Growing a dance studio is hard. You've got a dozen spinning plates, zero time, and what's working in marketing is constantly changing. Join Dance Motion Marketing founders Bryce and Kristian as they share expert insights, actionable strategies, and game-changing techniques for maximizing student enrollment and Dance Studio growth. If you're ready to level up your dance studio, have more students than ever before, and bank record profits then subscribe and keep listening. Here we grow.
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What's the craziest life experience you've ever had? Keith Conrad is a Chicago podcaster & writer, Cubs fan, space geek & lonely beacon of restraint & self-sacrifice in a squall of car-crazies. He's on a mission to collect stories that seem completely unbelievable, but are 100% true. Hosted on Acast. See acast.com/privacy for more information.
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Struggling to Sold Out: From 19 to 187 Students in 2 Seasons
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30:38Stop Blaming Your Town—Here’s Why You’re Still Stuck at 50 Students What if the only thing standing between your studio and explosive growth isn’t your town, your budget, or your competition—but your mindset? In this episode, Bryce Conlin sits down with Angie Craft, founder of Mountain Movers Dance in small-town Virginia, who grew her studio from 1…
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Dance Studio Acquisitions: An Inside Conversation with Ensemble Performing Arts
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51:20What Happens When a Dance Studio Gets Acquired? A Conversation with Ensemble Performing Arts The business of dance is evolving—and for many studio owners, questions about growth, sustainability, and long-term planning are more relevant than ever. In this episode, Bryce sits down with the leadership team at Ensemble Performing Arts—Jeff Homer, Misty…
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Why Your Dancers Are Leaving—and What the Top Studios Do Instead
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21:54More dancers are disappearing after recital season—and it’s not just you. Retention isn’t just a class issue. It’s often unmet expectations, family chaos, or a parent silently checking out. In this episode, Bryce Conlin shares what hundreds of studio owners are doing to fight the summer drop-off and protect their fall enrollment numbers. You’ll lea…
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From Confused to Confident: A Studio Owner’s Journey to Marketing That Gets Results
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38:59What if 66 new students were just a few texts away? In this episode, we sit down with Jill DuHadway, a 30+ year studio owner, who reveals how Dance Motion Marketing (DMM) helped her studio add 66 new enrollments in just a few months—with zero hard selling and no fancy tech skills. Jill opens up about the pitfalls of trying to manage marketing alone…
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“I Can’t Afford Marketing” — The Lie That’s Stalling Your Dance Studio's Growth
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20:42Are you stuck recycling the same tired dance studio marketing ideas—and wondering why enrollment is dropping? In this episode, we expose the dangerous myths dance studio owners believe about advertising and the real reasons their marketing plan is failing. You’ll hear hard truths about the hidden costs of inaction, why most "DIY" dance studio marke…
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If You’re Not Running This Spring Promo, You’re Missing $4,000+ in Easy Revenue
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13:37Most dance studios will sleepwalk through spring—then panic in summer. But what if this chaotic season is actually your secret growth window? In this solo episode, Kristian shares the exact spring marketing strategy top-performing studios are using to bring in $4K–$6K+ in six weeks, even while swamped with competitions and recital prep. You'll lear…
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The Secret Weapon You're Ignoring: Complainers
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17:16If you’re ignoring the complainers in your studio… you’re ignoring your biggest opportunity for growth. In this episode, we break down one of the most overlooked (and uncomfortable) dance studio marketing strategies: using negative feedback as a tool for transformation. You’ll hear the real story of how Dance Motion Marketing faced direct criticism…
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Why Bad Dance Studios Win (and Great Ones Go Broke)
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13:54You’ve mastered the art of technique. Your staff? Rockstars. Your program? Top-tier. So why is the studio down the street—offering sloppy choreography and questionable technique—packed full of students while your classes are half-empty? In this episode, Bryce Conlin pulls back the curtain on the harsh truth: the best dance studio doesn’t win—the be…
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Is Your Dance Studio Invisible When It Counts Most?
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15:23While your competition is drowning in recital logistics and costume chaos, non-competition studios have a rare window of opportunity to capture parents actively searching for dance classes. Many studios mistakenly pause their marketing during busy recital seasons—leaving countless new families stranded, frustrated, and open to competitors. In this …
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Stop Sabotaging Your Studio: The Real Cost of Copycat Marketing
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19:08Feeling frustrated because your brilliant dance studio ideas keep getting copied? You're not alone—but ignoring it could cost you dearly. In this episode of Dance Studio Advertising, Bryce Conlan dives deep into the hidden dangers and long-term pitfalls of copycat marketing. Discover why mimicking your competitors won't just stall your growth—it co…
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Stop Losing Dancers on Their First Visit!
