We Are Here is a podcast created by host Candice Triche to document and share the connected web of beginnings that have made up her life. Dedicated to creating a hub of inspiration and exploration, We Are Here invites you to join an ongoing conversation of how to lead creative, expanding lives. This is a space for self-reflection and intimate conversations, for sharing and understanding. Support this podcast: https://podcasters.spotify.com/pod/show/weareherepodcast/support
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Making marketing the strength of a manufacturing business begins with centering on the industrial customer and ends with profit. Host James Soto, founder, and CEO of the award-winning agency INDUSTRIAL, brings exclusive interviews with icons of manufacturing, industrial marketing, Martech, and media to deliver insights that help you grow your business.
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People are infinitely interesting. I sit down to learn more about people that interest me on a regular basis and record their entertaining stories here. This is also one of the key reasons I run Beers With Mates as well - to make it a habit to meet more interesting people from all walks of life each month. Some of the people featured here are sportspeople, artists and musicians. Others are entrepreneurs, business leaders or interesting individuals just doing their thing in the career they lo ...
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Breaking Down the New Trade Show Playbook with Steve Prahalis of SME
49:12
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49:12📖 The trade show playbook is being rewritten. In this episode, Steve Prahalis, COO of SME, joins James Soto and Virginia Roberson to discuss how trade shows are evolving to meet the needs of diverse, modern audiences. From strategic partnerships to hybrid models and tailored attendee experiences, Steve shares insights to help trade show organizers,…
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Richard Bandler, one of the creators of NLP wrote the script for this Hypnosis and I've read it from one of his books.Within about 15 minutes you'll be feeling more relaxed, happy and confident.Enjoy :)By Chris Andersen
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35. Scotty Bould - Turning FIFO into Financial Freedom
1:26:57
1:26:57
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1:26:57Scotty Bould was early onto the FIFO scene in Queensland and was quick to decide that he could turn his extra cash into some lucrative investments to setup his future for him and his wife, Candice, who was previously on the podcast.By Chris Andersen
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34. Candice Bould - The Lounge & Co Salons
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1:04:19
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1:04:19Candice Bould created The Lounge & Co in 2015 to build an environment where the best of hair, service and luxury can meet and you can benefit from a better overall hair experience.Designing all three salons herself, Candice has created a landscape where great hair is non-negotiable, while the well-appointed interiors and design features transforms …
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Maximizing Industry Impact: A Trade Show Marketing Conversation with Ed Youdell, CEO of FMA
38:47
38:47
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38:47In this episode, we talk with Ed Youdell, President and CEO of the Fabricators & Manufacturers Association (FMA), about how trade shows, marketing, data strategies, and automation are transforming the metal fabrication industry. Ed shares insights on the role of first-party data, workforce development, and the future of manufacturing with automatio…
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Greg Jones on Workforce Development & Smartforce at IMTS 2024 and Beyond
43:22
43:22
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43:22In this episode of the Industrial Strength Marketing podcast, we’re joined by Greg Jones from SME, a leader in integrating education with industry needs. Greg discusses how trade shows like IMTS are evolving into crucial venues for workforce development, focusing on how these events are transforming recruitment and engagement in the manufacturing i…
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The IMTS Success Blueprint with Bonnie Gurney and Michelle Edmonson
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42:27In this episode of the Industrial Strength Marketing podcast, we’re joined by Bonnie Gurney and Michelle Edmonson from AMT to discuss the evolving landscape of trade show marketing. As leaders of IMTS, the largest manufacturing technology trade show in North America, Bonnie and Michelle share their experiences and insights on how trade shows are tr…
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The Future of Trade Shows with Peter Eelman: Innovating at IMTS and Beyond
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52:35In this episode of the Industrial Strength Marketing podcast, we sit down with Peter Eelman, Chief Experience Officer at AMT, to explore how the International Manufacturing Technology Show (IMTS) has evolved into a premier event for the manufacturing industry. Peter shares his journey from his first IMTS in 1980 to his last event under his leadersh…
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Mastering Modern B2B Sales: Building High-Performing Teams with McKinsey Experts Jennifer Stanley and Candice Lun Plotkin
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53:45In this episode, Jennifer Stanley and Candace Lun Plotkin from McKinsey & Company share insights on the future of B2B sales and assembling winning teams. Industrial sales are evolving, requiring companies to adapt their selling and marketing strategies. James Soto explores topics like hybrid, inside, and digital sales roles, customer intimacy, agil…
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Dad Joke Battle with Jon Miller: A Fresh Look at the B2B Landscape, AI, Technology, and Marketing.
