Best Chris Dreyer Podcasts (2025)

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368. Nick Rowley: Trial Prep, Mindset, and Mastery in the Courtroom 21:00

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2d ago21:00

21:00

Some lawyers wait for the perfect case. Nick Rowley never did. With more than $2 billion in verdicts and settlements, he walks through what it really takes to show up in the courtroom over and over. From trying 10 to 15 cases a year for more than a decade to treating every trial as “life or death.” Rowley explains how he turns fear into fuel, press…

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367. Toolkit: Close Cases 30% Faster: How AI Fixes Case Bottlenecks w/ Saam Mashhad, EvenUp 20:39

4d ago20:39

20:39

Operational lag is the silent profit killer. Every idle demand bleeds momentum, margin, and client trust. Saam Mashhad, Co-Founder & Chief of Product & Legal Operations at EvenUp, breaks down how AI-driven workflows turn stalled files into speed, accuracy, and higher outcomes. From knowledge-graph extraction to litigation continuity, learn how to r…

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366. How Winning Big Builds Your Case Pipeline w/ Jon Davidi of Panish Shea Ravipudi 18:34

9d ago18:34

18:34

Verdicts aren’t the finish line, they’re leverage for future cases. Jon Davidi of Panish Shea Ravipudi LLP explains how elite trial lawyers turn results into reputation and trust into a pipeline of major cases. From asking for $50 million without losing the jury to using data to shape the right number, Jon breaks down how confidence, preparation, a…

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365. Toolkit: Why Clients Drop Before Intake w/ Daniel Steinberg 11:58

11d ago11:58

11:58

Your ad dollars are working — your intake isn’t. Most clients fall through the cracks before your team ever calls them back. Daniel Steinberg built Lawbrokr to fix that, replacing generic contact forms with guided, personalized funnels that educate, prequalify, and convert. The result: higher trust, better data, and more signed clients from the sam…

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364. Ross Cellino, The Godfather of Legal Marketing: PIMCON Keynote 44:45

16d ago44:45

44:45

Before SEO. Before TV. Even before yellowpage ads — there was Ross Cellino. In this live episode from PIMCon 2025, the “Godfather of Legal Marketing” unpacks how he built one of the most recognizable law brands in history. From his pioneering marketing strategies to jingle-driven dominance, Cellino shares the decisions, instincts, and creative risk…

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363. BONUS: The AI Feedback Loop: How Search Engines Learn Who You Are (Webinar Replay) 42:43

19d ago42:43

42:43

AI won’t recommend what it can’t read. Schema, speed, and site structure are the signals that teach search engines (and LLMs) who you are. In this webinar replay, Rankings.io’s technical SEO specialists Nikolai Hernandez and Eric Thedy show how clean subfolders, purposeful internal links, Core Web Vitals, and precise schema markup create an AI-frie…

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362. Big Verdicts + Billion-Dollar Brand: NIL, Intake, and Trucking Trials w/ Digger Earles 31:46

23d ago31:46

31:46

Big verdicts grab headlines—but they don’t build billion-dollar brands. Digger Earles reveals how discipline, data, and brand strategy power Laborde Earles’ growth across Louisiana. From leveraging NIL partnerships for instant credibility to intake systems that close 95% of wanted leads, every move connects trial results to market dominance. You’ll…

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361. Toolkit: Lead Leaks in PI Firms: Where They Start and How to Fix Them 16:50

25d ago16:50

16:50

Every firm loses good cases, they just don’t know it. David Haskins, president of SPEED AI, reveals where those hidden “lead leaks” start and how to fix them before opportunity slips away. From bias at the intake desk to systems that never catch mistakes, David explains what the best firms are doing to convert more of the leads they already have. Y…

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360. Trial Lawyer’s Guide to Building a National Firm w/ Michael Burg 21:25

1M ago21:25

21:25

Michael Burg lays out how a personal injury law firm built on specialization, selectivity, and courtroom readiness expanded to multiple states and crossed $2B in results without sacrificing quality or purpose. You’ll learn: The case selection rules that protect brand, margins, and outcomes Why trial readiness wins better settlements—and how to sign…

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359. Growth Levers for PI Firms: Get Maximum Value Out of Every Case w/ Ramin Montakab 16:18

1M ago16:18

16:18

Small details often decide how much a client truly recovers. Ramin Montakab shows how five simple shifts—brand, channels, audits, team, and compounding value—can add thousands to every case. From intake built on empathy to home visits that uncover overlooked damages, he highlights the overlooked strategies that change case outcomes. You’ll learn: T…

