Best Cheryl Broom Podcasts (2025)

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From High School to Higher Ed: 6 Factors That Predict College Success 39:39

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1d ago39:39

39:39

Did you know that nearly one-third of college students drop out after their first year? In this episode, Carey Duke, assistant professor at North Greenville University and author of A Guide to Thrive!, joins me to explore why so many students struggle and what we can do about it. Carey breaks down the six key variables he uses to measure college re…

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The Power of Community & Family Engagement in Education 33:23

1M ago33:23

33:23

Today's guest, Marcela Andrés, is the CEO and president of designEDengagement, PBC, a consulting firm built around the idea that education can be transformed by enhancing the connection between students, families, educators, and communities. Her book, Purposeful Educator Connections, discusses how educators can strengthen their relationships with s…

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Prioritizing Data Privacy Without Slowing Down Digital Marketing 32:33

2M ago32:33

32:33

There is a push and pull between an advertiser’s desire to attribute advertisement spending to lead generation and their responsibility to respect consumer privacy. In this episode, Raj Sudra, the Chief Technology Officer at Gannett, joins me to discuss his role and the intricacies of digital marketing attribution. He explains the technology and sy…

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Enhancing Admissions: The Role of Admissions Counselor Morale in Higher Education 34:18

3M ago34:18

34:18

Teege Mettille, Director of Enrollment Success at enroll ml, is joining me today to talk about the crucial topic of college admissions. Teege shares his personal journey from being a first-generation college student to a thought leader in admissions, emphasizing the transformative impact of higher education. The conversation explores his book, 'The…

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Using Branding to Highlight Existing History and Tell Your Story 29:41

4M ago29:41

29:41

Dr. Tina King, president of San Diego College of Continuing Education (SDCCE) joins me on the show today to talk about branding and how GradComm helped elevate the beauty already present in SDCCE to connect more with the community they served. We discuss the unique aspects of SDCCE as one of the largest non-credit institutions in the nation, focusi…

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Leveraging Predictive Modeling to Help Students from Enrollment to Graduation 28:05

5M ago28:05

28:05

What are the barriers that keep students from finishing an application or from completing their degree? Emily Coleman joins me today from HAI Analytics to discuss her company’s work in building predictive models for higher education institutions. These models help predict student behavior to optimize critical processes like the allocation of financ…

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Leadership Development and the Importance of Organizational Happiness 37:56

6M ago37:56

37:56

The behavior of leaders in any organization is learned and passed down from team to team. With 89% of managers having no formal leadership training, today’s episode is an important conversation on learning what being a good leader looks like. Elaine Gosden, CEO of Blue Gnu Consulting, joins me from England to discuss leadership development and crea…

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How to Use Crisis Communications to Be Ready for Anything 40:08

7M ago40:08

40:08

The worst time to plan a response to a crisis is in the middle of a crisis. My guest on the show today is Stephanie Craig, the president of crisis management firm, Kith. In this episode, we talk about the importance of planning for a crisis ahead of time and how to practice the plan so that it’s not forgotten when it’s needed. Stephanie stresses th…

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Engage New Students and Improve Their School Experience with AI 36:32

8M ago36:32

36:32

“How do I apply for financial aid?”, “When does the fall semester start?”, “Where can I change my class schedule?” Starting college comes with many questions. Our guest for this episode, Nick Martin, has developed a way for AI to help engage with prospective students while improving the experience of existing ones. Nick is the Co-Founder of Direqt,…

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Driving Inclusive Design in Higher Ed Communications 34:07

9M ago34:07

34:07

Today, I sit down with Beth Noel, a communicator dedicated to accessibility and inclusive design in higher education. Beth shares her journey into this field, which may have started with a challenge posed by an Office of Civil Rights letter regarding inaccessible PDFs. Still, it has resulted in a newfound commitment to diversity, equity, and belong…

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The Power and Strategy of Out-of-Home Media 33:23

10M ago33:23

33:23

In today's episode of Higher Ed Conversations, I talk with Christine Rose, the Regional Senior Marketing Director at Outfront, about the dynamic world of out-of-home (OOH) media. Christine shares her expertise in developing and executing marketing strategies across ten markets in the West region. Our conversation covers the tangible impact of OOH m…

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AI: the Tool that Brings Human Touch Back to Education 34:36

11M ago34:36

34:36

On this Higher Ed Conversations episode, I host a conversation with an Al expert and, more impressively, my sister-in-law, Suzi Boynton! Suzi is the Executive Assistant to the Superintendent and Board of Trustees for the San Marcos Unified School District, where she utilizes the tool of Al in her day-to-day work for the school system. In our conver…

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The Power of Direct Mail Marketing 43:17

