Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Bryce Conlan public
[search 0]
More
Download the App!
show episodes
 
Artwork

1
Dance Studio Advertising | The Podcast

Bryce Conlan & Kristian Altuve

icon
Unsubscribe
icon
Unsubscribe
Weekly
 
Growing a dance studio is hard. You've got a dozen spinning plates, zero time, and what's working in marketing is constantly changing. Join Dance Motion Marketing founders Bryce and Kristian as they share expert insights, actionable strategies, and game-changing techniques for maximizing student enrollment and Dance Studio growth. If you're ready to level up your dance studio, have more students than ever before, and bank record profits then subscribe and keep listening. Here we grow.
  continue reading
 
What's the craziest life experience you've ever had? Keith Conrad is a Chicago podcaster & writer, Cubs fan, space geek & lonely beacon of restraint & self-sacrifice in a squall of car-crazies. He's on a mission to collect stories that seem completely unbelievable, but are 100% true. Hosted on Acast. See acast.com/privacy for more information.
  continue reading
 
Loading …
show series
 
Stop Blaming Your Town—Here’s Why You’re Still Stuck at 50 Students What if the only thing standing between your studio and explosive growth isn’t your town, your budget, or your competition—but your mindset? In this episode, Bryce Conlin sits down with Angie Craft, founder of Mountain Movers Dance in small-town Virginia, who grew her studio from 1…
  continue reading
 
What Happens When a Dance Studio Gets Acquired? A Conversation with Ensemble Performing Arts The business of dance is evolving—and for many studio owners, questions about growth, sustainability, and long-term planning are more relevant than ever. In this episode, Bryce sits down with the leadership team at Ensemble Performing Arts—Jeff Homer, Misty…
  continue reading
 
More dancers are disappearing after recital season—and it’s not just you. Retention isn’t just a class issue. It’s often unmet expectations, family chaos, or a parent silently checking out. In this episode, Bryce Conlin shares what hundreds of studio owners are doing to fight the summer drop-off and protect their fall enrollment numbers. You’ll lea…
  continue reading
 
What if 66 new students were just a few texts away? In this episode, we sit down with Jill DuHadway, a 30+ year studio owner, who reveals how Dance Motion Marketing (DMM) helped her studio add 66 new enrollments in just a few months—with zero hard selling and no fancy tech skills. Jill opens up about the pitfalls of trying to manage marketing alone…
  continue reading
 
Are you stuck recycling the same tired dance studio marketing ideas—and wondering why enrollment is dropping? In this episode, we expose the dangerous myths dance studio owners believe about advertising and the real reasons their marketing plan is failing. You’ll hear hard truths about the hidden costs of inaction, why most "DIY" dance studio marke…
  continue reading
 
Most dance studios will sleepwalk through spring—then panic in summer. But what if this chaotic season is actually your secret growth window? In this solo episode, Kristian shares the exact spring marketing strategy top-performing studios are using to bring in $4K–$6K+ in six weeks, even while swamped with competitions and recital prep. You'll lear…
  continue reading
 
If you’re ignoring the complainers in your studio… you’re ignoring your biggest opportunity for growth. In this episode, we break down one of the most overlooked (and uncomfortable) dance studio marketing strategies: using negative feedback as a tool for transformation. You’ll hear the real story of how Dance Motion Marketing faced direct criticism…
  continue reading
 
You’ve mastered the art of technique. Your staff? Rockstars. Your program? Top-tier. So why is the studio down the street—offering sloppy choreography and questionable technique—packed full of students while your classes are half-empty? In this episode, Bryce Conlin pulls back the curtain on the harsh truth: the best dance studio doesn’t win—the be…
  continue reading
 
While your competition is drowning in recital logistics and costume chaos, non-competition studios have a rare window of opportunity to capture parents actively searching for dance classes. Many studios mistakenly pause their marketing during busy recital seasons—leaving countless new families stranded, frustrated, and open to competitors. In this …
  continue reading
 
Feeling frustrated because your brilliant dance studio ideas keep getting copied? You're not alone—but ignoring it could cost you dearly. In this episode of Dance Studio Advertising, Bryce Conlan dives deep into the hidden dangers and long-term pitfalls of copycat marketing. Discover why mimicking your competitors won't just stall your growth—it co…
  continue reading
 
Ever wonder why some dance studios effortlessly grow while others struggle just to get trial students through the door? In this powerful episode, Katie Dunphy, success manager at Dance Motion Marketing (DMM) and former studio owner, reveals how small yet intentional changes can dramatically improve your studio’s first-visit experience—and boost enr…
  continue reading
 
Are you running your dance studio without a clear set of values? You might be setting yourself up for unnecessary conflict, inconsistent branding, and a team that just doesn’t “get it.” In this episode, Bryce Conlan breaks down why values are the missing piece in most dance studio marketing plans—and how ignoring them can cost you time, energy, and…
  continue reading
 
If you're not using a flywheel to grow your dance studio, you're wasting time, energy, and money—guaranteed. In this episode, Bryce Conlon breaks down the Flywheel Effect and why it’s the only way to build a studio that thrives without constant burnout. Most studio owners struggle because they’re stuck in outdated marketing tactics—handing out flye…
  continue reading
 
