Best Brett Curry Podcasts (2025)

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Building an 8-Figure Tool Belt Empire with Connor Crook of Diamond Back Tools 57:34

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4d ago57:34

57:34

What happens when a trial attorney who spent his days in courtrooms becomes the CEO of one of the fastest-growing premium tool belt companies online? Connor Crook's journey from practicing law to building Diamondback Tools into an 8-figure business is packed with unconventional strategies that any DTC brand owner can apply. In this episode, Connor …

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Chat GPT Shopping, Striking a Balance with SMS & How We’d Build a Marketing Team from Day One 1:09:46

2d ago1:09:46

1:09:46

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Operators Titans E002: Portland Leather Goods (with CMO MacCoy Merkley) 1:01:09

12d ago1:01:09

1:01:09

Brought to you by Applovin. Get access to the Operators channel expansion playbook, online masterclass, and up to $5k in ad credits. https://www.9operators.com/applovin Dive into the inspiring journey of McCoy Merkley from Portland Leather Goods. From answering a Craigslist ad to becoming a pivotal figure in the company's exponential growth, McCoy …

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New Product Launch Strategy, Net New Reach on Meta, and Big Partnership Swings 1:11:06

9d ago1:11:06

1:11:06

Today we’ve got a jam-packed episode for you, hitting on some of the things that are top of mind for us this week - product launches, Meta, partnerships, and more.First, we get into the value of teasing products and tactics on the best way to do that, how to make sure there’s social proof and community buzz from day one, and the role reviews play i…

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Why Direct Mail Deserves a Place in Your DTC Marketing Mix - and How To Make It Work (Bonus Episode) 1:27:53

18d ago1:27:53

1:27:53

In today’s episode, we’re getting into how and why direct mail can be an impactful part of your retention strategy. We discuss why the first 7–14 days post-purchase are critical, how we’re approaching cross-sells and multi-channel retention, what’s working from postcards to premium catalogs, and where direct mail fits into our overall growth strate…

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From Prime Day Disappointment to Holiday Success: How to Win on Amazon in Q4 with Brandon Fuhrmann 48:46

19d ago48:46

48:46

Amazon's 2025 Prime Day was a wake-up call for sellers - the four-day format killed urgency, lightning deals lost their punch, and profitability took a hit across the board. In this episode, Brandon Fuhrmann, a 12-year Amazon veteran and co-founder of the Innovate conference, breaks down what went wrong with Prime Day and what it means for your Q4 …

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Inside Cozy Earth’s Viral Social Challenge with CMO George Davis 1:04:24

21d ago1:04:24

1:04:24

In today’s episode, we’re joined by George Davis, CMO at Cozy Earth, to talk about their viral social challenge - the Cozy Earth Bed Rot Challenge. George shares the story behind the challenge and how it started as a little MVP test in season one with five employees and a $1k prize, and how it grew into season two with a 24/7 livestream, 50M+ impre…

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How Wholesale Shaped Pura Vida’s $135 Million Exit 52:20

26d ago52:20

52:20

When most DTC brands think about scaling, they focus on optimizing Facebook ads or expanding to new digital channels. But Jared Mehr helped build something different at Pura Vida—a wholesale empire that became 25% of their business and played a crucial role in their $135 million exit to Vera Bradley. In this episode, Jared breaks down the counterin…

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How We're Reaching New Audiences on Meta with Partnership Ads 1:10:41

28d ago1:10:41

1:10:41

Today we’re exploring how DTC brands can reach new audiences on Meta using partnership ads, and how they can improve performance and strengthen the paid social mix, as well as checking in on how Ridge's sweepstakes are going so far. We talk through how partnership ads compare to whitelisting, our experiences working with creators of all sizes, and …

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The Untapped Potential of YouTube Ads – Strategy, Measurement & What Drives Results with Brett Curry 1:14:03

