Sarah Canning and Deenie Lee of The Property Marketing Strategists have teamed up with Daniel Smith of Student Housing Consultancy to discuss the latest news, views and insights in the shared living sector. Each episode they will be delving into a wide variety of subjects and asking the questions which aren't often asked. This podcast is a must for anyone working in Student Accommodation, BTR, Co-Living, Operational Real Estate or Shared Living.
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Deenie Lee Podcasts

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Q&A special: BTR vs PBSA pricing, Uni residential experiences, Designing Buildings for Neurodiversity, Interior Design and Rental Growth and Realistic Budgets for New Properties
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41:22Send us a text For the last episode in season four of Housed we opened the floor to our listeners and asked them to send in any questions. A huge thank you to Matt Burton of UPP, Seb Horst of Host, Benjamin Hall of LOFT, Noella Colingridge and Tom Ferber of HOMIE for contributing. Sarah, Dan and Deenie discuss: - Is a uni residential experience sti…
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Is shared living ready for the AI revolution? Class Foundation Marketing Hubs, Later Living Solutions and are we Failing at Training?
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36:30Send us a text Technology should be transforming the shared living sector, with AI presenting both opportunities and challenges for marketing professionals across PBSA and BTR. We explore how artificial intelligence will reshape property operations while emphasizing the human skills needed to thrive in this changing landscape. But without the right…
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Controversy about Housing Supply, Comparing Glastonbury to Shared Living, Having it all and Why are Affordable Rooms only for University Nominations?
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43:31Send us a text The Housed Podcast team examines sustainability in shared living by comparing Glastonbury Festival's impressive renewable energy achievements with the current state of PBSA and BTR sectors, questioning why purpose-built accommodation struggles with basic green initiatives. • Many PBSA and BTR operators pay lip service to sustainabili…
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Latest Impacts For Universities and PBSA, The Building Safety Act Process, Viable Options For Later Living, The Coliving vs Studio BTR Terminology Debate PLUS Ask The Expert Feature on the Renters' Rights ...
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42:35Send us a text Sarah, Dan and Deenie are back for episode 65, this week's episode covers: How UAE student restrictions are sending shockwaves through the UK university system. Several institutions falling outside the global top 200 rankings—including UCLan, City University, and Heriot-Watt—now face losing hundreds of international students who prov…
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Data-Driven Sustainability in Shared Living: The Utopi Story with special guest Jonathan Burridge
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43:18Send us a text Latest Housed episode with special guest Jonathan Burridge, Co-Founder and CEO of Utopi. Sarah, Dan and Deenie are joined by Jonathan to discuss digital solutions to sustainability in shared living, the key themes covered in this episode include: Smart buildings aren't just collecting data—they're transforming how we live. In this co…
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How Flexible are Contracts Really? Homeviews BTR Report, The Key Feature not Being Communicated and AI in Planning.
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34:26Send us a text Stepping away from remote recording, the Housed - Shared Living Podcast team gathers in-person at a London studio to tackle pressing issues reshaping the shared accommodation landscape in Episode 63. Following energetic feedback from their UKREiiF coverage, the hosts reveal ongoing conversations to create a dedicated hub for PBSA, BT…
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Beyond 9-to-5: Creating Spaces That Serve 24/7 Lives, Is PBSA less sexy than BTR and coliving? The Highs and Lows of UKREiiF and Will the UK see a Resurgence of International Students?
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35:38Send us a text Episode 62! And this week the hosts, Deenie, Sarah and Dan are discussing some of the content and themes from UKREiiF and all the shared living news from the last couple of weeks including: - The highs and lows of UKREiiF - Is PBSA less sexy than BTR and coliving? - Is the night time economy considered when designing spaces? - Will t…
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The Dangerous Data Driving Student Housing, PBSA Headwinds, Immigration Mixed Messages, Hypermixity and Youth Mobilility
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41:04Send us a text We are on Episode 61 and this week the hosts, Deenie, Sarah and Dan are discussing some of the content and themes from the recent Student Housing Conference by LD Events. The episode covers; - Is agent data dangerous? - PBSA headwinds - Immigration mixed messages - The complexities around hypermixity and where are real opportunities …
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All-inclusive bills: the end of an era? Is entering industry awards worth it? And an exclusive interview about the Housing (Scottish) Bill
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41:07Send us a text We are on Episode 60, and this week the hosts; Deenie, Dan and Sarah are discussing: - The latest Youth Forum research on students and sustainability - Recycling: are we going far enough? - Key drivers for renters: is it cost or sustainability? - All-inclusive bills: time we moved away from them? - Industry awards: should you be ente…
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Who is responsible for educating tenants? Why are operators changing management companies? Are students using AI to check tenancies and what will happen to PBSA stock in Glasgow in the future?
