Best Drew McLellan Podcasts (2025)

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86. Why Client-Agency Relationships Fail - And How to Fix Them w. Drew McLellan 39:05

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27d ago39:05

39:05

In-house marketers and agency leaders don’t always speak the same language - but when they do, the results can be game-changing. In this episode, host James Lawrence sits down with Drew McLellan, CEO of the Agency Management Institute, to unpack what makes agency relationships thrive or fail. Whether you're managing one agency or several, or consid…

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Episode 500 5 Agency Leadership Lessons from 500 Podcasts with Drew McLellan 40:53

29d ago40:53

40:53

Welcome to a milestone episode of Build a Better Agency! This week, host Drew McLellan takes the mic solo to commemorate a remarkable achievement—the 500th episode of the podcast. With nearly a decade of weekly episodes under his belt, Drew reflects on the invaluable lessons that have emerged from ten years of conversations, challenges, and growth …

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Episode 504 Explore the Findings of the 2025 Agency Edge Research with Susan Baier 49:09

16h ago49:09

49:09

Welcome to a timely episode of Build a Better Agency! This week, host Drew McLellan is joined by research partner Susan Baier from Audience Audit to unveil the results of the 2025 Agency Edge Research, fresh from its debut at the Build a Better Agency Summit. Together, they dig deep into how agency clients really feel about artificial intelligence—…

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How to Close the Consistency Gap, with Erik Jensen and Hannah Roth 31:09

6d ago31:09

31:09

Welcome to Sell With Authority. I’m Erik Jensen, Co-Owner and Chief Strategy Officer here at Predictive ROI — and yes, you are in the right place. If you’ve been a long-time listener, you’re probably thinking, wait a second, where is Stephen’s smooth, signature intro? I’m stepping in because Stephen is celebrating his daughter’s graduation. We lovi…

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Audrey Kwan on How Micro Agencies Win Big: Niching, Community & the Power of Strategic Partnerships 43:10

6d ago43:10

43:10

What separates the agencies that consistently get referrals from those that don’t? According to Audrey Kwan, it comes down to trust equity. In this conversation, Dan Englander talks with Audrey consultant, community builder, and founder of Agency Together about how agencies can get off the feast-or-famine sales rollercoaster by building strategic p…

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Episode 503 Mastering the Creative Brief with Pieter-Paul von Weiler and Matt Davies 48:41

8d ago48:41

48:41

Welcome to another insightful episode of Build a Better Agency! This week, host Drew McLellan is joined by Matt Davies and Pieter-Paul von Weiler, the strategist duo behind the Better Briefs Project, to tackle one of the most persistent and frustrating challenges agencies face: the elusive art of creating a truly effective brief. If you’ve ever str…

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Escape the Everything Agency Trap, with Hannah Roth and Erik Jensen 36:10

13d ago36:10

36:10

Welcome to the Sell With Authority podcast. If you’ve been with us for a while, you’re probably expecting to hear Stephen’s voice kicking things off. But we’ve temporarily booted him off the mic — for a very good reason. His daughter is about to graduate, and we wanted to make sure he could soak up every moment with his family. I’m Hannah Roth, Dir…

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From Chaos to Clarity: How Top Agencies Are Planning for Uncertainty 40:35

13d ago40:35

40:35

In this episode, Dan Englander welcomes back Nick Petroski of Promethean Research for a high-signal, data-backed deep dive into the state of the digital agency industry in 2025. From agency size trends to the truth about AI integration, Nick reveals what the numbers really say. Watch our latest video training, How to Take Charge of Your Agency’s Fu…

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87. Is ChatGPT Killing Google? Optimising for LLMs, AIO, and the Truth About AI and SEO in 2025 w. Joe Alder 37:19

13d ago37:19

37:19

With the growth of AI and LLMs like ChatGPT, the question "Is Google dying?" is often being asked. In this episode, James Lawrence sits down with Rocket’s Head of SEO, Joe Alder, to cut through the hype and discuss the facts about how AI is impacting SEO and search traffic in 2025. The conversation is backed by Australian-first research from Rocket…