45:44
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45:44In this podcast episode, John Miller, a visionary in the marketing technology industry, discusses the shift in the B2B marketing landscape. He talks about how the economic environment has changed, with more difficulty and uncertainty in the market. Miller also highlights the issue of buyer indifference, as buyers have become numb to traditional mar…
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33 - Paul from Beers With Mates - Living an Adventurous Life & Rebuilding After Breakup
1:36:02
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1:36:02As the host of Beers With Mates, I get to meet a wide range of lovely, exciting, interesting people. I was fortunate to sit down with Paul this week to walk through all the ups and downs of his adventurous story over the last 60+ years. We covered a helluva lot of ground, as below:Growing up in Sydney;His overseas travel adventures in his 20s; A ca…
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How to Stand Out in the Content Jungle with Chris Luecke, founder of Manufacturing Happy Hour.
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21:30Ready to take your content engagement to the next level? Tune in to this enlightening conversation with Chris Luecke, the mastermind behind Manufacturing Happy Hour. From hidden leadership insights in manufacturing podcasts to building thriving communities, Chris reveals how to make your content resonate and your audience connect. In this episode o…
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How to do recruiting marketing right for manufacturers with Ann Wyatt
34:42
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34:42This episode of the Industrial Strength Marketing podcast focuses on what workforce development does/can look like in our industry! James Soto, our host, is bringing in a guest that fights the good fight, to get new workers into the right company, the creator of workforce 4.0 Ann Wyatt! Ann discusses how companies can do a better job sharing inform…
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32. Becoming a More Loving Person with Bernie Kelly
1:09:52
1:09:52
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1:09:52Bernie Kelly is one of the fantastic people I've been able to meet through Beers With Mates. He's had a really interesting life as a coach, facilitator and father and we speak about a mix of these on the podcast. He leads people on treks all over the world, including Everest Base Camp, runs his own podcast called A Journey With Bernie, works with b…
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31 - Owning Your Story by Chris AndersenBy Chris Andersen
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30 - How to Help Someone Feel Happier by Chris AndersenBy Chris Andersen
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29 - How to Manage Your Mood by Chris AndersenBy Chris Andersen
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28 - How to Become More Self-Sufficient by Chris AndersenBy Chris Andersen
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27 - How to Rebuild Confidence After a Breakup
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11:5127 - How to Rebuild Confidence After a Breakup by Chris AndersenBy Chris Andersen
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26 - How to Turn a Stranger into a Friend by Chris AndersenBy Chris Andersen
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Women in Marketing and Manufacturing with Shae Eichele, HEH Group
43:40
43:40
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43:40On this episode of Industrial Strength Marketing, James Soto invites Shae Eichele from HEH Group to discuss her career as an industrial marketer and her insights on marketing that makes an impact. They talk about the challenges marketers face in manufacturing and offer advice on how to overcome them. Shae emphasizes the importance of confidence and…
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Charting a New Course for B2B Growth with Jennifer Stanley, McKinsey & Company
57:20
57:20
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57:20On this episode of Industrial Strength Marketing, James Soto welcomes Jennifer Stanley. Stanley, partner at McKinsey & Company, shares her insights on how to create positive and enduring change in the world, and how to grow your business through sales and marketing. They also examine how the rule of thirds will guide industrial companies to execute…
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Leveraging Gifting to Break Through the Digital Noise with Kris Rudeegraap, CEO of Sendoso
45:17
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45:17On this episode of Industrial Strength Marketing, James Soto interviews Kris Rudeegraap, the founder of Sendoso. Sendoso is the worlds leading sending experience and management platform industrial and B2B marketers trust to build authentic relationships through intelligent corporate gifting. Kris shares his story of how he started the company and t…
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Exploring the Power and Ethics of AI Technology in Marketing with Parry Malm
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48:33On this episode of Industrial Strength Marketing, host James Soto sits down with Parry Malm, CEO and co-founder of Phrasee, to talk about his journey as a marketer and entrepreneur. Malm discusses how he fell into entrepreneurship and the challenges of marketing in today's technology-focused landscape. Soto and Malm delve into the world of AI, its …
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Improving One Percent Every Day with Meaghan Ziemba, Mavens of Manufacturing
34:44
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34:44Meaghan Ziemba, the founder of Mavens of Manufacturing and technical writer, is capturing the attention and telling the stories of women in manufacturing. In this podcast, Meaghan shares her story and encourages others to strive to be better one percent every day. Ladies and gentlemen, you will be inspired. Articles and resources referenced in this…
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25 - Marcel von Pfyffer - How Does Inflation Affect Financial Markets & How Did We End Up Here?
