Best Edward Sturm Podcasts (2025)

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Ranking Social Media Platforms by How Well They Rank on Google (Parasite SEO Explained) 10:22

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15h ago10:22

10:22

E827: I rank the top social media platforms by how well they show up on Google - and break down what people call parasite SEO. You’ll learn which platforms perform on Google search and how to use videos and written posts on YouTube, Instagram, TikTok, Threads, Reddit, and more to rank without a website. We’ll cover: - The difference between parasit…

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How to Do AI-Generated SEO Blog Content (the Right Way) 10:12

21h ago10:12

10:12

E826: AI-written blog content is everywhere - but how do you actually do it the right way for SEO? I break down the 3 levels of AI-generated SEO blog content, inspired by Search Engine Land’s recent experiment with publishing AI-written guides. You’ll learn: - The difference between unedited AI “slop” vs. human-reviewed AI content - How Search Engi…

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Why Big Blogs Are Collapsing (And How to Fix Them) - Lars Lofgren 1:36:27

3d ago1:36:27

1:36:27

By Edward Sturm

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Google’s AI Is Rewriting Meta Descriptions (And Killing Top-of-Funnel SEO) 8:34

3d ago8:34

8:34

By Edward Sturm

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SEO Is an Enigma? Breaking Down Backlink Myths & Real Strategies 10:27

4d ago10:27

10:27

E823: Backlinks, domain authority, page speed… SEO can feel like an enigma. I break down one of the most popular posts from the SEO subreddit and share the most credible, practical responses on what really matters for ranking. We’ll cover: - Why chasing domain authority isn’t the best backlink strategy - How to think about SEO beyond technical perf…

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Is Reddit Dead for SEO & ChatGPT? The Truth About AI Citations 10:00

5d ago10:00

10:00

E822: Reddit’s influence on SEO and ChatGPT results has taken a surprising hit - but is it really over? I break down the sudden drop in Reddit citations within ChatGPT, why Google’s recent changes may be the cause, and what this means for SEO, generative engine optimization (GEO), and your digital marketing strategy. You’ll learn: - Why Reddit cita…

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Slop as a Service: The Guaranteed SEO Collapse? 10:09

6d ago10:09

10:09

E821: AI-generated SEO “slop” content has fueled explosive growth for startups - but Google’s latest spam update shows just how fast it can collapse. We break down Ramp’s coming SEO crash, Profound's slop implementation, Reddit’s sudden drop in ChatGPT citations, and why unchecked AI content is a ticking time bomb for your business. Should companie…

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Why HubSpot Lost 20M Clicks (and How They Plan to Recover) 12:46

7d ago12:46

12:46

E820: HubSpot’s organic traffic collapsed from 24M monthly clicks down to just 3.6M - their lowest since 2018. At Inbound 2025, they shared how they plan to recover with a new SEO and Answer Engine Optimization (AEO) strategy. I break down: - The shocking data behind HubSpot’s SEO decline - Why top-of-funnel content stopped working - Their pivot to…

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ChatGPT Checkouts Are Here (SEO Goldmine or AI Fail?) 11:40

8d ago11:40

11:40

E819: ChatGPT now has Instant Checkouts with Etsy, Shopify, and Stripe. Is this the future of e-commerce - or a recipe for chaos? I break down: - What OpenAI just announced about ChatGPT shopping - How the new Agentic Commerce Protocol (ACP) works - Why SEOs are calling this a potential goldmine for small + medium sellers - The big risks: wrong pro…

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Google Kills “num=100”: Why It’s Actually Good for SEOs 7:32

9d ago7:32

7:32

E818: Google just removed the num=100 parameter - the ability to see 100 results per page - and the SEO world freaked out. But could this actually be good news for SEOs? I share a positive take on why this change might help you, plus a wild story of an “SEO expert” who nearly destroyed a site by disavowing all of its good backlinks. What you’ll lea…

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Lovable’s Explosive Programmatic SEO Growth: Smart Strategy or Reckless Scaling? 13:31

10d ago13:31

13:31

E817: Lovable has gone from 650 clicks a month to over 363,000 clicks - all through programmatic SEO. We break down exactly how Lovable pulled off this explosive growth, what they’re doing right, and where their strategy could backfire. From bottom-of-funnel keyword targeting to risky programmatic scaling, there are big lessons here for anyone runn…

