The podcast where we choose a subject, read a single Wikipedia article about it, and pretend we’re experts. Because this is the internet, and that’s how it works now.
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Citations Needed is a podcast about the intersection of media, PR, and power, hosted by Nima Shirazi and Adam Johnson.
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Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to fi ...
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Learn about the Internet’s next wave on the open social web and what it will unlock for how we connect, communicate, and innovate online. Hosted by Flipboard CEO Mike McCue.
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Move Fast and Break Kings, with Cory Doctorow
1:01:52
1:01:52
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1:01:52Blogger, journalist, author and activist Cory Doctorow can embark on a 10-minute monologue about what’s wrong with tech and still leave you hungering for more of his rapid-fire analysis and biting humor. It’s stunning to be presented with the big picture of the mess we’re in — and how to potentially get out of it. In this episode of Dot Social, rec…
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In episode #2960, Eric Siu and Neil Patel break down their personal health routines inspired by athletes like LeBron James, covering longevity, sleep, nutrition, and fitness—emphasizing tailored strategies and accountability. TIME-STAMPED SHOW NOTES (00:00) LeBron James and Health Investments (01:18) Personal Health Routines (04:34) Longevity Proto…
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Ep 219: How Elites Concern Troll 'Waste' to Gut Social Welfare and Divide the Working Class
1:15:34
1:15:34
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1:15:34"Poverty plan hit for fraud, waste," reported the Associated Press in 1966. "Study says government waste is unbelievable,” insisted United Press International in 1983. "Beneath Trump’s Chaotic Spending Freeze: An Idea That Crosses Party Lines," announced The New York Times in January of this year. It’s an argument that dates back decades, even cent…
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Frédéric Pierre Bourdin[1] (born 13 June 1974)[2] is a French serial impostor the press has nicknamed "The Chameleon".[3] He began his impersonations as a child and claims to have assumed at least 500 false identities; [4] three being teenage missing people.[3][5]By Citation Needed Media
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Clickbait Doesn't Work Anymore, Stop Using It.. What We Are Doing Different In Marketing Than Our Competition, China Is Exposing US Brands
22:44
22:44
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22:44In episode #2959, Eric Siu and Neil Patel discuss the shift to quality content, using sub hooks for retention, and the value of authentic storytelling. They cover strategic networking, customer-focused strategy, and how consumer behavior shapes brand perception. TIME-STAMPED SHOW NOTES (00:00) The Shift from Clickbait to Quality Content (02:57) The…
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Why We Sell Multiple Products And Not One.. And Why That Makes Marketing Easier, How to Crush Modern Day Outbound Sales, Why There's No Discussion Of AI SEO, How To Build A $1B Network
27:49
27:49
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27:49In episode #2958, Eric Siu and Neil Patel discuss how selling multiple products boosts marketing, the future of SEO and AI, and the power of creativity. They highlight building genuine relationships, using content to network, and playing the long game in business. TIME-STAMPED SHOW NOTES (00:00) The Power of Multiple Products in Marketing (02:48) N…
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Creating an ATmosphere of Possibility, with Bluesky’s Paul Frazee
46:56
46:56
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46:56From the outside, Bluesky may seem like a Twitter clone. But anyone who’s close to the technology — and the team — knows that they’re building something much deeper: they’re rethinking the internet’s architecture to create a more flexible, user-centric web. Bluesky’s CTO Paul Frazee is the perfect person to explain all this, as he’s fantastic at ty…
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Big Entrepreneur Lessons From Partnerships, It's Time To Double Down, Fascinating Data From Meta's Lawsuit, When You Feel Like You Are Getting Beat
27:23
27:23
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27:23In episode #2957, Eric Siu and Neil Patel discuss the critical lessons learned from partnerships in entrepreneurship, the importance of choosing the right partners, establishing checks and balances, and aligning core values. They also shared how to navigate challenges in business and the necessity of resilience during tough times. TIME-STAMPED SHOW…
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The Real Numbers Behind Our Top 10 Marketing Podcast, How Much We Spend On Our Content Per Month, Is It Your Company's Job To 'Teach' You AI?
