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Craig Hewitt At Castos Podcasts

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Rebekah Bek is a marketer for Ahrefs, an SEO toolkit that helps optimize your website for best SEO results. We are discussing an experiment that Ahrefs has been running for a little over a year now with podcast sponsorship. Previously on this show, we have discussed sponsorship from the show creators’ side of the deal. Rebekah is going to give us a…
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Today we’re presenting a segment we call “office hours” where we talk about a particular topic in the podcasting community as well as answer questions from everyone involved in the community (including listeners). Today’s topic is all about audience growth. We talk about nine strategies you can use to promote your show (from leveraging your network…
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On today’s episode, I’m chatting with Nathan Wrigley of WPBuilds about how he transition from podcasting as a hobby to podcasting as a full-time job. We talk about how WPBuilds has changed over the months, making the decision to making podcasting his full-time job, niche podcasts, the big surprises in podcasting full-time, what he does for each epi…
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On today’s episode of Podcast Hackers, Joe Casabona joins me to talk about how he sells courses through his podcast. We also talk about his history in development as an educator, how to create and sell a course, breaking down modules and lessons, finding your target audience, how a podcast audience can change, the importance of being intentional, w…
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Today I talk with Srinivas Rao of the Unmistakable Creative. We talk about the Unmistakable Creative podcast, hobbies versus jobs, podcasting ambitions, Srinivas’ book “An Audience of One”, his new book pitch, continuously producing content, when you should edit your own content, advice for new podcasters, how you build your own audience, formulas …
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Today during our webinar, we talk about creating awesome content. Podcasting is becoming competitive and because of that, it is important to create good quality podcasts (audio and other technical aspects). However, you can get away with small technical flubs if you have great quality content. We talk about curating awesome content via your passion…
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Today during our webinar, we’re focusing on audience engagement. We talk about five strategies you can use to help engage your podcast’s audience like FB groups and live meetups. We also go over some good practices to make audience engagement a little easier and community groups. Lastly, we go over a few worries and possible problems that might ari…
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Today during our webinar, we talk about audio editing in an easy and not-time-consuming-type of way. We focus on Audacity (which is both free and cross-platform). Specifically, we talk about using markers to help make editing easier, setting loudness levels, having separate tracks for each person speaking, and exporting to an MP3 (versus any other …
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Today we’re presenting a segment we call “office hours” where we talk about a particular topic in the podcasting community as well as answer questions from everyone involved in the community (including listeners). These webinars are open to everyone, so if you would like to get on the email list, please visit castos.com. These webinars happen every…
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Today, I am joined by Leah Bjornson and Jerrid Grimm from Pressboard Media and The Science of Storytelling podcast. Leah is a content creator for the company and Jerrid is the founder and CEO. We discuss how storytelling can engage an audience with your brand. Everyone has a story and personal stories are the most interesting. Leah tells me about a…
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Jeff Large is the owner of Come Alive Creative, a digital media agency that has made the pivot into podcast production. Jeff tells me about his business and why he feels podcasting has a bright future. He explains the services he and his team provide and how he can help podcasters find the right fit for them. I also ask Jeff to give the audience an…
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The host of Ask Rezz and Live in the Feast, Jason Resnick joins me for today’s episode. Jason is a superstar in regards to email marketing. He shares some of his secrets about reaching and growing his audience. He also announces a big change in his podcasting format and how he plans to move toward merging his two shows together. We also discuss mar…
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Charles Perry is the co-host of the Release Notes podcast. He is a software service developer who discusses the web development world with his co-host Joe. Release Notes originally focused on IOS topics but the show has evolved with Charles and Joe’s career growth. Charles tells me about how his audience responded to the gradual shift in content an…
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Joe Casabona is the founder of Creator Courses and a podcaster who hosts How I Built It, a podcast about developers and creators. Joe has an impressive outreach and great advice about sponsorships and networking. Joe explains how he uses his personal network to find sponsorships for his podcast. He gives me a glimpse at his process and how he reach…
