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Chris Schaeffer Podcasts

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Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask your Google Ads questions at www.paidsearchpodcast.com
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Crimes of the Times

L.A. Times Studios

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L.A. Times reporter Christopher Goffard of “Dirty John” is back with another riveting podcast from L.A. Times Studios. In “Crimes of the Times,” Goffard goes deep behind the scenes of a new story each week, cutting through common myths and misconceptions to uncover what really happened in the most compelling cases from L.A. and beyond.
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Launched in 2013, Wes Schaeffer, The Sales Whisperer®, gives sales, marketing, success, and BJJ advice to help professional salespeople, sales managers, business owners, and entrepreneurs sell more, faster, at higher margins, with less stress, more predictably, while having more fun doing it. As of September 2025, it was rebranded and launched as The BJJ and Biz Podcast here on Spotify.
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NeuroSpicy @ Work

Duena Blomstrom

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NeuroSpicy@Work is a podcast about what it really feels like to move through the world as a neurodivergent adult — especially at work. No clichés. No corporate varnish. No patronising “awareness.” Just honest conversations about masking, burnout, communication gaps, disclosure, identity, and the invisible barriers autistic and ADHD people still face in modern workplaces. Hosted by Duena Blomstrom — author of People Before Tech, creator of the Human Debt concept, and a late-diagnosed autistic ...
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“Under The Hood” desire is to create a safe space where C-Level professionals share their journey whilst discussing techniques and answers to some of the most difficult and challenging questions a leader can face in their professional and personal journey.
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Attorney Frank Carson spent decades defending the accused in California's Central Valley. He made powerful enemies among law enforcement. When they put him on trial for murder, he insisted he was being framed. He was acquitted after a lengthy trial, but his widow says the ordeal destroyed his health and hastened his death. As part of a malicious pr…
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Have you tried and failed at Google Ads? This week Chris Schaeffer discusses a simple way to ensure you are getting the right traffic from your Google Ads campaigns. Using this simple bidding method and traffic management strategy you can be sure you are paying the right price for the right traffic. It's called Pay Per Value bidding. Let's talk abo…
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Chris answers 5 burning questions about Google Ads from listeners this week. We discuss how to deal with a campaign that has crashed and burned, manual bidding, finding traffic when it appears to not exist, and a question about how freelancers can better sell their google ads services. Try Opteo for free for 28 days - https://opteo.com/psp Chris Sc…
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In 1986, 29-year-old Sherri Rasmussen was just starting her married life when she was brutally murdered in her Van Nuys home. The LAPD called it a “burglary gone bad,” ignoring red flags pointing to one of their own for years. Detective Stephanie Lazarus might have gotten away with it if she hadn’t left behind a key piece of evidence.…
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This is the best way to pick the right keywords to use in your Google Ads campaign. Chris Schaeffer discusses an effective method that will ensure anyone can get the best qualified traffic for their business from Google in these simple steps! Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - http://www.chrisschaeffer.com Subm…
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In this episode, Duena speaks with Lara Schaeffer — autistic educator, advocate and creator of Neurodivergent Learning — about why real-life autistic role models are essential for ND children, teens and adults who are trying to understand themselves in a world that still gets autism profoundly wrong. Lara shares her journey from struggling through …
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Welcome back to The Way Home Podcast! We took a few weeks off from uploading as Dan has been travelling with the release of his new book, In Defense of Christian Patriotism. If you haven’t already, you can click the link below to purchase a copy. Buy Dan's Book We are so excited to have Chap Bettis as our special guest this week on The Way Home to …
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Welcome back to The Way Home Podcast! We took a few weeks off from uploading as Dan has been travelling with the release of his new book, In Defense of Christian Patriotism. If you haven’t already, you can click the link below to purchase a copy. Buy Dan's Book We are so excited to have Chap Bettis as our special guest this week on The Way Home to …
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This week Chris Schaeffer gives simple steps for building a Google Ads campaign that will deliver reliable traffic with minimal effort. This method is great for those that are trying Google Ads for the first time and want to minimize wasting money in the PPC marketing. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - http://…
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On the summer solstice in 1990, a UCLA student with an interest in the occult was stabbed to death in a railway tunnel in the San Fernando Valley. Rumors of ritual violence swirled in the era of the so-called Satanic Panic. Police investigating the murder of Ronald Baker found his killers knew him well. One of them had even carried his casket.…
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This week Chris Schaeffer answers a question about how to structure your Google Ads campaigns. And Joey Bidner jumps in to discuss the role of Microsoft Ads for advertisers looking to diversify their PPC traffic. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - http://www.chrisschaeffer.com Joey Bidner - https://joeybidner.c…
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When 21-year old college dropout Christopher Boyce got a job as a clerk at the TRW Defense and Space Systems complex in Redondo Beach, he was given access to some of the country’s biggest government secrets. And under a Robin Hood-like ethos, he and his childhood pal Andrew Daulton Lee began sharing those secrets with the Soviet Union. Their story …
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In this thought-provoking episode, Tina Greenbaum sits down with Mark Schaeffer, financial planner, author, and advocate for emotionally intelligent leadership to explore how kindness, self-awareness, and time wealth can transform both our personal and professional lives. Mark shares how his family background shaped his values and leadership philos…
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This week Chris Schaeffer discusses how to get phone calls from Google Ads search campaigns. There are three methods that are the most direct way to get calls, but each method comes with some major advantages and drawbacks. Learn the truth about how to get phone calls in this focused, dedicated episode. Try Opteo for free for 28 days - https://opte…
