Are you a therapist looking for a one-stop shop for practice building and personal development? Then you're in the right place! Your host, Danielle Swimm, believes that therapists are meant to live full, abundant lives and create businesses along the way. We talk all things mindset, marketing and systems for today's entrepreneurial therapist. Danielle and her guests will share behind the scenes of mistakes they've made and lessons learned along the way. The episodes are raw and real, remindi ...
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Danielle Swimm Podcasts
Most therapists don't take a business class in graduate school, let alone go on to get their business degree. Without any formal education on how to run a business (because that's what starting a private practice is), they're left to figure it out on their own. Until now. This is Heard Business School. Hosted by Michael Fulwiler, we sit down with private practice owners and industry experts to learn about the business of therapy, together. We'll see you in class.
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How to Get More Private Pay Clients with Danielle Swimm
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56:41Leaving community mental health to build a thriving private practice isn’t easy, especially as a young therapist navigating burnout, financial stress, and single motherhood. Danielle Swimm, licensed clinical social worker and founder of The Entrepreneurial Therapist, joins Michael Fulwiler to share her path from driving Uber and making home visits …
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EP 198: 5 Ways to Manage Your Energy When Scaling Your Therapy Practice
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18:14Have you ever felt like scaling your business was draining the very energy you need to make it work? In this episode, I'm sharing how I've learned to protect and rebuild my energy while scaling and why that's the real secret behind every successful entrepreneur. This is what it actually looks like to sustain high-energy seasons (like running three …
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EP 197: Scaling a Group Therapy Practice That Gives You Freedom with Megan Richert
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22:04What does it really take to step out of burnout and into the CEO role of your practice, without sacrificing your family or freedom along the way? In this episode, I sit down with Megan Richert, owner of Bloom Maternal Therapy, to unpack her inspiring journey from solo therapist to thriving group practice leader. We dive into the mindset shifts, sys…
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EP 196: The One Mindset That Will Help You Succeed as a Therapist
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19:42What if the very thing holding you back from success isn't your strategy, but your mindset? In this episode, I'm diving into the one mindset shift that separates successful entrepreneurial therapists from those stuck in burnout, fear, or self-doubt. I'm sharing the real stories behind my own messy beginnings—failed workshops, awkward launches, and …
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What Therapists Need to Know About AI and Privacy with Candice Thompson
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51:34Many therapists are feeling pressured to adopt the latest tech tools, but what if embracing every new innovation isn’t always in the best interest of your practice? Candice Thompson, a licensed marriage and family therapist based in Silicon Valley, joins host Michael Fulwiler to share why she calls herself “tech cautious” and how that stance has he…
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EP 195: 5 Steps to Growing a 7-Figure Therapy Practice with Nicole McCance
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20:45Have you ever wondered what it actually takes to scale your solo private practice into a thriving seven-figure group practice? In this episode, I sit down with Nicole McCance, who shares her personal story of hitting income ceilings, navigating burnout, and realizing she needed to build something bigger than herself. We dive into the exact five-ste…
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Turning Personal Trauma into a Career in Private Practice with Dr. Bryan Harnesberger
51:40
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51:40Starting a private practice is hard enough. Doing it while honoring your values, managing student debt, and keeping therapy human? That’s something else. Dr. Bryan Harnsberger, a clinical psychologist and co-founder of Wellesley Counseling & Wellness, joins Michael Fulwiler to share how he’s built a thriving practice rooted in authenticity, attunem…
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EP 194: 75 Hard for Therapists: The Challenge That Will Transform Your Practice & Mindset
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23:20What would happen if you committed to 30 days of action designed not just to sharpen your business, but to renew your mindset, balance, and energy as a therapist? In this episode, I introduce my spin on the popular 75 Hard challenge—tailored specifically for therapists who are juggling private practice, family life, and self-care. Instead of focusi…
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From Social Worker to Practice Owner with Brent Metcalf