1M ago1:14:03

1:14:03

Today we’re joined by Brett Curry from OMG Commerce, and we’re grilling him on all things YouTube advertising - where to start, strategy, creative, and how to drive results. We discuss where YouTube sits in the channel mix, how it compares to Meta, why it’s still underused by most operators, as well as the challenges of measuring success on YouTube…

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The Amazon Review Manipulation Crackdown: How AMZ’s AI is Catching (and Punishing) Everyone 46:29

1M ago46:29

46:29

Amazon enforcement has reached unprecedented levels in 2024. Even 8 and 9-figure sellers are getting suspended, and Amazon's "two strikes and you're out" policy means there's virtually no room for error. If you sell on Amazon, this episode could save your business. Amazon's tolerance for any form of manipulation is at an all-time low. The cost of n…

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How Halfdays Turned Community into a Growth Engine - with CEO Ariana Ferwerda 1:26:55

1M ago1:26:55

1:26:55

In today’s episode, we’re joined by Ariana Ferwerda, co-founder and CEO of Halfdays, to unpack the strategy and philosophy behind building a true community-first DTC brand, and why that approach has worked so well for them. Ariana shares her journey of launching a brand that struck product-market fit in its first season and grew 10x from their firs…

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From Growth Sprints to Brand Health Metrics: What's Driving Wins Right Now 1:23:17

2M ago1:23:17

1:23:17

From measuring brand health beyond ROAS to breaking down viral awareness plays and running focused growth sprints, we’re getting into the topics on our minds as Marketing Operators right now. We kick things off with baseline revenue - how we define it, how we track it, and why it’s one of Connor Rolain’s go-to metrics for gauging brand momentum, re…

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Dealing with Amazon Negative Reviews and Fixing Your Digital Shelf 47:44

2M ago47:44

47:44

If you're selling on Amazon, you're playing defense every single day. Or you should be. Negative reviews can tank your rankings overnight, and dozens of hidden listing issues are quietly sabotaging your sales while you sleep. In this eye-opening episode, Danan Coleman, CEO and founder of Ecom Triage and host of the Ecom Growth Show, reveals the und…

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DTC OG Ezra Firestone on How the Game Has Shifted and What’s Working Now 1:26:08

2M ago1:26:08

1:26:08

Today on the show we’ve got a very special guest, one of the OGs of ecommerce, Ezra Firestone. He’s been around forever, running brands like Boom by Cindy Joseph, building software companies like Zipify, and creating training businesses like Smart Marketer, all while staying hands-on in the game as the DTC landscape keeps evolving. We get into how …

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From Zero to Viral: Your TikTok Shop's 0-$100.000 per Month Playbook 54:05

2M ago54:05

54:05

TikTok Shop right now is bigger than Amazon or Shopify was from launch. That is what TikTok Shop is right now." Bold statement? Maybe. But Jordan West, founder and CEO of Social Commerce Club, has the data to back it up. With CPMs dropping 26% last year while ad spend increases, and creators with under 10K followers generating $250K in monthly sale…

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Unlocking Growth Levers with Connor Dault, CMO of Fast-Growth DTC Supplement Brand Gruns 1:18:36

2M ago1:18:36

1:18:36

Today we’re joined by Connor Dault, CMO of Grüns, to talk about his move into the company, how he got up to speed, and the steps he took to work effectively with a team that was already performing at a high level. We cover his onboarding approach, how he finds quick wins without disrupting existing success, and how Grüns spots opportunities by pair…

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The Power of Product Positioning and Staying Relevant for 25 Years 39:16

2M ago39:16

39:16

What does it take to build a skincare brand that not only survives but thrives for over two decades in one of the most competitive markets? In this powerful episode, Stefan Kalu, CEO and owner of Dr. Brandt Skincare, shares the remarkable journey of how a dermatologist's vision became a $100M+ beauty empire that pioneered the "doctor skincare" cate…

