Bringing a physical product to market is never a straight line. It’s messy, unpredictable and full of costly mistakes. It’s only a Prototype is the podcast that tells the real stories behind product innovation. No hype. No polished PR spins. Just honest, hard-won insight from people who’ve lived it. Hosted by Phil Staunton (Founder of D2M product design agency: https://www.design2market.co.uk/) who brings with him a wealth of industry experience and Tom Constable a seasoned podcast host and ...
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D2m Podcasts

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Kickstarter, Copycats, and Comebacks: RiutBag’s Rise
1:08:03
1:08:03
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1:08:03In this episode of the podcast, hosts Tom Constable and Phil Staunton engage in a deep conversation with Sarah Giblin, the founder of RiutBag. They explore Sarah's journey as a solopreneur, the challenges she faced, and the lessons learned along the way. The discussion covers the importance of customer feedback, the impact of burnout, and the role …
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Dyslexia, Deals & Devastation: Jez Williman on the Highs and Lows of Building Physical Products
1:14:04
1:14:04
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1:14:04In this episode, we sit down with Jez Williman, a British entrepreneur whose journey has seen him build a business from $3 million to over $100 million in sales across 120 countries and then lose a second venture after years of development and personal investment. Jez shares a candid, unfiltered story of the highs and lows of product entrepreneursh…
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Episode Overview: In this episode, hosts Tom Constable and Phil Staunton sit down with industrial designer and AI consultant Rupert Warries to explore how artificial intelligence is reshaping the product design process. From speeding up workflows and removing creative bottlenecks to addressing the ethical and legal concerns of AI-generated content,…
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Against All Odds: Overcoming Huge Setbacks to Sell 5 Million Worldwide
55:52
55:52
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55:52How do you recover from a disastrous TV pitch to build a global children’s brand that sells in over 100 countries? In this episode, we sit down with Rob Law, founder of Trunki, the iconic ride-on suitcase that started life as a student design project and became a multimillion-pound business. Rob shares the wild ride behind Trunki: from being public…
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Taming the Dragons whilst Saving the Planet
59:06
59:06
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59:06How do you turn a lockdown frustration into a planet-saving product and land investment from two of the UK’s biggest Dragons? In this episode of It’s only a Prototype, we sit down with Lisa Hicks, founder of SNOAP—the world’s first solid soap dispenser that’s stylish, mess-free, and built to last 25 years. Lisa shares her incredible journey: from d…
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Bootstrapped to 800,000 Units Sold Worldwide: The Story Behind Rockit
44:23
44:23
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44:23How do you go from a family Christmas hack to a globally recognised product used by nearly a million parents? In this episode of It’s only a Prototype, we sit down with Matt Dyson, co-founder of Rockit, the sleep-saving device that gently rocks a baby’s pushchair when parents stop pushing. Matt shares the full story: from bootstrapping in his garag…
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Welcome to It’s only a Prototype! What does it really take to launch a physical product? Spoiler: it’s messy, it’s unpredictable and it’s never as smooth as the success stories make it sound. Welcome to It’s only a Prototype, the podcast that goes behind the curtain of product development. In this trailer episode, your hosts Phil Staunton, an exper…
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