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36:02Send us a text This week Deenie, Sarah & Dan are discussing: - Changing management companies - The Housing Hand report Understanding Renters in 2025 - Why we need to be educating renters - The Renters Rights’ Bill - Using AI for researching how to rent - Addressing affordability - Student Crowd data on PBSA stock in Glasgow. Thank you to our season…
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Are Marketplaces Killing Direct Bookings? Why Laundry Facilities Are a Critical Accommodation Feature, Segregating Students, Twin Rooms and Sector Terminology
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43:15Send us a text Our latest episode kicks off with the hosts, Sarah, Dan and Deenie discussing listener feedback. With thanks to Tom Sutcliffe of Scape, Max Beilby from Vita Student and Aaron Bailey from Yugo for their input. Also, a big thank you to John Stotter-Marden from Washstation for providing us with facts and details on laundry facilities. W…
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Marketplace Challenges, Twin Rooms: The Missing Key to PBSA Affordability? Is dual occupancy really for two people? Why all the single occupancy studios?
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1:00:47Send us a text This episode of Housed covers: - Why twin rooms are rarely seen in PBSA? - What a dual occupancy studio really means and why developers are building single occupancy coliving schemes - Does the PBSA booking season look rosy? - The conflict between investors and operators when it comes to positivity vs realism - Dan is desperate to di…
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Who Represents PBSA? The Flatshare Concept, Living Subscription Models and Ask the Expert on The Building Safety Act
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30:47Send us a text Episode 12 in season 3: Room time share: could this be the answer to creating affordable housing and increasing occupancy? Are subscription-based living models a viable option for the shared living sector? The lack of representation for PBSA in governance: the need for a collaborative voice PLUS Bhavini Patel from Howard Kennedy answ…
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The Student Loan Scandal, Why Accreditation Matters, Rental Security PLUS Ask the Expert Feature on The Leasehold and Freehold Act
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37:35
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37:35Send us a text Episode 11 in Season 3, Sarah, Dan and Deenie discuss: 🎙 Fraud in Higher Education - the student loan scandal exposed by The Sunday Times 🎙 The USP nobody in shared living is talking about 🎙 Do students care if accommodation is accredited? 🎙 Do universities need to take a more proactive approach to supporting students looking for off…
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Investing in the Future of Student Living, HMOs, Market Trends, Student Wellbeing PLUS Ask the Experts feature on the Renters’ Rights Bill
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36:18Send us a text Season 3, Episode 10 of the Housed Podcast. Sarah Canning, Deenie Lee, and Dan Smith are back, discussing all things student living: - Why supporting student wellbeing shouldn't be competitive - Are the latest PBSA operator updates indicative of the market as a whole? - UCAS data - what does this signify for the future of student acc…
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A UKREiiF special with guest Matt Christie - what makes this such a great event for the shared living community
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37:53
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37:53Send us a text It's episode 9 of season 3 of Housed – The Shared Living Podcast and we’re joined by Matt Christie from UKREiiF to give us a sneak peek of what’s in store for the 2025 event. We discuss: - Why UKREiiF was created in an already packed property event calendar - What’s new this year and what those working in the shared living sectors ne…
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Being Shy About Sales in PBSA, the Gender Pay Gap, The Rental Living Salary Guide 2025, What is Hypermixity?
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32:00Send us a text This latest episode of Housed sparks a debate around #IWD2025 which is officially on Saturday 8th March this year. Sarah, Dan and Deenie share their views on the day and talk about virtue signalling and whether progress has been made in gender equality. The episode also covers: - Deverell Smith Rental Living Salary Guide 2025: hear o…
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What exactly is Single Family Housing and do we consider PBSA a home - and should it contribute to the Labour housing targets?
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31:16Send us a text Episode 7 in series 3, Sarah, Dan and Deenie discuss: - The Class Foundation Community Marketing Hub insights - Takeaways from the Bisnow SFH Event including tech, ESG, branding & the potential of the sector - PBSA’s contribution to Labour’s housing targets Plus hear about the launch of Ask the Expert: Submit your questions! Our spon…
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50th Episode! Laundry poverty, insights from the latest industry events plus EPC legislation and rent controls
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33:30Send us a text This week we’re celebrating our 50th episode! A big thank you goes to all our listeners and for tuning in every Friday since we launched in February 2024. On this week' episode: 🔊 Dan updates us on what really goes on at Altitude 🔊 Sarah & Deenie shared their insights from the CUBO and QX Global events PLUS we discuss: 🔊 Should laund…
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Live Altitude Special - In Conversation with a global powerhouse panel on the importance of brand and values, frustrations with marketplaces, Women in PBSA, AI, Geo-political outlooks and more.
