Join vitalistic Chiropractic family practice veterans Dr. Krysti Wick and Dr. Jake Grinaker as they explore and explain what it takes to grow your practice into a profitable business you love! Learn via real time challenges, opportunities, and success stories so you can create the practice of your dreams. If you're a Chiropractor looking to learn from experts about: ✔️ Retention ✔️ Team Building ✔️ Profitability ✔️ Entrepreneurial Success ✔️ Optimal Work Life Balance ✔️ Modern Marketing ✔️ A ...
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Join Dr. Krysti and Dr. Jake for the Pull Up A Chair show - now available in Podcast format! - and discover why this show is an invaluable tool for Chiropractors committed to authentic growth, both personally and professionally! In this episode, they discuss the importance of balancing active and passive marketing strategies in growing a practice. …
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Join Dr. Krysti and Dr. Jake for the Pull Up A Chair show - now available in Podcast format! - and discover why this show is an invaluable tool for Chiropractors committed to authentic growth, both personally and professionally! In this episode, they have a conversation surrounding price increases and need for businesses to periodically increase th…
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Join Dr. Krysti and Dr. Jake for the Pull Up A Chair show - now available in Podcast format! - and discover why this show is an invaluable tool for Chiropractors committed to authentic growth, both personally and professionally! In this episode, they discuss patient recall lists and how to dip a toe into the water of automation - without sacrificin…
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Ep. 5: The Low Down on Adding Ancillary Services
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19:00Join Dr. Krysti and Dr. Jake for the Pull Up A Chair show - now available in Podcast format! - and discover why this show is an invaluable tool for Chiropractors committed to authentic growth, both personally and professionally! In this episode, they discuss the pros, cons, and possibilities of adding ancillary services to their practices. Let's re…
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Ep. 4: The Peaks and Valleys of Practice and Life
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22:32Join @ThePursuitChiros as they unpack their journeys thus far so you can learn from the R E A L talk that helped them grow to 7 figure success. Hint: It wasn't a straight line.... It's all about how you process, learn from, and adapt to the obstacles along the way and they aren't afraid to share the nitty gritty truth! ✨ Don't forget to SUBSCRIBE a…
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Ep. 3: Your Greatest Impact—Profitability & Volume
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15:14Join @ThePursuitChiros to find out quite simply how you can never fix a profitability problem with volume. This is a HUGE passion point in their teaching as we have been led to believe in our profession that just pushing towards a high volume 800+ visit/week practice is the recipe for success. Dr. Jake and Dr. Krysti will unpack why that's a trap, …
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Ep 2. You're sitting on a GOLD MINE! (Reactivation 101)
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20:34In this episode of Pull Up A Chair, we explore modern strategies to reactivate your most loyal patients! It’s no secret that retaining a patient is far easier than attracting a new one—so why not put systems in place to make it happen? Dr. Jake and Dr. Krysti will guide you step-by-step on how to build an effective, ongoing system that ensures long…
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Join Dr. Krysti and Dr. Jake for the Pull Up A Chair show - now available in Podcast format! - and discover why this show is an invaluable tool for Chiropractors committed to authentic growth, both personally and professionally! If you're a family practice chiropractor ready to elevate your success, you’re in the right place. We provide proven, tac…
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Who’s ready to plan for an unstoppable 2025? ✋ We’re beyond excited to invite you to the first annual Collaborative ChiroSummit this January in Dallas, where we’ll help you reflect on 2024 and build the ultimate roadmap to crush it in the year ahead! If you’re looking to: Create a killer marketing strategy that actually converts Master the metrics …
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✨ Join us for The Collaborative ChiroSummit 2025 in Dallas, TX on Jan 10-11! Save $200 with code EARLYBIRD at checkout https://www.pursuitchiros.com/summit25 ✨ Join our monthly membership, The Collab, for access to 4 LIVE calls per month with our team of doctors and dedicated community group, designed to support and enrich you as you reach new heig…
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70. SEASON 2 FINALE: The Superwoman Struggle
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39:21
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39:21“As a woman, you are here to be of service. Not to be served” As much as this gives me a visceral reaction to read it, I can’t deny that it’s a thought process that lives in us epigenetically. It is in the cellular makeup, brought over from generations before us that told us our worth was only in what we could do for others. Logically - none of us …
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69. Stats That Tell a Story with Joe Wick
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37:13
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37:13My #1 most requested guest has finally graced us with his return— my husband, Joe! For those of you new to the podcast, Joe is the CFO of my chiropractic practice, coaching biz and home decor store. He’s the number-crunching, spreadsheet-lovin’ half of our marriage, and he’s a crucial member of the Illuminate team when it comes to our Squad members…
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We’re back with another episode of the 2%— our segment on Illuminate Your Practice that shines a spotlight on the female chiropractors that have climbed their way to 7-figure success in practice. This week, we have someone very close to my heart— Dr. Elise Rigney! Dr. Elise is a graduate of Northwestern University and the founder/owner of Impact Ch…