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49:54Starting and scaling a private practice can feel overwhelming, especially in a rural region with limited resources. Brent Metcalf, a trauma therapist and group practice owner at Tri-Star Counseling, joins Michael Fulwiler to share how he built a thriving therapy business in Appalachia while staying true to his mission of expanding access to care. B…
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EP 193: How Therapists Can Get Featured on ChatGPT with Chris Morin
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25:14How do you actually get your practice to show up when someone asks ChatGPT, "Who's the best therapist in my city?" That's the question I dive into with Chris Morin from Moonraker AI in this episode. AI-driven search is changing fast, and therapists who want to attract private pay clients can no longer rely only on traditional SEO. Chris and I break…
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How to Charge Premium Rates Without Guilt with Amanda Buduris
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55:44Leaving a traditional therapy model can feel risky, but for Dr. Amanda Buduris, it was the shift that transformed her business. Amanda, a licensed psychologist and Brainspotting & EMDR therapist, joins host Michael Fulwiler to share how she went from a burned-out college counseling center employee to a thriving private practice owner charging $350 …
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EP 192: 4 Ways Therapists Can Increase Revenue in Q4
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18:54
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18:54What if the key to boosting your revenue this quarter wasn't just about strategy, but about protecting your most valuable asset: your energy? In this episode, I'm diving into the four most important things you can do right now to maximize your income in Q4. Whether you're a solo private practice owner, a group practice leader, or somewhere in betwe…
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Turning Email Subscribers into Clients with Avivit Fisher
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45:00Email marketing might not be the first thing therapists think of when growing a private practice, but it’s a powerful way to build trust and drive referrals. Avivit Fisher, founder of REdD Strategy, joins Michael Fulwiler to discuss how therapists can utilize email to attract and retain clients, establish authority, and future-proof their practices…
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EP 191: Therapy Intensives: The Path to Freedom + Flexibility with Carolyn Solo
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26:50What if you could create more freedom in your private practice without sacrificing income or client results? In this episode, I sit down with Carolyn Solo, an EMDR therapist and coach, to explore how intensives can completely shift the way you work and the way your clients heal. Carolyn shares her journey from burnout to building an intensives-only…
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How to Pivot Your Therapy Business When Life Changes with Whitney Goodman
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47:08Building a therapy business takes persistence, creativity, and a willingness to pivot when needed. Whitney Goodman, licensed psychotherapist and founder of Calling Home, joins Michael Fulwiler to share her journey from starting private practice while working full-time to becoming a successful content creator and membership community leader. Whitney…
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EP 190: Back-to-School Marketing for Therapists: What You're Missing in September
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27:41What if September could completely change the trajectory of your practice? In this episode, I dive into why back-to-school season is the single most pivotal time of year for therapists and how you can leverage it to not only end 2025 strong but set yourself up for a thriving 2026. I walk you through the mindset shifts, community strategies, and onl…
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Triumph Through Pain as a Social Worker with Bas Moreno
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54:09A phone hovering above a mattress, a foster care caseload on hold, and a pandemic looming set the unlikely scene for this week’s social work conversation. Basiliso “Bas” Moreno, Host of the Social Work Rants Podcast, joins Michael Fulwiler to recount a journey spanning Bronx streets, foster care units, and pandemic caregiving. Bas recalls starting …
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EP 189: How Therapists in Private Practice Can Build Generational Wealth
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23:10What does it really look like to use your private practice not just to pay the bills, but to create lasting wealth for your family? In this episode, I'm pulling back the curtain on how I'm thinking about generational wealth as both a therapist and a mom. From Roth IRAs for kids, to additional revenue streams, to breaking cycles of scarcity, I'm sha…
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How to Build a Sustainable, Mission-Driven Therapy Business with Kelley Stevens
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51:03Building a thriving private practice as a therapist comes with unique challenges, from finding clients to managing finances and maintaining work-life balance. Kelley Stevens, a licensed marriage and family therapist and founder of The Private Practice Pro, joins Michael Fulwiler to share her journey from group practice to running a successful priva…
