Best Darren Schaefer Podcasts (2025)

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763 | Audacious Marketing: Mark Schaefer’s Playbook for Breaking the AI Mold 40:35

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23h ago40:35

40:35

Human vs. Machine Mayhem Marketing maven Mark Schaefer returns to EDGE of the Web, diving headfirst into the audacious art of brand disruption in a world brimming with AI-generated noise. We unpack Schaefer’s latest book, "Audacious: How Humans Win in an AI Marketing World" offering wild tales of brands that drop the cookie-cutter for shock, specta…

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394: The Castleton Massacre with Margaret Carson & Sharon Anne Cook 1:26:22

3d ago1:26:22

1:26:22

On May 2, 1963, Robert Killins, a former United Church minister, slaughtered every woman in his family but one. She (and her brother) lived to tell the story of what motivated a talented man who had been widely admired, a scholar and graduate from Queen’s University, to stalk and terrorize the women in his family for almost twenty years and then mu…

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393: The Man Who Shot J.P. Morgan w/ Mary Noé 1:16:02

10d ago1:16:02

1:16:02

On the morning of July 3, 1915, John Pierpont Morgan Jr., one of the most famous names in finance, was entertaining guests at his sprawling Long Island estate when the doorbell unexpectedly rang. An armed man forced his way inside. At the same time, authorities in Washington, DC, were investigating a shocking bombing at the US Capitol. While no one…

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762 | SEO News from the EDGE | Week of 6.2.2025 54:13

13d ago54:13

54:13

WordPress hits play after a messy pause, but is it too little, too late for the CMS giant? Meanwhile, Google’s AI experiments are changing the rules for email marketing, local search, and desktop Discover, leaving marketers everywhere scrambling for a playbook that doesn’t exist. Erin and SEO pro Cindy Krum break down WordPress’s mudslinging match …

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392: Golden Age Pirate George Lowther w/ Craig Chapman 1:10:00

17d ago1:10:00

1:10:00

George Lowther was a mutineer and a pirate, one of the most prolific during the golden age of piracy. His first mate, Edward "Ned" Low, went on to establish himself as perhaps the most sadistic and depraved of all pirate captains. Virtually all popular sources specify Lowther's death being by suicide in 1723, while marooned on the small island of B…

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761 | Disrupt or Die: Leveraging Authenticity and Awe w/ Mark Schaefer 37:56

19d ago37:56

37:56

Mark Schaefer returns to EDGE of the Web to share his vision of marketing's future in an AI-saturated landscape. With a blend of insight and candor, Mark tackles the evolution of social media, the risks and rewards of AI, and how brands can stand out by tapping into authentic human emotion. Hear why traditional marketing is falling flat and discove…

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MoNo Encore: The Murder of Kitty Genovese w/ Catherine Pelonero 1:09:35

21d ago1:09:35

1:09:35

(Original pub. date: 9/27/2018) Catherine Pelonero, author of "Kitty Genovese: A True Account of a Public Murder and its Private Consequences", is my guest. She walks us through the murder of Kitty Genovese in Kew Gardens, New York in 1964 and its aftermath. The horrific crime is especially infamous because no one called police or stepped in to hel…

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391: Civil War Era & Gilded Age Con Artist Charles Cowlam w/ Frank W. Garmon Jr. 1:01:11

23d ago1:01:11

1:01:11

Charles Cowlam stands out as one of the most remarkable con artists of nineteenth-century America. He talked his way into receiving pardons from both President Abraham Lincoln and Jefferson Davis. Through deception, he secured a role investigating Lincoln’s assassination. He preyed on lonely widows, attempted to manipulate a Florida election, and c…

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390: Abingdon's Boardinghouse Murder w/ Greg Lilly 1:11:01

1M ago1:11:01

1:11:01

In November 1945, James Newton, a young World War II veteran, was shot four times—twice in the back—in his room at an Abingdon, Virginia boardinghouse owned by Helen Clark. She would soon stand trial for his murder, as speculation swirled about the true nature of their relationship. Was she a protective, motherly figure trying to prevent Jimmy from…

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760 | Social News from the EDGE | Week of 5.12.2025 50:51

1M ago50:51

50:51

CTR Secrets and Social Shakeups It’s another jam-packed ride on EDGE of the Web as Erin is joined by Duncan Alney of Firebelly to discuss News in Social this week. With Google hyping up AI Overviews but dodging every meaningful CTR question, it seems the only thing spinning faster than SERP layouts are the PR answers. Get the inside scoop on how Ch…

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759 | Practical Tips for Utilizing Heat Maps w/ Celeste Gonzalez 39:10

1M ago39:10

39:10

Curious where your website visitors are really clicking—or rage-clicking? On this week’s EDGE of the Web, SEO expert Celeste Gonzalez returns to break down how heatmaps and session recordings are transforming the way we analyze user behavior, optimize pages, and (hopefully) keep our clients engaged. We dig into practical tips for choosing the right…

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389: A History of Axe Murder w/ Rachel McCarthy James 1:08:41

