Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org
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Digital Shelf Institute Podcasts
1
Authentically Influencing a High Consideration Sale, with Juliet Scott-Croxford, President of Americas at Brompton Bicycle
34:25
34:25
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34:25When you are a brand selling products that fuel a lifestyle, there can often be a ton of education, inspiration, and connection that needs to happen with the shopper before they convert. The team at Brompton Bicycles, creator of the foldable bike, is led in the Americas by Juliet Scott-Croxford. One of the marketing approaches they have refined to …
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Your AI Pilots Need to Grow Up to Keep Up, with Barry McGeough, Global Vice President of Innovation and Strategy at AmeriCo Group and Sonal Gandhi, Chief Content Officer at The Lead
35:40
35:40
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35:40The constant stream of AI announcements and prognostications can sometimes be paralyzing - you need to pay attention, but you can’t be distracted. The key to powering through and taking advantage of the opportunities of the era is staying focused on the business outcomes you mean to drive, and relentlessly shaping your AI strategy to match. From ou…
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The Best 2026 RMN Investment You Can Make is Aligned Incentives, with Mike Feldman, SVP of Commerce at Flywheel
37:19
37:19
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37:19The retail media network platforms continue to be the most powerful, measurable source of incremental sales and households in the industry today, and our guest Mike Feldman, SVP of Commerce at Flywheel, predicts that will continue to be the case in 2026. The big question is whether brands investing in it have organized their incentive structures to…
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Putting the Product Imagery Lifecycle in Hyperdrive, with Preet Singh, Founder and CEO at Imagine.io
32:29
32:29
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32:29The proven power of quantity and quality of digital imagery in the shopping journey is only going to increase in an era of agentic commerce. But meeting that moment requires a much more automated, scalable, and timely process for managing that product imagery lifecycle. Preet Singh, Founder and CEO at Imagine.io, is a strong advocate of the need to…
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Reimagining Category Marketing: Collaboration, Retail Media & the Shopper - with Melissa Polglase, General Manager - Marketing & Retail Media, David Jones
32:03
32:03
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32:03Category marketing is no longer business as usual. In today’s retail landscape, it’s evolving fast - reshaping how brands collaborate with retailers and how retail media connects to the shopper experience. In this episode, Teresa sits down with Melissa Polglase, General Manager – Marketing & Retail Media at David Jones, to explore what’s changing a…
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The Path to Agentic Commerce Readiness, with Natalija Pavic, Senior Director Product Marketing at KIBO Commerce
33:58
33:58
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33:58“In this moment, the existential threat is the “do nothing” paradigm.” That little harbinger of potential doom is less depressing than you’d think - it’s more of a representation of how quickly our topic, Agentic AI is beginning to hint at the promise of becoming a real growth channel if you get it right. And the speaker of that teeny, tiny, doomsa…
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The DNA of Winning in eCommerce: Lessons from Profitero’s 2025 Benchmark Study with Mike Black, Chief Growth Officer at Profitero
30:29
30:29
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30:29For the ninth year, Profitero has mapped the anatomy of eCommerce excellence and the 2025 results reveal an industry at an inflection point. Only 14% of brands feel “ahead of the curve,” but the leaders are rewriting what success looks like by embedding omnichannel into their organizational DNA. In this episode, we unpack the findings with Mike Bla…
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Great Brand and Retailer Collaboration Starts and Ends with the Flywheel, with Brooke Chambers, Director of Growth & Strategy Merchandising at Kroger
32:14
32:14
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32:14A successful collaboration between brands and retailers rely on a shared understanding of the importance of getting the fundamentals right. There is a lot of noise and upheaval in commerce today, but according to Brooke Chambers, Director of Growth & Strategy Merchandising at Kroger, the strongest relationships come when there is a shared understan…
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Trust the Rhino, and other Stories from Best-in-Class Imagery, with Oliver Bradley, Digital Commerce Strategy & Operations Director at Neem
36:03
36:03
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36:03It’s not that many people who can say they’ve spent over a decade in ecommerce, and over a quarter of a century at a global powerhouse like Unilever, but Oliver Bradley, now Digital Commerce Strategy & Operations Director at Neem is one of them. And his obsession is making sure every digital shelf image works on every level - accessible to every co…
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Maximizing Growth Through Your CFO Relationship, with Matt Putra, CEO at fractional CFO firm Eightx
41:18
41:18