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Episode 502 The Mindset of Inspired Leadership with Christina Langdon 59:52

15d ago59:52

59:52

Welcome to another inspiring episode of Build a Better Agency! In this episode, host Drew McLellan sits down with high-performance coach and leadership expert Christina Langdon to explore what it truly means to scale your agency—not just in terms of size or revenue, but in mindset, vision, and team culture. Drawing on decades of leadership experien…

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How to Break Free from the Referral Trap, with Hannah Roth and Erik Jensen 40:07

20d ago40:07

40:07

Welcome to Sell With Authority! I’m Hannah Roth, Director of Strategy and resident mad scientist here at Predictive ROI. And before you double-check your podcast app — yes, you are in the right place. If you’ve been a longtime listener, you’re probably used to hearing Stephen kick things off. But today, I’ve hijacked the mic for a good reason. Step…

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How to Build an Agency Sales System That Won’t Break Your Soul (or Inbox) 22:04

20d ago22:04

22:04

What do you do when referrals dry up and the market gets shaky? In this solo episode, Dan Englander breaks down the key takeaways from his recent workshop: Implementing a Business Development System That Stands Up to Uncertainty. You’ll learn: Why reactive sales keeps you stuck in volatility How to shift to a proactive system that builds momentum T…

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Episode 501 Research Insights from Agency Core with Susan Baier and Brian Gerstner 56:19

22d ago56:19

56:19

Welcome to a compelling new episode of Build a Better Agency! This week, host Drew McLellan is joined by familiar faces Susan Baier from Audience Audit and Brian Gerstner from White Label IQ to discuss the findings of the 2025 Agency Core research study. Together, Susan and Brian have launched Agency Core, a nonprofit initiative dedicated to provid…

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How to Be the Favorite Meeting of the Month, with Natalie Henley 40:41

27d ago40:41

40:41

I’m super excited to welcome our guest expert today, Natalie Henley. If this is your first introduction to Natalie — she’s the CEO and Owner of Volume 9 Digital. She’s also a sharp speaker, trainer, and consultant. But more importantly — Natalie is right in the thick of it. She’s not just running the agency — she’s leading ops and sitting in the st…

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Sharing Your Process Wins More Business, with Laurie Mikes 41:15

1M ago41:15

41:15

I am beyond over the moon excited to have our very special guest expert on this episode of Sell With Authority, Laurie Mikes. Laurie is the Chief Operating Officer of the Second Wind Agency Network, where she oversees daily operations and works closely with Second Wind’s member agencies. That gives her an incredible pulse on the industry — she trul…

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Building Trust and Scaling Through Thought Leadership with Drew McLellan 41:09

1M ago41:09

41:09

We're bringing back one of our most valuable episodes a conversation that’s just as relevant today as when it first aired. The agency world has seen plenty of change in recent years. But with that change comes opportunity — for evolution, adaptation, and leadership. In this episode, Drew McLellan joins us to talk about the current state of the agen…

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Episode 499 Effective Strategies for Winning New Business with Mike Lander 52:28

1M ago52:28

52:28

Welcome to another can’t-miss episode of Build a Better Agency! This week, host Drew McLellan invites negotiation expert Mike Lander to shed light on a critical, and often misunderstood, stage of growing your agency: the art of winning new business and, crucially, negotiating strong client contracts. If your agency is hustling for fresh opportuniti…

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Fix What’s Broken to Close More, with Tim Kilroy 41:45

1M ago41:45

41:45

I’m excited to welcome our guest expert to the podcast today, Tim Kilroy. If this is your first time being introduced to Tim — he’s the Founder of Build Your Agency Better, where he helps agencies fix what’s broken and grow the right way. He’s been in the trenches, he’s led from the front — and he knows his stuff when it comes to agency growth. I i…

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85. How to Build Desire in Luxury and Property Markets w. Giverny Reid 29:17