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How We’re Iterating on Tentpole Campaigns & Structuring the Content Teams That Power Them 1:19:44

2M ago1:19:44

1:19:44

Today, we’re kicking things off by sharing how we’re structuring our content teams - from hiring in-house roles to building systems around freelancers - and how that supports creative that performs across both brand and paid. Next we dive into how we’re iterating on some of the biggest campaigns we run at our brands: the sweepstakes. We talk throug…

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From Farm to Top 1% Shopify Store: How Fresh Chili Company Built a Multi-Million Brand Through Authentic Storytelling 41:33

3M ago41:33

41:33

When most brands struggle to break through the noise online, Chris Lang and Fresh Chili Company cracked the code by doing something radically different: they started with story, not sales. In this episode, discover how a small New Mexico chili company became a top 1% Shopify store with explosive 85% year-over-year growth, a 4.96% conversion rate, a…

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Acquisition Offers That Drive Retention: What’s Working - and Why Testing Matters 1:12:38

3M ago1:12:38

1:12:38

Today we’re getting into how acquisition offers - particularly in pop-ups - can do much more than drive opt-ins. The type of offer you lead with shapes who you acquire, how much they spend, and future LTV. We share examples from the offers we run on our brands, comparing blanket discounts with offers like cashback and second-order incentives, and h…

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Subscription-Only Success: How Spot & Tango Hit $100M with Great Margins and No Retail Distribution 39:49

3M ago39:49

39:49

Russell Breuer, founder of Spot & Tango, shares the remarkable journey of building a $100+ million pet food company from a New York studio apartment in just seven years. What makes this story even more impressive? They've remained profitable while operating as a subscription-only, direct-to-consumer brand in the competitive pet food space. Russell …

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When to Diversify or Evolve Your Media Mix: How To Approach Channel Expansion (Bonus Episode) 1:23:49

3M ago1:23:49

1:23:49

In today’s episode, we’re talking channel expansion and diversifying our media mix - when to think about launching on new channels, what to test, and how to approach those decisions with more clarity. We break down our current media mixes, the journeys that got us here, and the mental frameworks we use to decide what to try next. We’re also joined …

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Why Great Marketers Think Like Data Scientists, with Eric Seufert 1:26:41

3M ago1:26:41

1:26:41

When we heard Eric Seufert talk at the Meta Summit we knew we had to have him on the show. Eric is the founder of Mobile Dev Memo and partner at Heracles Capital, and he joins us today for a deep dive into how today’s smartest marketers approach measurement. We unpack the difference between deterministic and probabilistic attribution, why increment…

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Built to Sell: How Fluencer Fruit Cracked the Amazon Influencer Code and Got Acquired by Wayward 35:25

3M ago35:25

35:25

What happens when you build a company specifically to sell it—and then execute that plan? Liz Saunders went from running registration at Seller Summit to delivering the closing keynote, all while building Fluencer Fruit, the Chrome extension that helps Amazon Influencer creators optimize their content strategy. In this powerful episode, Liz reveals…

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Spending More & Reaching Less? Fix Your Meta Account With Us 1:20:16

3M ago1:20:16

1:20:16

Today, we dig into the Meta performance issues we’ve been seeing firsthand - where spend is up, reach is down and performance isn’t tracking the way it used to. We unpack what’s been going wrong, and share the tactical changes we’ve tested to get better results. We get into where we’ve historically over-invested or moved too slowly, how we’re think…

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SEO Isn't Dead: The 4-Bucket Framework Driving Profitable EComm Growth (+ AI Optimization Secrets) 45:11

3M ago45:11

45:11

Think SEO is dead in the age of AI? Think again. While ChatGPT referral traffic surged 112% month-over-month across e-commerce sites, Google still commands 99% of search market share and processes 13.6 billion queries daily. Jeff Oxford, SEO expert and founder of 180 Marketing, reveals why smart brands are doubling down on search optimization—and h…