28:06
28:06
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28:06Marcel covered off on what happened in financial markets in 2022 in our last podcast. We've edited that podcast down from 1hr 40mins to just under 30 minutes here. If you'd like to understand what's happening with inflation and financial markets, this will give you a very clear explanation.We cover off on stocks, bonds, property, politics and recap…
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24 - Chris Gostling - Exploring the Creative Path Less Travelled
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1:18:25Chris Gostling is the Creative Director at Momentum Visual, a company he founded over 20 years ago. He's also the guy I go to with all my weird and wonderful new business ideas and creative endeavours because of his amazing ability to ask the right questions, help me think through them, then come up with all the right marketing and branding.He's al…
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23. Jamie and Jacklyn Purvis - Be Do Have Movement - Coaching for Business Owners and Salespeople
55:36
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55:36Listen in while father and daughter duo, Jamie & Jacklyn Purvis, tell the story of how they setup the Be Do Have Movement to serve salespeople and business owners.You'll also get a preview into how they structure their coaching program, some of the key questions they work through with their clients and hear about some amazing client breakthroughs a…
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Mfg Day 2022 - A IMTS+ Creators Lounge Rewind
1:09:55
1:09:55
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1:09:55Manufacturing Day 2022 is here! Join the IMTS+ Creators Lounge crew of rising social media stars as they talk about making positive perceptions of manufacturing a reality. Meet Rising Manufacturing Social Media Stars and Creators: Andrew Crowe - Follow The New Manufacturing Renaissance on LinkedIn Michelle Edmonson - AMT and IMTS+ Chris Luecke - Ma…
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IMTS+ Creators Lounge: Marketing Return on Heart with Scott MacKenzie, Industrial Talk
56:05
56:05
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56:05Manufacturers are resolving to get back to IMTS. Scott MacKenzie, host of Industrial Talk, and James Soto are back. Listen in as they connect ahead of joining a leading team of manufacturing influencers at the IMTS+ Creators Lounge, the destination where manufacturing creators are gathering to tell their human stories. Articles and resources refere…
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22 - South East Queensland Property Update with Mark Wist from Property Resolutions
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47:30
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47:30Mark Wist brings 30 years of real estate advisory experience to the table in this conversation and he usually works to develop investment strategy for large property funds as well as a range of different advisory offerings, including feasibility studies, in both commercial and residential property. He's worked all over the world in property and has…
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21 - Navigating Career Changes with Laura Heilbronn
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52:53
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52:53Somewhere along the way, you're likely to realise you're in the wrong career.How do you handle that?Laura Heilbronn and I discuss how it all played out for her and how she now helps people manage that transition through her coaching services.We discuss her move out of her role in Human Resources and Marketing in Argentina, her move from Buenos Aire…
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The Art of Getting Specified with Adam Beck, CADENAS PARTsolutions
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20:02Adam Beck, Director of Marketing at CADENAS PARTsolutions, gives a masterclass on the art of getting specified by engineers. Learn why industrial marketers that provide specifying tools will grow their businesses by making their customers’ jobs easier. Articles and resources referenced in this episode: Connect with Adam Beck on LinkedIn Learn more …
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20 - Colin Campbell from Keller Williams Realty - Building Empires through Real Estate
53:07
53:07
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53:07I was lucky enough to meet Colin Campbell while I was in an NLP training program called Bold while we both worked at Keller Williams in Toronto, Canada. Colin showed up as the hardest worker in the room every single day and the hard work has paid off over time with some amazing results that we dive into in this podcast.After 8 years in real estate …
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19 - The Aether Brewing Story with with Dave, George & Rich
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1:00:43
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1:00:43Sit down and enjoy some beers while listening to Dave, George and Rich tell the Aether Brewing Story - between them, they make up the Owner (Dave), Head Brewer (George) and the Sales & Marketing Manager (Rich).Aether Brewing is one of the longstanding Craft Breweries in Brisbane and were originally located in Milton. The business has now relocated …
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18 - Cheyne & Jarrett from Happy Valley Brewing
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32:13Sit down and enjoy a beer while listening to Cheyne and Jarrett tell the story of how Happy Valley Brewing launched their brewery in 2020 in the heart of Stafford, previously known as Happy Valley. Cheyne manages the venue and Jarrett is the brewer, together they own the brewery.The guys have 16 different beers on tap and have now brewed over 100 d…
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17 - Michael Lucas - Easts Rugby Union - 75th Anniversary Stories & Events
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30:1917 - Michael Lucas - Easts Rugby Union - 75th Anniversary Stories & Events by Chris AndersenBy Chris Andersen
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16 - Tim Franklin - The Man Who Runs The World
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32:16
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32:1616 - Tim Franklin - The Man Who Runs The World by Chris AndersenBy Chris Andersen
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15. Jenna Britton - Writing Your Way Through according to your Human Design with Jenna Britton