1M ago1:08:41

1:08:41

Much like the wheel, the boat, and the telephone, the axe is a transformative piece of technology―one that has been with us since prehistory. And just as early humans used the axe to chop down trees, hunt for food, and whittle tools, they also used it to murder. Over time, this particular use has endured: as the axe evolved over centuries to fit th…

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758 | SEL News from the EDGE | Week of 5.5.2025 49:21

2M ago49:21

49:21

This week, Erin Sparks and Jacob Mann are joined by Danny Goodwin, editorial director at Search Engine Land, for a special “News from the News” edition. They dive into the sharp rise of Google Ad costs and the troubling effects of CPC inflation, Instagram’s experimental new collaborative Storylines feature, and an in-depth study comparing AI search…

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388: The Adriatic Affair w/ Jennifer Sellitti 1:13:52

2M ago1:13:52

1:13:52

The American sailing vessel Adriatic collided with the French steamship Le Lyonnais on November 2, 1856, off the coast of Nantucket in what can best be described as a maritime hit-and-run. Adriatic’s captain, Jonathan Durham, rendered no aid and left the passenger steamship to fend for herself. 114 people died in the collision and in the days that …

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Introducing the Slaycation Podcast 24:25

2M ago24:25

24:25

Just in time for summer! This is an introduction and excerpt from the Slaycation Podcast, hosted by Kim and Adam "Tex" Davis and Jerry Kolber. Pack your body bags for a darkly comic, true crime podcast that looks at murders, mysterious deaths and whodunits that happened while people were on vacation. More here! https://www.slaycation.wtf/ Spotify l…

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MoNo Encore: The Murders of Stringbean and Estelle Akeman w/ Taylor Hagood 1:49:35

2M ago1:49:35

1:49:35

(original pub date 7/19/23) David "Stringbean" Akeman was a singer, clawhammer banjo player and an early Grand Ole Opry star, known for his lanky build and comedic personality. And as a cast member of the nationwide television show Hee-Haw, he was at the height of his popularity when he and his wife Estelle were murdered in their rural Tennessee ho…

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757 | User Behavior from Heatmaps w/ Celeste Gonzalez 39:13

2M ago39:13

39:13

Celeste Gonzalez, Director of Rue Labs at Rickety Roo, joins EDGE to explore how heat maps and user behavior tracking are transforming SEO strategy. She walks through Microsoft Clarity’s suite of tools—including tap, scroll, attention, and area heat maps—and explains how they reveal real user interactions beyond what traditional metrics can offer. …

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387: The Beatle Bandit w/ Nate Hendley 57:55

2M ago57:55

57:55

On July 24, 1964, twenty-four-year-old Matthew Kerry Smith disguised himself with a mask and a Beatle wig, hoisted a semi-automatic rifle, then held up a bank in North York, Ontario. The intelligent but troubled son of a businessman and mentally ill mother, Smith was a navy veteran with a young Indigenous wife and a hazy plan for violent revolution…

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756 | AI/SEO News from the EDGE | Week of 4.21.2025 38:54

2M ago38:54

38:54

Advertisers are bailing on TikTok as another U.S. ban looms, shifting dollars to Meta while creators scatter to backup platforms. Meanwhile, Google credits Gemini for nuking 240 million spammy reviews and business edits, but don’t expect them to help you get your real reviews back. Big legal moves are underway: The NYT lawsuit against OpenAI and Mi…

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386: America's Nazi POW Murders w/ William Geroux 1:13:51

2M ago1:13:51

1:13:51

The American government was faced with an unprecedented challenge: where to house the nearly 400,000 German prisoners of war plucked from the battlefield and shipped across the Atlantic. On orders from President Franklin D. Roosevelt, the Department of War hastily built hundreds of POW camps in the United States. Today, traces of those camps—which …

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755 | Understanding DMA's Effect on Local SEO in a Zero-Click Landscape 46:59

2M ago46:59

46:59

SEO veterans Mike Blumenthal, Greg Sterling, and David Mim continue exploring the pressing questions surrounding Google's role as a utility and its evolving platforms. Focusing on the European search experience, the discussion also revolves around AI's role in modifying search results, and local service ads' impact on user behavior. The talk also t…

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385: The 1870 Murder of A.P. Crittenden w/ Gary Krist 1:09:33

2M ago1:09:33

1:09:33

Shortly before dusk on November 3, 1870, just as the ferryboat El Capitan was pulling away from its slip into San Francisco Bay, a woman clad in black emerged from the shadows and strode across the crowded deck. Reaching under her veil, she drew a small pistol and aimed it directly at a well-dressed man sitting quietly with his wife and children. T…

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754 | Local News from the EDGE w/ Darren Shaw | 4.11.25 55:05

2M ago55:05

55:05

In Local News! Darren Shaw is back with us on the Local beat, giving us some key insights into the ongoing local marketing challenges. Great to have him back! In general digital marketing news, Google’s been dishing out settlements, and Amazon's itching for TikTok. There’s a Google's $100M settlement over AdWords billing practices. Might want to pa…

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384: The 1943 Murders of Dr. Roy & Mae Hunt w/ Christena Stephens 56:26