1y ago43:17

43:17

In this episode, Keith Goodman, a direct mail marketing expert, discusses the resurgence of direct mail marketing across various industries, especially in education. Keith highlights direct mail's targeted approach, allowing for personalized messaging to different audiences, a significant advantage over digital ads' broad reach. He explains how dir…

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Three Takeaways from Online Dating to Improve Your College's Marketing Plan 35:26

1y ago35:26

35:26

Today, on Higher Ed Conversations, I embark on my first solo episode! And with a very good reason –I've just released my first ebook, "Why Your Community CollegeMarketing is Failing: Lessons From Online Dating," which has already hit number one in several online categories! So, I'm here to dive into the book's three themes and how they've helped hu…

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Strategies for Success in Workforce Development Courses 43:12

1y ago43:12

43:12

Many students cannot enroll in a two to four-year collegiate program, but they still desire access to professional skills that will allow them to obtain higher-earning jobs. This episode of Higher Ed Conversations features Linda Kurokawa, the Executive Director of Community Education & Workforce Development at MiraCosta College. Linda highlights th…

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Supporting Your School with Servant Leadership 35:14

1+ y ago35:14

35:14

As higher education continues to evolve and expand, the presidency of its institutions has become an ever-increasing, ever-taxing role. It's this issue that this month's guest, Jeff Julian, current Chief of Staff at Harper College and President of the National Council for Marketing & Public Relations, shares his insights on this role. With an exten…

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Creating a Digital Community for Students in the Social Media Era 32:35

1+ y ago32:35

32:35

It's undeniable that social media has transformed into an essential platform for both cultivating a presence and nurturing community bonds and connections. With the embrace of platforms like TikTok, Instagram, and Facebook for interaction and staying informed, organizations and businesses are compelled to have a stake in social media platforms to b…

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A Journey to Balance Motherhood and Career Success 36:38

1+ y ago36:38

36:38

Balancing children and a career may seem unachievable, but Letitia Clark, a seasoned Chief Communications Officer, elected official, and author, unveils the secrets to harmonizing professional life and motherhood. From her dynamic career path to her role on the Tustin City Council, Letitia delves into the intricacies of being a mother while excelli…

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Harnessing SEO: Where Storytelling Meets Marketing 36:41

1+ y ago36:41

36:41

In this month's episode, we sit down for a fascinating conversation with Jeff Bunch, a seasoned professional with a diverse background in journalism, marketing, and higher education. From being a storyteller at a young age to his pivotal role in managing the digital presence of Gonzaga University's basketball team, his journey and insights on integ…

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The Easy Way To Find Reliable Vendors For Higher Education Institutions 28:48

1+ y ago28:48

28:48

What's the best way to find a vendor vetted by other higher education organizations? Jeff Dillon, a former higher education professional turned entrepreneur, joins us on Higher Education Conversations to help answer that question. Jeff shares his journey from working in higher ed for over two decades to founding EdTech Connect, a crowd-sourced tech…

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The Art of Simplifying Complexity in Communication 33:39

1+ y ago33:39

33:39

"Be a resource, not just a request, and then build a relationship." says our guest, Mark Bayer, on connecting with elected officials and press members. Mark is an international keynote speaker, consultant, former Chief of Staff, and podcast host. His podcast, "When Science Speaks," aims to help scientists, engineers, and executives communicate thei…

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Navigating the Digital Landscape of Content Marketing 32:36

2y ago32:36

32:36

In this episode, I sit down with Brian Piper, a digital and content marketing expert who shares his transformative journey and explains how to leverage content marketing effectively. Brian emphasizes that content marketing is a strategy to cultivate lasting relationships with your audience rather than a quick sales pitch. We dive into the pivotal r…

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Building Bridges: Promoting Education and Community Engagement 32:32

2y ago32:32

32:32

In this episode of Higher Education Coffee and Conversation, I have the pleasure of interviewing Dr. Kyle Dalpe, the president of Western Nevada College. With a fascinating background as a journalist, chief of staff, and vice president of instruction at various community colleges, Dr. Dalpe brings a wealth of knowledge to the table. We delve into t…

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Effective Communication and the Future of Higher Education 31:32

2y ago31:32

31:32

On this episode of Higher Education Coffee and Conversation, I am thrilled to have a close friend and esteemed colleague as my guest, Dr. Mark Browning. Currently serving as the CEO and President at Blue Mountain Community College in Oregon, Mark brings a wealth of experience to the table. Before taking on his current role, Mark made significant co…

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Social Media Mastery: Hootsuite's New Certification and Expert Insights 31:52

2y ago31:52

31:52

We have an incredibly exciting guest on this episode of the podcast: Alex Wedderburn, a senior leader at Hootsuite, shares his expertise on this indispensable platform for social media management. For those unfamiliar, Hootsuite is our go-to tool at GradComm for efficiently managing and measuring the impact of our clients' social media accounts. Th…

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Leadership Lessons and Finding the Right Mentor 34:37