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My guest today is a friend of mine, Matt Medeiros. Matt is known as the “WordPress guy” to many in his community and those of us who know him professionally. With the launch of WordPress 5.0, we discuss what the changes will mean for podcasters and WordPress users in general. Even if you don’t plan on starting a podcast, WordPress is changing the g…
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Jason Chicola is the CEO of Rev.com and Temi.com, two widely used transcription services. Podcasters are increasingly finding a need for transcripts of their episodes. There are a lot of applications you may not think of at first. Jason gives me more insight into the kind of people that use Rev and Temi. He also tells me what he sees in the future …
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Ben and Dawn are here today to talk about their Ghostbusters RPG (role-playing game) podcast. This podcast is called EctoCast. It goes without saying that Dawn and Ben are part of a niche podcast. We discuss the little things that come up during a recording session, like why you shouldn’t eat during recording. [click_to_tweet tweet=”We are very nic…
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Andy Alsop is the president and CEO of The Receptionist, an iPad based visitor management system. It is a tool that is designed to help companies maintain a positive interaction with their visitors and still have a level of security for the office. Andy is a veteran entrepreneur with over 20 years of experience. He and his team launched a podcast t…
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Michael Ashford joins me today to discuss his podcast and business Fit Dad Fitness. Michael began his career as a journalist. After he got into the fitness space, he used his writing chops to create content for the company. He then pivoted into podcasting. [click_to_tweet tweet=”This is a medium where I go deeper and ask more questions of my guests…
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Nick Wignall is the co-host to What Would My Shrink Say, a podcast that discusses therapy in a humorous and down-to-earth manner. The show is up to 11 episodes and has developed a small audience. Nick tells me about taking constructive criticism and learning how to use it properly. [click_to_tweet tweet=”We both kinda like to think of ourselves as …
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Jason Bryden is a political activist and entertainer who co-hosts a podcast called Politicized. The show focuses on Canadian politics and the ultra-left viewpoint that Jason identifies with. Jason explains why he chose to discuss such a polarizing topic in a podcast format. He also shares some of the technical challenges he faced while recording hi…
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My guest today is Chris Ball, a physical trainer and financial planner. Chris is the host of Build Financial Muscle, a podcast that marries the discipline of a healthy lifestyle with healthy financial habits. The show is currently up to seventeen episodes and is finding a wider audience. [click_to_tweet tweet=”Just getting good feedback, that peopl…
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Conner and Lindsay are the hosts of 8-Bit Idiots, a podcast that focuses on the gaming and entertainment industry. They take a humorous look at geek culture and showcase their friendship in each episode. 8-Bit Idiots has a small following, but they are growing the show with every topic and episode milestone. [click_to_tweet tweet=”The conversations…
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Regina Romeo, the host of Office Politics Radio, is my guest today. Regina is a Human Resources expert who helps her listeners navigate the tricky pathways of the corporate world. We discuss her love for radio and the how her passion for it lead to her show. [click_to_tweet tweet=”As long as the quality is there, the quantity of what you are doing,…
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I’m joined today by Dr. Tony Rose, the co-host of ADIO Media’s podcast Marketing Your Practice. Tony and his co-host Dr. Angus Pyke produce a show for natural health providers. ADIO Media is a digital communication company for chiropractors, holistic professionals, nutritionists, etc. They discuss the various issues that health professionals face o…
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Jeffrey Fliegler is a digital marketer who has pivoted into podcasting to broaden his skill set. I Know But… is the name of the podcast. Jeff is a co-host for the show and it features a wide variety of guests. Jeff and his co-host Niyaz Pirani have developed a solid show structure that is both conversational and informational. Their signature is th…
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My guest today is Vlad Vaslyn, the host of the podcast 20 Minutes With… and is the founder and managing editor of The Storyside, an independent publishing collaborative. Vlad’s niche is discussing books and writing with the authors who create the books he features on the podcast. [click_to_tweet tweet=”A lot of authors will actually do an audio edi…
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Arianna Benincasa works for TA2 Sound and Music studios. The company is based out Toronto and specializes in sound effects and music for commercials. Arianna has recently launched a podcast out of the studio called Sisters of Sound. [click_to_tweet tweet=”Younger women wanting to get into this industry will now know that there are role models that …