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49:31Ever wonder why some dance studios effortlessly grow while others struggle just to get trial students through the door? In this powerful episode, Katie Dunphy, success manager at Dance Motion Marketing (DMM) and former studio owner, reveals how small yet intentional changes can dramatically improve your studio’s first-visit experience—and boost enr…
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How Defining Your Values Can Transform Your Dance Studio’s Success
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16:49Are you running your dance studio without a clear set of values? You might be setting yourself up for unnecessary conflict, inconsistent branding, and a team that just doesn’t “get it.” In this episode, Bryce Conlan breaks down why values are the missing piece in most dance studio marketing plans—and how ignoring them can cost you time, energy, and…
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Stop Struggling: The Secret to Effortless Growth for Your Dance Studio
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17:09If you're not using a flywheel to grow your dance studio, you're wasting time, energy, and money—guaranteed. In this episode, Bryce Conlon breaks down the Flywheel Effect and why it’s the only way to build a studio that thrives without constant burnout. Most studio owners struggle because they’re stuck in outdated marketing tactics—handing out flye…
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Why Parents Aren’t Signing Up for Your Dance Studio—And How to Change That
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35:14Are you unknowingly driving new students away from your dance studio? If your onboarding process is riddled with friction—confusing dress codes, unclear expectations, or parents scrambling to find the right dance wear—you’re losing revenue and missing out on long-term enrollments. In this episode, we sit down with Jill Tirone and Suzanne Blake Gere…
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"I'm posting every day.... but where are the students?!?" - Reality Check for Dance Studios Doing Social Media
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26:27You’re posting every day, but where are the new students? The harsh reality: Facebook and Instagram don’t work like they used to. Relying solely on organic social media is a fast track to frustration and stagnation. In this episode, Bryce and Kristian expose the hidden pitfalls of organic posting, why your best content is getting buried, and how da…
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Dance Studio Marketing Secrets: Why Your Website Is Costing You Students
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42:20Your dance studio's website might be your biggest asset—or your greatest liability. In this game-changing episode, Bryce and Kristian sit down with Stephen Reinstein from Market Muscles to tackle the hard truth: most dance studio websites fail to convert visitors into paying students. Stephen shares actionable strategies to fix common website pitfa…
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The Cost of Avoiding Change: $50,000 in Dance Studio Debt and the Path to Freedom
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50:40In this powerful episode, Bryce Conlan and Kristian Altuve sit down with Monet Landis, owner of ZD Dance Academy, who shares her remarkable journey of paying off over $50,000 in studio debt post-COVID. Mone't unveils how she transitioned her struggling studio into a thriving business by embracing transformative marketing strategies, relentless foll…
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Stop Wasting Money on Ads: Dance Studio Marketing Tips That Work
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18:32In this episode, Bryce and Kristian uncover the costly mistakes dance studio owners make when trying to attract new students. From relying solely on word-of-mouth (a surefire way to stall growth) to setting up ineffective Facebook ad campaigns, they address why your current marketing might not be working. They share practical strategies for targeti…
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The Summer Marketing Mistakes Killing Your Dance Studio Growth
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21:36Summer can make or break your dance studio's success, yet many owners miss the mark. In this episode, Bryce Conlan and Kristian dive into the dangers of neglecting early summer marketing and offer actionable strategies to secure your best summer ever. Discover why starting in January is critical, how to avoid being stuck with “leftover” clients, an…
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The Domino Effect of a Weak Summer Program on Your Dance Studio’s Success
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10:14In this bonus episode, Bryce delivers a game-changing revelation: the strength of your summer program determines the long-term success of your dance studio. Ignoring this could lead to declining enrollment, shrinking revenue, and losing ground to competitors. Bryce dives into the common pitfalls studios face during the summer slump and provides act…
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Why Your Studio Is Stuck – The 8 Must-Read Books You’re Missing
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22:47In this solo episode, Bryce Conlan shares eight must-read books that have transformed his business and personal life. These include Boundaries, Atomic Habits, and Profit First, among others. Each book offers actionable insights on leadership, organization, customer retention, and financial health, tailored for dance studio owners. Discover how thes…
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Dance Studio Dance Studio Marketing Mistakes That Cost You Students—and How to Fix Them
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25:27Discover the hidden pitfalls of neglecting proper dance studio marketing in this episode of Dance Studio Advertising. Kristian and Bryce uncover the most common mistakes that leave studios struggling for enrollment, including ineffective advertising, outdated promotional tactics, and missing the mark on digital strategies. They share actionable ins…
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Dance Studio Survival: Lessons from the Brink of Failure
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38:37What does it take to grow a thriving dance studio in today’s competitive market? In this episode, we’re joined by Carissa Monroe, owner of Dream Believe Achieve Dance, who shares her incredible journey from starting her studio to recovering from pandemic challenges and building a thriving business with over 400 students. Discover how Carissa overca…
