Best Christopher Lochhead Podcasts (2025)

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A Street-Fighter Mentality Built New York Minute Into An Award-Winning Burger Franchise | 666 1:02:15

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28d ago1:02:15

1:02:15

Antony Crowther is a 'street fighter' who built New York Minute, a burger franchise with 30 locations, that is now down to six. And guess what? He couldn’t be happier! Strap in for an inspiring story of business resilience, adaption and reinvention. And some very actionable business and marketing tips along the way. In this high-energy episode of T…

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How One Tiny Hardware Store Turned Me Into a Customer for Life (and How You Can Too) | 665 18:03

1M ago18:03

18:03

Keen to turn your precious customers in to customers for life? In this solo episode of Small Business Big Marketing, I turn my week of errands into a marketing masterclass. I’ve just had a haircut, visited the shrink, and—clumsy me—snapped two pairs of prescription glasses. While ticking off my to-do list, I couldn’t switch off my marketing brain. …

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Why listen to The Small Business Big Marketing Show with Timbo Reid? [Trailer] 2:06

2M ago2:06

2:06

G’day, I’m your host Timbo Reid, and welcome to the 16 year-old award-winning Small Business Big Marketing Podcast. I’m guessing you’re a motivated business owner keen to grow that beautiful business of yours into the empire it absolutely deserves to be. Well, you’ve come to the right place. I’ve been in marketing all my working life (that’s a long…

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A heart-felt update from Timbo | 664 8:41

2M ago8:41

8:41

Hey motivated business owner, Timbo here. I trust your business is thriving, as are you. I haven't been. It's been almost two years since we last spoke, so I thought I owed it to you to let you know what's been going on, and what's about to go on. So here's a little message from yours truly. Key points if you can't be bothered listening: I've been …

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211 The Enduring Power of Positioning with Laura Ries (Part 1) 1:02:14

4M ago1:02:14

1:02:14

This week, we sat down with marketing royalty Laura Ries, the daughter of Al Ries and Chairwoman of RIES, on Follow Your Different to unpack what makes for truly powerful brand building. We thought that it was so good, it would be a shame if the folks here at Lochhead on Marketing were to miss out. So let’s get everyone caught up while we wait for …

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210 Is Agentic AI the End of SaaS as We Know It? | DisrupTV 46:05

4M ago46:05

46:05

In a special episode from the DisrupTV studios, marketing visionaries Christopher Lochhead, Ray Wang, Vala Afshar, and guest Sunil Karkera dive deep into the themes of Christopher Lochhead’s latest book, The Existing Market Trap. The conversation is a masterclass in modern marketing strategy, category design, and the seismic impact of artificial in…

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Have a Legendary 2025 6:59

11M ago6:59

6:59

Welcome to Lochhead on Marketing 2025! In this New Year’s episode, we reflect on the past year and look forward to 2025, with a focus on significant career trends and the impact of AI on the workforce. With 60% of Americans considering job changes, the episode highlights the diminishing value of traditional knowledge work and the rise of “creative …

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208 Clarity in Your Category POV with Katrina Kirsch | Pirate Jam 48:34

1y ago48:34

48:34

On this episode of Lochhead on Marketing, we dive deep with fellow Category Pirate Katrina Kirsch into the critical importance of clarity in marketing. We explore the common pitfalls that entrepreneurs and marketers face when trying to articulate their points of view (POVs) and the challenges of standing out in a crowded marketplace. This episode w…

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207 Write Your Way to Market Leadership: Fernando Labastida on How Writing a Book Shapes New Markets 1:05:08

1y ago1:05:08

1:05:08

On this episode of Lochhead on Marketing, we engage in a thought-provoking conversation with Fernando Labastida, an innovative thinker in category design and a proponent of businesses creating their own unique markets. The discussion centers on the transformative role of writing a book as a strategy for businesses to carve out their unique markets …

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206 The One-Sentence Strategy | Pirate Jam 10:15

1y ago10:15

10:15

On this episode of Lochhead on Marketing, Category Pirates Christopher Lochhead and Eddie Yoon talk about the power of simplifying business strategies into a One-Sentence Strategy. They discuss how successful companies, from large enterprises to solopreneurs, leverage concise strategies to drive focus and alignment. Highlighting examples like Gille…