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When was the last time you actually stopped to ask yourself about quality over quantity? Have you had the pedal down on growth, goals, and scaling for so long that the word “maintain” sends a shiver down your spine? This mindset moment episode will expose the roots of our discomfort with simply maintaining, and open your mind to the power of pause.…
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66. You are worthy of wealth w/ Cait Scudder
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1:02:11Cait Scudder is a high school teacher turned Forbes-featured multiple 7-figure Business Coach for women entrepreneurs. A TEDx speaker, host of the Born to Rise podcast, and internationally recognized online business expert, as well as a loving wife and mama to (soon to be) two under two. Cait’s mission is to empower ten million driven, bold-hearted…
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We’re back with another episode of the 2%— our segment on Illuminate Your Practice that shines a spotlight on the female chiropractors that have climbed their way to 7-figure success in practice. This week, we have the illustrious Dr. Nicole Lindsey! Dr. Nicole graduated from Life University in 2001 and owns and operates a practice in Asheville, NC…
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64. Thriving relationships, thriving business with Tiffany Gonzalez
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54:40Tiffany Gonzalez helps women grow and scale their own small businesses with ease and flow. With a decade of experience running her own small business, she loves empowering women to find their stride and create more freedom, flexibility and income without giving up balance. She’s also one of my dear friends. One of the core things Tiffany teaches is…
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63. Rising Together: Empowering your team for practice success
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29:32If you aren’t meeting with your team each week - WHY NOT? Even if you have only one part-time CA and you “talk all the time,” carving out a dedicated, weekly opportunity to meet on things that matter most cannot be replaced or replicated. In this tactical tip episode, I outline the benefits of a weekly team meeting and the format that has served ou…
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Fresh off of a 3-week sabbatical in sunny Florida, I have many things to speak on, but most poignantly… I think it’s time we address our profession’s relationship with rest. As a chronic health issue began to rear its ugly head once more this winter, I couldn’t ignore my gut feeling telling me that a period of prolonged rest is what was needed. But…
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61. The 5 Non-Negotiables of Building a Successful Biz
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46:42Starting another business in late 2021 was a great litmus test in seeing which new business strategies are still as applicable today as when I started my practice in 2007. I’ve narrowed down the 5 integral building blocks of starting a business that have stood the test of time so you can hit the ground running when opening your practice. Some thing…
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60. Your PV and Retention Trends in 2 Easy Steps
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17:47“What area should focus on most when it comes to growing my PV numbers?” It’s one of the questions you guys ask me the most. And the answer? It truly comes down to the data. Nothing in practice is one-size-fits-all. Today I have a quick, tactical tip episode that will show you how to see your PV and retention trends in 2 easy steps, AND I PROMISE —…
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The 2% is a new segment on Illuminate Your Practice that shines a spotlight on the female chiropractors that have climbed their way to 7-figure success in practice. Did you know that 30% of businesses are owned by women, but only 2%— yes, 2%! — break a million dollars in annual revenue? So I wanted to create a space to satiate our craving to peek “…
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This week on the pod, I’m going to take you through a guided exercise that directly correlates to the confession session of last week. In full transparency - I had a little bit of a vulnerability hangover from last week’s episode. But before I knew it, the DM’s started rolling in on Instagram to let me know that the message definitely resonated and…
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57. SEASON 2 PREMIERE: Our profession is stuck. Here’s why…
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32:26
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32:26We’re back for season 2, and to begin— I have a confession to make. I have massive issues with community in Chiropractic. (Believe me, I know how wild that sounds given my businesses) It took an extended hiatus to come to grips with an eye-opening realization about the state of our profession. One that I’ve felt beneath the surface for some time bu…
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56. Reflecting to Recommit: 5 Lessons Learned in 2021
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42:59
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42:59It’s the season 1 finale… so you know it’s going to be a juicy one. After getting the BIG question last weeked, “What would you credit all your success to…?” and finding myself cringing after my generic response of “well, hmm..lots of hard work I suppose,” I realized it was time to seriously reflect on what worked, and what didn’t. So this week’s e…
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55. High Profitability, Low Stress w/ Dr. Margie Smith
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39:55Dr. Margie Smith joins me on the podcast this week to talk through how you can achieve the “impossible:” HIGH profitability with LOW stress. She’s known for her clear, outgoing style of communication and helping chiropractors transition into the cash-based practice of their dreams. She’s going to walk us through her simplified model of a MicroPract…
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54. Be honest, are you making this mistake?