2M ago56:26

56:26

On a nearly moonless night in October 1943, a single gunshot rang out in Littlefield, Texas. A prominent Texas doctor and his wife were found bound, shot, beaten, and murdered. The only witness: their five-year-old daughter, who was bound to silence and refused to speak about what happened for 70 years. Christena Stephens is my guest, and her book …

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753 | SEO Week 2025: Shaping the Future of Search with AI and Digital Strategies 1:03:46

3M ago1:03:46

1:03:46

This is going to be big. SEO Week 2025 is happening at the end of this month!. Held from April 28th to May 1st in New York City, this conference brings together a powerhouse of 40+ speakers to discuss the seismic shifts in SEO, including generative AI and its profound implications on search dynamics. Join Erin Sparks, Garrett Sussman, and Mike King…

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752 | DMA and Google's Self-Preference: What Local Businesses Need to Know 48:30

3M ago48:30

48:30

The EDGE untangles the EU's Digital Markets Act (DMA) with SEO veterans Mike Blumenthal, Greg Sterling, and David Mihm. This episode reveals how Google’s strategic maneuvers in Europe are reshaping the SERP landscape and challenging the status quo in local search. With a strong research effort of the last two years, our guests dissect Google's atte…

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MoNo Encore: The Murder of Carol Thompson w/ Bill Swanson 1:04:21

3M ago1:04:21

1:04:21

(Original pub date: 3/11/20) While the Coen brothers refuse to confirm it, many believe that their movie "Fargo" was inspired by the Carol Thompson murder case. She was viciously killed in her comfortable Saint Paul home by a hitman hired by her eccentric husband, T. Eugene Thompson, in March of 1963, leaving behind four small children. It was an a…

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751 | SEO News from the EDGE | Week of 3.24.2025 52:56

3M ago52:56

52:56

Creepy AI Advancements! Brace yourselves! Cindy Krum is back to dive into the latest twists in technology and SEO this week, highlighting Google's bold AI ventures and search ranking revelations. Google’s recent news about Gemini's real-time video AI and its concerning pervasive presence has sparked widespread conversation, at least with us. Couple…

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383: The Mysterious Disappearance of Molly Zelko w/ Rod Kackley 57:54

3M ago57:54

57:54

Molly Zelko was the crusading editor and publisher of the Spectator, a newspaper devoted to battling local gangsters operating slot machines and other rackets in Joliet, Illinois. In the late night hours of September 25, 1957 she vanished, with only her shoes and signs of a struggle left as evidence that something sinister had likely happened to he…

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750 | Unleashing the Power of Personal Experience in SEO 42:40

3M ago42:40

42:40

Step into the future of SEO with the EDGE, where Cyrus Shepard reveals how to harness the power of personal content and brand authority in a world increasingly influenced by AI. Learn why authenticity and unique perspectives are your new best friends in the digital arena. We unpack a treasure trove of insights with Cyrus, covering the key concepts …

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DB Cooper Book Review Part 5 - Nicole Legg 3:25:07

3M ago3:25:07

3:25:07

Nicole Legg is a Nuclear Medicine Technologist. She loves fashion and Halloween. You may have seen her holding Barb Dayton's ashes. Special thanks to Nicole for going along with my crazy idea of reading 10 books in two months. You can find Nicole on the DB Cooper Mystery Group on Facebook. If you have questions, comments, or if you know who DB Coop…

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382: The Notorious Nancy Clem & the Cold Spring Murders w/ Wendy Gamber 1:19:31

3M ago1:19:31

1:19:31

On September 13, 1868, the bodies of Jacob and Nancy Young were discovered brutally murdered along the bank of the White River in Cold Spring, Indiana. Police would eventually set their sights on a charming and fascinating confidence woman named Nancy Clem, who happened to be involved in some extremely shady business dealings with Jacob Young at th…

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DB Cooper Book Review Part 4 - Nicole Legg 2:00:31

3M ago2:00:31

2:00:31

Nicole Legg is a Nuclear Medicine Technologist. She loves fashion and Halloween. You may have seen her holding Barb Dayton's ashes. You can find Nicole on the DB Cooper Mystery Group on Facebook. If you have questions, comments, or if you know who DB Cooper was, you can reach us on Twitter, Instagram or email us at [email protected]. If you…

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749 | Exploring Brand and SEO Relationships w/ Cyrus Shepard 36:01

3M ago36:01

36:01

Join us as Cyrus Shepard shares the evolving relationship between brand and SEO, setting the stage for businesses to thrive in today's digital landscape. Explore the profound shifts that are shaking up the old-school SEO world. From understanding Google's reliance on brand as a filter to discovering which digital strategies can enhance your site's …

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381: Alabama's Kilpatrick Shooting w/ Lesa Carnes Shaul 1:27:48

3M ago1:27:48

1:27:48

Close to midnight on May 17, 1951, four north Alabama lawmen drove to a bootlegger’s home to serve an arrest warrant. Before the clock struck twelve, the bootlegger lay dead in front of the house he shared with his wife and eight children, and three of the four officers were also dead. Afterward, a sixteen-year-old boy would face a series of trials…