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358. Toolkit: Break into Mass Torts. Partner Smart. Scale Fast. w/ Cason Carter 17:30

1M ago17:30

17:30

Mass torts don’t have to mean new hires, new overhead, or taking on risk alone. Cason Carter, CEO of Broughton Partners, pulls back the curtain on how firms are entering mass torts without ballooning overhead. From co-counsel structures to vendor oversight and budget discipline, he highlights the hidden pitfalls that trip up most firms — and the st…

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357. Inside a $1B Legacy PI Firm: How Innovation Keeps You on Top w/ Michele Mirman 20:00

1M ago20:00

20:00

Building a PI firm that lasts takes more than verdicts — it takes vision. Michele Mirman, founder of Mirman, Markovits & Landau, P.C., has led her firm to over $1B in recoveries while staying at the cutting edge of marketing, tech, and trial strategy. She shares the overlooked moves that kept her firm at the top: from marketing plays most lawyers i…

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356. BONUS: AI-Power Your Law Firm’s Reputation on Google, Yelp, AVVO, and more (Webinar Replay) 34:51

2M ago34:51

34:51

AI is already shaping how clients find (and judge) your firm across Google, Yelp, Facebook, and more. In this webinar replay, Rankings.io experts Sean Denny and John Panino unpack where LLMs pull signals, why steady multi-platform reviews matter, and the concrete steps that strengthen how your reputation is read online. Learn: Which review platform…

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355. The Attorney’s Quick Start Guide to PI: Marketing and Talent w/ Parag Amin 23:01

2M ago23:01

23:01

Breaking into personal injury isn’t about luck — it’s about trust, strategy, and talent. Parag Amin, founder and principal attorney of the Law Office of Parag L. Amin, P.C. (LawPLA), reveals how he turned a single client request into nationally recognized PI results, and what most firms overlook when they try to add injury work. From building a per…

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354. 10 Steps to Explosive PI Firm Growth (From an Inc. 5000 Firm Owner) w/ Brandon Dawson, The Thumbs Up Guys 29:43

2M ago29:43

29:43

Brandon Dawson, founding partner of Miller, Dawson, Sigal & Ward — better known as the Thumbs Up Guys — shares the 10 steps that took his South Carolina firm from a four-partner startup to an Inc. 5000 honoree with 279% growth in just three years You’ll learn: How to create a brand clients remember Why dominating one channel beats spreading thin Th…

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353.10 Candid PI Marketing Lessons w/ Chris Dreyer & Gary Sarner 30:27

2M ago30:27

30:27

PI advertising is full of hard choices — TV or radio, streaming or podcasts, brand or direct response. Gary Sarner of ROI360+ goes through what’s working now, what’s overrated, and how to know if your dollars are actually driving cases. You’ll learn: Why TV may not be the crown jewel for PI firms How radio stacks up against streaming for cost and r…

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352. 4 Steps to Your First $10M Year w/ Jim Hurley 19:20

2M ago19:20

19:20

What does it take to grow from solo to a $13M firm? Jim Hurley, Managing Partner at Cooper Hurley Injury Lawyers, reveals the four-part system that got him his first $10M year. You’ll learn: Why every firm needs in-house marketing, no matter the size How intake can make or break your revenue The referral system that generates over 50% of new cases …

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351. Stop Coasting. Start Creating. It’s Never Too Late. w/ Manny Ibay 35:29

2M ago35:29

35:29

Coasting is comfortable — until it isn’t. After nearly three decades in practice, Manny Ibay realized he was stuck on autopilot. One spark reignited his passion and gave birth to Superhero Lawyer — a brand clients can’t ignore. This episode is a reminder that it’s never too late to reinvent, stand out, and fall back in love with your practice. We d…

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350. BONUS: Local AI SEO — How to Stay Visible as Search Shifts (Webinar Replay) 45:31

3M ago45:31

45:31

AI is rewriting the rules of local search. Google is no longer the only gatekeeper—chatbots, Bing, and AI-driven directories are now deciding who shows up when injury victims search for help. In this webinar replay, Rankings.io experts break down what personal injury firms must do today to stay visible tomorrow. Learn: How AI pulls (and misreads) y…

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349. Mass Torts Without the Overhead w/ Gregg Goldfarb 29:06

3M ago29:06

29:06

What if you could run a thriving PI firm with a skeleton crew—and still take on Fortune 500 giants? Gregg Goldfarb has spent three decades adapting to the ever-changing world of personal injury law. From police brutality cases in the Rodney King era to today’s mass tort battles, Gregg has learned how to stay lean, minimize risk, and seize opportuni…

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348. The Client-First Strategy Behind 25% More Personal Injury Cases w/ Monty Cain 17:32

