Copywriting lessons from David Garfinkel
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David Garfinkel Podcasts
Deadly Manners is a 10 episode, dark comedy murder-mystery series set in the winter of 1954. It follows the events during the night of the affluent Billings family annual dinner party with their distinguished, eccentric guests. However, all is not fun and games as shortly after the party starts, a snowstorm begins to rage outside, trapping all the partygoers inside their host’s mansion. When a murderer starts killing off those in attendance, the guests must figure out who is responsible, or ...
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This podcast is hosted by the two creators of Deadly Manners: Ali Garfinkel (Writer) and Alex Aldea (Producer). They discuss the process of making the show and interview members of the Deadly Manners team.
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Yesterday, Facebook wiped out a bunch of groups without warning. And just like that, some creators lost their entire audience. That’s why today, we’re talking about the one platform you actually own — your email list.Apparently some of the groups were deleted by accident and reinstated.But others were deleted permanently.No one outside of Facebook’…
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With the rapid spread of AI, will there even be a future for copywriters?Both new and experienced copywriters are plagued by that same question.And it’s a good question.Because there are plenty of solid arguments that go like this:With the rapid growth of AI, soon there won’t be any need for human copywriters.And in some cases, that’s 100% true.The…
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When you turn a prospect into a customer, are you delivering and getting the most value you can?A lot of people have lame, generic welcome sequences because they know they have to say something… but they really don’t know what to say or how to say it.Our very special guest today aims to change all that. She’s Evelina Kagonovitch, and she has gotten…
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Our returning champion is Sam Woods, who’s been using AI for business in very big ways since 2016.That’s a lot longer than most people, including me. And Nathan.And we’re both big fans of AI for copywriting!But more important for today’s show, we’re big fans of Sam Woods!And last time he was here, Sam gave us some highly valuable insights and hands…
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In 1911, psychology pioneer Alfred Adler resigned from the presidency of a prestigious society in Vienna—and Sigmund Freud took it personally and deemed Adler an enemy.It didn’t stop there. Freud continued to rail against Adler until Freud’s death in 1939.The details of the dispute are kind of technical and petty, and we won’t get into them today. …
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Nick Lowe had a big hit on the top 40 back in the day called “Cruel to be Kind.”Interesting idea, but how about this one?“Kind to be Kind.”Now there’s a novel idea.And it’s the guiding principle of copywriter and agency owner Cath Reohorn, who has taken this philosophy to £1 million/month in revenues for her clients. So you don’t have to do the mat…
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What do you do if you’ve tried and tried, six times, and what you’re trying to make happen… never happens?That was the dilemma facing our special guest today, James Allen.“I built 6 different funnels and courses that didn't make me a penny until I changed my strategy,” he says. “Finally, I built one that sold for me in my sleep—on repeat.”In my min…
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You can’t fake it. It seems like you can’t force it. But when creativity shows up at the right moment — your copy comes alive.Sometimes it’s the difference between a flat headline and a breakthrough idea. Between a click and a sale. Between a promotion that falls flat and a control that blows the doors off.On the other hand, when it doesn’t show up…
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For many people, actually doing a podcast is a lot harder than it seems. A few months ago, Riverside.fm, a major podcast platform, published an article that said, "90% of podcasts don't get past episode 3," and "of the few that continue, another 90% will quit after 20 episodes."Here at Copywriters Podcast, we understand this, but to be honest, we j…
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So a man says into his phone, “Siri, play Pizzetti’s Rondò Veneziano.”Siri says, “Calling Roundtable Pizza.”Pretty frustrating, right?Well, that was what AI seemed like to me just one year ago.Especially when it came to writing copy.Completely out of the question.But that has changed, in a VERY big way.So for today, I’ve put together a special repo…
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One name comes up more than any other when I talk to people about copywriting and AI. That name is Sam Woods, and he’s our very special guest today.Sam has been in the game for nine years, while most of us haven’t been there half as long.And I don’t know of anyone who’s been in it longer than Sam has.He got started with machine learning in 2016 and…