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15:56
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15:56This week’s “mindset moment” may sting a little. I’m going over one of the BIGGEST mistakes I see chiropractors make when they’re not seeing the growth they desire in their practice... …and the simple solution you need to get back on track. You can NOT ignore this reality if you want to improve your practice profitability. I’m going to be blunt, st…
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I have had the immense blessing of coaching Delta Stark for nearly 5 years. She was a true caregiver, a phenomenal friend, a strong warrior, and a savvy business woman. She was one of the most loving souls I have ever met, one taken way too soon. Today we honor her & the legacy she built in just 29 short years. — If you’re enjoying the podcast can …
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52. Marketing to the Right “Ideal Patient Avatar”
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20:57In this weeks’ episode we dive into one of the questions you submitted in a recent Instagram poll: “How do I only market to my Ideal Customer Avatar?” Or in our case, our Ideal Patient. And my answer might surprise you… as it probably goes a little against some of the advice you’ve heard in the past. Learn: What you need to think about BEFORE you c…
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51. Growing Your Practice from The Inside Out
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24:19Get out your pen and notebook… this episode is a juicy one! 🍑 I’m covering every step I took to go from 100 patient visits a week to 300 as a solo doc. And spoiler alert… It’s the Inside Out Practice Success Framework we take every new member of the Illuminated Squad through. The framework that’s helping each squad member collect $6,253 more per mo…
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50. Releasing Energy for a Healthier, More Authentic Life
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23:44
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23:44Showing a little bit of vulnerability with this one… But lately I’ve been REALLY struggling with a shortness of breath. And often as providers (let me know if you relate to this) we have so much knowledge that it can become overwhelming to know where to start and who to listen to when it comes to our own health. But recently I had an a-ha moment th…
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Do you feel like you’re doing all the things right … without any growth? You’re doing all the tactical things people are telling you to do to grow your practice, but you’re just not seeing the results everyone else seems to be? What if I told you it’s most likely because you’re not doing the “real work”...? The mental & emotional work you need to g…
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Today’s episode is all about understanding and embracing the power of energy in your life and practice. This mindset moment comes directly from a VERY interesting comment from one of Dr. Andrea’s patients as they were looking over her scans… After you listen I want you to ask yourself: What would change for you if you looked at everything as incomi…
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Have you ever thought about going into business with your significant other…? Or just curious what happens behind the scenes when the wife is the CEO? My husband Joe joins me on the podcast this week to talk through the 4 main lessons we’ve learned after over 10 years of being business partners. We are definitely not perfect at this – and it has NO…
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46. Culture Commitments: How to attract & retain the RIGHT team
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20:59How many of you are struggling to attract & retain GREAT team members? I’ve been hearing it more and more … especially with all the craziness going on in the world right now. I’m diving into my thoughts & how to live your culture out loud with Culture Commitments on today’s podcast episode (and no it’s not just your “airy fairy” core values or gene…
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45. Practice Design 101: Creating your dream office space
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27:32Snowballing off of the design inspiration I’m feeling with the upcoming launch of Crane and Arrow, I wanted to share my tips for maximizing the aesthetic experience inside your practice! What most docs don’t realize is that the patient experience is wildly affected by the physical surroundings of your office. The colors, signage, front desk layout.…
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44. MINDSET MOMENT: Brake Before You Break
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10:14
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10:14After a week off to travel, prioritize and recenter, I’m delivering a message to those that need a break. The women that desperately need to press pause for a breather, but don’t feel like they have the time or truly deserve one. Because there’s a voice in their head telling them to keep pushing further, faster. If this is you... Hi! I’m Krysti and…
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I’ve finally taken the plunge on something I’ve been silently dreaming of for a year now... Will it shock you? Likely, yes. Am I beyond excited? Also yes! In this episode I’ll reveal my newest endeavor, how it lights me up inside, and why you should follow your arrow wherever it points. --- 🚨 BREAKING: On average, members of the Illuminated Squad…