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This week Chris Schaeffer answers questions about google ads from podcast subscribers. The questions cover important topics like how to improve Google shopping campaigns, how to keep track of your changes in google ads, and why Max AI is not as great as people think it is. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - htt…
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James Sexton endures weeks of solitary confinement in federal prison, as prosecutors finally gear up to take Lee Baca to trial. Baca’s lawyers claim he has Alzheimer’s Disease. It’s late 2016, and the recent presidential race has made the FBI unpopular in liberal Los Angeles. Sexton testifies for the government and is released early, a humbled man,…
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In this deeply personal conversation, Ted Collins reflects on how perfectionism, generational expectations, and early success shaped his identity and how recovery helped him embrace authenticity and balance. Growing up with high-achieving parents, Ted felt constant pressure to excel, but over time, he discovered that true leadership is built on con…
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This week Chris Schaeffer discusses how to improve quality score in Google Ads search campaigns. Plus 9 things that do not improve quality score but many people still think makes a difference. Also Chris answers a question from a listener about display campaigns and demand gen campaigns. Let's talk about that! Try Opteo for free for 28 days - https…
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Welcome back! Thanks for joining us to check out another episode of The Way Home Podcast featuring Daniel Darling, Director of the Land Center at Southwestern Seminary. This week we have Dr. Nathan Finn, Professor of Faith and Culture at North Greenville University, joining us to discuss Carl Henry. Click below or check out our streaming platforms …
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Welcome back! Thanks for joining us to check out another episode of The Way Home Podcast featuring Daniel Darling, Director of the Land Center at Southwestern Seminary. This week we have Dr. Nathan Finn, Professor of Faith and Culture at North Greenville University, joining us to discuss Carl Henry. Click below or check out our streaming platforms …
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Learn the best advice I can give to someone managing a Google Ads campaign. Management is all about setting a goal based on the Phase that you are in. And then managing for that goal! It is really that simple. Check out this week's episode to learn about some example goals you can set to help you manage your account. Try Opteo for free for 28 days …
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In this episode, we sit down with Janelle Gorman, a dynamic Chief Financial Officer (CFO) and strategic business leader with extensive experience in guiding organizations through growth and transformation. With a background spanning finance, operations, and leadership, Janelle shares her journey and the lessons she’s learned leading high-performing…
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James Sexton thinks Operation Pandora’s Box is behind him. When he reports a superior officer for misconduct, he is branded a snitch and treated as a pariah. Ostracized and scared, he does what he once thought unthinkable: he begins feeding information about the Sheriff’s Department to the FBI, and tells a grand jury about the scheme to hide Anthon…
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This week Chris Schaeffer discusses how to avoid those wasteful clicks from job seekers. Also a deeper discussion and warning to accounts that are over 10 years old because there are specific areas that can cause your account to suffer if you don't pay close attention. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - http://…
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In this inspiring episode, Tina Greenbaum sits down with Chris Hilliard, a seasoned leader in compliance and consumer protection, to explore the values and experiences that shaped his career. Chris reflects on the integrity and kindness instilled in him during childhood and how those lessons continue to guide his work today.He opens up about the re…
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When Lee Baca took over the LA County Sheriff’s Department in 1998, he inherited a scandal-plagued agency. He built a reputation as a progressive reformer, and his jail-education programs were celebrated. But the feds notice that investigations into his agency always seem to evaporate when he gets involved. By 2011, he is 70 years old and has run t…
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This week Chris answers four questions from listeners about Google certifications, how to see audience data, and a big question that many people are asking... Does Google Ads even work any more? If you are having trouble with your account this might be a critical episode for you to hear! Try Opteo for free for 28 days - https://opteo.com/psp Chris …
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Welcome back for this week’s episode of our podcast, The Way Home. We have Mark David Hall joining us as our special guest this week on The Way Home Podcast! He joins Daniel Darling to talk about how Christianity has influenced our government and on the topic of Christian patriotism. Give it a listen now! Mark Hall is a faculty member at Regent Uni…
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Welcome back for this week’s episode of our podcast, The Way Home. We have Mark David Hall joining us as our special guest this week on The Way Home Podcast! He joins Daniel Darling to talk about how Christianity has influenced our government and on the topic of Christian patriotism. Give it a listen now! Mark Hall is a faculty member at Regent Uni…
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After an inmate sucker-punches James Sexton, he defies the jail’s unwritten rules by failing to exact violent retribution, and finds himself ostracized by his peers. But he becomes an expert in the antiquated jail computer system and eventually wins promotion to an elite jail-intelligence unit. Leah Marx has a cell phone smuggled to inmate-informan…
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This week Chris Schaeffer discusses 5 specific tips to take a campaign from stale to stellar! Learn how most campaigns stay in "phase 2" and never make it to "phase 3". Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - http://www.chrisschaeffer.com Submit a Question - https://www.paidsearchpodcast.com…
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A young FBI agent named Leah Marx arrives in Los Angeles and receives a tip in 2010 about brutal conditions at Men’s Central Jail downtown. Such complaints have gone nowhere for years, since they pit the allegations of inmates against the word of jail deputies. But she finds informants, including a wily bank robber, Anthony Brown, who is facing lif…
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No plan survives contact with the enemy...yet you still plan. Today, a white belt wanted to review the D'arce and anaconda choke in our morning BJJ training. We spent time getting precise on the D'arce, how to finish it, even on larger opponents, and a few ways to enter it/set it up from top or bottom. Then I get into some sales and business advice…
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#BJJ #TheBJJandBIZPodcast #Business #SalesTraining Summary In this monologue, I get into the importance of avoiding assumptions in both martial arts and sales. (My new ABCs of Selling includes, "Always Be Curious.") I share personal experiences from a recent training session and draw parallels to decision-making processes in sales, emphasizing the …
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