Are you unknowingly driving new students away from your dance studio? If your onboarding process is riddled with friction—confusing dress codes, unclear expectations, or parents scrambling to find the right dance wear—you’re losing revenue and missing out on long-term enrollments. In this episode, we sit down with Jill Tirone and Suzanne Blake Gere…
  continue reading
 
You’re posting every day, but where are the new students? The harsh reality: Facebook and Instagram don’t work like they used to. Relying solely on organic social media is a fast track to frustration and stagnation. In this episode, Bryce and Kristian expose the hidden pitfalls of organic posting, why your best content is getting buried, and how da…
  continue reading
 
Your dance studio's website might be your biggest asset—or your greatest liability. In this game-changing episode, Bryce and Kristian sit down with Stephen Reinstein from Market Muscles to tackle the hard truth: most dance studio websites fail to convert visitors into paying students. Stephen shares actionable strategies to fix common website pitfa…
  continue reading
 
In this powerful episode, Bryce Conlan and Kristian Altuve sit down with Monet Landis, owner of ZD Dance Academy, who shares her remarkable journey of paying off over $50,000 in studio debt post-COVID. Mone't unveils how she transitioned her struggling studio into a thriving business by embracing transformative marketing strategies, relentless foll…
  continue reading
 
In this episode, Bryce and Kristian uncover the costly mistakes dance studio owners make when trying to attract new students. From relying solely on word-of-mouth (a surefire way to stall growth) to setting up ineffective Facebook ad campaigns, they address why your current marketing might not be working. They share practical strategies for targeti…
  continue reading
 
Summer can make or break your dance studio's success, yet many owners miss the mark. In this episode, Bryce Conlan and Kristian dive into the dangers of neglecting early summer marketing and offer actionable strategies to secure your best summer ever. Discover why starting in January is critical, how to avoid being stuck with “leftover” clients, an…
  continue reading
 
In this bonus episode, Bryce delivers a game-changing revelation: the strength of your summer program determines the long-term success of your dance studio. Ignoring this could lead to declining enrollment, shrinking revenue, and losing ground to competitors. Bryce dives into the common pitfalls studios face during the summer slump and provides act…
  continue reading
 
In this solo episode, Bryce Conlan shares eight must-read books that have transformed his business and personal life. These include Boundaries, Atomic Habits, and Profit First, among others. Each book offers actionable insights on leadership, organization, customer retention, and financial health, tailored for dance studio owners. Discover how thes…
  continue reading
 
Discover the hidden pitfalls of neglecting proper dance studio marketing in this episode of Dance Studio Advertising. Kristian and Bryce uncover the most common mistakes that leave studios struggling for enrollment, including ineffective advertising, outdated promotional tactics, and missing the mark on digital strategies. They share actionable ins…
  continue reading
 
What does it take to grow a thriving dance studio in today’s competitive market? In this episode, we’re joined by Carissa Monroe, owner of Dream Believe Achieve Dance, who shares her incredible journey from starting her studio to recovering from pandemic challenges and building a thriving business with over 400 students. Discover how Carissa overca…
  continue reading
 
In this episode, we explore the psychology that makes dance studio ads truly resonate with parents—especially moms of young children. Drawing from over a million dollars in managed ad campaigns, we share key insights on why targeting parents of beginners, particularly preschool and early elementary-aged kids, is crucial for sustainable growth. We d…
  continue reading
 
This podcast episode delves into the challenges of navigating crowded markets, particularly in the dance studio industry. Today the Boys discuss the surge in advertising activity, the proliferation of service providers, and the evolving expectations of studio owners. They emphasize strategies for standing out, such as crafting unique offers, priori…
  continue reading
 
In this episode, we dive into the five most common mistakes dance studios make with their Facebook ads and how you can avoid them to boost enrollment and maximize ROI. From monitoring your ad performance to crafting irresistible offers, we share actionable strategies that will help you attract more students and keep your studio thriving. Plus, hear…
  continue reading
 
In this episode, The BIG Mistake We Made with a FREE Trial... and How You Can Avoid It, we’re sharing the real story behind a free trial offer that didn’t go as planned and the valuable lessons learned from it. Dance studio owners often think free trials are the perfect way to attract new students, but there are pitfalls to consider. We’ll dive int…
  continue reading
 
In this episode, The Real Limits of Brick-and-Mortar Dance Studio Advertising, we dig into the unique challenges that dance studio owners face when marketing within a local area. With targeting being critical, we’ll discuss how to identify the right radius for your ads to avoid wasted budget on audiences too far away to engage. You’ll also learn wh…
  continue reading
 
In this episode, Dance Studio Ads That Attract the Right Parent, we explore the key elements that make advertising campaigns effective for dance studio owners. To draw in the parents who align with your studio’s values and programs, the right creative is essential. We’ll discuss how to craft visuals and messages that resonate, making your ads both …
  continue reading
 
