly made its way into my regular rotation (find both show…

1
Please Keep Me Anonymous with Phil Ellis 39:36

1M ago39:36

39:36

This week, Rosie and Chris are joined by comedian and Taskmaster troublemaker Phil Ellis! They chat all things Taskmaster as well as reminiscing about lock down zoom nights, Edinburgh Festival and why Phil decided to do a kids show. Expect chaos, laughter, and more oversharing than anyone asked for. As always, there’s Please Keep Me Anonymous story…

1
The Secret Hopes & Dreams of RMN Leaders [New Research Preview] 7:11

1M ago7:11

7:11

Last week, I got a first look at groundbreaking new research from EMARKETER and Bain that flips the retail media conversation on its head. Instead of surveying brands and media buyers, this study goes straight to the source, the leaders of Retail Media Networks (RMNs), to uncover their honest perspectives on what’s working, what’s not, and where th…

1
Dinosaur Pile-Up- I've Felt Better 1:35:01

1M ago1:35:01

1:35:01

Send us a text On this episode, the Dinosaur Pile-Up album, I've Felt Better, gets the breakdowns treatment. Monster is 'BOUT TO LOST IT and Danger says "I'VE FELT BETTER". The Boys are SICK OF BEING DOWN and ready to feel like the BIG DOGS. Danger is UNFAMILIAR with this one and Monster, well, he is waiting on his PUNK KISS. Support the show…

1
Multi-Retailer Networks [Livestream Highlight] 11:07

1M ago11:07

11:07

In my recent LinkedIn Live with Andreas Reiffen, co-founder and CEO of adtech company Pentaleap, we dove into one of the most intriguing shifts happening in retail media right now: the rise of multi-retailer ad networks. This isn’t just about another layer of technology, it’s about simplifying one of the biggest pain points for brands and media buy…