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Josh Wilson is a serial podcast host, but on today’s episode, we focus on two of his shows. These podcasts are Bet the Jockey and Orlando Entrepreneurs. Bet the Jockey is the podcast that promotes Josh’s personal brand and has recently undergone a major content pivot. Orlando Entrepreneurs is dedicated to showcasing the awesomeness that is Orlando …
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Bob Dunn is a Wordpress expert who has made a name for himself in the Wordpress community. Bob has been working on Wordpress for ten years and has fifteen years of marketing experience. He is the creator of the BobWP Podcasts. He runs four shows and offers various content for Wordpress users, ecommerce, content marketing, and blogging. [click_to_tw…
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Adam Fenner a CPA and founder of the Small Business Owners’ Revolution Podcast is my guest. Adam’s brand is centered on small business owners who want to get real value and build strong services and products. His podcast is based out of his Facebook group. He records Facebook Live episodes every day at 11 am Arizona time. At the same time, he recor…
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My guest today is Bernie Mitchell, the founder of OuiShare Radio. OuiShare is a podcast network that focuses on various topics. Bernie manages a remote team that creates seven shows for the network. He tells me how he built his team and the qualities he looks for in a new team member. We discuss the network format and the challenges that unique for…
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My guest today is Dennis Wisco, the host and founder of the Wisco Weekly Podcast. The show serves a dual purpose. Dennis splits his show between episodes for car buyers and episodes for car dealers. He explores the entire process of purchasing a car. The show is currently in its third season. [clickToTweet tweet=”Improvisation has actually helped o…
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My guest today is Josh Nielsen, the founder and creator of Zencastr. Zencastr is an online service that allows podcasters to record their content within their browser. It has changed the way podcast recording is done. Josh tells me why he designed Zencastr and how he thinks it will improve in the future. [clickToTweet tweet=”Podcasters are a specia…
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My guest today is Brian Berkowitz, an interior design and real estate photographer. Brian is the co-host of a new podcast called Shooting Spaces. His audience is a very niche group of people working in the real estate/interior design market. [clickToTweet tweet=”We’re photographers who focus on real estate architectural stuff and interior design st…
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My guest is Keith Thomas the founder of the In the Basement Podcast. His show is a current events show centered around sports. During today’s episode, we talk about being a young podcast and finding your audience in a crowded space. Keith hosts his show with two other friends and maintains a casual conversational approach with his audience. [clickT…
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My guest today is Mark Thompson the co-founder of the Minimalist Marketer and the host of the Escape Plan Podcast. His show is geared toward the older generation and helping them find their place in the digital market. Minimalist Marketer has numerous avenues for their audience to engage with them. The podcast is the newest source for Mark’s audien…
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My guest today is Nathan Bottomley. Nathan is one of the 4 man team that produces the podcast Flight Through Entirety (aka FTE.) FTE is a comedy podcast that takes a look back at the BBC cult classic Dr. Who. The show has covered all of the “classic” period of the show (1963-1989) and will soon begin producing episodes regarding the modern Dr. Who …
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Dan Clements is a former truck driver who got into podcasting after getting hurt on the job. His show, The Dan Clements Show, is a political news show that supports the conservative Constitutional political view. Dan has a small, but a very vocal audience. He publishes an episode once a day and tries to keep his audience engaged in the current poli…
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My guest today is John Dalton. John is an artist who brings the passion and process of creating art to his audience. He hosts a podcast called John Dalton Gently Does It, a long format show, which means it is longer than the average 20-30 minutes. John’s show is interview based and boasts a very loyal following. [clickToTweet tweet=”Artists have th…
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My guest today is Jason Aron. Jason is a successful director and cinematographer who has made the leap into podcasting. He has done some fabulous documentary and live stream work which has prepared him for the standard podcast format. The show is called Jason Aron Manifest and is primarily focused on the behind-the-scenes aspect of film and other e…
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Welcome to the first episode of Podcast Hackers! I’m your host, Craig Hewitt. Today, I welcome Enrico Lugnan to the show. Enrico is a social media marketing strategist for the social media marketing agency, Avenik. He shares with me the ups and downs of launching Avenik’s podcast called The Avenik Interviews. Enrico and his team distribute the podc…
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