2y ago34:37

34:37

It’s an advice-packed episode as Lisa Takami joins me to discuss her new book , Women in the Higher Education C-Suite: Diverse Executive Profiles. Lisa has helped organizations, both private and public, to build brand messaging by leveraging partnerships that foster learner and organizational success. Her book is such a valuable resource for both w…

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Surrounded by Superstars: The Marketing Strategy of Santa Ana College's President 34:31

2y ago34:31

34:31

It’s an exciting episode of Higher Ed Coffee and Conversation as we welcome our first-ever College President on the podcast! Dr. Annebelle Nery is the President of Santa Ana College, where her strategic marketing approach has had an extremely impactful result. In our conversation, we’ll learn how Dr. Nery has used a data-based approach to marketing…

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Behind the Scenes of a Presidential Visit 31:17

2+ y ago31:17

31:17

Sometimes the most exciting opportunities can happen when you least expect them…and my guest today can certainly attest to that notion! Emily Zimmer, Marketing & Events Coordinator for DCTC, was enjoying her Thanksgiving when she found out that the President of the United States would be visiting Dakota County Technical College (DCTC) to promote th…

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Unlocking the Power of the Printed Class Schedule 38:52

2+ y ago38:52

38:52

In today’s world where seemingly everything has gone digital, the concept of a printed class schedule may sound like a relic of the past. However, my guests today are here to debunk this myth through the lens of a project we did right here at GradComm with our partners at North Orange Continuing Education (NOCE). Here to discuss the project is Jenn…

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GradComm 2022 Year-in-Review 43:27

2+ y ago43:27

43:27

On this special episode of the podcast, I am joined by some of our amazing GradComm team members for a 2022 Year-in-Review. I’ll speak to one of our Client Service Managers, Rocco, to learn what Mechatronics is and how our team utilized it to get impactful results for one of our clients. Then I’ll catch up with our Creative Director, Michael, to he…

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Unlocking the Secrets to Successful Media Buying for Colleges and Beyond 34:45

2+ y ago34:45

34:45

Episode 31: Media buying is a scary term for a lot of us, myself included! That’s why we are extremely lucky to be joined by my guest Chuck Fetterly, who is an expert in all things media buying, to help us better understand this very important aspect of many marketing plans. Chuck has spent the last two decades running and growing TEC Direct Media,…

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Exploring Options for A Better and More Fulfilling Career 33:00

2+ y ago33:00

33:00

Episode 30: What do you want to be when you grow up? It’s a question we’ve all answered when we were young, but how many of us really knew what all of the options were back then? The department of labor claims there are about 950 jobs that exist, some of them far beyond the imagination of a 5 year old. My guest today, Dr. Kevin Fleming, is on a mis…

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Applying A Journalistic Background to Communication Roles in Higher Education 36:38

2+ y ago36:38

36:38

Episode 29: David Ogul is my guest on this episode of Higher Education Coffee & Conversation, an extremely talented award-winning writer and editor who I have been lucky enough to work with for the better part of 17 years. David started his career as a freelance reporter working for organizations like the LA Times and Baltimore Sun. Our relationshi…

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Creating More Diversity On Campus Through the Power of Communication 42:49

3y ago42:49

42:49

Episode 28: Award-winning children's author, produced screenwriter, and Graduate Communications' very own Sr. Communications Strategist are just some of the hats that Dr. Michael Mahin wears. On this episode of Higher Education Coffee & Conversation, Dr. Mahin and I address some of the important questions surrounding how we can do a better job as c…

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Communicating Crises On and Off Campus 38:32

3y ago38:32

38:32

Episode 27: Theft, embezzlement, cyber attacks - oh my! In this episode of Higher Education Coffee & Conversation we’re talking about the many different types of crises that can arise at any school, at any moment. But don’t panic! My guest today, Scott Summerfield, Principal of SAE Communications and crisis communication expert is going to share hi…

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Podcasting 101: Dissecting a Successful Podcast Strategy 34:32

3y ago34:32

34:32

Episode 26: We’re going meta this time with a podcast episode all about podcasting! When Lauren Milbourne and Christopher McGuinness were challenged with creating a podcast for the president of Allan Hancock College, they undertook important strategy and planning work before executing their vision. This approach resulted in a lot of success for the…

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On a Mission to Create a Great App 35:36

3y ago35:36

35:36

Episode 25: If your school is thinking about launching an app, or already has one and you want to make sure it is designed to be effective, you won’t want to miss my super informative conversation with Niall Adler, Director of Marketing at Mission College in Santa Clara, California. Niall led a nine-month process to build an app that has proven to …

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Gauchos, Bobcats, and Zoom Bombs: Changing a Mascot is Not for the Fainthearted 32:09

