Product Marketing Adventures is the only PMM show that goes beyond theory and into the real execution of product marketing. In each episode, experienced product marketers co-host two segments of the show: first a case study example of their work, followed by a messaging critique of companies we admire. Listeners enjoy a fun conversation packed with practical guidance to leverage in your product marketing career.
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Elle Grossenbacher Podcasts
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Find Product-Market Fit Like an OpenAI PMM
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Finding product-market fit is like striking gold—when you hit it, your product practically sells itself. But how do you know when you’re onto a winner, or when you might be barking up the wrong tree? I recently chatted with incredible product marketer Pranav Deshpande, whose journey through Twilio, Modern Treasury, and now OpenAI offers a treasure …
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Shape the product roadmap like a Confluent PMM
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Let’s be honest—every product marketing manager dreams of having a hand in shaping the product roadmap. But what’s the secret to actually getting a seat at that roadmap table? It all starts with trust. Today, I’ve got the perfect blueprint for you, thanks to our special guest—Sheryl Li, the brilliant product marketing leader at Confluent. Sheryl is…
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Want to boost your sales without coming across as pushy? The art of cross-selling isn't about bombarding customers with products—it's about striking when the iron is hot. Just ask Leah Brite, Head of Benefits Product Marketing at Gusto and three-time Top 100 Product Marketing Mentor, who's turned this delicate dance into a science. In this conversa…
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As product marketers, we look at metrics from all over the business. One metric that's commonly tracked is win-loss. There are many factors that influence win-loss from sales effectiveness to positioning. Today, we’re talking about how one product marketer studied win-loss deals and turned it into a highly targeted pre-sales marketing program for T…
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Create an ideal customer profile like an Adobe PMM
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Have you ever launched a campaign that went nowhere, or spent months chasing accounts that never convert? That's what happens when you don't have an ideal customer profile (ICP). When you’re marketing to everyone, you’re truly connecting with no one. Today, I’m bringing you a product marketing expert with an amazing ICP story, Chris Piwinski. As pr…
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Transform your pricing like a Kustomer PMM
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Getting your pricing strategy right can make or break market share. Great product marketers know that a well executed strategy doesn't just drive revenue; it shapes perception, influences adoption, and can determine whether your product wins or loses in the market. Joining us on this journey is someone who knows all about turning the tides with pri…
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Launch products with advocates like a Reddit PMM
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Online communities are a goldmine for finding customer advocates who can supercharge your product launch - but too often companies rely on things like email blasts and paid campaigns, completely overlooking the power of engaged customers. Within your own community are passionate advocates, ready to champion your product and influence others. Leve…
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Welcome to Product Marketing Adventures, the only show that takes you beyond theory and into the real execution of product marketing. I'm Elle Grossenbacher, your trusted PMM guide and host. This podcast has been a dream I've nurtured for years and I’m so excited to finally share it with you all! Throughout my career, I've had the pleasure of worki…
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