1:15:12
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1:15:12Send us a text This week we have a very special bumper episode recorded live from Chamonix where Dan and our podcast guests have been enjoying the networking, keynotes (and yes of course... the skiing, activities and Après) at the Altitude event hosted by ASK4 in the Alps. Our panel is a stellar lineup: Anouk Darling from Scape, Scott Lewis from Ho…
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The balance between occupancy and revenue, the role of data analytics, and how the sector is reacting to the Renters' Rights Bill
29:42
29:42
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29:42Send us a text Sarah, Deenie and Dan are back for a new episode of Housed, they talk about the balance between occupancy and revenue, the role of data analytics, and how the sector is reacting to the Renters' Rights Bill Here are some key takeaways from the conversation: - Does 100% occupancy hide a multitude of sins? - The importance of data in dr…
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Emotional intelligence, multigenerational living and will international students come back? With Guest Host Zafar Bhunnoo
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38:58Send us a text This week, Sarah and Deenie are joined by guest co-host Zafar Bhunnoo. Zafar shares insights on the latest trends affecting shared living, including emotional intelligence, multigenerational communities, and the impact of international student numbers. Here are some key takeaways from the conversation: - Emotional intelligence's impa…
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Find out what students really want from their PBSA booking journey - with special guest Mariel Rubinstein from theEword
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38:24Send us a text This week, Dan Smith and Deenie Lee are joined by a special co-host Mariel Rubinstein from theEword who brings insights from its latest report, looking into the digital journey students take when researching PBSA. We cover: - The latest trends in digital marketing. - How to define and effectively target your audience. - The importanc…
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What will 2025 bring for the shared living sector? We share our predictions and hopes.
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39:06Send us a text A new season of Housed, Sarah, Deenie and Dan share their predictions and hopes for the shared living sector in 2025: - The Renters’ Rights Bill - what changes will this make in 2025? - Angela Raynor and her big hopes for building new homes with 1.5 million pledged in their first 5 years of power - What could and should be achieved i…
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Q&A Part 2 - Bonus Episode - solving the housing crisis, third-party management and rising rents, balancing investor returns, what do students really care about, data inconsistencies and how do the Housed ...
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41:52Send us a text This is the 2nd part of a very special episode that we handed over to you, our lovely loyal audience. We had part one before Christmas but we had so many questions, we had to have a part 2. So this is a bonus episode created just to squeeze in even more insight, opinions and questions. So in the spirit of fairness, we will be pulling…
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Q&A Part 1 - planning consent, uncomfortable truths, design reinvention, the people problem and data.
34:22
34:22
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34:22Send us a text This was going to be the last episode in season 2….a very special episode that we handed over to you, our lovely loyal audience. However, we had so many questions that this is going to be a two-parter with part 2 in the new year. So in the spirit of fairness, names were pulled out of a hat to decide what we answer and in what order. …
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The Property Week Student Accommodation Conference: our opinions, takeaways and insights from this year's event
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48:46
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48:46Send us a text An episode not to be missed as the team give their thoughts and opinions on the following topics: - Diversity and inclusion at events going in the right direction - Should students be at industry conferences? - Was Sarah mansplained to on stage? - Building Safety delays - The number of students choosing to stay living at home - Are p…
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What does wider participation mean for accommodation, living black at university, allocation choice and coliving guidelines
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34:32
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34:32Send us a text Here's what we cover in this episode: - AI in shared living - QX and JLL report on student housing - Wider participation; does this include accommodation? - What is affordable? - Living back at university; from sport to room allocations - How much choice should the customer have on who to live with in shared living? - Greater London …
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Burnout in PBSA, B-Corp making an impact, (more) misleading figures and creating collaborative opex budgets
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33:26Send us a text Burnout in PBSA? At the centre of your product and brand is your people which is why it is so important look after and support them. This week on Housed, Dan, Deenie and Sarah discuss whether the pressure is too much and what else needs to change as well as: - Key takeaways from the Westminster Forum Conference - Misleading stats on …
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How to drive change in gender diversity - are men worried about being 'cancelled'? The growing requirements to support wellbeing and is The House of Innovation the answer for the future room?