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In this episode, we explore the psychology that makes dance studio ads truly resonate with parents—especially moms of young children. Drawing from over a million dollars in managed ad campaigns, we share key insights on why targeting parents of beginners, particularly preschool and early elementary-aged kids, is crucial for sustainable growth. We d…
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Why Your Dance Studio Will Never Thrive in This Overcrowded Industry
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25:08This podcast episode delves into the challenges of navigating crowded markets, particularly in the dance studio industry. Today the Boys discuss the surge in advertising activity, the proliferation of service providers, and the evolving expectations of studio owners. They emphasize strategies for standing out, such as crafting unique offers, priori…
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5 Costly Mistakes Dance Studios Make with Facebook Ads (And How to Fix Them)
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29:48In this episode, we dive into the five most common mistakes dance studios make with their Facebook ads and how you can avoid them to boost enrollment and maximize ROI. From monitoring your ad performance to crafting irresistible offers, we share actionable strategies that will help you attract more students and keep your studio thriving. Plus, hear…
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The BIG Mistake We Made with FREE Trials... and How You Can Avoid It
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21:20In this episode, The BIG Mistake We Made with a FREE Trial... and How You Can Avoid It, we’re sharing the real story behind a free trial offer that didn’t go as planned and the valuable lessons learned from it. Dance studio owners often think free trials are the perfect way to attract new students, but there are pitfalls to consider. We’ll dive int…
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The REAL Limits of Brick-and-Mortar Dance Studio Advertising
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24:38In this episode, The Real Limits of Brick-and-Mortar Dance Studio Advertising, we dig into the unique challenges that dance studio owners face when marketing within a local area. With targeting being critical, we’ll discuss how to identify the right radius for your ads to avoid wasted budget on audiences too far away to engage. You’ll also learn wh…
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The Brutal Truth About Why the Right Parents Ignore Your Dance Studio Ads
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21:37In this episode, Dance Studio Ads That Attract the Right Parent, we explore the key elements that make advertising campaigns effective for dance studio owners. To draw in the parents who align with your studio’s values and programs, the right creative is essential. We’ll discuss how to craft visuals and messages that resonate, making your ads both …
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Why Most Dance Studios Waste Their Ad Budget—and How to Avoid It
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21:24In this episode, How to Maximize Your Advertising Budget Without Wasting Money, we dive into essential strategies for dance studio owners looking to make every advertising dollar count. With ad costs on the rise, many studios struggle to stretch their budgets while getting the results they need. We’ll cover why advertising costs are increasing and …
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The Mistake That’s Sabotaging Your January Success Right Now
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19:08Finishing the Year STRONG... and How to Have a Spectacular January Bump," we explore strategies for maximizing the final months of the year and setting your studio up for success in the new year. Learn how to leverage holiday promotions, retention tactics, and early planning to end the year on a high note and create momentum for a strong January en…
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You’ll Never Succeed in Your Dance Studio Without Knowing These 6 Numbers
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20:49In this episode titled "Dance Studio Advertising - 6 Numbers You MUST Know in Your Dance Studio," we dive into the essential metrics that dance studio owners need to track to drive growth and profitability. From lead generation to student retention, understanding these six key numbers will help owners make smarter marketing decisions, optimize thei…
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Why Turning Off the Funnel Could Kill Your Dance Studio’s Momentum
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20:50In this episode, the discussion centers around how dance studio owners sometimes unintentionally cut off their own revenue growth when making key business decisions. While these choices often seem logical, they can actually hinder progress. The episode explores why these counterproductive decisions happen and offers insights into how studios can av…
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You’ll Keep Struggling to Fill Classes Until You Embrace Segmentation
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22:11In this podcast episode, the focus is on segmentation for dance studios and how leveraging organized, segmented email lists can dramatically accelerate growth. The episode breaks down strategies for identifying and categorizing key audience segments, such as parents, students, or leads, and highlights the importance of personalizing communication t…
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You’ll Never Build a Thriving Dance Studio Without an Enrollment Engine
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32:30In this episode Bryce and Kristian pull back the curtain on the critical systems you need to build your very own Dancer Enrollment Engine.By Bryce Conlan & Kristian Altuve
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Why Most Dance Studios Lose Leads—and How You’re Making the Same Mistake
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25:36Bryce and Kristian discuss the significance of lead follow-up for dance studios. They provide tips and strategies on how to effectively follow up with potential clients to maximize conversion rates and grow the studio's clientele.By Bryce Conlan & Kristian Altuve
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Why Changing These Core Things Could Destroy Your Dance Studio