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LLM SEO: Short-Term Hacks vs Long-Term Wins (AI Overviews, Perplexity, ChatGPT) 1:17:52

12d ago1:17:52

1:17:52

E816: How brands show up inside AI search - what still works, what’s dead, and how to play the long game without getting sucked into spammy tactics. Malte Landwehr joins the podcast and we cover real-world experiments, why 50-posts-a-day AI content “works”…until it doesn’t, and how different models (ChatGPT, Perplexity, Gemini, Grok) favor differen…

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1 Billion Users on Google Discover - The SEO Opportunity Everyone’s Sleeping On 16:31

13d ago16:31

16:31

E815: Google Discover quietly drives traffic from over 1 billion users, yet most SEOs and marketers in the West barely talk about it. Gagan Ghotra returns to the podcast to break down the latest 2025 updates to Google Discover, how it’s changing with social integrations and follow buttons, and most importantly, how site owners can optimize for it. …

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How 3 People Hit $1M ARR in 6 Months with $0 CAC (Using AI Agents) 47:08

14d ago47:08

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E814: In just six months, Swan scaled from zero to one million ARR with only three people on the team and zero customer acquisition cost. This is a deep dive into how they did it, the playbook they are writing for “autonomous businesses,” and why human-AI collaboration is changing the way companies grow. We cover: - The $1M ARR journey - how three …

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Why UX Beats SEO Best Practices (and Gets Better Rankings) 11:09

15d ago11:09

11:09

E813 - Most marketers obsess over SEO best practices - keywords, backlinks, and technical tweaks. But the truth is, user experience (UX) often does more for your rankings than traditional SEO tactics. I share the UX principles that drive real SEO results, reduce bounce rates, and keep visitors coming back. These are the same principles I’ve used to…

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Scaling SEO with AI: Automations, Short-Form Video, and the Future of Ranking 1:09:38

15d ago1:09:38

1:09:38

E812: Nico Gorroño from AI Ranking joins the podcast to show how to use AI automations for SEO. We cover everything from exact prompts, to scaling AI content safely, to the surprising power of mobile video in search rankings, and why tribalism still runs rampant in the SEO community. Nico shares how he builds hundreds of transactional pages with AI…

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The Fake ‘GEO’ Movement: How SEO Disinfo Campaigns Target Creators 8:38

17d ago8:38

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E811: Big money is flowing into a coordinated disinformation campaign to convince creators and marketers that “SEO is dead” and “GEO” is the future. I break down the leaked outreach emails, the tactics being used to spread this narrative, and why business owners are being misled into wasting money on unnecessary tools. You’ll learn: - What the so-c…

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3 SEO Epiphanies That Changed Everything (and Helped Me Outrank the NYT) 9:45

17d ago9:45

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E810: I share three of the biggest SEO epiphanies I’ve ever had. These discoveries completely changed how I approach ranking on Google - and they’ve helped me get results faster and more effectively than ever before. One of these insights even allowed me to outrank The New York Times within just five minutes of publishing a page. Another revealed w…

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Google Kills 100-Result Pages: SEO Tools in Chaos 9:39

19d ago9:39

9:39

E809: Google just killed the &num=100 parameter - no more 100-result SERPs. Search results are now capped at 10 per page, and the fallout is shaking the SEO industry. Rank tracking tools like Ahrefs and Semrush are struggling, Google Search Console data looks broken, and SEOs everywhere are scrambling to make sense of the changes. In this episode, …

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Cloud Links Explained: What They Are, How They Work, and If You Should Use Them 18:09

20d ago18:09

18:09

E808: Cloud links are popping up everywhere in SEO circles - but are they a smart way to build authority, or just another risky black hat tactic? Jesper Nissen joins to break down exactly what cloud links are, how they’re built on platforms like Amazon, Google, and Azure, why SEOs use them, and the real risks vs. rewards. We cover: - What cloud lin…

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Link Building in 2025: First 10 Links, Linkable Assets & HCU Wins (w/ Cyrus Shepard) 1:05:32