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36:27Send us a text In Episode 11 of Season Two of Housed - The Shared Living Podcast, Dan, Sarah and Deenie discuss The Class Foundation Conference and look back at some of the key themes that have provoked wider conversations including: 💡 The lack of diversity in senior leadership roles and investment 💡 Are men worried about being 'cancelled' and sayi…
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The future of the rental product in 5-10 years; repurposing and future proofing buildings, the lack of innovation and is policy and red tape a restriction or an enabler?
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28:39
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28:39Send us a text In episode 10 of series, Sarah, Deenie and Dan talk about the future of the rental product in 5-10 years. Covering the following: - how can PBSA be repurposed when student numbers decline? - why do smaller flats stack up for BTR but not in PBSA? - are studios a sustainable flat type? - has the sector ignored alternative product types…
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How The Budget may impact the sector, AI in shared living, do students see the value in uni and should marketplaces be charging booking fees?
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32:30Send us a text After a short break, Sarah, Dan and Deenie are back with episode 9 of series 2 of Housed: The Shared Living Podcast. Here's what this latest episode covers: ICEF Berlin - Dan's takeaways from the event and what feedback he had from his live demo session of the new AI solution for student accommodation operators. Why Student Housing C…
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The Dangerous Headlines Being Used In PBSA, Empowering Women In Property, Differentiating BTR and How We Can Offer More Affordable Housing
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35:12Send us a text In this week's episode, Dan, Sarah and Deenie discuss: 🔵 Urban Living Insights Takeaways: Differentiating the BTR product and how technology can support this. 🔵 The need for the BTR sector to focus on core deliverables and expertise rather than jumping on a trend or being too reactive 🔵 The use of redevelopment and repurposing of bui…
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The future of PBSA and the convergence of shared living, Is dynamic pricing out of control? Are you ready for Gen Alpha? And having the perfect streamlined booking journey
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37:12Send us a text Sarah, Deenie and Dan (with his new micrphone!) discuss a wide-range of topics in the shared living sector, sharing their thoughts and opinions on: What they learnt from the Howard Kennedy exclusive panel discussion on the future of PBSA and the convergence of shared living - The popularity of HMOs for students and importance of look…
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How will the Renter's Right Bill affect PBSA? Is everyone getting involved in third-party management? And are students really getting value for money from their accommodation?
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29:54Send us a text 🔵 The Renters' Right Bill - will PBSA be exempt from it and when will we find out? Sarah shares advice from Unipol. 🔵 The Student Living Monitor from The Class Foundation. What is making students happy and how do we create the perfect living environment for them? 🔵 Why we need to use marketing comms to reassure students at different …
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Are marketplaces collaborators or competitors? Utilising international connections and local vs national marketing strategies
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34:58Send us a text Here's what the episode covers: 🟣 TONG's 10th anniversary party - Sarah was invited to attend this event to celebrate the achievements of TONG over the last decade. Hear how TONG adds value to the sector through helping to understand the Chinese market. 🟣 Utilising international connections - the importance of expanding your knowledg…
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Where are all the CTOs? Do we really understand PropTech? The appeal of single-family housing (without amenities)? And have we got lazy about promoting Wi-Fi?
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35:48Send us a text This week on Housed, we discuss all the latest news, views and insights from the shared living sectors including BTR, PBSA, coliving, university accommodation, HMOs and later living: ▶ Key takeaways from The Urban Living Conference and ICEF Accommodation ▶ Why they think the sector needs to talk more about WiFi ▶ Do property teams kn…
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Capping numbers of students living in BTR, are all shared living sectors just serviced apartments and looking after the wellbeing of operational staff
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32:40Send us a text Join Sarah Canning , Deenie Lee , and Dan Smith as they dive into the latest industry trends and discuss key insights from recent conferences in the shared living sector. In this episode the team discuss: 🟣 Dan's key takeaways from the Operational Resi Living Conference by LD Events 🟣 Do International students know the difference bet…
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Is the PBSA sector having an identity crisis?