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23:22
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23:22In episode #2956, Eric Siu and Neil Patel share insights on the Marketing School podcast performance, marketing budgets, and the role of AI in strategy. They discuss challenges with modern channels and highlight why long-form content still drives strong results. TIME-STAMPED SHOW NOTES (00:00) Podcast Performance Insights (02:58) Marketing Budget B…
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Elmer J. McCurdy (January 1, 1880 – October 7, 1911) was an American outlaw who was killed in a shoot-out with police after robbing a train in Oklahoma in October 1911. Dubbed "The Bandit Who Wouldn't Give Up", his mummified body was first put on display at an Oklahoma funeral home and then became a fixture on the traveling carnival and sideshow ci…
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Ep 218: The Siren Song of Rallying Around a 'Common Enemy' to Promote Progressive Causes
1:13:21
1:13:21
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1:13:21"Senate Weighs Investing $120 Billion in Science to Counter China," trumpeted The New York Times in 2021. "A New Economic Patriotism Can Help Unite Our Divided Congress," argued Newsweek in 2023. "US cedes ground to China with ‘self-inflicted wound’ of USAid shutdown, analysts say," cautioned The Guardian in 2025. In recent years, we’ve been expose…
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In episode #2955, Eric Siu and Neil Patel share creative approaches to cold outreach, explore the benefits and drawbacks of building in public, and dive into how positioning and pricing can impact your business. They also unpack valuable insights from private equity on market dynamics and scaling effectively. TIME-STAMPED SHOW NOTES (00:00) Creativ…
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Why I Never Jump On "New" Marketing Channels, Innovation Is Overrated In Marketing, The Fortune Is In…
20:43
20:43
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20:43In episode #2954, Eric Siu and Neil Patel explore the changing world of marketing and sales. They discuss how to navigate new channels, the value of sticking to core strategies, why follow-up is key in sales, and how to overcome resistance by understanding marketing psychology. TIME-STAMPED SHOW NOTES (00:00) Navigating New Marketing Channels (02:5…
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'Nice' Leaders Are Fed Up, Why Wide TAM Content Dilutes Your Focus, Your SEO Site Impressions Are Going Up BUT...
26:10
26:10
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26:10In episode #2953, Eric Siu and Neil Patel talk about founder frustrations in today’s economy, from employee motivation to cultural differences. They cover branding, positioning, SEO changes, and the risks of broad content strategies, ending with tariff clarifications. TIME-STAMPED SHOW NOTES 00:00 Founders' Frustrations in Today's Economy 02:57 Cul…
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Here Are All The Companies Competing To Buy TikTok, The Slow Decline Of Apple
22:23
22:23
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22:23In episode #2952, Eric Siu and Neil Patel discuss the competitive landscape around TikTok's potential acquisition and the importance of distribution and data in marketing. They explore the challenges of staying authentic in marketing, the growth of social commerce, and Apple's current position as a tech leader amid innovation concerns. TIME-STAMPED…
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Bonnie Elizabeth Parker (October 1, 1910 – May 23, 1934) and Clyde Chestnut "Champion" Barrow (March 24, 1909 – May 23, 1934) were American outlaws who traveled the Central United States with their gang during the Great Depression, committing a series of criminal acts such as bank robberies, kidnappings, and murders between 1932 and 1934. The coupl…
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Agencies That Don't Do This Will Die, How To Get 28x More Conversions With Cold Email, ChatGPT Raises $40B At A $300B Valuation, Shopify Doesn't Use KPIs Or OKRs, AI Isn't Actually Coming For Your Jobs ...