1M ago29:17

29:17

People don’t buy luxury for utility. In high-end markets, purchase decisions are driven by emotion, identity and status - not features or price points. For marketers in the high-end space, this changes everything. In this episode of Smarter Marketer, Giverny Reid - Director at creative property marketing firm &Only and former Creative and Marketing…

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Jon Tsourakis on How to Build a High-Performing Agency 49:52

1M ago49:52

49:52

In a world of economic uncertainty, shrinking budgets, and longer sales cycles, how do smart agencies continue to grow? Jon Tsourakis, Co-Founder of Oyova, reveals how embracing discomfort, staying authentic, and focusing on fundamentals can transform your agency’s performance even in the hardest times. Watch our latest video training, How to Take …

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Episode 498 Adapting Public Relations for the Modern World with Ryan Gerding 42:28

1M ago42:28

42:28

Welcome to another insightful episode of Build a Better Agency! In this session, host Drew McLellan is joined by PR expert Ryan Gerding, CEO of Inc. Public Relations, to explore the evolving landscape of public relations and its crucial role in modern communication strategies. Ryan brings over two decades of experience in the PR industry, offering …

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A Data-Driven Approach to Smarter Biz Dev, with Erik Jensen 51:06

2M ago51:06

51:06

Now — more than ever — it’s time to double down on nurturing your leads with excellence, so you can sell more of what you do. Back in Episode 131 of the podcast my business partner and Predictive’s Chief Strategy Officer, Erik Jensen, dropped some serious wisdom about how uncertainty kills sales. He laid out how showing up consistently — for your a…

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Why Smart Agencies Are Choosing Retainers Over Projects with David Brecount 59:05

2M ago59:05

59:05

Are retainers the future of agency growth? In this episode, David Brecount — CEO and co-founder of US Digital Partners — returns to share how his agency survived and thrived over 23 years by doing the opposite of what most agencies chase: consistency over chaos, long-term strategy over shiny tactics, and relationships over quick wins. Watch our lat…

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Episode 497 Effective Communication Strategies with Cynthia Kane 58:21

2M ago58:21

58:21

Welcome to another enlightening episode of Build a Better Agency! In this episode, host Drew McLellan delves into the nuances of effective communication, a skill vital for thriving in today's tumultuous business landscape. Joined by guest Cynthia Kane, an expert in mindful communication, they explore how to navigate conversations with clarity and c…

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Strategic Engagement: Your Path to Yes, with Jamie Shibley 43:53

2M ago43:53

43:53

Before I introduce you to our special guest expert today, I want to take a moment to share some context I think will tee up today’s topic — and why we wanted to have this conversation. Right now, 70% of business leaders rank “showing care” as a top priority — but many of them struggle with how to express “care” effectively. If you’re looking for st…

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84. State of the Pitch 2025 w. Darren Woolley 44:45

2M ago44:45

44:45

The agency pitch process is one of the most important - yet deeply flawed - aspects of the marketer-agency relationship. In this Smarter Marketer Podcast episode, Host James Lawrence talks about the realities of modern-day pitching with someone who’s been at the coalface for decades: industry veteran Darren Woolley, Founder and CEO of TrinityP3. Da…

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Building Trust in a Skeptical Market - Dan on the Revenue Rehab Podcast 39:08

2M ago39:08

39:08

In this special episode of The Digital Agency Growth Podcast, we’re featuring Dan Englander's recent guest appearance on the Revenue Rehab podcast with Brandi Starr. Watch our latest video training, How to Take Charge of Your Agency’s Future Revenue. During this training, you’ll learn how we get qualified appointments every week using tasteful and …

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Episode 496 Navigating Agency Trends with Lee McKnight 56:06

2M ago56:06

56:06

Welcome to another insightful episode of Build a Better Agency! Today, host Drew McLellan returns with guest Lee McKnight from RSW to dive deep into the findings of the new 2025 Outlook report, exploring the evolving landscape of agency-client dynamics. As a key industry player, Lee brings a wealth of knowledge about the intersection of innovative …

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How to Align and Prescribe, with Hannah Roth 46:46

