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The Sharing Culture

The Sharing Culture

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Originally launched in July of 2023, Sharing Culture is a podcast infused with laughter, love, and tips on community building. Every episode you will get a book recommendation and a sharing homework assignment to strengthen your own sharing practice!
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Being an influencer is no longer just a hobby or a side gig. It’s now a legitimate career and this has given rise to a new industry with its own set of challenges, but also so much opportunity. Despite the growth of the industry, there is a notable absence of established career paths and professional training available, which is why I’ve created this podcast. Each Tuesday, I’ll help you learn with confidence the tried and tested strategies that have generated millions in revenue for my clien ...
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In this episode of Development Dialogues, host Catherine Chaney is joined by Max Bearak, Anant Sudarshan and Jessica Seddon to examine one of the most complex challenges in global development: how can the clean energy transition move forward both quickly and equitably, particularly for low- and middle-income countries (LMICs) still grappling with p…
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Vocational training programs are designed to boost employment in low- and middle-income countries — but often they fall short. In the fourth in our series of Development Dialogues, we examine the real impact of vocational training programs in low- and middle-income countries. Our guests take on pressing questions around evidence, expectations, mark…
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In this episode of Development Dialogues, Rory Stewart, Stefan Dercon, and Trudi Makhaya join host Catherine Cheney to discuss the challenges of evidence-based policy in an era where populism and narratives often outweigh facts. The conversation centers around how to ensure facts and evidence still matter in policymaking and international developme…
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In the second episode of Development Dialogues, our new series with VoxDevTalks, host Catherine Cheney is joined by Amit Khandelwal, Isabela Manelici and Arvind Subramanian to discuss the challenges that developing countries encounter when opening their markets to trade, the effectiveness of industrial policy and the implications of Trump's preside…
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Financing climate adaptation: What works, what doesn’t, and can carbon credits help to bridge the gap? In first episode of Development Dialogues, our new series with VoxDevTalks, host Catherine Cheney is joined by Namrata Kala, Rohini Pande, and Catherine Wolfram to discuss research on climate adaptation measures in lower-income countries, how to p…
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Rising sea levels are already creating intersecting crises in Bangladesh, often described as “the ground zero of climate change." How can social scientists aid in the response? When economists Islamul Haque and Mushfiq Mobarak began to examine the economic impact of rising salinity levels in coastal areas of Bangladesh, they expected to focus on la…
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In Latin America, inequality has persisted despite major structural economic and social change. In order to help develop effective policies for a more equitable society, a new research initiative explores the causes and consequences of inequality within the Latin American context. In this episode of Voices in Development, three leading social scien…
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Although women around the world have joined the labor market in rising numbers over the past several decades, the percentage of women in the labor force in India has declined, even while their education levels have risen and the country has experienced rapid economic growth. In this episode of Voices in Development, Farzana Afridi, a professor of E…
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​Much of the research on economic development in low- and middle-income countries, particularly in Africa, is led by researchers who are outsiders to the regions they study. While this outsider perspective can help them see elements of the social or economic structure less visible to those who are deeply embedded in local institutions, partnerships…
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Despite the widespread acknowledgment of the potential for digital technologies to accelerate inclusive economic growth, not everyone has access to the mobile devices, internet connectivity, and affordable data they need to participate meaningfully in the digital economy. This digital divide, which includes gender specific barriers, prevents billio…
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There’s a lot of internet chatter at the moment about whether TikTok will become the new Google for searching content. With millions turning to TikTok over traditional search engines for quick, educational, and engaging content, it's clear that the way we’re looking for information is radically changing. We’re the on the cusp of a digital revolutio…
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Are you finding it tricky when it comes to responding to a brand who’s asking for full organic usage rights in perpetuity? Or maybe they’re asking for ownership rights or a combination of paid and organic usage rights. Ugh, is your head spinning? It’s not uncommon for brands to get a bit heavy-handed with requesting ownership rights when they’ve go…
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Do you suffer from content creator block? I know I do at times. It’s a horrible feeling that stops our creative flow and can leave us staring blankly at our screen, wondering if we’ll be able to nail that awesomely engaging content we’re known for. You know what? It’s a very common feeling, although perhaps one not often spoken about. Here’s the si…