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A good chunk of our patient base was shaken this week as they were forced to choose between their employment and their medical freedom. I don’t think I’ve ever seen so many tears shed in our office, and the heartbreak in their voices was palpable. This quick episode will serve you if you’re having similar conversations in your office, and I’ll offe…
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Have you been more anxious lately, or is it just me? Sometimes the mental exertion of being a healer can take its toll, and I’m no exception. What does anxiety look like to you? For me, it’s spending too much time ruminating on the same things. A constant stream of “what-ifs” on a hamster wheel in my head. Not sleeping well because my brain just wo…
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40. Blogging Your Way To Extra Revenue w/ Kate Kordsmeier
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45:42Special guest Kate Kordsmeier joins the show today to help us understand the power of blogging and how chiros are leaving money on the table if they don't blog! Kate, a chiro-convert-for-life, is the founder of the holistic wellness blog Root + Revel, the creator of the digital course The Six-Figure Blog Academy, and the host of the podcast Success…
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Sometimes the best things happen when I just grab a mic and talk from the heart. Only 7 minutes long, but it's something I'm really passionate about... The Resilience Reset Challenge begins next week (it's free!)— sign up today to receive your challenge guide on Friday, 7/23! --- Let's keep the conversation going: Join us in the free FB group for w…
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38. Our Teens Deserve Better w/ Eliza Reynolds
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55:19When was the last time you listened to your inner teen? If that made you raise an eyebrow a bit, it's okay ... but you'll definitely want to tune in to today's podcast episode. Eliza Reynolds is a best-selling author, speaker, and professional big sibling who keeps it real. She’s spent the last 15 years creating space for preteen and teen girls to …
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A tribute to a friend, colleague and inspiration who left a lasting impact on my life— Dr. Bobbi Voermans. Fly high, beautiful girl. I will love and miss you so. Obituary Hometown Chiropractic ClinicBy Krysti Wick
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Fresh off my latest mastermind event with Kate Northrup, I’ve got some takeaways to share that I gathered while cohabitating with a group of 8 strangers for 72 hours straight. Were we all business owners? YES Were we all women? YES Did we have differing opinions about lifestyles and ideals? OH YES WE DID. And did we all leave with a mutual respect …
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Dr. Lycia Parker graduated only 3 years ago and is already a shining example of start-up success. So what’s her secret? We discuss Dr. Lycia’s stepping stones, from graduation through year 3 of her high-volume practice, her stumbles and learning lessons along the way, and how getting clear on the feelings she wanted in the future was integral to mo…
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34. Sharing Your Health Beliefs with Patients
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23:56
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23:56“I’m afraid that people will see me as weird, crazy, or a 'quack' if I say what I really think.” How many of us can relate to that sentiment? As health professionals in a world where the mainstream population doesn’t align with our views, it sometimes feels easier to hide than to speak our truth. For fear of misunderstanding. For fear of rejection.…
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33. 5 Proven Strategies to Rise Above Your Fears
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36:29On this week’s episode of Illuminate Your Practice, I share 5 of my go-to strategies to rise above our primary fears. These are just a taste of the confessions that women so vulnerably shared in the comments inside our free community group on Facebook... “I'm afraid people will perceive me as a failure if I don’t strive for high volume PV.” “I’m af…
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Have the events of the last year and half left you feeling depleted and sick of having certain “conversations” in and out of practice? Do you feel like you’re craving more support? And that you need to find a way to reignite the fire that drew you to this profession in the first place? I’ve got just the thing for you… ;) Join us for Camp Illuminate…
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31. MINDSET MOMENT: Facing Your Primary Fear
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16:06I didn't even shower before I recorded this episode... if that's any indication of how anxious I was to get these words recorded before they escaped my brain. Thanks to a quiet walk in the north woods of Wisconsin, (my favorite form of seeking catharsis) I was really able to reflect on how we usually default to one primary fear in our lives. And wh…
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