3y ago32:09

32:09

Episode 24: The volatile mix of alumni pride and shifting cultural sensitivities makes changing mascots a thorny challenge for schools and their communities. My guest on this episode, Jennie McCue, lived through each tricky step of that process recently as Director of Marketing and Communications at Saddleback College in Mission Viejo, California. …

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Using Data to Tell Stories 38:02

3y ago38:02

38:02

Episode 23: Brad Phillips is a numbers guy, but he’s the first to tell you they won’t help you persuade your audience unless you use them the right way. “In the end human beings don’t remember numbers. They remember how they feel. So, it’s really important that you pick just a couple of key data points and focus on telling a story using the data.” …

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Optimizing Current Digital Marketing Tools and Getting Ready for New Ones 35:47

3+ y ago35:47

35:47

Episode 22: If digital marketing is an essential piece of your student recruitment strategy but you aren’t sure what NAP, EAT, PPC or SEM stand for, you’ll want to listen carefully to my guest today who has great tips to make sure you are optimizing the impact of this approach. Chris Barton is the Chief Product Officer at Gannet USA, and has run co…

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Navigating the Web of Competing Demands During Site Redesign 28:54

3+ y ago28:54

28:54

Episode 21: “Websites which try to be everything to everybody may end up being nothing to nobody.” That’s just one of the many great insights learned in the trenches of higher ed communications by today’s guest Karen Norton, executive director of Integrated Marketing and Communications at Bunker Hill Community College in Boston. Karen’s deep experi…

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A Guide to Helping Guided Pathways Take Root 43:10

3+ y ago43:10

43:10

Episode 1: Hundreds of community colleges across the nation have committed to the Guided Pathways approach to boost completion rates and student success, but there are various challenges to building a program and keeping stakeholders on board. In this episode, I’m so happy to bring you a wisdom drop from Renee Craig-Marius, formerly the vice presid…

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Secret Shopping Can Yield Great Marketing Gifts 35:38

3+ y ago35:38

35:38

Episode 19: One of the most valuable projects I’ve done involved hiring “secret shoppers” to pose as students so they could check out colleges known for their marketing prowess and learn what they do so well. On this special episode of Higher Education Coffee & Conversation, you’ll listen-in to a webinar presentation I recently did with Tony Teng, …

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Crafting Culturally-Relevant Stories Using Universal Themes 35:46

3+ y ago35:46

35:46

Episode 18: Today I talk to actor, producer, writer and director Andres Orozco who has taught Screen Arts and Communications at Pepperdine University for 20 years. Andres is also the co-founder and co-owner of the award-winning production company Novelas Educativas, which creates culturally-relevant digital content across all platforms. We talk abo…

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“If You Mess Up, Fess Up”: A Wisdom Drop from the PR Maven® 33:48

3+ y ago33:48

33:48

Episode 17: “I was born to do public relations,” says my guest Nancy Marshall, and being an admirer of her work for many years, I’d have to agree. Running her own successful marketing and PR agency for three decades is pretty good proof, too. As you’ll hear in this episode, Nancy is a natural communicator with an infectious positivity, so it’s easy…

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A Year in Review, and Tips for You 1:03:20

3+ y ago1:03:20

1:03:20

Episode 16: To celebrate the one-year anniversary of Graduate Communications becoming an agency, I thought it would be fun to interview some of my team members about their most interesting, challenging and rewarding projects and have them share lessons learned with you. From strategic use of Tik Tok to managing major media buys, there are lots of u…

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The Keys to Great Storytelling 36:44

4y ago36:44

36:44

Episode 15: You have what you think is a great story: a first-generation student dreams of getting a college education, gets into your school, works hard and graduates. But to master storyteller and former Hollywood writer Andy Goodman, the reaction from the audience is likely to be ‘who cares?’ “What makes stories interesting are the things that s…

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Businesses Like Business-Like Thinking. College Communicators Need to Learn to Speak Business 39:23

4y ago39:23

39:23

Episode 14: Want your voice to be heard by senior leadersat your institution? Power Minds CEO Margo Turner says the best approach is to think about the issue from their perspective and learn how what you are advocating fits in with what they need to accomplish for the organization. The self-described serial entrepreneur believes the same shift in p…

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The Power of Athletics as a Rallying Point 25:26

4y ago25:26

25:26

Episode 13: I don’t know about you, but one of the things I’ve missed most during the pandemic is going to sports events. Whether it’s cheering on my son and his teammatesor attending a pro sports game, I feel a real sense of excitement and community that’s hard to find elsewhere. Colleges and their surrounding communities have felt this loss as we…

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Using the Right Words in the Right Way 34:39

4y ago34:39

34:39

Episode 12: If you’re one of the many people who would rather avoid confronting someone with criticism or bad news, then you need to check out this episode of Higher Ed Coffee and Conversation featuring acclaimed speaker and author Sarita Maybin. A former college administrator, Sarita has shared her wisdom about the power of positivity and how to m…