21d ago1:05:32

1:05:32

E807: The link game has changed. Cyrus Shepard breaks down how to get your first 10 backlinks fast, build linkable assets that earn links on autopilot, and recover (for real) after Google’s Helpful Content Update - plus why personal experience now beats keyword stuffing. What you’ll learn - The “first 10 links” playbook: friends, partners, Chamber …

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Schema Is Useless for LLMs: The SEO Lie That’s Finally Exposed 9:12

22d ago9:12

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E806: Since the release of ChatGPT, SEO influencers and agencies have been pushing the idea that schema is essential for LLMs - and as it turns out, this is a complete lie. I break down the viral studies proving that structured data does not help with AI Search visibility, and why agencies charging thousands for “schema for LLMs” are selling snake …

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SEO Isn’t Dead - It’s Just Your Rankings Collapsed 4:37

23d ago4:37

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E805: A co-founder of a billion-dollar content marketing company and CRM went on a huge business podcast and blamed AI for their traffic collapse. But the truth is simple: they lost rankings, and fewer clicks followed. I dive into the reality behind the latest “SEO is dead” claims. Everyone loves to blame AI, ChatGPT, and Google’s new AI Overviews …

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Local SEO in 2025: What Actually Works (w/ Joy Hawkins) 1:05:41

24d ago1:05:41

1:05:41

E804: Local SEO is changing fast in 2025 - AI Overviews, reviews, hours, link building, service area pages… what actually works right now? Joy Hawkins, founder of Sterling Sky and one of the leading experts in local SEO, joins the podcast! We cover: - How AI Overviews are influencing local rankings - The #1 local SEO mistake most businesses make (a…

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Google’s War on Scaled AI Content: The Rise and Fall of AInvest 13:56

25d ago13:56

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E803: Google is pursuing AI-generated content hard in its recent Spam Update. I share the dramatic collapse of AInvest, the AI-generated financial news site that rocketed from 275,000 to 9.6 million monthly clicks in just two months - and now has come crashing down. We’ll cover: - How AInvest scaled AI content to dominate Google search - Why the Au…

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Entity SEO, Parasite Hacks & Google Patches - with Jesper Nissen 1:29:02

26d ago1:29:02

1:29:02

E802: Jesper Nissen joins the show to break down Entity SEO - what it is, why it works, and how to use entities across on-page “ranking zones” to move up the SERPs. We also explain parasite SEO trends (Claude Artifacts, Reddit, Threads, YouTube, LinkedIn), what Google just patched, and what still works right now. Tons of practical general, local, a…

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Massive Parasite SEO Attack on .Gov & .Edu Sites (Duke, Michigan, California) 8:20

27d ago8:20

8:20

E801: A massive Parasite SEO attack targeting .gov and .edu sites - including Duke University, Michigan.gov, and CA.gov - is going crazy. Viral research on how attackers hijacked high-authority domains to rank instantly for illicit keywords, pulling in millions of visitors overnight. You’ll learn: - How Parasite SEO exploits vulnerable CMS systems …

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AI Sites Get Smacked: Google’s August Spam Update, AInvest’s Crash & How to Actually Win SEO 1:36:29

28d ago1:36:29

1:36:29

E800: Gagan Ghotra joins the show. We break down Google’s 2025 August Spam Update, the meteoric rise and sudden drop of AInvest, and a practical playbook for what actually works in SEO right now. Gagan and I share fresh insights on Google Discover, scaled content abuse, UGC dominance (Reddit/TikTok), image SEO that drives conversions, and why nichi…

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Google Admits: The Open Web Is in Rapid Decline (What It Means for SEO) 6:52

29d ago6:52

6:52

E799: Google just admitted in a recent court filing that the open web is in rapid decline - directly contradicting what its own executives said just months ago. What does this mean for SEO, link building, and authority signals? I break down: - Why fewer blogs and independent publishers are changing Google’s algorithms - How backlinks are evolving (…

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AI SEO vs “Normal” SEO: Winning LLMs with Brand-First Strategy - Steve Toth 55:05

30d ago55:05

55:05

E798: AI SEO is not the same as “normal” SEO. The legend, Steve Toth, joins the podcast to explain how brands can win on LLMs like ChatGPT, Perplexity, and AI Overviews by focusing on brand-first SEO instead of simply chasing non-branded keywords. We break down: - What the Truth Alignment Framework is and why it matters - How to optimize so ChatGPT…