24:19
24:19
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24:19In episode #2951, Eric Siu and Neil Patel discuss how AI is transforming business efficiency, improving cold email conversions, and the importance of first mover advantage. They also explore management strategies for adaptability and highlight the need for creativity and testing in marketing to stay competitive in the AI-driven future. TIME-STAMPED…
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As Microsoft Turns 50, Nadella Sees Future Success Built On The Ability To ‘Win The New’, This Is The Best Time To Double Down, Generate MrBeast $10K Thumbnails for YouTube With This Prompt
26:19
26:19
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26:19In episode #2950, Eric Siu and Neil Patel discuss the need for innovation and adaptability in business, drawing on personal experiences with team dynamics and the challenges of entrepreneurship during downturns. They explore the benefits of bootstrapping, the mindset needed to succeed in uncertainty, and the impact of AI on content creation, partic…
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How Tariffs Will Affect Marketing, Is The Trump Playbook Working For The Economy? How A Recession Will Affect Marketing
26:03
26:03
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26:03In episode #2949, Eric Siu and Neil Patel discuss the impact of tariffs on marketing and businesses, both short-term and long-term economic outlooks. They explore the broader economic impact on businesses and emphasize that companies able to demonstrate quick ROI in their marketing efforts can still find success despite the downturn. TIME-STAMPED S…
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Is Marketing Picking Up or Slowing Down? What We Are Seeing, Does There Really Need to be a GEO? Why SEO Is More Important Than Ever Now, The One Thing Holding Google Back With AI
25:07
25:07
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25:07In episode #2948, Eric Siu and Neil Patel discuss inflation, stagflation, and their impact on marketing strategies. They also explore AI’s role in marketing, the evolution of industry terms, and potential regulations on AI-generated content. TIME-STAMPED SHOW NOTES (00:00) Understanding Inflation Trends (02:59) Economic Indicators and Stagflation (…
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News Brief: Dem Leaders, 'Free Speech' Warriors Mostly Shrug as Trump Disappears Political Dissidents
28:09
28:09
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28:09In this public News Brief, we discuss the media and high-profile Democratic Party leaders and 'Free Speech' crowd's muted—or, in many cases, completely silent—response to the greatest attack on free speech in recent memory: Trump's kidnapping and disappearing of Palestinian solidarity students.
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The Cuban Missile Crisis, also known as the October Crisis (Spanish: Crisis de Octubre) in Cuba, or the Caribbean Crisis (Russian: Карибский кризис, romanized: Karibskiy krizis), was a 13-day confrontation between the governments of the United States and the Soviet Union, when American deployments of nuclear missiles in Italy and Turkey were matche…
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Does AI Beat Teamwork? (P&G Study on 776 Employees), How To Agentify Your Marketing, Is Acquiring A Good Growth Strategy For Service Companies?
27:03
27:03
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27:03In episode #2947, Eric Siu and Neil Patel explore the impact of AI on teamwork, using Procter & Gamble as a case study. They discuss how individuals using AI can outperform teams without it and its implications for corporate efficiency. The conversation also covers leveraging AI for marketing, aqua hiring for strategic growth, and the cautious appr…
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Major Brands Are Now Hiring Agencies On LinkedIn, The New 2025 GTM Playbook, The Future Of Content Marketing, Why Vibe Marketing Is BS
26:26
26:26
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26:26In episode #2946, Eric Siu and Neil Patel discuss innovative strategies for generating RFPs through LinkedIn, the evolution of go-to-market strategies, the importance of press and in-person connections, the future of content marketing in the age of AI, and the concept of vibe marketing as a new approach to marketing using AI tools. TIME-STAMPED SHO…
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7 Best Ways For Marketers To Use AI RIGHT NOW, The Right Way To Approach Event Marketing In 2025
28:56
28:56
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28:56In episode #2945, Eric Siu and Neil Patel discuss how AI is transforming marketing by enhancing creativity, data analytics, and efficiency. They cover AI tools for campaign improvement, event marketing strategies, and the impact of speaking engagements on brand growth. Note this episode is virtually recorded. Audio quality is reduced compared to ty…
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How To Throw A Slam Dunk Event That Generates Customers For You, The 7 Habits of High Performing Marketers, Why You Should Make Your SaaS Company Free, 99% Of Content Creators Don't Think Like This
25:57
25:57
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25:57In episode #2944, Eric Siu and Neil Patel discuss creating engaging events, high-performing marketer habits, and the benefits of free SaaS products. They highlight strategic event planning, key marketing habits, and free SaaS offerings as a competitive advantage. TIME-STAMPED SHOW NOTES (00:00) Creating Impactful Events (06:12) The Seven Habits of …
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What We Learned From Acquiring Companies, Why 'Best Practices' Fuel Mediocrity, How Long Does It Take to Generate Revenue After You Speak At A Conference?