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E067: How Marketers Should Actually Be Using AI, with the Boring Marketer 1:26:35

3M ago1:26:35

1:26:35

In this episode, we’re joined by James from Boring Marketing to dig into how smart DTC marketers are actually using AI - not just to move faster, but to build more efficient systems and workflows. We talk about how AI can support content systems and internal processes, the difference between prompting and system-building, and why using AI just to g…

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Scale with Stability by Hiring World-Class Talent & Operating with Mentors 38:49

3M ago38:49

38:49

I had fellow agency owner JC Hite join me on the pod to discuss some really important topics. Namely, is it possible to scale with stability - which for JC means scaling your business while prioritizing, family, faith and personal relationships. Here’s a look at what we discussed: Key Takeaways The "Video of Awesomeness" Hiring Hack - JC's simple 1…

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E066: DTC Marketers - Where Are You Wasting Your Time? 1:22:04

4M ago1:22:04

1:22:04

In ecommerce marketing today, acquisition costs are rising, tariffs are up, and growth is harder to come by, which means DTC brands are under pressure to do more with leaner teams. That got us thinking about where are marketers - and our teams - wasting time, and how can we work more efficiently without sacrificing performance? In this episode, we …

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From Hope to Reality: P&L Design That Drive E-commerce Profitability 53:16

4M ago53:16

53:16

In this episode, Brett sits down with Andrew Faris, CEO of AJF Growth and host of the Andrew Faris Podcast, to break down the critical elements of P&L design that separate ecomm brands that are dead on arrival vs. those who thrive. Andrew shares his hard-won insights from holding nearly every seat in the e-commerce ecosystem, including his experien…

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E065: Using Spending Power to Plan and Spend Smarter with Steve Rekuc - Plus AI Ads and PDP 1:07:53

4M ago1:07:53

1:07:53

This week, we’re talking AI creative, product page testing, and Shopify updates - plus, we’re joined by Steve Rekuc from Common Thread Collective who walks us through how he built the Spending Power metric at CTC, what it tells us about shifting consumer demand, and how brands can use it to adjust spend and planning month to month. We also dig into…

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Beyond China: Smart Supply Chain Diversification & Optimization Without the Pitfalls 38:57

4M ago38:57

38:57

Our CEO Brett Curry sits with Jim Kennemer in this latest episode. Jim knows his stuff when it comes to tariffs, supply chain management and sourcing anything outside of China. Brett wanted to bring Jim on the pod to break down the opportunities and considerations of sourcing from Vietnam, Thailand, Indonesia, and Mexico, sharing real examples of h…

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E064: Does Conversion Rate Matter? Dylan Ander on CRO Best Practices & Smarter Web Analytics 1:20:52

4M ago1:20:52

1:20:52

Today we’re joined by Dylan Ander, founder of heatmap.com, to talk attribution, LTV, CAC, creative testing, and what actually moves the needle in media buying performance. We unpack why conversion rate alone isn’t the best indicator of success and what to look at instead, from holdout testing and CAC payback windows to 60-day LTV. Dylan shares his …

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E063: Quick Hits – What’s Shifting on Meta, Shopify’s AI Update & Your DTC Questions Answered 1:14:29

4M ago1:14:29

1:14:29

In this episode, we dive into Meta ad performance, Shopify’s latest AI features (including Sidekick), and we answer your DTC marketing questions from our MOps Hotline. We start with unpacking how Meta is performing for us right now - why it’s still the most powerful channel in the stack, but also less forgiving than it used to be. Cody shares the t…

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Bonus Episode: Marketing Operators X Meta Summit 57:56

4M ago57:56

57:56

Disclaimer: Meta participated as a guest on this podcast episode, However, Meta does not endorse or sponsor this podcast, its content, or any of its commercial partners or sponsors. Any views expressed are those of the individual participants and do not represent the views of Meta. The Marketing Operators hosts have a live discussion about marketin…