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Drive demand & scale your business with insightful lessons & light-hearted conversations with Europe's greatest Marketers & Founders Innovators Can Laugh is the first podcast exclusively for UK and European Startups. Join host Eric Melchor for conversations with founders as they reveal how they got to where they're at, what obstacles they've had to overcome in growing their startup, and more! Solo episodes with specific podcast marketing and podcast advertising tips you can use today. Topics ...
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This show is for podcast hosts and guests, bringing insider secrets from podcast industry experts and entrepreneurs who have created a successful lifestyle business through podcasting. We share tips on how to leverage podcasts further to boost visibility, position authority, create content, monetize and simply grow their business.
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Podcasting can seem confusing at times and it doesn't have to be. But new podcasters get caught up with the tech and strategies which sometimes hold them back from owning their genius. Tools of the Podcast Trade is your ultimate guide to mastering podcasting. Host J. Rosemarie and expert guests share practical tools, strategies, and actionable insights to help aspiring podcasters launch their shows and avoid podfade. Whether you're a solopreneur, a nonprofit, or someone with a burning messag ...
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Summary In this episode, I discuss the challenges and rewards of starting a podcast. How podcasting not only impacted my life positively but also the lives of others. I talked about sharing personal stories and experiences that helps me as a podcast host to heal. Reflections of my own journey and growth I've experienced through podcasting, exposes …
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Running an agency can feel like juggling chainsaws while riding a unicycle – you're constantly spinning plates, drowning in client work, and wondering if you'll ever catch a break. One minute you're crushing it with new clients, and the next, you're buried in endless tasks, team management, and the nagging feeling that you're more of a firefighter …
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Summary In this episode, I discusse the importance of defining your ideal podcast avatar, or podcast listener, to create engaging content that resonates with a specific audience. I emphasize the need to niche down in a competitive podcasting landscape and I provide strategies for understanding the needs and desires of your ideal listener. By focusi…
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The concept of attention economy - you know -get attention and generate leads isn’t working anymore. People are buying differently. Traditional marketing tactics are dying faster than a smartphone battery, and people are craving genuine human connection more than ever. Founder of Relatable Peter Lisoskie joins me today to talk about the relationshi…
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In this conversation, Alex Thoric shares insights on the importance of vision and persistence in entrepreneurship, drawing parallels between his experiences as an athlete and a marketer. He discusses the challenges of staying focused in a noisy digital landscape, the evolving role of marketing funnels, and the transition from providing services to …
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Growing an email list and getting folks to open, engage and buy never used to be a problem - but now - it’s a whole different ball game. It can feel like a total maze of complicated rules and sneaky algorithms that can make even tech-savvy entrepreneurs want to pull their hair out. What if I told you there are actual strategies to make sure your em…
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Dr. Rhonda Parker-Taylor joins Tools of the Podcast Trade to discuss how authentic storytelling, clear personal values, and emotional intelligence skills fuel both life success and podcast growth. She shares her journey from small-town Indiana to author, EQ trainer, and 100-time podcast guest, explaining why purposeful gratitude and daily intention…
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Ever have those days where you're running on fumes and caffeine? You know those moments when you're about to hop on a podcast interview or client call, and inside you're a total mess of stress and scattered energy? What if you could actually shift your vibe in just a few minutes and show up as the most magnetic version of yourself? Jennifer Lyall, …
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In this episode, Robert Downey, Co-founder of Simply Be Found, explains how voice search and AI-driven indexing revolutionize how small businesses and podcasters get discovered online. He offers powerful insights on schema, content creation, and the future of SEO, urging creators to adapt quickly or risk being left behind. Robert also shares practi…
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If your goal this year is to guest on podcasts to boost authority, visibility and leads stop before you create your one sheet or pitch emails and listen to this episode as I chat with Co Founder of Talks.co. Liam Austin shares an easier way to get booked, that saves time, makes you look good and gives you perfect shows to guest on. He breaks down e…
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Business Coach, Scott Beebe, shares his expertise and insights to challenge us to write our vision down. He breaks down why chaos creeps in when purpose is absent and how you can build a powerful, profitable show by getting radically clear on your mission, process, and people. If your podcast feels like a hobby, but you want it to be more, this epi…
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If you're a podcast guest, host or content creator trying to get noticed, you need more than just great content. You need a way to showcase your awesomeness that doesn't involve begging or sending endless pitch emails. Enter the media kit: your secret weapon for getting booked on podcasts, landing speaking gigs, and attracting sponsors who actually…
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What if the secret to growing your podcast wasn’t better tools or big guests but storytelling your audience can’t stop thinking about? In this episode, I’m breaking down exactly how to craft compelling podcast stories that not only engage but create loyal listeners who keep coming back for more. 02:08 Start With a Hook Instead of saying, “Today we …
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Ever found yourself staring at a blank screen, totally stuck on what content to create next? You know that feeling - scrolling through your notes, brain feeling like a desert of zero inspiration, wondering if you'll ever come up with another podcast topic that actually matters? What if I told you there's a strategic way to not just generate podcast…