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205 The Category Makes the Brand: Unpacking Brand Hierarchy in Category Design | Pirates Perspective 32:27

1+ y ago32:27

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On this episode of Lochhead on Marketing, Christopher Lochhead, a three-time CMO and a leading figure in category design, gives his Pirates Perspective into the critical concept that “the category makes the brand, not the other way around.” This principle underscores the importance of understanding and defining a category in marketing, as it can pr…

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204 Apple’s Strategic Mastery: Unpacking the Category of Personal Intelligence | Pirates Perspective 27:03

1+ y ago27:03

27:03

On this episode of Lochhead on Marketing, Christopher Lochhead and Eddie Yoon dissects Apple’s latest announcements from the 2024 Worldwide Developers Conference (WWDC) on an all-new Pirates Perspective. The conversation centers around Apple’s introduction of Apple Intelligence, a cutting-edge AI-driven personal intelligence system, and their strat…

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203 A Tribute to Bill Walton 1:53:57

1+ y ago1:53:57

1:53:57

On this episode of Lochhead on Marketing, I would like to share with you a very special tribute to a man who’s not only a legend in the world of basketball but also a cherished friend of mine—Bill Walton. Join me as we take a walk down memory lane, revisiting the first time Bill graced my podcast with his presence and the indelible mark he’s left o…

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202 2024 Is 1939 (Again) In America 31:46

1+ y ago31:46

31:46

On this episode of Lochhead on Marketing, the conversation takes a deep dive into the complex and sensitive situation in Gaza, Palestine, Israel, and the broader Middle East, and how our perception here in America is being warped by misinformation from different sides. Welcome to Lochhead on Marketing. The number one charting marketing podcast for …

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201 Category Creation: How To Dam The Demand 11:42

1+ y ago11:42

11:42

On this episode of Lochhead of Marketing, we review a powerful strategy that has the potential to revolutionize how you approach marketing and demand creation for your product or service. We call this strategy "damming the demand," and it's all about redirecting existing consumer desire to carve out a new category that you can dominate.If you’re no…

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200 Thinking About Thinking Is The Most Important Kind Of Thinking 17:26

1+ y ago17:26

17:26

On this episode of Lochhead on Marketing, let’s talk about why thinking about thinking is the most important kind of thinking.This isn't just another buzz phrase; it's a fundamental practice that can revolutionize the way we approach entrepreneurship, marketing, and business strategy. So we thought that it would be a good idea to refresh new listen…

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199 What Apple’s $110 Billion Stock Buy-Back Means For The Category Queen | Pirates Perspective 18:55

1+ y ago18:55

18:55

Today on Lochhead on Marketing, we want to share some insights from a riveting discussion we had with Eddie Yoon, our category pirate brother, about a monumental move by Apple.We're talking about a colossal $110 billion stock buyback and what it means for the tech giant's innovation trajectory, particularly in the realm of artificial intelligence (…

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198 Complexity Is The Enemy of Revenue: Why It’s Time to Shave The Marketing Dog 14:06

1+ y ago14:06

14:06

On this episode of Lochhead on Marketing, it’s time again to shave that Marketing Dog with Christopher Lochhead.If you’re an avid listener of the podcast, you probably think you’re experiencing déjà vu. But we think that people still don’t get this simple concept, that it merits a replay. It is also a good reminder for others who may be falling int…

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197 Tesla Cybertruck: A Masterclass in Lightning Strike Marketing with Eddie Yoon 6:42

1+ y ago6:42

6:42

On this episode of Lochhead on Marketing, we are presenting Christopher’s partner, friend, collaborator, and brother from another mother, Eddie Yoon, breaking down how to do a legendary marketing lightning strike with the Tesla Cybertruck as a textbook example.Eddie Yoon is the category design guru to the S &P 500, and he's written more about categ…

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196 Marketing The Problem, Not Your Solution 18:09

1+ y ago18:09

18:09

On this episode of Lochhead on Marketing, we talk about why marketing the user’s problem works, but marketing only your brand/product/solutions doesn’t.Welcome to Lochhead on Marketing. The number one charting marketing podcast for marketers, category designers, and entrepreneurs with a different mind.The Importance of Understanding Consumer Proble…

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195 From Category Contenders to Category Kings with Al Ramadan 1:31:17