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41:18Lauren Livak Gilbert has been trying to get a CFO on the podcast for over a YEAR. It’s one of the most pivotal relationships you need to have to drive success and manage in tough times, and she finally found one who was ready to talk omnichannel turkey. Matt Putra, CEO at fractional CFO firm Eightx, joined the podcast with tough advice and a passio…
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The Future of Shopping: AI, Retail Media and the Rise of Agentic Commerce with Roger Dunn, Global Retail Media Lead at Diageo
31:51
31:51
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31:51From smart carts to video ads and the rise of agentic shopping, Roger shares the trends brands need to get across now to stay relevant in the future of commerce. And with AI rapidly reshaping how shoppers discover and buy, Roger walks us through three frontiers of AI: inside AI, inside out AI and outside in AI, and what this means for brands showin…
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Calming the Roiling Waters of AI Hype, with Bjorn Rosander, Founder and CEO at Pynne
33:03
33:03
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33:03As Generative AI plunges into the Trough of Disillusionment filled with the roiling waves of AI hype, we wanted to bring on a guest to inject some wisdom and expertise to steer your ship of AI on to calmer waters. Holy tortured metaphors, Batman, we found him! Bjorn Rosander is Founder and CEO at software & applied AI consultancy Pynne, and he brin…
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Crossover Podcast Part 2: Humans + AI: Balancing Culture, Creativity, and Commerce Growth
30:01
30:01
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30:01In our first ever two part cross over podcast with Future Commerce we dive into the new DSI research on omnichannel org structures. Part 1 over on the Future Commerce podcast paints the picture of 2030 and what a more AI enabled world looks like. Part 2 dives into how to make that possible with actionable insights for brands navigating the change. …
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The Power of iROAS in Experiential Retail Media, with Andrew Lipsman, Commerce and Media Analyst, and Matt Eichorn, Co-Founder and CEO at Freeosk
32:16
32:16
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32:16Think of a store that's not just a place to buy things, but an experience you can see, hear, and touch. That's the essence of experiential retail media—the new frontier where advertising, content, and commerce merge to create memorable moments for shoppers, and incremental revenue for brands, in both the short term and long term. Andrew Lipsman, Co…
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Commerce Search is Changing - How to Get Ready, with John Andrews, Co-founder and CEO at Cimulate
39:45
39:45
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39:45Your future incremental growth, in an era of conversational commerce, machine shopping, and agentic AI, will at its foundation require winning a whole new search competition. What are the elements of victory here, and what do you need to do to get ready. John Andrews, Co-founder and CEO at Cimulate, (with a C) comes to the podcast with a lot of ans…
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Going local on a global scale through effective product content management, with Amanda Green, General Manager Digital & Innovation, Treasury Wine Estates
29:53
29:53
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29:53In this episode of Unpacking the Digital Shelf – The APAC Edition, Teresa is joined by Amanda Green, General Manager of Digital & Innovation at Treasury Wine Estates, to explore how the business is reimagining its approach to product content management to meet the evolving needs of today’s digitally empowered shoppers across diverse markets.Amanda …
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The Fight for the Buy Box Wages On, with Jennifer Elmashni, President at Potoo
31:44
31:44
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31:44With years of experience Leading ecommerce at Bic and Johnson and Johnson, Jennifer Elmanshi, now President at Potoo, wears the battle scars of the Buy Box wars. She stops by to share the war stories, the new tactics to come in the age of AI, and best practices for monitoring and organizing for rapid response to win your rightful place back.…
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New Retail Media Strategy Benchmark Study - Where do you rank?, with Gregor Murray, VP of Strategy, Digital Commerce Global
47:19
47:19
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47:19Digital Commerce Global recently came out with their 3rd annual deep-dive benchmark study on how brands are managing their retail media strategy (or, not.) The study’s author, Gregor Murray, VP of Strategy, Digital Commerce Global, returns to the podcast with all the key results that point towards the urgent opportunities for instituting organizati…
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Preparing to Win at AI-Powered Product Discovery, with Matt Ezyk, Sr. Dir. of Ecommerce Engineering at Hanna Andersson
34:37
34:37
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34:37I found our conversation today about the AI-transformed future of commerce with Matt Ezyk, Sr. Dir. of Ecommerce Engineering at Hanna Andersson, both urgent and comforting. Urgent in that he strongly believes that consumer journeys and product discovery will be upended by conversational commerce and brands need to prepare, and comforting in that th…
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2025 in Focus: The State of Digital, Marketing & eComm in Australia
46:48
46:48