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Do Domains & TLDs Really Matter for SEO? Google Finally Answers 11:34

1M ago11:34

11:34

E797: Do domains and top-level domains (TLDs) actually impact your SEO? We answer a real Reddit question about whether using a .com, .xyz, or even a hyphenated domain makes a difference in search rankings. For once, Google gave a clear answer - straight from John Mueller, the public face of Google Search. We’ll break down what he said, why certain …

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The Secret Algorithm: Build Authority in 15 Minutes a Day 10:40

1M ago10:40

10:40

E796: What’s the “secret algorithm” for growing on 𝕏, Instagram, TikTok, YouTube - and even on Google? I break down Nikita Bier’s viral advice on how to become the go-to authority in your niche by sharing short, useful insights consistently. Whether you’re building an audience on social media or trying to rank your website with SEO, the principle i…

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LLM Search & SEO: Why Action Keywords Win in the AI Era 10:37

1M ago10:37

10:37

E795: LLM Search is making action keywords a necessity. SEOs who neglect this are going to lose. I break down the shift from informational queries to action-based commands - and why this change is critical for your SEO strategy. You’ll learn how to map customer tasks into bottom-of-funnel keywords, why AI is cannibalizing top-of-funnel traffic, and…

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Google’s August Spam Update: Traffic Surges, SEO Wins & What’s Next 8:04

1M ago8:04

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E794: Google’s August 2025 Spam Update is shaking up the SEO world, but not in the way many expected. Some sites are skyrocketing to all-time highs. I break down what’s really happening, share real-world examples, and explain why sites focused on fundamentals, EEAT, and topical authority are thriving. We’ll cover: - Why traffic is surging for some …

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This Guy Hacked Google & AI With a Single Press Release 8:18

1M ago8:18

8:18

E793: Max Roslyakov’s single press release managed to push down negative content on Google and even influenced how AI tools reported information. I walk through the full story of how one inexpensive press release changed search rankings and shaped AI-generated answers. What started as an attempt to bury a negative comparison post ended up exposing …

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The Trick to Recover Lost Google Rankings Fast 7:57

1M ago7:57

7:57

E792: I break down an underrated SEO trick that helps you recover lost rankings fast. From anchor text links to content refreshing, long-tail keyword strategies, index cleanup, and more, you’ll hear practical tactics real SEOs are using right now to stay ahead. We’ll cover: - How one simple link can restore rankings in days - Why refreshing content…

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Google Escapes Chrome Breakup: What the Antitrust Ruling Means for SEO 9:22

1M ago9:22

9:22

E791: Google just dodged its massive antitrust penalty - being forced to sell Chrome. A U.S. judge ruled against the DOJ’s harshest remedies, letting Google keep its browser but banning exclusive contracts and ordering data sharing with rivals. In this episode, I break down: - Why Google stock jumped 8% after the ruling - What this means for Chrome…

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Claude Artifacts Work: How I Ranked #1 on Google in 24 Hours 11:28

1M ago11:28

11:28

E790: I break down my experiment using Claude Artifacts to rank #1 on Google - in 24 hours. I take you step-by-step through the process: - Creating a fictional brand with ChatGPT and using Claude to turn that copy into a fully published artifact. - Why branded keywords hit #1 almost instantly, and how non-branded keywords also started ranking. - Th…

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The SEO Formula That Gets Enterprise Sales 9:00

1M ago9:00

9:00

E789: I break down a simple yet lucrative SEO formula that will help you land big purchase orders from enterprise clients. Most marketers chase high-volume keywords, but the real money comes from targeting ultra-specific, low-volume searches that signal high intent from big companies, schools, hospitals, agencies, and more. You’ll learn: - The exac…

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Rank #1 on Google in 5 Hours with Claude Artifacts (AI Parasite SEO) 7:50

1M ago7:50

7:50

E788: How to use Claude AI artifacts for parasite SEO to rank on Google in just a few hours. This method leverages Claude’s publishing feature to create brand-focused content that gets indexed quickly and can push competitors off page one. What I cover in this episode: - How to use Claude AI to publish artifacts for SEO - Why parasite SEO is effect…