3M ago17:32

17:32

Most firms chase more leads. Monty Cain squeezed more cases out of the leads he already had. By treating law like customer service, retooling intake, and training his team to spot mild TBI patterns, he uncovered value hiding in plain sight. On trucking files, he goes past the driver to expose carrier‑level failures—and he helped cement the right to…

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347. He Gets 80% of Trucking Cases Without Referrals: 3 Pillars of Proof w/ David Craig 24:05

3M ago24:05

24:05

Most firms live off referrals. David Craig flipped that script — now 80% of his cases come directly from consumers. That pivot made him Indiana’s go-to trucking lawyer and a national force in PI. In this episode, David shares the 3 Pillars of Proof that helped him dominate one of the toughest niches in law: Proof of Expertise: Books and a podcast t…

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346. Bonus: Books Into Cases - Education Marketing for PI Firms w/ Kara Prior 17:34

3M ago17:34

17:34

Content that creates authority. Social ads that set appointments. Referrals that actually call back. Kara Prior (President, James Publishing / James Amplifier) shares how PI firms are converting attention into signed clients—using niche books, AI-cloned video, and a referral system that delivers. Kara explains: Why niche authority books beat generi…

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345. This Cookie Outsells Billboards: Fortune Cookie Marketing w/ Shawn Porat 23:55

3M ago23:55

23:55

Billboards, bus wraps, and TV ads are fighting for the same split-second of attention. But what if you could get your brand in front of someone at the exact moment they’re relaxed, focused, and open to suggestion — without competing against 20 other lawyers in the same space? Shawn Porat is the founder and Chief Fortune Officer of OpenFortune — the…

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344. BONUS: Follow Them Everywhere: The Programmatic Advantage for PI Firms 49:07

3M ago49:07

49:07

Only one in ten PI firms is using programmatic advertising. That means the other nine are sacrificing market share. And cases. If your ads aren’t following your ideal clients from Candy Crush to connected TV, it’s time to change that. In this special bonus replay of our live Rankings webinar, CEO Chris Dreyer and Director of Paid Ads Brianna Sudbur…

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343. 3 Rules for Building a Trial-First Personal Injury Practice w/ Brett Turnbull 32:11

4M ago32:11

32:11

Most personal injury firms treat trials as a last resort. Brett Turnbull built his entire business around it. And made it profitable. In this episode, Brett reveals the marketing and operational systems driving his national trial practice. He breaks down his three-part framework — money, marketing, and operations — and shows how each part works tog…

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342. Marketing Budgets Decoded: What to Do with $100K, $1M, and $10M w/ James Helm 54:53

4M ago54:53

54:53

As the founder of TopDog Law, James Helm has gone from $5K in monthly lead buys to seven figures a month across paid social, billboards, and more. If you're wondering where your budget should go—at $100K, $1M, or $10M—this is the guy to learn from. In this conversation, James shares: The hidden risks of under-spending (or over-hiring) Why creative …

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341. Litigate Everything: How Blake Swan Built a 6-State Firm with Ruthless Intake and Data Discipline 35:13

4M ago35:13

35:13

By litigating 80% of his cases, tracking every KPI that matters, and building an intake team with zero missed calls, Blake Swan has scaled Keller Swan to six states and 37+ staff — without losing control. In this episode, Blake breaks down the exact systems and decisions that powered his explosive growth. From AI-backed intake to profit-by-pod dash…

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340. The Trial Method Behind $90M Verdicts (With One Paralegal) w/ Eric Fong 30:48

4M ago30:48

30:48

Growth is the goal for many trial attorneys — more cases, more verdicts, more visibility. But where most zig, Eric Fong zags. With just one paralegal and complete commitment to the work, he turned down a $25K offer and won a $91 million verdict — the largest in Washington State history. Eric doesn’t chase scale. He builds deep focus. That focus com…

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339. BONUS: How to Leverage AI and Score More Signed Cases a Webinar Replay w/ Kat Taylor 1:06:50

4M ago1:06:50

1:06:50

In this tactical webinar replay, Rankings founder Chris Dreyer is joined by Director of Link Building Kat Taylor to map out exactly how personal injury firms can boost visibility in AI search results using off-site signals. Search is changing—fast. And if your off-site strategy is stuck in 2015, your rankings won’t survive the AI shift. You’ll lear…

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338. Grow Faster by Spending Less: Inside the Most Efficient PI Firm w/ Michael McCready 36:32