49:53
49:53
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49:53I was lucky enough to meet Jenna about 8 years ago at Camp Goodlife Project when we were both going through transitional periods in our lives at just before age 30. In this conversation, we dive into all that Jenna's been able to accomplish since that time in her three focus areas of writing, human design and coaching. You can find her work at www.…
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14. Luke Dixon from Soapbox Beer - The Story of Soapbox and their Delicious Craft Beers
42:19
42:19
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42:19Sit down and enjoy a beer while listening to Luke tell the story of how Soapbox Beer got off the ground after the founders met as parents at their kids' school. We sample a couple of beers along the way and dig into what it took to start a brewery, source equipment, setup a range and develop an offering to make it a popular spot in Brisbane's bubbl…
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13. Taking Risks and Tackling Challenges Together
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9:13
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9:13I've been running Beers With Mates for almost four years now but I still don't think I've properly explained what it is or the benefits that can be enjoyed when you do it well.Here's a little story that serves as a great reminder of an experience I enjoyed having a beer with a mate in Canada who remains a close friend to this day who was able to su…
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The Future of Marketing and Selling in the Industrial Sector with James Soto
56:42
56:42
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56:42Manufacturers that center on the customer, leverage data, and introduce the least amount of friction in the industrial buyer’s process will win the business of the future. This episode takes a fast-paced look at future industrial buying processes, next-generation buyers, martech, AI and machines that sell themselves. You will hear a ‘future is now’…
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The Engineering Approach to Industrial Marketing with Ilya Mirman, Desktop Metal
48:44
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48:44Ilya Mirman, chief marketing officer of Desktop Metal, discusses his engineering approach to industrial marketing against the backdrop of the industrial design software and additive manufacturing revolution. Articles and resources reference in this episode: Visit Desktop Metal online Connect with Ilya Mirman on LinkedIn If you haven’t already, be s…
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A Vision to Inspire and Connect a World of Engineers with Frank Baldesarra, Engineering.com
39:18
39:18
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39:18Engineering.com and ProjectBoard are on the move. Frank Baldesarra, CEO shares his purpose-driven vision to connect engineers and the STEM community with the world. Articles and resources reference in this episode: Visit Engineering.com Connect with Frank Baldesarra on LinkedIn Join the ProjectBoard Community If you haven’t already, be sure to list…
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Why Manufacturers Must Generate Original Content with Hüseyin Kilic, Interesting Engineering
42:20
42:20
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42:20Hüseyin Kilic, chief executive officer of Interesting Engineering shares why manufacturers must create original researched content. Hear why industrial businesses must generate owned content as a hedge to disruptive search algorithms and changing social media terms of service policies. Articles and resources reference in this episode: Visit Interes…
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Five Steps to CRM and Marketing Automation Success for Manufacturers with Nicholas Holland, HubSpot
57:30
57:30
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57:30Nicholas Holland, VP of Product at HubSpot, shares The 5 Tips to CRM and Marketing Automation Success for Manufacturers ahead of INBOUND 2021. Articles and resources reference in this episode: Connect with Nicholas Holland on LinkedIn Attend INBOUND 2021 Online - Oct 12-14 Get Started with free CRM, Email Marketing, and Automation from HubSpot If y…
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A Clear and Concise Account-Based Experience Podcast with Jon Miller, Demandbase
48:18
48:18
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48:18Jon Miller, CMO of Demandbase, gives a masterclass on Account-Based Experience (ABX), the rethinking of Account-Based Marketing (ABM) that enhances every aspect of the industrial buyer’s experience throughout the B2B lifecycle. Hear how when done right, ABX can outperform every other growth strategy for your manufacturing company. Articles and reso…
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Manufacturing Talk Radio- The Podcast that Stands the Test of Time with Lew Weiss and Tim Grady
46:34
46:34
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46:34Manufacturing thought leaders are flocking to the podcast medium, but are these shows built to last? Podcast pioneers Lew Weiss and Tim Grady of the Manufacturing Talk Radio podcast tell the story of manufacturing’s longest-running podcast. Articles and resources referenced in this episode: Manufacturing Talk Radio Podcast Connect with the Lew Weis…
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The 5 Key Factors to Accelerating a Manufacturer’s Growth with Keith Pigues, Luminas Strategy
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1:01:45Is your manufacturing customer at the center of your business? They better be! Keith Pigues , co-founder of Luminas Strategy, shares his secret sauce to centering on the customer and accelerating the growth rate of a manufacturing business. This is a not to miss episode. Articles and resources reference in this episode: Connect with Keith Pigues on…
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The Journey from Inbound to Experience Marketing with Nicholas Holland of HubSpot
58:24
58:24
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58:24Nicholas Holland, HubSpot Vice President of Product spells out why marketers need to market and sellers need to sell how their customers want to buy. Articles and resources reference in this episode: Connect with Nicholas Holland on LinkedIn Check out the latest HubSpot news Learn before you act with a HubSpot Academy Certifications Get Started Fre…
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