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You’re probably familiar with UGC, which is User Generated Content. EGC is Employee Generated Content and it’s coming in hot for 2024. EGC refers to authentic content created by employees, offering a unique insider's perspective on a brand's culture, values, and day-to-day operations. This form of content is gaining significant traction as it leans…
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Transparency and disclosure in your influencer content is our discussion topic for today’s episode of The Business Of Influence podcast. Love it, hate it or accept it understanding and practicing transparency is a key element of being a professional influencer. The Federal Trade Commission in the US recently sent letters to influencers putting them…
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Are influencers trustworthy? I feel like that’s a big question to tackle but I’m ready for it. Are you ready to find out where you sit on the trustworthy scale? We live in a world where 80% of consumers are swayed by influencer endorsements. And, in 2024 influencer marketing is expected to deliver a mind-blowing 420% ROI for brands. In other words,…
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Today we’re going to discuss setting out usage rights, also known as publication and distribution rights when quoting a brand for campaigns and for when you prepare your influencer scope of work. In last week’s episode we discussed how as you become more experienced in working with brands and reading campaign briefs, you’ll understand there’s an ar…
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Today's show is about your Influencer Scope of Work and how to set out your content deliverables. When you’re quoting a brand for campaign work and when you prepare your influencer scope of work, use of clear definitions of your content deliverables is important. As you become more experienced in working with brands and reading campaign briefs, you…
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Today's conversation is one where time seems to fly! Sienna and I chatted far beyond what will make it to the cut of this episode, so I'm sure that there will be many more invitations extended to Sienna to draw on her success as a UGC creator and her rising influence as a mentor in this space. Who is Sienna? She's a vibrant 23-year-old from Melbour…
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Are you an Influencer that’s been offered representation by a Talent Agency and are excitedly about to sign the contract? Hold on! This episode is crucial for understanding what you agree to. If properly prepared, the Talent Agency Management Agreement will be a legally binding contract. This means that it’s important for you to take time to read o…
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Welcome to "The Business Of Influence" podcast's final 2023 episode, Influencer Podcasting 101, for influencers and content creators preparing for the new year. December can be a time of year when you’re working extra hard on your side hustle, have bursts of creativity or knuckling down into planning for the new year. With that in mind, this episod…
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The vast majority of climate financing is directed towards mitigating, reducing, or preventing greenhouse gas emissions. However, there is a vital need for climate financing aimed at adaptation, protecting the lives and livelihoods of the people most affected by climate change. Low-income countries are disproportionately suffering from climate brea…
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Today's episode is about the money side of things – specifically, understanding the various fees an agency might charge you as an influencer or content creator. We’ve discussed in previous episodes how signing with an agency can be a pivotal step in your career. Agencies can open doors to new opportunities and help elevate your influence. However, …
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Look at you, getting ready to sign a Talent Agency Agreement. What a milestone to think that your career as a professional influencer or Content creator has progressed to this point. It’s a moment to be celebrated! If this is the first time you’ve had a manager, you might be wondering what to look for in an agreement. Or, you might have had a manag…
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You’re acing your social game and the deals are coming in left, right and center. You might have been approached by a talent agency to sign you, or you’re starting to put out feelers with agencies. With the global influencer marketing industry valued at over $21 billion in 2023 and a projected $69 billion by 2029, it’s no surprise that Influencer T…
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Gifted campaigns often mark the beginning of your career as an influencer, especially as you're building your audience. In the early stages, they serve as valuable opportunities to showcase your potential and versatility. But it's not just about receiving free products or services. Gifted campaigns are a testing ground for your personal brand and c…
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Being on the content creation hamster wheel is no fun. Getting up each day trying to come up with a creative idea or concept, shoot it and publish it across multiple platforms sucks. It really does. It’s a distraction from your purpose for being a creator. Purpose? What purpose? I’m guessing you’re not going to the effort of investing time, effort …
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Today’s environmental crises are affecting lower-income countries – and within those countries, poor and marginalized communities – most of all. Policymakers in these countries are seeking new ways to balance trade-offs between the economic growth that can provide citizens with income-generating opportunities, and the harmful emissions that industr…
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