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46:48In this episode, we break down the key findings from the 2025 Digital, Marketing & eComm in Focus report — a comprehensive look at the evolving digital landscape for Australian brands. We explore the growing complexity of the digital shelf, the rise of retail media, the quick commerce revival, and the ongoing tech challenges brands face in managing…
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Content is the New Commerce and Other AIR Takeaways, Andrea Leigh, Founder & CEO, Allume Group
45:48
45:48
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45:48Every six months, the ecommerce education consultancy Allume Group consolidates the output of expert conversations, annual reports, and the latest data to create their Allume Insider report, or AIR. It’s chock a block full of the most current insights into the present and future of ecommerce. Andrea Leigh, Founder & CEO of Allume Group rejoins the …
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Building the Perfect Store Online at Scale and Speed, with Swagat Choudhury, Global Director of Perfect Store Online at Mars
40:01
40:01
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40:01Our guest today, Swagat Choudhury, Global Director of Perfect Store Online at Mars has been steeped in the evolution of digital commerce for almost 20 years, 17 of that at Diageo. Today’s conversation about where digital commerce is going, and global plus local transformation has as its core a really crucial reminder that the fundamentals of commer…
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From Billboard to Buy Button: Infusing Brand Everywhere, with Roald Van Wyk, Global Creative Commerce Lead at IPG
40:48
40:48
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40:48In chaotic times, trust becomes a premium value in the choices a consumer makes. That’s why so many brands invest heavily in creating brand experiences on the world’s most watched canvases, at the Super Bowl, the Oscars, the Olympics. But the most valuable real estate for your brand experiences may be where your consumers spend the vast majority of…
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Uniting Media and Merchandising for Growth at Kroger, with Jenny Holleran, VP at Kroger Precision Marketing and Jorge Alfonso, Head of Digital Merchandising at Kroger
41:13
41:13
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41:13Across brands and retailers, we are starting to see the long-standing silos that stand in the way of efficiency, growth, and accountability start to crumble. Today’s guests from Kroger are living proof of the power of this, with the media maven Jenny Holleran, VP at Kroger Precision Marketing having the important conversations and the united front …
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From Cannes to the Future: AI, Brands & the Power of Human Connection
22:08
22:08
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22:08Recorded live from Cannes Lions, this episode dives into the future of commerce, creativity, and connection with special guest Eric. We unpack why brands are losing their voice, how AI is transforming everything from influencer marketing to grocery shopping, and why human experience still matters. It’s a fast-paced, thought-provoking conversation a…
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Trends in Amazon Brand Strategy and Innovation, with Jay Lovelace, CEO at Jungle Scout
25:14
25:14
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25:14These are, how should I say it, interesting times to be a seller on Amazon. It’s good to be able to make decisions based on data in the midst of the chaos, so Jay Lovelace, CEO at Jungle Scout joined the podcast to lay out the trends that the data is identifying overall and across some specific categories that are on the move.…
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Surfing the Retail Media Wave, with Paul Brooks, Partner at Tenet Advisory & Investments, ex-Coles 360
39:55
39:55
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39:55For the first episode of the APAC edition of Unpacking the Digital Shelf, Teresa is joined by Paul Brooks, former GM of Retail Media at Coles360 to discuss the retail media scene in Australia. Paul shares his journey building one of Australia’s largest retail media networks, the growth phases retailers go through, and the real-world trade-offs that…
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The Budget Flows Where the Performance Goes and Other OmniCommerce Lessons, with Kacie McKee, Head of Omni-Commerce and Digital Acceleration at Kenvue
30:41
30:41
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30:41I don’t know whether it’s a holy grail, but certainly a worthy grail is getting your organizations to behave with an omnichannel mindset to hopefully connect with the consumer however and wherever they choose, driving better conversion and a more strategic joint approach with your customers. Kenvue has organized around that mindset to ensure that t…
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BONUS EPISODE: Live Recaps from Cannes Lions Festival of Creativity
32:50
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32:50On this bonus episode of Unpacking the Digital Shelf you will hear the recap of each day of the Cannes Lions Festival of Creativity as Lauren Livak Gilbert sits down with Colin lewis & Kiri Masters each day to summarize the themes.By Digital Shelf Institute
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Live from Cannes Lions with Jeff Cohen from Amazon Ads
24:23
24:23
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24:23Tune in to hear some of Amazon’s announcements from Cannes Lions Festival of Creativity and how AI will change discover for the consumer.By Digital Shelf Institute
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Boosting the Search and Content Flywheel - An AI Case Study, with Bob Bowman, Search and Digital Shelf Expert at Win the Shelf and NEEM