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23:02In this episode of "Dance Studio Advertising | The Podcast," Bryce and Kristian highlight the essential elements of a dance studio that should remain constant despite changes and trends. They discuss core values, key practices, and foundational aspects that contribute to the long-term stability and success of a dance studio.…
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You’ll Never Succeed Like Top Studio Owners Unless You Adopt These Mindsets
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23:56In this episode of "Dance Studio Advertising | The Podcast," Bryce and Kristian delve into the mindsets and behaviors that distinguish super-successful dance studio owners. They discuss key attributes, habits, and strategies that these owners employ to achieve remarkable success in the competitive dance studio industry.…
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The Painful Truth About Dance Studio Ads We Learned After Spending $1M
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27:24In this episode of "Dance Studio Advertising | The Podcast," Bryce and Kristian share their insights and lessons learned from investing over $1 million in advertising for dance studios. They discuss effective advertising strategies, common pitfalls, and how to optimize ad spend to achieve the best results for dance studio marketing.…
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The Momentum Killers Sabotaging Your Dance Studio’s Growth
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28:52In this episode of "Dance Studio Advertising | The Podcast," Bryce and Kristian discuss the concept of "Big Mo" or momentum within a dance studio. They cover strategies to maintain and build momentum, ensuring continued growth and enthusiasm among students and staff, which is crucial for the long-term success of the studio.…
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BIG takeaways from Rhee Gold's 2024 Dance Life Teacher Conference
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23:33After a whirlwind week at the Mohegan Sun Resort, Bryce and Kristian sit down and process their key takeaways from Rhee Gold's 2024 Dance Life Teacher's ConferenceBy Bryce Conlan & Kristian Altuve
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Why Dance Studios Fail: 8 Brutal Truths You Can’t Ignore
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43:33In this episode of "Dance Studio Advertising | The Podcast," Bryce and Kristian discuss the eight most common pitfalls that cause dance studios to fail. They provide insights and practical solutions to help dance studio owners overcome these challenges and achieve success.By Bryce Conlan & Kristian Altuve
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In this episode of "Dance Studio Advertising | The Podcast," Bryce and Kristian explore the crucial role of the front desk in a dance studio. They discuss strategies to enhance the front desk experience, ensuring excellent customer service and effective management practices that can positively impact the studio's reputation and operations.…
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#61: The Convergence of The Boobie Bungalow, True Crime Podcasts & Church with Brad Smith
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21:44Brad Smith is a Pastor in Elkton, Tennessee and also dispenses dad jokes on TikTok as UncleBradDadJokes. He shared a story of small town murder, adult entertainment and redemption. --- Sign up for my daily email newsletter the News Sidequest featuring a selection of tales of interest, my snarky commentary and a few amusing gifs: https://www.keithco…
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#60: Getting Hit Upside The Head by a 2x4 with Dr. Julie Ferris-Tillman
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23:15Dr. Julie Ferris-Tillman is PR Director for the marketing agency Nelson Schmidt in Milwaukee and you can also catch her at ComedySportz Milwaukee. She joined me to share the epic tale of when she was actually hit upside the head with a 2x4 and the shenanigans that unfolded as the witnesses and authorities tried to help her. --- Sign up for my daily…
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#59: Close Encounter of the Shark Kind with Bryce Conlan
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20:45Bryce Conlan is a speaker, author, podcaster in his own right, he is the founder of Narrative Advantage, which helps businesses get their story out there in the world and he has his own fish story to tell. Bryce shared the story of the time he went scuba diving as a teenager and found himself completely surrounded by sharks. --- Sign up for my dail…
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#58: Moving A Twin Mattress on the CTA Red Line with Craig Collins
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18:45Craig Collins is the afternoon host on WMBD in Peoria, Illinois. Craig shared the story of the time he had to take a twin mattress on public transportation when he was moving to a new apartment. --- Sign up for my daily email newsletter the News Sidequest featuring a selection of tales of interest, my snarky commentary and a few amusing gifs: https…
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#57: Getting A Special Autograph From Tim Hudson with Mitch Evans
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19:18Mitch Evans is an anchor with NBC News Radio. He shared a story from his time with the Atlanta Braves radio network when he diligently did research before an event with pitcher Tim Hudson with hilarious consequences. --- Sign up for my daily email newsletter the News Sidequest featuring a selection of tales of interest, my snarky commentary and a f…
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#56: Recognizing Life's Big Epiphanous Moments with Trey Elling
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17:42Trey Elling is the host of Books on Pod. He shared the story of a big epiphanous moment he had during a trip from Chicago to Texas after a less than stellar radio job experience. --- Sign up for my daily email newsletter the News Sidequest featuring a selection of tales of interest, my snarky commentary and a few amusing gifs: https://www.keithconr…
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#55: Titanic Disaster 109th Anniversary Spectacular with Rob Hart
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28:47This week marks the 109th anniversary of the Titanic disaster. I've been obsessed with the Titanic since the wreck was discovered in 1985 when I was just three years old. One person with a Titanic obsession that rivals mine is Rob Hart. He shared the story of how he became fascinated by the Titanic. --- Sign up for my daily email newsletter the New…
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