1+ y ago1:31:17

1:31:17

On this episode of Lochhead on Marketing, we enjoy the first of many visits from Al Ramadan in 2024, as we talk about moving from being a Category Contender to a Category King.We’ll dig into what is a category contender in what it takes to win the 18-to-36-month epic category battle that every tech startup faces. So if you're an entrepreneur or mar…

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194 How Important Is Framing, Naming, and Claiming A Problem? | Pirates Perspective 11:43

2y ago11:43

11:43

Today is a fun conversation with my fellow Pirates Eddie Yoon and Katrina Kirsch, as we talk about the importance of Framing, Naming and Claiming a problem, to create a different solution for your business.From time to time, we drop these video discussions that three of us have in Category Pirates, and this one I thought you might also enjoy. If yo…

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193 Your Biggest Competition Is Thinking You Have Competition 15:53

2y ago15:53

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On this episode of Lochhead on Marketing, let’s talk about a trap that most budding Category Designers fall for, and that’s thinking about competition.Welcome to Lochhead on Marketing. The number one charting marketing podcast for marketers, category designers, and entrepreneurs with a different mind.Feature Battle vs Category BattleChristopher sha…

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192 Stop Trying to Fit In! 10:49

2y ago10:49

10:49

On this episode of Lochhead on Marketing, let's talk about why it's time to stop trying to fit in.Welcome to Lochhead on Marketing. The number one charting marketing podcast for marketers, category designers, and entrepreneurs with a different mind.Everyone Wants to Fit InThere’s an ongoing trend in the business, startup and marketing world of comp…

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191 Gemini Can Testify It’s A Bland Rebrand! 12:28

2y ago12:28

12:28

Today on Lochhead on Marketing, we talk about the good way and the bad way to rebrand. And wat better to use as an example than the recent Gemini AI rebrand by Google.Welcome to Lochhead on Marketing. The number one charting marketing podcast for marketers, category designers, and entrepreneurs with a different mind.The Good Reason to “Rebrand”Befo…

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190 How To Have A Legendary Career In Marketing with Ryan Alford of The Radcast 1:02:23

2y ago1:02:23

1:02:23

On this episode of Lochhead on Marketing, we have a very special episode with one of my favorite marketers, Ryan Alford.Ryan Alford runs a digital marketing agency called Radical Marketing. He also has a great marketing podcast that I've been stoked to be a guest on called The Radcast, which is a top 25 Business and Marketing podcast. He's just one…

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189 The Big Distribution Lie 7:07

2y ago7:07

7:07

Happy new year to everyone, and we at Lochhead on Marketing hope that you’ve been having a good one so far. To start off the year, let us talk about the big Distribution Lie, why it is so, and what you really need for your new startup or project to make it big.You see, in Silicon Valley, there has been an ever-increasingly large drumbeat that says …

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Unconventional & Unstoppable: Parker Olson's Wild Marketing Tactics That Are Redefining Marketing | 663 51:38

2y ago51:38

51:38

Discover the bold and boundary-pushing marketing tactics in episode 663 of the award-winning Small Business Big Marketing podcast. Our guest, renowned for his creative strategies, has done everything from promoting his business via aeroplane PA systems to swimming products out to kayakers. This episode is a testament to the power and potential of u…

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Renae Bunster's Fiery Path to Success: Transforming a Passion for Hot Sauce into a Thriving Food & Beverage Business | 662 51:09

2y ago51:09

51:09

Explore the booming hot chilli sauce market with Renae Bunster, a leader in Australia's hot sauce scene. In episode 662 of the award-winning Small Business Big Marketing podcast, Renae updates us on her expanding empire, including her new Tequila and pre-mixed cocktail lines. Get ready for a fiery discussion! A little more about Bunster's Worldwide…

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188 A Wish for Different in 2024 45:45

2y ago45:45

45:45

First and foremost, we at Lochhead on Marketing would like to wish everyone from the bottom of our hearts, happy holidays. Christopher Lochhead hopes that you have an opportunity to be with the people you love this time of year, and enjoy some happiness and peace.That said, there seems to be a lot going on lately. Be it about antisemitism, diversit…

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Tips for looking sharp in business with New York fashion stylist Nicole Russo | 661 46:35