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EP 188: How Therapists Can Grow Their Email List with Tarzan Kay
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25:24
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25:24What if your biggest growth opportunity in 2025 isn't on Instagram, YouTube, or TikTok, but in your inbox? In this episode, I sit down with email marketing expert Tarzan Kay to unpack why email list building is still the most powerful (and overlooked) marketing tool for therapists who want to scale. Whether you dream of launching an online course, …
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How to Pay Off Debt as a Therapist with Jacent Wamala
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59:06Getting out of debt can feel impossible, especially when you're building a therapy practice, managing student loans, and trying to make your work sustainable for the long haul. Jacent Wamala, a licensed marriage and family therapist, financial wellness coach, and founder of Wamala Wellness, joins Michael Fulwiler to share how she paid off nearly $1…
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EP 187: How Two Best Friends Scaled to Online Coaching for Therapists
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20:34Do you ever feel like grad school prepared you to be a therapist—but not to run a private practice? In this episode, I sit down with Kate and Alyssa, who are best friends, business partners, and alumnae of my Scale Up Mastermind. These two powerhouse therapists went from subleasing offices to building a full-blown online coaching program for therap…
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From Wounded Combat Vet to EMDR Therapist with Christopher Brown
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51:26
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51:26Building a private practice is great. But building one rooted in lived experience is on a whole other level. Christopher Brown, a Marine Corps veteran and EMDR-certified therapist, joins Michael Fulwiler to share his path from combat to clinical work. After surviving a suicide bombing and facing years of PTSD, Christopher found healing through EMDR…
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Are you tired of putting out podcast episodes that barely move the needle — or are you sitting on a podcast idea that never quite made it past your mic? In this episode, I'm getting fired up to share what it really takes to grow your podcast in 2025, especially if you're a therapist looking to use your voice to expand your impact, attract ideal cli…
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Has Therapy Become Too Capitalistic? with Paul Fugelsang
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45:16
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45:16Running a therapy practice while staying true to your values isn’t always easy, especially in a system that often prioritizes profit over people. Paul Fugelsang, founder and executive director of Open Path Psychotherapy Collective, joins Michael Fulwiler to talk about building a mission-driven organization that connects clients to affordable therap…
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EP 185: How Therapists Can Use Backlinks to Boost SEO & Book More Clients
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20:07Are your SEO efforts actually doing anything for your practice or are you just guessing and hoping for the best? In this episode, I'm covering one of the most overlooked but powerful ways therapists can boost their SEO and grow their private practice: backlinks. I walk you through the exact strategies I'm using right now to climb Google rankings, d…
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Building Inclusive and Authentic Therapy Spaces with Gerald Joseph
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52:49
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52:49Starting a private practice sounds exciting…until the clients don’t show up. In this episode, Gerald Joseph, licensed clinical social worker and founder of The Capital Therapist, joins Michael Fulwiler to share what it’s like to build a therapy business from the ground up. Gerald opens up about their journey from fashion merchandising to mental hea…
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EP 184: Therapists Thriving w/ Private Pay ft Courtney Fyvolent
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19:34
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19:34Are therapists still thriving in private practice in this economy? In this episode, I sit down with Courtney Fyvolent, a trauma-informed EMDR and EFT specialist who successfully relocated her practice from Florida to South Carolina and built a full, private-pay caseload in the process. We talk about how she did it without relying on social media ad…
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Office Hours: What Therapists Need to Know About AI with Ted Faneuff
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45:55Navigating the complexities of running a therapy practice today means balancing clinical care with growing administrative demands and emerging technology. Ted Faneuff, a practicing therapist and Head of Clinical Operations at Upheal, joins Michael Fulwiler to explore how AI is reshaping mental health care and helping therapists reclaim time and red…