24:20
24:20
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24:20In episode #2943, Eric Siu and Neil Patel discuss key acquisition lessons, emphasizing cultural alignment, founder involvement, and complementary services. They highlight risks, strategies for successful M&A, and Nvidia’s approach. The conversation ends with the long-term value of speaking engagements for industry relevance. TIME-STAMPED SHOW NOTES…
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The Office of Strategic Services (OSS) was an intelligence agency of the United States during World War II. The OSS was formed as an agency of the Joint Chiefs of Staff (JCS)[3] to coordinate espionage activities behind enemy lines for all branches of the United States Armed Forces. Other OSS functions included the use of propaganda, subversion, an…
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Episode 217: A.I. Mysticism as Responsibility-Evasion PR Tactic
1:03:20
1:03:20
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1:03:20“Israel built an ‘AI factory’ for war. It unleashed it in Gaza,” laments the Washington Post. “Hospitals Are Reporting More Insurance Denials. Is AI Driving Them?,” reports Newsweek. “AI Raising the Rent? San Francisco Could Be the First City to Ban the Practice,” announces San Francisco’s KQED. Within the last few years, and particularly the last …
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How To Dissolve Partnerships The Right Way, It Used To Pay To Switch Jobs, Now It Doesn't
26:11
26:11
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26:11In episode #2942, Eric Siu and Neil Patel unpack the challenges of business partnerships, reflecting on past successes and failures. They emphasize communication, intensity, and handling tough conversations, while also exploring job changes, career growth, and managing stress in work and life. TIME-STAMPED SHOW NOTES (00:00) Navigating Business Par…
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Howard Lutnick Says You'll Start Feeling The Power Of The Economy By Q4, $5B Created From Thin Air In One Day
21:18
21:18
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21:18In episode #2941, Eric Siu and Neil Patel break down the current US economic landscape, highlighting Howard Lutnick's views on tariffs, government strategies, and innovative ideas like Trump gold cards. They discuss the impact of tariffs, the push for domestic growth, and the long-term outlook shaped by government initiatives and investment strateg…
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Turning Moments Into Movements, with Hashtag Inventor Chris Messina
1:01:53
1:01:53
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1:01:53n 2007, the hashtag was a simple, yet revolutionary, idea that changed the way we organize and amplify content. Today, it is either endangered or more useful than ever, depending on whom you talk to. On the open social web, hashtags are an important unifying mechanism — not just for content but for people too. Why is that? How did we get here? What…
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The Genius ManusAI Waitlist Strategy, How To Know If You Have Product Market Fit (You Likely Don’t), The Perils Of Programmatic SEO
21:53
21:53
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21:53In episode #2940, Eric Siu and Neil Patel discuss startups, marketing strategies, and product-market fit, focusing on the rise of Manus, an AI app. They cover video content creation, client relationships, and the risks of programmatic SEO, emphasizing relevance and user needs. TIME-STAMPED SHOW NOTES (00:00) The Rise of Manus and AI Applications (0…
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Learning Is Actually Struggling, Is It Better To Be Elon Musk or Bernard Arnault? Red Flags About Starbucks New CEO, What Is Step Positioning? The New 10 Commandments Of Marketing
29:33
29:33
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29:33In episode #2939, Eric Siu and Neil Patel discuss the balance between learning and execution, leadership styles, and vibe marketing. They emphasize understanding human nature in business and outline the ten new commandments of marketing. TIME-STAMPED SHOW NOTES (00:00) The Struggle of Real Learning (03:00) Entrepreneurial Mindsets: Execution vs. Kn…
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Why Jensen Huang Believes Marketing and Sales Are Just as Important as Product, Speed: The Skill Marketers Miss, Google’s John Mueller Urges SEO Pros to Rethink Their Role, Google Opens Gemini Research ...
25:39
25:39
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25:39In episode #2938, Eric Siu and Neil Patel discuss the crucial roles of marketing and sales, focusing on resilience in entrepreneurship. They explore the need for speed in marketing, adapting to changes in SEO, and the impact of AI on business. Ethical considerations and the consequences of unethical practices are also highlighted. TIME-STAMPED SHOW…
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News Brief: Trump's Hollow Working Class Aesthetics and How Unions Can Lead a Real Resistance
33:11
33:11
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33:11In this Citations Needed News Brief interview, we're joined by Rutgers professor Eric Blanc to discuss his new book "We Are The Union," and lay out how any meaningful resistance to Trump and Trumpism has to be grounded in a growing, strong, confrontational labor movement.
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