2y ago46:35

46:35

As a smart business owner you’re constantly making adjustments to your product or service offerings, your customer experience, your pricing and many other key parts of your business. But (like me) I bet you avoid, or at the very least, don’t find the time to give yourself a bit of a spruce-up, as well. If that’s the case, then you’ll love the tips …

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How to create an untouchable business by doing less | 660 1:02:30

2y ago1:02:30

1:02:30

Today’s guest lives by the philosophy that offering less enables you to build a business that others simply can’t touch. Has it worked? Has it ever! It’s a ridiculously simple yet powerful, episode 660 of The (14 year-old, award-winning) Small Business Big Marketing podcast. A little more about Mobile Skips owner Jacob Spencer ... Eight years ago, …

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Being On-Purpose & Honouring Your Creativity with Frank Greeff | 659 33:14

2y ago33:14

33:14

Recently ex-chef turned online entrepreneur Frank Greef shared his incredible journey with us in which he and his brothers started a business in a field they knew nothing about, risking their parents’ livelihood, and then selling it for $180M. As amazing an episode as it was, I was reminded by a long-time listener that Frank and I neglected to cove…

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Brand Conversations That Convert with Kate DiLeo 23:08

2y ago23:08

23:08

Imagine the first 15 seconds of any conversation in sales or marketing. Picture the homepage of a website, the initial beats of an advertisement, the opening lines of an email, or the introduction in a virtual Zoom room. These crucial moments are not just opportunities. They are the battlegrounds where a business either captivates or loses its audi…

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Tiny Cabins, Big Names: How Unyoked Caught the Eye of Matthew McConaughey & Apple | 658 44:41

2y ago44:41

44:41

Dive into the world of strategic partnerships on The Small Business Big Marketing Podcast as we explore Unyoked's journey with co-founder Chris Grant. Discover how their alliance with Matthew McConaughey and Apple epitomises the fusion of nature and business, and learn the secrets behind Unyoked's success. This is a masterclass in leveraging high-p…

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Mastering SEO 2024: Leveraging Helpful Marketing for Top Rankings with Harry Sanders | 657 40:59

2y ago40:59

40:59

Episode 657 of the award-winning Small Business Big Marketing podcast reveals the top SEO secrets of 2024. Harry Sanders, Australia's foremost SEO specialist, explains how helpful marketing can be your game-changer in the aftermath of Google's pivotal September update. For small business owners aiming for top Google rankings without splurging on ad…

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From the Kardashian's Doorstep to Aerial Banners: The Unconventional Marketing Genius of Shhh Silk's Olivia Carr | 656 1:05:40

2y ago1:05:40

1:05:40

Who doesn't love unconventional marketing ideas? Olivia Carr of Shhh Silk does. When it comes to marketing her business, Olivia Carr is all about out-of-the-box-thinking. How out of the box? Like … she flew to LA from Australia, hired a car and drove to the Kardashians house and left them some product! It’s an all-systems-go episode 656 of The (14 …

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187 How To Become A Category Pirate | Christopher Lochhead on Lenny’s Podcast with Lenny Rachitsky 1:48:49

2y ago1:48:49

1:48:49

This week, we're presenting to you Christopher Lochhead's appearance on Lenny’s Podcast, hosted by Lenny Rachitsky.Lenny Rachitsky runs the #1 Business Substack newsletter, Lenny’s Newsletter. It is legendary especially for people in tech marketing, product marketing, and startups. It's so legendary that even Christopher pays for it. And now, he’s …

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Bridging the Gap Between Military and Healthcare 45:04

2y ago45:04

45:04

The Knucklehead Podcast and MEDEVAC Podcast join forces in this episode to discuss the value of networks and communities. Our hosts, Stephen Colon, Christian Meyers, and David Reid, share their personal experiences in the military and the importance of valuing one's own story of struggle and recovery. They emphasize the power of resilience and the …

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Frank Greeff's $180 million dollar roll of the dice | 655 1:04:42

2y ago1:04:42

1:04:42

Eleven years ago, Frank Greeff was a chef. Ten years ago he started a business with his brothers in a completely unrelated industry. Last year he sold that business for 180 million dollars! But it’s what he risked to achieve that outcome that is truly breathtaking! It’s a not-for-the-faint-hearted episode 655 of The (14 year-old, award-winning) Sma…

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186 Israel: War in “Startup Nation” 11:23