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EP 183: The Top 3 Myths Therapists Believe About Scaling Beyond 1-1
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25:06Are you holding back from scaling your practice because you think it's just not possible for you? In this episode, I'm diving headfirst into the three most common (and limiting) myths I hear from therapists who are ready to grow beyond the 1:1 model, but aren't sure what's holding them back. From fear of managing people to believing courses don't s…
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How to Design the Career You Want as a Therapist with Dr. Emily Anhalt
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56:12Designing a career on your own terms isn’t easy, especially if it doesn’t exist out there yet. But Dr. Emily Anhalt found a way to do just that. Dr. Emily, clinical psychologist, author, and co-founder of Coa, talks with Michael Fulwiler about building a career that works for you. From her early days in private practice to launching a mental health…
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EP 182: What No One Tells You About Being a Single-Income Therapist + Life Updates
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23:40Is it really possible to build a thriving therapy practice and a fulfilling life when you're the sole income earner? In this episode, I open up about the raw, real journey of growing my business while raising my daughter as a single mom—and what it actually takes to financially support a household alone. Whether you're navigating single-income life…
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Building Therapy for Black Girls with Dr. Joy Harden Bradford
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55:35Building a successful career in mental health often requires navigating personal challenges, shifting professional goals, and staying adaptable in the face of growing demand. Dr. Joy Harden Bradford, Founder of Therapy for Black Girls, joins Michael Fulwiler to discuss her path from a small-town Louisiana upbringing to becoming a leading voice in B…
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EP 181: BTS of a Thriving Group Practice with Dr. Leah Clionsky
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21:44Is private practice dead in 2025—or are there just new rules to succeed? In this episode, I sit down with returning guest Dr. Leah Clionsky, founder of a thriving 17-therapist group practice, who shares exactly how her practice just hit its best revenue month ever—up 35% year-over-year—despite widespread uncertainty in the industry. We dig deep int…
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Stepping Away from Private Practice with Gary “Trey” Taylor
1:02:11
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1:02:11Navigating a career in social work can be incredibly challenging, especially when balancing personal struggles, family life, and the demands of private practice. Gary “Trey” Taylor, a licensed clinical social worker, educator, and consultant, joins Michael Fulwiler to share his journey from the car customization business to advocating for mental he…
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EP 180: Selling a 7-figure Course with Sam Vander Wielen
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28:43What really goes into building a business that lasts without burning out or selling your soul to social media? In today's episode, I'm joined by Sam Vander Wielen, legal educator, entrepreneur, and author of When I Start My Business, I'll Be Happy. We dig into the messy middle of entrepreneurship and what it actually looks like to create a signatur…
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Doubt Yourself, Do It Anyway with Patrick Casale
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58:17
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58:17Building a therapy business comes with its challenges, especially when you’re navigating AuDHD and entrepreneurship. Patrick Casale, CEO of All Things Private Practice, joins host Michael Fulwiler to talk about how embracing vulnerability and authenticity can shape a successful therapy practice. Patrick opens up about his journey of navigating ADHD…
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What does showing up online really mean for you as a therapist? In this episode, I'm diving into a topic that's rarely discussed but absolutely crucial—your safety as a therapist in the digital age. As the first generation of mental health professionals navigating public visibility through social media, podcasts, and SEO, we face risks that influen…
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Introducing Season 2 of Heard Business School
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1:52Therapists have long been told they won’t make it on their own in private practice. Season 2 of Heard Business School flips that script. In this trailer, host Michael Fulwiler introduces you to therapists who are breaking the mold, redefining what success means, and sharing honest stories from their journeys. You’ll hear from guests who have faced …
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EP 178: Biggest Needle Movers for Therapy SEO with Chris Morin
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30:04Do you ever wonder if ranking on Google is still worth your time and effort as a therapist in private practice? In this episode, I sit down with SEO expert Chris Morin to unpack the realities of SEO in today's fast-evolving digital world. We dive deep into the strategies that actually move the needle—so you're not just writing blogs for the sake of…