5M ago36:32

36:32

Michael McCready builds systems that attract cases. His firm is a high-efficiency legal operation trusted by top advertisers and referral partners across the country. With over 30 years in PI law and a remote B2B setup from Puerto Rico, he’s engineered a firm that elite advertisers trust with their biggest cases. In this episode, Michael shares how…

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337. Zero Staff. No Ads. $1.3M in Year One: Solo PI Success w/ Carlos Dominguez 17:31

5M ago17:31

17:31

Forget the big team, big spend, big promises formula. Carlos Dominguez built a million-dollar PI firm in Miami—without a single employee or a dime on ads. How? By breaking every “rule” of modern law firm growth. This episode challenges what most lawyers think it takes to win. Carlos shares exactly how he turned cold starts and courtroom chops into …

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336. Pop the Limits: Get to Court Fast & Win Big w/ Andy Citrin 21:37

5M ago21:37

21:37

Andy Citrin has built his reputation on urgency, precision, and courtroom pressure. With over 40 years in the game, $600M recovered, and a mock courtroom in-house, Citrin’s not just practicing law—he’s coaching a new generation to dominate it. In this episode, Andy reveals the W.I.N.S. and T.R.I.A.L. frameworks powering his firm’s rapid-response st…

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335. 10K Clients in 10 Years: How to Align Legal Marketing, Tech, and Vision w/ Josh Schmerling 29:59

5M ago29:59

29:59

PIMCON 2025 Tickets On Sale Now. ⁠Get yours today⁠! When you’re chasing a goal as ambitious as helping 10,000 injured clients, you’re bound to hit roadblocks. For Josh Schmerling, that roadblock was demand letters—a process that slowed his firm’s growth and kept his best people stuck in paperwork. Instead of accepting the bottleneck, Josh did what …

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334. Law Firm Case Leak: How to Build an Intake Team That Catches Hidden Leads w/ Ben Leader 31:21

5M ago31:21

31:21

Most law firms think marketing is the key to growth but often, the real problem is hidden in plain sight. When Ben Leader took the helm at Elrod Pope Law Firm, he discovered that his intake process was costing him cases, revenue, and opportunities. In this episode, Ben shares how he transformed his firm’s intake department into a growth engine trip…

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333. BONUS: The 2025 Law Firm Lead Generation Growth Formula Webinar Replay w/ Mike Budny 54:51

6M ago54:51

54:51

We surveyed over 250 attorneys across the country to find out what’s really working in PI marketing and where firms are falling short. In this webinar replay from Rankings.io you’ll get insights about how budget trends and channel performance to the growing divide between small and large firms. This webinar was packed with real data and real strate…

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332. Unreasonable Success: Why Most Law Firms Plateau and How to Break 8 Figures w/ Michael Mogill 40:10

6M ago40:10

40:10

Michael Mogill doesn’t believe in staying comfortable. He builds businesses by pushing past the breaking point—and then raising the bar again. As founder of Crisp, he’s helped over 1,000 law firms grow by seven figures each. Now, he’s chasing a $100B impact by helping 10,000 firms hit $10M. His secret? Relentless hiring, deep brand building, and se…

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331. The Making of a Badass Boutique Law Firm: Relentless Growth and Smart Marketing w/ Danny Daniel 28:56

6M ago28:56

28:56

What do you do when you’ve got a dream, no cash, and a 1969 Camaro? If you're Danny Daniel, you sell the car and buy a Yellow Pages ad. Two decades and a $42 million verdict later, Daniel Stark Law is a 170-person litigation powerhouse—and Danny is still “on the verge.” His relentless drive to optimize systems, tell client stories, and extract full…

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330. Data, Disney, and the Death of a Solo Lawyer: Inside Craig Goldenfarb’s Eight-Figure Firm 33:59

6M ago33:59

33:59

Craig Goldenfarb fired himself as a trial lawyer—and built a multi–eight-figure firm that runs without him. Craig built Goldlaw Personal Injury Lawyers into a data-fueled, culture-obsessed, eight-figure machine. With a three-tier leadership structure, two CMOs, and a Disney-trained Chief Culture Officer, Craig treats law like a business—and it show…

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329.BONUS: TV Ads Aren’t Dead—They’re Dominating. Here’s Why. Webinar Replay w/ Sarah Parisi 58:41

6M ago58:41

58:41

Webinar Replay: TV isn’t dying—it’s evolving. In this webinar replay, media buying expert Sarah Parisi reveals how smart law firms are using traditional broadcast to dominate their markets while keeping ad costs low. UP NEXT: The 2025 Law Firm Lead Generation Growth Formula Webinar WHEN: Thursday, May 29th from 12:00–1:00 PM CST, WHERE: Rankings.io…