2y ago11:23

11:23

On this episode, let’s talk about Israel, and the war that has come to this “Startup Nation”.Off the top, let me say the pain and suffering of what's happening is unbelievable, unbearable. My heart goes out to Israel, all Israelis, and all Jews around the world.I also want to say I have spoken with many Arabs since this happened. There's a very big…

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Chatbots, Instagram & Sonic the Hedgehog: The Unconventional Business Wisdom of Beast Gear's Ben Leonard | 654 1:04:10

2y ago1:04:10

1:04:10

Who doesn't love a bit of unconventional business wisdom! Ben Leonard has no business training. In fact, his background is in Ecology. Oh, and he’s a whale and dolphin nerd, who had no interest in fitness, until his mid 20s, when he decided to build a successful online fitness brand called Beast Gear which, in its third year, turned over six millio…

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Stuck On The AI Treadmill? How To Put AI To Work For Your Business | 653 48:18

2y ago48:18

48:18

Can you believe it’s not even a year since ChatGPT entered our collective consciousness, making AI part of everyday speak?! “How did we ever live without it?” some are saying. Whilst others are openly cursing it. Love it or hate it, AI (in all its forms) is here to stay, so best us business owners do our best to wrap our heads around it. It’s anoth…

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Carving Your Unique Future with Christopher Lochhead 35:14

2y ago35:14

35:14

For some lucky souls, the universe lays out a space for them, a place where they can fit into society. There are, however, others who do not conform to the traditional spaces and roles. They are square pegs in a round hole world. How can these individuals defy the conventional narrative and resist the constraints of societal norms? In this episode …

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Inside the Canva Empire: The $25.5B Vision of a 19-Year-Old Melanie Perkins | 652 56:11

2y ago56:11

56:11

Canva's Melanie Perkins. From her parent’s lounge room in 2013, 32 year old Melanie Perkins invented Canva; an online design tool with a mission to empower everyone in the world to design anything and publish anywhere. In 2023, Canva has just been valued at 25.5 billion dollars! It’s a rags to riches episode 652 of The (14 year-old, award-winning) …

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185 Where Is Consumer Spending Heading? | Pirates Perspective 18:22

2y ago18:22

18:22

On this episode of Lochhead on Marketing, we are presenting some Pirates Perspective from our newsletter, Category Pirates about consumer spending trends.Eddie Yoon, Christopher Lochhead and Katrina Kirsch of Category Pirates discuss the latest consumer spending reports and what they mean for the retail category and retail category queens. They als…

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Discovering Your Unique Business Niche: Lessons from the Master of Category Design, Christopher Lochhead | 651 58:39

2y ago58:39

58:39

How and why a small business should design a category and own their niche with Christopher Lochhead. If the idea of standing out, for all the right reasons, in your crowded marketplace appeals (and why wouldn’t it?!), then it’s time you became a category pirate! Arrrrrrrrr, it’s episode 651 of The (14 year-old, award-winning) Small Business Big Mar…

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Go for stupid and achieve the unbelievable with Steve Sims | 650 1:12:22

2y ago1:12:22

1:12:22

Goal setting in business. Long time friend of this podcast Steve Sims, AKA the man that can, whose clients include Elton, Elon and Sir Richard, has one piece of proven advice for all of us … Go for stupid. Ignore it and you and your business is destined for a life of mediocrity. Listen to it, and you just may achieve the ridiculous! It’s a strategi…

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184 Building Your Digital Reputation with Josh Greene, CEO of The Mather Group 1:09:33

2+ y ago1:09:33

1:09:33

On this episode, we have a powerful dialogue with our guest, Josh Greene about what it really takes to build your reputation online and do legendary marketing in the digital world.Josh Greene is the CEO of The Mather Group. In a world of digital marketing BS, sophomores hacks and self-congratulatory vanity metrics, Josh is the real deal.Welcome to …

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B2B Sales Tips For Small Business With BindiMaps Mladen Jovanovic | 649 53:03

2+ y ago53:03

53:03

Here's some B2B sales tips for small businesses. Afterall, B2B selling can be tricky. Even trickier if you’re selling a complex product or service to an infrequent buyer. Today’s guest is confronted with both these challenges on a daily basis. Poor him, but lucky us as he’s about to share how he does it. It’s a businessy episode 649 of The (14 year…