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EP 177: Nurture this Summer: BTS Content Strategies for Therapists
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20:45What if this summer could be the secret weapon to your most successful fall launch ever? In this episode, I'm pulling back the curtain on exactly how I'm using the summer months to supercharge my content strategy, nurture my audience, and build momentum for my upcoming launches. If you're a therapist-entrepreneur juggling Instagram, email marketing…
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EP 176: The Therapist's Guide to Hiring Virtual Support with Leesha Woolery
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22:24Are you ready to scale your therapy business but overwhelmed by the idea of hiring support? In this episode, I sit down with Leesha Woolery of Simply Supported to answer the most common questions therapists face when they're ready to stop doing everything themselves and bring on a virtual assistant (VA) or online business manager (OBM). We break do…
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EP 175: Marketing Hacks for this Summer: Reddit, Content Creation & More
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21:24How can you use the slower summer season to supercharge your marketing and set yourself up for success the rest of the year? In this episode of The Entrepreneurial Therapist Podcast, I'm diving into my top marketing hacks for summer 2025—because let's be honest, when business slows down, it's the perfect time to create content that really moves the…
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EP 174: Scaling Your Therapy Practice During a Personal Crisis with Kristin Mervich
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29:06What would you do if your world turned upside down overnight—and you still had a business to run? In this episode, I sit down with Kristin Mervich, a therapist, mom of two (with one on the way), and coaching powerhouse who opens up about her son's recent cancer diagnosis and how it completely upended her life. Kristin shares, with incredible grace …
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EP 173: What's Held Me Back as a Therapist in 2025 (And What's Pushed Me Forward)
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23:35What if the very things you think are holding you back are actually redirecting you toward your biggest breakthroughs? In this episode, I open up about what's truly been challenging for me in 2025 - from personal grief and unpredictable childcare to draining relationships and autoimmune flare-ups. I'm sharing what's made work hard, what's made heal…
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EP 172: How to Reach Millions with Your Therapy Podcast with Joe Sanok
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28:52Are you treating your podcast like a passion project or a business strategy? In this episode, I sit down with Joe Sanok—host of the wildly successful Practice of the Practice podcast—to go behind the scenes on how he built a show that brings in over 100,000 monthly listeners, generates $300K a year in sponsorships, and has opened doors to life-chan…
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EP 171: How I Hit 100,000 Podcast Downloads + Lessons Learned Along the Way
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22:48In this milestone episode, I'm reflecting on what it took to reach 100K downloads of The Entrepreneurial Therapist podcast. I dive into the mindset, systems, and strategies that have powered this show for three years without missing a single week. I'm also sharing personal behind-the-scenes stories, how I monetize the podcast, and what's working ri…
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EP 170: Leveraging Press to Fill Her Mental Health Group Practice with Dr. Brook Choulet
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21:33In a field that's often slow to change, Dr. Brook Choulet is redefining what modern psychiatry can look like. Tune in to this week's episode where I sit down with Dr. Brook—founder of Performance Psychiatry, speaker, author, and the go-to psychiatrist for high performers and pro athletes. We get into the real story behind her rise: why she trademar…
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EP 169: How I'm Using AI to Get More Clients + How You Can Too
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25:35AI is changing the game, but are you using it to its full potential? In this episode, I break down exactly how I'm leveraging AI in my business—from content creation and marketing to streamlining daily tasks. I share real-life examples of how AI tools have saved me time, sparked creativity, and even helped refine my decision-making process. But I a…
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EP 168: The Best Marketing Strategies I Can Give You in 2025
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27:08Is your marketing strategy setting you up for long-term freedom and flexibility, or are you stuck in a cycle of burnout? In this episode, I break down the best marketing strategies for 2025 that not only grow your business but also give you the time and energy to live life on your terms. Whether you're a solo practice owner, a group practice leader…
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