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Ever feel like you're shouting into the podcast void, wondering if anyone's actually listening? Building thought leadership isn't about having the most downloads or being the loudest voice - it's about creating genuine connections and sharing your unique perspective. In this episode, Ben Albert breaks down the real secrets to establishing your podc…
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Carol Kabaale shares her journey from a corporate job in hospitality to becoming the founder of her own marketing agency focused on ad strategy and email list growth. Driven by burnout and a desire for more freedom and presence in her personal life, Carol made a bold leap, quitting her job and pursuing certification in marketing. She now specialize…
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You do all this work guesting on podcasts and marketing to get new leads, but what if your messaging isn’t converting? Strong messaging and high-converting copy are THE key components to more connections, conversations—and conversions! On this episode of Leverage Your Podcast, Copywriter and Messaging Strategist Hailey Krajewski breaks down the big…
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In this episode, I share essential tips for unlocking podcast success. I emphasize the importance of defining success, niching down to target a specific audience, crafting engaging content through storytelling, ensuring good audio quality, maintaining consistency in publishing, and promoting the podcast effectively while avoiding burnout. I conclud…
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Ever feel like you're shouting into the void on social media, creating content that just... disappears? You're spending hours crafting long videos and podcast episodes, but your audience's attention span is shorter than a TikTok dance. What if I told you there's a way to slice up your existing content into bite-sized, scroll-stopping pieces that ac…
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Listen for a fun chat with Eric Melchor, the mastermind behind PodKit! In this episode, Eric shares his journey from a mediocre tennis player in Texas to a podcasting pro living in Romania. He’s not just about dad jokes; he’s also the founder of B2B Pod Pros, helping over 50 podcasters land their first sponsorship. Curious about how to create a stu…
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Are you tired of feeling awkward and unprepared when you're in front of a camera or microphone? Knowing how to present yourself effectively can make the difference between blending into the background and standing out as a confident expert. Media training is no longer just for TV personalities—it's an essential skill for hosting or guesting on podc…
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In this episode, I share some insights from my interview with fantasy author Joe Hilliard, focusing on the creative process of storytelling and the journey of aspiring podcasters. If you don't want to miss the full interview follow this podcast on your favorite platform. The conversation emphasizes the importance of commitment, constructive critici…
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Are you feeling isolated and overwhelmed as a podcaster, struggling to grow your audience and navigate the complex world of content creation? Podcasters often work alone where the dream of building a thriving show can seem daunting and lonely. What if there was a way to connect with like-minded creators, share resources, and amplify your reach with…
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Summary In this episode, I share real strategies for aspiring podcasters who are not yet ready to launch their shows. I discuss the importance of building an online presence through social media and blogging, as well as tips to engage with the podcast community and develop your unique voice. These are actionable tips to help you rewire your thinkin…
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Do you dream of guesting on podcasts to get more visibility and leads, but feel overwhelmed by the complex process of finding and pitching shows? Are you stuck trying to figure out if you should do it all yourself or hire an expert? In this episode I share the three main ways you can find and get booked on shows, tips on what to look for, companies…
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Are you hesitating to start your podcast due to fear or uncertainty? In today's episode, I share my transformative journey through four podcasts, revealing the highs and lows I faced. Discover how I overcame imposter syndrome and learned to embrace my voice, despite the initial doubts that held me back. My podcasting story is a testament to the pow…
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Are you tired of appearing on podcasts and walking away with nothing more than a fleeting moment of visibility? Many entrepreneurs make the critical mistake of treating podcast guesting as a mere visibility strategy, missing out on transformative opportunities to convert listeners into actual leads and clients. In this episode, I talk about your of…
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There's something fulfilling about having guests on a podcast but let's face it, there needs to be more balance between the benefits to the host, guest, and audience. In this episode, I discuss the advantages and disadvantages of having guests on your podcast. Who does it benefit? How can you make guest episodes more beneficial for all involved? If…
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Are you feeling stuck in your content creation journey, constantly second-guessing yourself and struggling to find your authentic voice? Many creators find themselves trapped in a cycle of comparison, self-doubt, and following "shoulds" that don't truly reflect their unique identity and vision. In this episode, transformational coach Ryann Gillen b…
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In this episode, I talk with Matthew Lesko. For years I watched him on TV in his colorful jacket covered in question marks. This is a fun conversation with a man who has spent decades pointing ordinary individuals to free money from the government available in the form of grants and mentorship. If you're looking for some funding for your podcast, t…
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Are you struggling to connect with podcast audiences and make your message truly resonate? Showing up to podcast interviews and answering questions isn’t enough —you need to tell stories that captivate and inspire. Many entrepreneurs and podcasters feel stuck, believing they don't have interesting stories to share or fearing they'll bore their list…
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In this episode, I speak with digital creator and content coach David Griffiths, who shares his journey of struggling with YouTube for over a decade before discovering the key to creating engaging content. He discusses the importance of consistency, audience research, and strategic content creation to grow a loyal following. He also highlights the …