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The #1 SEO Hack: Why Content Refreshes Beat New Content 6:28

1M ago6:28

6:28

E787: Most people think the best way to grow in SEO is by publishing more content. But what if the real secret to ranking higher and getting more traffic is… refreshing the content you already have? I break down why content refreshes are one of the best (and most underrated) SEO hacks. You’ll learn: - Why updating old posts often beats creating new…

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Boost Blog Engagement with Easy AI Quizzes 9:18

1M ago9:18

9:18

E786: Use AI quizzes to keep readers on your blog longer and make your content more engaging. I share exactly how to add quizzes to your posts in three simple levels - from basic to advanced - so you can improve time on site and guide readers toward your most important content. Here’s what you’ll learn: - How to create a quick end-of-post comprehen…

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Google August Spam Update Explained: SEO Volatility & Early Insights 7:01

1M ago7:01

7:01

E785: Google’s August Spam Update is underway - and it’s already causing massive SEO volatility across sites worldwide. I break down what’s happening, how Semrush is calling it a “Google Quake,” and what early insights we can pull from the data. We’ll cover: - What Google says this update is targeting - How volatility is at record highs (9.3/10!) -…

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Why SEO in Other Languages Is So Much Easier (and How to Do It Right) 54:47

1M ago54:47

54:47

E784: Most people think SEO in other languages is harder… but the truth is, it’s actually way easier. I’m joined by SEO, Ayoub Rhillane. We break down why ranking in French, Arabic, and other non-English markets can be so much faster, the common mistakes businesses make, and how to use keywords, hreflang, and backlinks the right way. We also go dee…

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Does Cloudflare Hurt SEO? Google (and SEOs) Respond 11:27

1M ago11:27

11:27

E783: Everyone freaked out after hearing the “bad neighborhood” test where dedicated IP addresses massively outperformed shared hosting in SEO rankings. Today, I’m following up with the claim that Cloudflare’s shared IP addresses could pose a serious SEO risk. I break down a shocking case study where a site lost almost all of its rankings overnight…

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Parasite SEO, Press Releases & Manipulating AI Overviews 1:10:25

2M ago1:10:25

1:10:25

E782: My guest, Harpreet Singh, discovered the AI Overviews press release manipulation trick. In this episode, we share some of the most controversial and underrated SEO tactics of 2025 - including parasite SEO and how $6 press releases can shape what Google, ChatGPT, and Perplexity say about your brand. We break down: - Parasite SEO and why it sti…

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Inside Chrome’s Secret Semantic Engine: Chunking, Embeddings & AI Search 7:48

2M ago7:48

7:48

E781: We look at Chrome’s internal search system. Chris Long explains Dan Petrovic (Dejan SEO)’s analysis of how Chrome breaks down web pages and stores information using chunking and embeddings. Topics include: - How Chrome’s document chunker splits pages into smaller sections - The embedding system that stores browsing history in vector form - Ho…

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Control Your Destiny with SEO: Shortening Sales Cycles with Google Snippets 8:25

2M ago8:25

8:25

E780: SEO strategy for Google snippets - learn how to control your brand narrative, dominate “People Also Ask,” and shorten sales cycles. I show you how to use FAQ snippets and search features to position your business as the clear choice. You’ll discover: - How to use Google snippets to boost SEO and conversions - Why PR + SEO together build autho…

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Beating Google with AI SEO, Brand Signals & Obnoxiously Long Titles 1:23:28

2M ago1:23:28

1:23:28

E779: How well does AI content rank? I sit down with Mike Friedman from The SEO Pub to break down what’s really working in SEO right now - from AI-generated content and brand authority signals to the underrated power of ridiculously long title tags. We talk about: - Why AI SEO still works (and where it fails) - How brand building beats backlinks in…

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How HubSpot Lost Its SEO Crown - And What You Can Learn 7:24

2M ago7:24

7:24

E778: HubSpot once dominated organic search with 24 million monthly clicks from Google. Today, that number has plummeted to just 4.2 million - and they have already been overtaken by mere startups. I break down why HubSpot’s traffic collapsed and the critical role topical authority plays in SEO. You’ll learn: - Why HubSpot’s “blog about everything”…