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What’s the opposite of a confident salesperson who makes it easy for you to buy?A nervous salesperson who jumps the gun and makes you want to run away!Today’s returning champion, Brenna McGowan, understands this difference all too well. She has mastered the arts of the pre-launch and the launch, and she knows all the big and little differences.Beca…
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Wouldn’t you love to have a confidential chat with a copywriter working at the highest levels of our business?Well, we can’t provide the confidential part. This IS a podcast, after all, not a Signal chat.But today’s guest, Cain Smith is on the front lines of some of the biggest businesses using direct response. So we can provide the copywriter work…
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It happens to all of us, and can you remember a time where you wondered:“Is this really good copywriting? It seems like what I should write, but somehow it’s not clicking.”Here’s why you wonder.There’s a well-known saying from the Navy SEALs:"Under pressure, you don't rise to the level of your expectations, you sink to the level of your training". …
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Our special guest today, John Jantsch, is going to tell you about what could be the single most valuable sentence you have in your business for getting clients and customers.John’s the author of the Wall Street Journal best-seller Duct Tape Marketing, as well as three other books.Now when John talks about “core,” I’m pretty sure he’s not talking ab…
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You could have written the greatest copy in the world. Perfectly targeted with a killer offer. Great price. Unique and highly desirable.But I can tell you one way it is guaranteed NOT to work.And that’s if nobody reads it.Don’t laugh; it happens.There are a couple more than a dozen crucial things you must know and consistently DO to make your copy …
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Ever get frustrated with what happens when you try to get an AI to write something?According to Google Workspace Labs, the average prompt people give an AI is nine words or less.Nine words!The AI needs a lot more information than that to do a decent job for you.But the question is–what information?Today, we’re going to take a look at how AI goes so…
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Do storytelling skills REALLY make a difference for you?Just ask our special guest today, Parker Worth.Parker decided he had enough of high school at 16. His first job was cleaning toilets.From there, he went to electrician school and, after a few years, got a job traveling around the world as an electrician.But his own story really starts to take …
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Today we’re talking about three new ways to use ChatGPT for copywriters and business owners, and another development from another company which is a lot lower priced than ChatGPT’s a month for its premium service.We’ll also talk a little about some other specific ways to use OTHER AIs, but a lot of our focus is on ChatGPT.Now, to be clear, I wasn’t…
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One meeting of the minds reigns supreme above all others in copywriting–and that’s when the copywriter understands and addresses the same thoughts that are most pressing in the minds of their best prospect.Our returning champion today is the incredible Caleb O’Dowd. He was here a few weeks ago when he told us some closely guarded secrets from his b…
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One of the greatest insiders in direct response today is not primarily a copywriter, but a graphic designer.Actually, our returning champion Lori Haller is a designer… and so much more.She works side by side with many of the greatest copywriters of our time to help create control-beating packages, for clients like Boardroom, Healthy Directions, Dr.…
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27 Years Ago, pop singer Cher asked us this question:“Do you believe in life after love?”… and it promptly rocketed to the top of the charts, selling 11 million copies of the song.Today, in 2025, a better question—especially for copywriters—is“Do you believe in sales without belief?”It’s a question our returning champion today, Billy Broas, has tho…
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Two of the most confrontive words in a conversation are “Prove It!”Nobody really likes to be challenged about how true what they are saying.But when it comes to writing copy in the real world, you have to expect that prospects WON’T believe you.In fact, the more they like a claim you make, the more skeptical they will be.Why?Because of human nature…
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Confidence in copywriting isn’t just about choosing the right words—it’s about embodying conviction in every line you write. In this episode, we explore the hidden ways self-doubt seeps into your messaging, sabotaging conversions before your prospects even realize why. From subconscious hesitations to subtle linguistic hedging, you’ll discover how …
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Today we look at an old and very true saying:It’s not about the money you make, but about the money you KEEP.There’s an old joke about a guy who loses money on every sale, but, he says, “I make it up in volume.”We’re not talking about back ends or affiliate sales here.Things can go sideways in your business if you’re not making enough sales, or you…
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