43:34
43:34
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43:34While Global Head of Digital Commerce Search at Unilever, Bob Bowman, now Search and Digital Shelf Expert at Win the Shelf and NEEM, was at the forefront of introducing AI into his global search and content operations to scale the business impact they were able to have. He joined the podcast to share the under the cover essential components and str…
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The Barcode is Getting WAY Smarter, with Kerry Morrison, Head of Retail and Marketplaces at GS1
34:49
34:49
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34:49That little barcode on the box, the engine of every sale, is getting a HUGE makeover, one that promises to transform the consumer’s shopping journey and their interactions with your brand. All powered by the new GS1 QR Code! There’s a ton of opportunity packed into that code, and Kerry Morrison, Head of Retail and Marketplaces at GS1 joined the pod…
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Operationalizing 3P for Greater Profitability and Growth, with Jordi Vermeer, VP of Revenue, North America at ChannelEngine
36:40
36:40
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36:40Love starting out with facts! Did you know, 47% of shoppers now start their buying journey on marketplaces. And 63% of consumers prefer buying from marketplaces? Seems like this 3P thing ain’t going away, particularly in chaotic times when having channels and listings that you can turn on and off, that you can control, can come in handy. Jordi Verm…
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Using Unit Economics to Guide Decisions in Uncertain Times, with Colin Kaster, President of Strategy, Digital Advertising, and Operations at Equity Commerce
41:30
41:30
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41:30Times of chaos and uncertainty do have an uncomfortable but necessary side effect of focusing one’s mind both on what is important and what is within one’s control. This is certainly true in the zoom rooms and boardrooms of any company in commerce. For our guest Colin Kaster, President of Strategy, Digital Advertising, and Operations at Equity Comm…
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Conquer Amazon Vendor Central and Win, with Justin Leigh, CEO at Workflow Labs
37:46
37:46
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37:46Winning search and driving conversion are the two ecommerce victories that get the attention of the Amazon algorithm and drive the flywheel. Turns out, when brands struggle with those metrics, the cause often lies way, way down in the detailed depths of Amazon Vendor Central. Justin Leigh, CEO at Workflow Labs, joins the podcast to talk about strat…
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It’s Time to Market to the Algorithm, with Tim Wilson, Chief Revenue Officer at ProductWind
35:32
35:32
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35:32Listeners of this podcast are experts at thinking about the consumer who is shopping in a digital context, and how to do their best marketing to win over those consumers in the moments of discovery and conversion. Tim Wilson, Chief Revenue Officer at ProductWind, thinks that you ought to marketing at another customer that you may be neglecting: the…
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Legal Can Be Your Best Commercial Business Partner, with Josh Jacobs, Legal Director at North America Core Reckitt
37:35
37:35
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37:35Risk vs. reward. Does it always need to be a binary choice? Do you and your legal teams always need to be at odds? Well, there’s a new lawyer in town. And Josh Jacobs, Legal Director at North America Core Reckitt and his team have invested a ton of time and effort in building out a process of collaboration, education, and intense communication to c…
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Bridging Gaps and Breaking Silos - How IT Drives Growth with Jon Harding of Conair and Lauren Livak Gilbert of DSI
28:50
28:50
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28:50Welcome to our first cross over podcast with eCommerce Braintrust. I joined Jordan Ripley & Julie Spear from Acadia as we chatted with Jon Harding, CIO of Conair about the latest DSI research report. We dug into how IT and the rest of the business need to collaborate to see success in 2025!By Digital Shelf Institute
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The Coalition of the Willing, with Heather Campain, VP, CPG Integrated Go-to-Market Strategy at Epsilon
39:29
39:29
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39:29So when Lauren invited Heather Campain, VP, CPG Integrated Go-to-Market Strategy at Epsilon, onto the podcast I immediately went to her LinkedIn, and here’s what I saw below her name: Unified Commerce Leader | Silo Slayer | Possibilist | Omni Integration | eComm| Marketing | Retail Media | Joint Value Realization | JBP | Product Dev | Data+Analytic…
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Strategies for Winning the MegaSales, with Sunava Dutta, Chief Product Officer at Pacvue
34:25
34:25
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34:25The MegaSales of the big retailers represent both risk and opportunity, and the size of both are constantly changing. Today’s guest, Sunava Dutta, Chief Product Officer at Pacvue, brings a ton of insights around overall strategic organizational and process best practices and a dive into the data and what it portends for this season of the Prime Day…
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“How Can We Get More Product Content to the PDP Faster”?, with Carolan Di Fiore, Digital Content Deployment Manager at Hershey