In this episode, How to Maximize Your Advertising Budget Without Wasting Money, we dive into essential strategies for dance studio owners looking to make every advertising dollar count. With ad costs on the rise, many studios struggle to stretch their budgets while getting the results they need. We’ll cover why advertising costs are increasing and …
  continue reading
 
Finishing the Year STRONG... and How to Have a Spectacular January Bump," we explore strategies for maximizing the final months of the year and setting your studio up for success in the new year. Learn how to leverage holiday promotions, retention tactics, and early planning to end the year on a high note and create momentum for a strong January en…
  continue reading
 
In this episode titled "Dance Studio Advertising - 6 Numbers You MUST Know in Your Dance Studio," we dive into the essential metrics that dance studio owners need to track to drive growth and profitability. From lead generation to student retention, understanding these six key numbers will help owners make smarter marketing decisions, optimize thei…
  continue reading
 
In this episode, the discussion centers around how dance studio owners sometimes unintentionally cut off their own revenue growth when making key business decisions. While these choices often seem logical, they can actually hinder progress. The episode explores why these counterproductive decisions happen and offers insights into how studios can av…
  continue reading
 
In this podcast episode, the focus is on segmentation for dance studios and how leveraging organized, segmented email lists can dramatically accelerate growth. The episode breaks down strategies for identifying and categorizing key audience segments, such as parents, students, or leads, and highlights the importance of personalizing communication t…
  continue reading
 
In this episode of "Dance Studio Advertising | The Podcast," Bryce and Kristian highlight the essential elements of a dance studio that should remain constant despite changes and trends. They discuss core values, key practices, and foundational aspects that contribute to the long-term stability and success of a dance studio.…
  continue reading
 
In this episode of "Dance Studio Advertising | The Podcast," Bryce and Kristian delve into the mindsets and behaviors that distinguish super-successful dance studio owners. They discuss key attributes, habits, and strategies that these owners employ to achieve remarkable success in the competitive dance studio industry.…
  continue reading
 
In this episode of "Dance Studio Advertising | The Podcast," Bryce and Kristian share their insights and lessons learned from investing over $1 million in advertising for dance studios. They discuss effective advertising strategies, common pitfalls, and how to optimize ad spend to achieve the best results for dance studio marketing.…
  continue reading
 
In this episode of "Dance Studio Advertising | The Podcast," Bryce and Kristian discuss the concept of "Big Mo" or momentum within a dance studio. They cover strategies to maintain and build momentum, ensuring continued growth and enthusiasm among students and staff, which is crucial for the long-term success of the studio.…
  continue reading
 
In this episode of "Dance Studio Advertising | The Podcast," Bryce and Kristian explore the crucial role of the front desk in a dance studio. They discuss strategies to enhance the front desk experience, ensuring excellent customer service and effective management practices that can positively impact the studio's reputation and operations.…
  continue reading
 
Brad Smith is a Pastor in Elkton, Tennessee and also dispenses dad jokes on TikTok as UncleBradDadJokes. He shared a story of small town murder, adult entertainment and redemption. --- Sign up for my daily email newsletter the News Sidequest featuring a selection of tales of interest, my snarky commentary and a few amusing gifs: https://www.keithco…
  continue reading
 
Dr. Julie Ferris-Tillman is PR Director for the marketing agency Nelson Schmidt in Milwaukee and you can also catch her at ComedySportz Milwaukee. She joined me to share the epic tale of when she was actually hit upside the head with a 2x4 and the shenanigans that unfolded as the witnesses and authorities tried to help her. --- Sign up for my daily…
  continue reading
 
Bryce Conlan is a speaker, author, podcaster in his own right, he is the founder of Narrative Advantage, which helps businesses get their story out there in the world and he has his own fish story to tell. Bryce shared the story of the time he went scuba diving as a teenager and found himself completely surrounded by sharks. --- Sign up for my dail…
  continue reading
 
Craig Collins is the afternoon host on WMBD in Peoria, Illinois. Craig shared the story of the time he had to take a twin mattress on public transportation when he was moving to a new apartment. --- Sign up for my daily email newsletter the News Sidequest featuring a selection of tales of interest, my snarky commentary and a few amusing gifs: https…
  continue reading
 
Mitch Evans is an anchor with NBC News Radio. He shared a story from his time with the Atlanta Braves radio network when he diligently did research before an event with pitcher Tim Hudson with hilarious consequences. --- Sign up for my daily email newsletter the News Sidequest featuring a selection of tales of interest, my snarky commentary and a f…
  continue reading
 
Trey Elling is the host of Books on Pod. He shared the story of a big epiphanous moment he had during a trip from Chicago to Texas after a less than stellar radio job experience. --- Sign up for my daily email newsletter the News Sidequest featuring a selection of tales of interest, my snarky commentary and a few amusing gifs: https://www.keithconr…
  continue reading
 
This week marks the 109th anniversary of the Titanic disaster. I've been obsessed with the Titanic since the wreck was discovered in 1985 when I was just three years old. One person with a Titanic obsession that rivals mine is Rob Hart. He shared the story of how he became fascinated by the Titanic. --- Sign up for my daily email newsletter the New…
  continue reading
 
Loading …
Listen to this show while you explore
Play