2M ago46:46

46:46

Before I introduce you to today’s guest, I want to take a quick moment to share a recap from our recent 2-day Intensive that we hosted for Predictive clients and guests on March 19th and 20th. If you’re not familiar with our Intensives, three times a year — March, July, and November — we bring our Predictive clients together on Zoom for what we cal…

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Matt Pensinger on How Agencies Can Drive Growth by Farming Existing Clients 53:06

2M ago53:06

53:06

Many agencies focus heavily on new business, chasing logos and cold leads—while the biggest growth opportunity is already in front of them. In this episode of The Digital Agency Growth Podcast, Dan Englander is joined by Matt Pensinger, founder of Accelerate Advisors and former EVP at Jack Morton, to talk about how agencies can stop leaving money o…

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Episode 495 Strategies for Unlocking Agency Growth with Drew McLellan 37:35

2M ago37:35

37:35

Welcome to another episode of Build a Better Agency! In this solo cast, host Drew McLellan takes center stage to discuss a critical topic that every agency owner should consider—broadening the concept of growth beyond the traditional metrics like headcount and gross billings. As an agency leader, you’ll gain fresh perspectives on how to leverage di…

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How to Unlock Your Voice, with Dia Bondi 50:04

2M ago50:04

50:04

I’m over the moon excited for today’s conversation because we have a special encore guest joining us — the absolutely brilliant Dia Bondi. If you’re meeting Dia for the first time, here’s what you need to know — she works with senior leaders, founders, and ambitious professionals to help them find their voice and lead with it. She’s helped her clie…

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Surviving the SEO Evolution: How Brandon Leibowitz Adapted to 17 Years of Industry Changes 49:24

2M ago49:24

49:24

As an agency owner or marketer, keeping up with rapid changes in SEO and AI can feel like chasing a moving target. In this episode of The Digital Agency Growth Podcast, Brandon Leibowitz, founder of SEO Optimizers, joins Dan to share practical advice on evolving SEO strategies, leveraging AI without sacrificing creativity, and scaling an agency tha…

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83. Emails with Mailchimp: The Power of First-Party Data, AI, Great Creative and More w. Anthony Capano 34:27

2M ago34:27

34:27

Email marketing might not be the newest toy in the digital toolbox, but it’s still one of the most powerful. In a time when AI is transforming how we work and big platforms are making it harder for businesses to own audience relationships, marketers are turning back to the basics - and doing them better. Host James Lawrence sits down with Anthony C…

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Episode 494 Leading with Pride in Turbulent Times with Jim Fielding 50:10

2M ago50:10

50:10

Welcome to the latest episode of Build a Better Agency! In this engaging discussion, host Drew McLellan is joined by veteran leader Jim Fielding to explore what it takes to be an authentic and effective leader in today’s ever-changing landscape. With a wealth of experience garnered from his impressive career in retail and media, including at Disney…

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Onboarding with Excellence, with Taylor McMaster 36:02

3M ago36:02

36:02

I am thrilled to introduce my guest expert for this episode of Sell With Authority, Taylor McMaster. She is the Founder and CEO of DOT & Company, where they specialize in helping agencies take exceptional care of their clients so agency owners can stay focused on what truly moves the needle — like growing the shop. Taylor is an expert in account ma…

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Navigating the Trust Recession with Dan Englander | Featured on The Sales Maven Podcast 47:34

3M ago47:34

47:34

As an agency owner or B2B service provider, navigating today’s rapidly shifting buyer behavior can feel challenging. In this episode of The Digital Agency Growth Podcast, Dan Englander joins Nikki Rausch on The Sales Maven Podcast for a dynamic conversation on the trust recession and how businesses can adapt to succeed in 2025 and beyond. Watch our…

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Episode 493 The Art of Transformative Leadership with Suzanna de Baca 44:14

3M ago44:14

44:14

Welcome to the latest episode of Build a Better Agency! This time, host Drew McLellan is joined by leadership expert Suzanna de Baca for a thought-provoking discussion that will transform the way you think about your role within your agency. As the new year inspires fresh goals, Drew and Suzanna explore the critical element that determines an agenc…