42:36
42:36
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42:36“How Can We Get More Product Content to the PDP Faster”? That question is top of mind every day for Carolan Di Fiore, Digital Content Deployment Manager at Hershey. Drawing from her prior experience in Ecommerce and digital roles at other global companies like Bimbo Bakeries, Carolan hit the ground running at Hershey a year and a half ago, and join…
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It’s Our 300th Episode - What Have We Learned?, with co-hosts Peter Crosby, Lauren Livak Gilbert, and Rob Gonzalez
44:05
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44:05Three hundred freakin’ episodes of Unpacking the Digital Shelf! We celebrate by bringing together the 3 co-hosts to squeeze out the lessons learned from our generous and brilliant guests, and highlight where we think you’ll want to put your energies to make sure you, and your organization, are ready for the opportunities to come.…
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The Power of Love: Lean Into Loyalty, with Chris Perry, Chief Learning Officer at firstmovr
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37:55
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37:55Loyalty is one of the most important components of love. It can also be one of the greatest drivers of your competitive advantage and growth in financially challenging times. Chris Perry, Chief Learning Officer at firstmovr and our own Lauren Livak Gilbert teamed up to dig into the best new practices of loyalty and describe them in a new research r…
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Are You a Leader or a Laggard in Your Retail Media Operation?, with Russ Dieringer, founder and CEO of Stratably
38:36
38:36
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38:36Retail media has been around long enough now for some clear trends to develop in terms of the best practices that lead to the best outcomes from your investment. Russ Dieringer, founder and CEO of Stratably, has returned with a refresh to their “How Brands Do Retail Media” report, which uses both quantitative and qualitative data from more than 70 …
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From SEO to GEO - How to Win the Battle for the AI Agent’s Attention, with Max Sinclair, Founder & CEO at Ecomtent
36:36
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36:36In the 2024 holiday shopping season, use of AI chatbot shopping rose 6,000% over the prior year, according to Adobe. Those are searches driven by the intent of the shopper, and many never even make it to a product page. Winning your place in those shopping journeys will require mastering the new capabilities of generative engine optimization, or GE…
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Riding the Waves of AI Innovation, with Brian Yamada, Chief Innovation Officer at VML
27:43
27:43
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27:43Brian Yamada, Chief Innovation Officer at VML, says this era of AI innovation could be best described using the title of the Oscar Winner for Best Picture at the 2023: Everything, Everywhere All at Once. So Brian joined the podcast to take some of the craziness out of it all by digging into the 3 waves of AI innovation - content, experience, and ag…
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Creating A Global Approach to Omnichannel Execution Excellence with Local Control, with Vivian Valks, Global Ecommerce Acceleration Manager at Arla Foods
33:23
33:23
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33:23After a decade of rapid growth and experimentation, ecommerce for many is moving into a more mature phase, while of course still being incredibly dynamic. Many companies are finding that the new opportunities for category growth lie in establishing the best practices for omnichannel execution and then scaling those capabilities while adapting it to…
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35 Years of Leading Transformation at a Global CPG Powerhouse, with Angela Mangiapane, President, Mars Global Services
50:52
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50:52During her 35 years at Mars, Angela Mangiapane has been a leader in the front office, the middle office, and the back office, most recently as President of Mars Global Services for the last 9 years.. She has been a witness to, and a driver of, the digital era. And from those experiences come great wisdom and principles that should be guides to the …
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Limiting Beliefs Holding Back? You Can S.N.A.P. Out of It, with Erica Anderson Rooney, author of Glass Ceilings and Sticky Floors
42:47
42:47
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42:47I’m assuming all of you listening are human, so I also assume all of you, like me, struggle with beliefs about ourselves and our capabilities that hold us back from our full potential. If you’re not human, please connect up with me on LinkedIn, because I have questions. In the meantime, though, for us humans, and because of systemic barriers, parti…
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That Social Commerce Thing is Really Going to Happen This Time, with Andrew Criezis, President at NIQ
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27:52
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27:52When it comes to the promise of Social Commerce, we have the Social part down, but the Commerce part is still very much a work in progress. We have news on that front. Andrew Criezis, President at NIQ, recently returned from a trip to China with insights, data, and experiences that foretell new social commerce experiences and formats that might jus…
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