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328. Settle in 60 Days: How Jon Hollan Built Kentucky’s Fastest PI Firm 21:02

6M ago21:02

21:02

Truck crashes, seven-figure verdicts, and 30-day settlements. Meet Jon Hollan. As Managing Partner at Sam Aguiar Injury Lawyers, Jon specializes in catastrophic trucking litigation—and he’s not afraid to go toe-to-toe with giants like FedEx and Amazon. Jon shares what it takes to win fast and win big. Hear how the firm’s “pod” method slashes case t…

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327. “Get Rude”: Skits, Systems, and Saying No—How Lee Rudin Dominated New Orleans 30:58

7M ago30:58

30:58

Lee Rudin didn’t just leave a defense firm—he left with a vision. Two years later, Rudin Law is a New Orleans mainstay with two offices, 250+ five-star reviews, and an unmistakable brand: Get Rude. But behind the costumes and catchy slogans is a serious strategy: batch content, leverage tech, and never lose sight of the client. In this episode, Lee…

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326. Seven Words or Less: The Secret to Billboard Success in 2025 w/ Sarah Parisi 56:07

7M ago56:07

56:07

Seven words or less. That's the golden rule for billboard success according to media expert Sarah Parisi, who returns to Personal Injury Mastermind to reveal why most attorneys waste thousands on ineffective outdoor advertising. In this tactical episode, Sarah breaks down everything from color psychology to negotiation strategies that separate winn…

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325. Client First. ROI Forever. How Sam Aguiar Turns Service Into Referrals 26:28

7M ago26:28

26:28

What if your billboard made someone’s day—and landed a case? Sam Aguiar doesn’t just run a PI firm. He runs a referral engine powered by over-the-top service and community connection. In this episode, Sam Aguiar shares how his firm built loyalty for life with bold client care, from mental-health-boosting billboards to 3-person legal pods and a “big…

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324. BONUS: Master Law Firm SEO in an AI Era: The Ultimate Guide to Dominating Search in 2025 48:50

7M ago48:50

48:50

A webinar replay: The SEO landscape is changing dramatically with the rise of AI search. In this special webinar replay, Chris Dreyer and Logan Mosby break down how personal injury firms can dominate search in 2025 by mastering both traditional SEO and Generative Engine Optimization (GEO). Sign up for our next webinar: Dominating Legal TV Ads in th…

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323. Small Markets, Massive Returns: Dominating the Midwest w/ AJ and Ryan Bruning 38:03

7M ago38:03

38:03

They sued the NFL Rams, won $24 million, and poured every penny into marketing. Now, the Bruning brothers dominate PI markets that other firms ignore. In this episode of Personal Injury Mastermind, AJ and Ryan reveal their data-driven strategy for explosive growth in the Midwest. From custom Salesforce development to AI adoption, this is the story …

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322. Grow Your Practice with Mass Torts: A Framework for Single Event Attorneys from MTMP 16:56

8M ago16:56

16:56

PIMCON 2025 Tickets On Sale Now —> Get yours today! When Mike Papantonio realized the mass tort space was dominated by class action attorneys who'd "never taken a deposition" and would "pass out if they walked into a courtroom," he created Mass Torts Made Perfect to transform the industry. In this special episode, we're bringing you insights from t…

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321. Litigation-Level AI (Without the Risk): How Smart Firms Are Getting Ahead Now w/ Lisa Gorshe and Carasusana Wall 23:52

8M ago23:52

23:52

PIMCON 2025 Tickets On Sale Now —--> Get yours today! You’ve got mountains of records, limited bandwidth, and a ticking clock. When the stakes are high in mass tort litigation, even the sharpest teams need an edge. Lisa Gorshe and Cara Wall have found it. In this episode of Personal Injury Mastermind, discover how forward-thinking attorneys are usi…

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320. Trial Ready (Without a War Chest): Virtual Focus Groups Help Small PI Firms Get Max Case Value 17:47

8M ago17:47

17:47

When a high-value case walks through your door, you know this could be the catalyst that transforms your practice. But without substantial resources, you're faced with difficult choices: refer the case out for a fraction of its value or risk your entire practice. Elizabeth Larrick discovered a third option. In this episode of Personal Injury Master…

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319. Starting a Successful PI Practice from Scratch: Joe Volta’s no BS Guide 18:40

8M ago18:40

18:40

The systems, strategies, and mindset shifts that transformed Joey from rainmaker to firm founder. In this episode of Personal Injury Mastermind, Joe Volta returns to share his transformation from employee to owner, the decisions that led to his firm's rapid growth, and why bringing in cases is just the beginning of building a sustainable practice. …