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Podcast guesting is a powerful way to build authority and attract clients, but simply showing up isn’t enough—you need to leverage those interviews for maximum impact. Many guests rely on hosts to promote their episodes, only to realize they have little control over how they’re positioned, what content is highlighted, or how effectively their messa…
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Summary: In this episode, I'm happy to geek out over content creation and podcasting tools with Dustin PolyInnovator, a multidisciplinary content creator and entrepreneur. We discussed Dustin's journey in content creation, his unique polycast approach, and strategies for omnichannel content distribution. Dustin shares insights on building a sustain…
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Are you publishing your podcast episodes on your website, or just letting them sit on your podcast platform? If you're not sharing your episodes with detailed show notes, you're leaving a lot on the table. In this republished episode, I’m going to show you why that’s a big missed opportunity. I’ll walk you through my Podcast Leverage System and exp…
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Nicolette Nierras shares her transformative journey from a corporate career to becoming a hypnotherapist and podcaster. After experiencing a divorce and career burnout, she embraced change and pursued her true purpose. Through her story, she emphasizes the importance of self-discovery, authenticity, and building meaningful connections. Nicolette's …
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You have podcast guesting as a visibility strategy, to boost your authority and attract more leads and clients - but if you are like most guests - there are ebbs and flows to episodes going live. They go live all at once, or you gave big gaps in your content with no episodes - or perhaps your schedule has gotten too crazy and don’t have any future …
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In this conversation, Jonathan Green discusses the impact of AI on jobs, his journey as an entrepreneur, and how to effectively use AI tools like ChatGPT to enhance business efficiency and podcasting. He emphasizes the importance of being proactive in learning AI to stay relevant in the job market and shares practical tips for podcasters to leverag…
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Big brand like Philips, GSK, Mastercard and Visa craft compelling podcasts and I’ve always wondered what do they do differently than a podcast like mine. Is it just a big budget that brings them success, can they take risks like I can, and what secrets from their playbook can I weave into my own podcast to level up? I invited podcast strategist Cha…
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In this episode, Anika Jackson discusses the importance of branding when starting a podcast, emphasizing clarity, intentionality, and authenticity. She provides insights on building a brand blueprint that includes purpose, vision, and mission to connect deeply with an audience. Anika also highlights how sound design and storytelling enhance a podca…
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This episode features Isaac Mashman, personal branding expert and founder of Mashman Consulting Group. We discussed the nuances of personal branding versus marketing, actionable tips for podcasters to grow their audience, and strategies to monetize your brand while staying authentic. “Branding is what you are known as or known for; marketing is how…
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As we head into 2025, simply creating great content isn’t enough. Whether you're a host struggling to keep your show growing or a guest trying to make a lasting impression, you’ve probably felt the pressure of keeping up with ever-changing strategies and marketing trends. The problem? Many podcasters are spinning their wheels—overwhelmed by too man…
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If the thought of doing Facebook ads to grow your podcast and business make your pocket book run for cover and your brain hurt - drop your shoulders and listen to my next guest who shares easy tactics to use your podcast to attract a new audience and leads. Facebook and Instagram ads strategist, Heather Aaron reveals how podcasters can leverage tar…
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In this episode, I talk with Mitch Carson, a celebrated professional speaker and closer. We discuss strategies to elevate your brand through speaking, podcasting and media exposure. Mitch who has graced stages in 63 countries and produced over 2000 live events, shares actionable insights and personal anecdotes that will inspire podcasters and entre…
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Email is NOT dead, but your email list might be dying on the vine if you aren’t using list-cleaning strategies, understand what triggers spam and how to format and send email content out that engages, nurtures, and converts your email prospects. So in today's episode, I’ll share tips to help you understand the health of your list, 4 ways to prevent…
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Send us a text Joe Tanarella is the founder of Podengine.ai - an AI search engine for podcasts. There are not that many good tools out there to do podcast research (I know because I've used all of them), but by far this is the most powerful one to use. In this conversation, we discuss how the platform enhances the podcast search experience, making …
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Email is NOT dead, but your email list night be dying on the vine if you aren’t using list cleaning strategies, understand what triggers spam and how to format and send email content out that engages, nurtures and converts your email prospects. So in todays episode I’ll share tips to help you understand the health of your list, 4 ways to prevent sp…
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Send us a text No more headaches with trying to manage your global workforce, compliantly hire and pay employees with Deel.com In this conversation I sit down with Anthony Leung, founder of Mean Write Hook. I met Anthony earlier this year in London and he's full of enthusiasm and a boxing fan like me! Anthony shares insights on how businesses can e…
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If you are trying to get your podcast and business noticed, don’t discount the idea of using a PR firm to create that visibility and exposure you need. A PR firm is NOT just for press releases! I chat with PR expert Amy Jackson from Tailsplash to share hidden strategies that can help entrepreneurs of all sizes gain media attention, credibility, and…
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Philippa Gamse, a digital analytics and strategy consultant, talks about the critical role of analytics in podcasting and business. We discuss how understanding the metrics can help podcasters and entrepreneurs make informed decisions to improve their business. Philippa shares practical examples of how analytics can expose audience behavior and con…
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