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35:20Send us a text In Episode 2 of Season 2 of Housed Sarah, Deenie and Dan share the key takeaways from their recent industry conference visits and discussed some of the other big news in the shared living sector. This episode covers: 🟣 The Bisnow event takeaways: can the sector overcome affordability issues 🟣 PropTech Connect event: the future of AI …
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Is Clearing really relevant for PBSA, what's shifted this year and long-term strategies
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35:23Send us a text In our first episode for series 2 of Housed Sarah, Dan and Deenie had a lot to discuss. With Clearing finished for 24/25 the trio digest how this period has looked for the sector and what operators could be doing to stop it being such a 'panic' time of year. The episode covers: ➡ The importance of pricing, proposition and marketing s…
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The Importance of Data in Student Accommodation - Paul Humphreys and Tuely Robins of StudentCrowd
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38:58Send us a text In our final episode of our summer series for Housed we chatted with Paul Humphreys and Tuely Robins of StudentCrowd. Paul co-founded the decision-making platform in 2014 and it has now helped over 12 million users, it also provides datasets to support the decision making of both operators and property advisors. Having specialised in…
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UCAS: more than just an application body a summer series episode with Stephen Cleal
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36:12Send us a text In our latest Housed Summer Series episode we chat with Stephen Cleal, Customer Success Director, UCAS. With over 20 years of industry experience and having spent 11 years at UCAS, Steve brings a wealth of knowledge to the sector and heads up the Accommodation and Real Estate team as they continue to support students as they transiti…
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Later Living - the sexy part of the property sector with Honor Barratt
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42:32Send us a text Our latest podcast episode from our Summer Series is now available to listen to. In this episode we chatted with the trailblazer Honor Barratt, CEO of Birchgrove. Birchgrove is a specialist age-exclusive developer working to establish a portfolio of later living neighbourhoods with well thought-out facilities for rent. Some of the to…
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Send us a text Housed: The Shared Living Podcast hosts Sarah Canning , Dan, and Deenie recently collaborated with experts Laura Bosworth, Richard Stott, Jenny Shaw, and Rebecca O'Hare to record a special episode discussing crucial issues in student accommodation. This top team of professionals share expert views on key topics, including: ⚪ PBSA vs.…
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International Students Collaboration with ICEF - challenging stereotypes, learning from other countries, affordability and changing study patterns
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37:33Send us a text We're excited to share our latest Housed podcast episode in collaboration with Martijn van de Veen , Chief Business Development Officer at ICEF. This session is ahead of the The inaugural ICEF Monitor Global Summit in September which has a track dedicated to student accommodation. Sarah Canning and Deenie Lee will be speaking at the …
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Hannah Chappatte from Hybr on Fundraising, Female Founders and Innovating the Student Accommodation Sector
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37:45Send us a text We're excited to kick off our special summer sessions with an insightful conversation featuring Hannah Chappatte, CEO and founder of Hybr. Here's what we cover in this episode: ☑️ Female Entrepreneurship: Exploring the unique challenges and triumphs faced by women in the industry. ☑️ The Future of the Sector: Insights into emerging t…
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Incentives v Price Reductions, Marketing Budget Lines and Cohousing Communities
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34:45Send us a text Housed: The Shared Living Podcast aims to bring the latest news, views and insights to the shared living sector. ☑️ Cohousing communities - Marmalade Lane - is this the way forward and what can other shared living sectors learn? ☑️ Marketing budget lines - why PPC and SEO shouldn't be lumped together ☑️The UPP Foundation launch of Th…
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Build to Rent vs Build to Sell, General Election, ESG and Fire Safety and AI in the Shared Living Sector
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38:13Send us a text ☑️ Build to Rent vs Build to Sell: Exploring the key differences as discussed in the HomeViews webinar ☑️ General Election: Our initial reaction to housing policies. ☑️ ESG and Fire Safety: Is it just an Estates problem? ☑️ AI in the Shared Living Sector: The potential and challenges. Housed: The Shared Living Podcast aims to bring t…
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Students Being Better Prepared For Uni Life, Data on Renters and Homelessness - will SFH be the saviour? And shared learnings from all Operational Real Estate sectors
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36:20Send us a text ☑️ The Operational Real Estate Festival - Shared learnings ☑️ Youth Forum Highlights: What students wish they were better prepared for, including the impact on student accommodation of being on campus less, what this means for the traditional university model, and should we re-write the rule books? ☑️ Data on Renters: Why is it so ha…
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Budgeting, Video Content for B2B Marketing and UG Data
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33:13Send us a text In this episode we discuss: ☑️ Budgeting: Realistic vs. aggressive opex, the cookie-cutter approach, and in-house or outsourcing operations. ☑️ Video Content for B2B Marketing: Bold or just obvious? ☑️ UG Data: Isn’t it time it was all in one place? Housed: The Shared Living Podcast aims to bring the latest news, views and insights t…
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