The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? As ...
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Bryan Barletta Podcasts
The Media Roundtable isn’t just another industry podcast; it’s an open lab where the sharpest minds in podcasting, advertising, and media break down the forces shaping the audio landscape—and reconstruct them in real time. We created this show in service of the Chief Audio Officer: the marketer responsible for making audio campaigns not just sound good, but drive results. For many brands, audio advertising is a highly effective secret weapon–but it can be difficult to navigate, requiring spe ...
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A podcast for podcasters! Presented by Kane Power from Precision Podcasting. Expect episodes about gear, recording, music, editing, mastering, and publishing, but also other aspects of podcasting like audience retention, messaging, articulation, promotion, and industry news. We'll have interviews with top podcasters, podcast editors and podcast producers, and bad attempts at storytelling and comedy.
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Apple Podcasts Data Upgrade, Public Broadcast Funding, & More
6:13
6:13
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6:13Today in the business of podcasting: Apple Podcasts have new listener reports (and Dan Misener has a suggestion for a future one), The New York Times looks at the audience of multi-hour chat podcasts, an overlook at how public broadcasting is impacted by the Senate rescinding $1b in funding, Nicolle Wallce's MSNBC podcast now is aired on MSNBC prop…
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Audioboom Acquires Adelicious, Podcasting's Growth Mindset, & More
10:57
10:57
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10:57This week in the business of podcasting. Audioboom has acquired Adelicious Selling the health & fitness podcast mindset Content creators shut out of the Emmys for a second year running The power of podcast search optimization Google is indexing Instagram Video podcasting and YouTube production is creating jobs in an otherwise hurting Hollywood. Fin…
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Emmy Creator Shutout, SiriusXM Play Reveal, & More
7:01
7:01
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7:01Today in the business of podcasting: SiriusXM launches an ad-supported tier, Audioboom acquires Adelicious, how Kids & Family podcasts are perfect for the "nag factor", content creators once again left out of the Emmys, and Acast reports on a podcast campaign run for KFC in Australia. Find links to every article discussed by heading to the Download…
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Gemini Now Sees Instagram, IAB Tech Lab AI Scraping Initiative, & More
5:20
5:20
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5:20Today in the business of podcasting: Google is now indexing Instagram, Ausha's Jennfer Han talks about a recent BBC Studios case study, Digiday looks at the creator industrial complex, and IAB Tech Lab is working on an intiative to monetize LLMs scraping content and give control back to publishers. Find links to every article discussed by heading t…
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Audioboom's Q2, Video Podcasts Drive Hollywood Jobs, & More
4:19
4:19
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4:19Today in the business of podcasting: Audioboom posts profit in Q2, CMOs seek stability and cutting out the middleman with content creator marketing, and the LA Times covers the burgeoning video production job market caused by the rise of YouTubers and video podcasting. Find links to every article discussed by heading to the Download's section of So…
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YouTube Restricting Reuploads, Retaining Podcasting's Spark, & More
9:51
9:51
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9:51This week in the business of podcasting: There's preservationists who want to save the soul of podcasting, there's growth advocates that welcome the YouTubeifiaction of podcasts. Tom Webster argues both are right, and that binary might be hurting podcasting's ability to preserve its "soul." The Podcast Host and Alitu CEO Colin Gray talks about the …
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Preserving Podcasting's Spark, Stopping Slop Content, & More
7:08
7:08
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7:08Today in the business of podcasting: how podcasting can preserve its spark whiel growing into video, how Alityu ended up on screen at WWDC, YouTube's preparing to crack down on reuploaded/generated content, Jasmine Crockett addresses the need for media-savvy politicians for podcast appearances, and two major AI players working on their own browsers…
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Podcast to Primetime: How Evan Shapiro Turned Audio into TV and What’s Next
30:26
30:26
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30:26This week on “What’s a Podcast? - The Extended Interviews,” Evan Shapiro (renowned Media Universe Cartographer) brings his latest industry map to share with Dan Granger (CEO, Oxford Road & Veritone One) how and why podcasts should expand into other mediums. At IFC, Evan pioneered the podcast-to-TV pipeline (Comedy Bang Bang, WTF with Marc Maron). N…
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Managing Many Metrics, The Podcast Exchange Restructuring, & More
5:30
5:30
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5:30Today in the business of podcasting: The Streaming Wars looks at how "watch hours" can be turned into a valuable metric, The Podcast Exchange announces it is filing a Notion of Intention in Canadian bankruptcy court, Signal Hill Insights looks at three common reasons host-read ads fall short, and WPP issues profit warning as Q2 perfomance falls bel…
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Preservationists fear video stealing podcasting’s soul, growth advocates celebrate YouTube driving more to the medium. Thing is, they’re both right. Written and narrated by Tom Webster Edited by Bryan Barletta and Gavin Gaddis Audio editing by Gavin Gaddis Find the full article here on Sounds Profitable.…
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