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How I Built This with Guy Raz

Guy Raz | Wondery

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Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. New episodes release on Mondays and Thursdays. Listen to How I Built This on the Wondery App or wherever you listen to your podcasts. You can listen earl ...
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Bill and Leigh Keith had an extraordinary childhood, travelling the country in a school bus with their parents and ten siblings. Along the way, their dad fed them a homemade concoction of peanut butter, honey and supplements rolled into bite-sized snacks. When the family fell on hard times, the older siblings decided to sell their home and bet ever…
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Sir Kensington’s co-founder and former CEO Mark Ramadan joins Guy on the Advice Line, where they work through business challenges with three early-stage founders. Today we meet Pat, a physician assistant working to bring his solution for clogged sinks to major retailers. Then Lucas, a chef whose local quick service taco joint is fending off nationa…
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In 2008, Vicky Tsai walked away from a startup job and set out to rediscover herself on a trip to Japan. In Kyoto, she had an unforgettable meeting with a geisha, and learned about the face creams and blotting papers that the traditional Japanese hostesses had used for centuries. But as she contemplated selling those products in the U.S., experts o…
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Springfree Trampoline founder Steve Holmes joins Guy on the Advice Line, where they answer questions from three early-stage entrepreneurs. Plus, Steve’s tariff navigation guidance for businesses manufacturing products outside of the U.S. First we meet Ikechukwu in Maryland, who’s trying to lean into a core demographic without alienating customers f…
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Yanic Konan Niederhauser is staying in the NBA draft and we're back to break down what that means both for him (yay) and for Penn State's '25-'26 season (not so yay). Does this really change the outlook for Penn State's season? Will YKN get a guaranteed NBA contract? Listen to find out our thoughts! Support the show Follow us on X and Instagram @Sh…
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As a young entrepreneur in the Wild West days of the internet, Alex Tew was drawn to meditation for its simple calming power. Together with fellow tech founder Michael Acton Smith–known for hits like Moshi Monsters–the two brainstormed ways to bring the ancient practice of meditation into the 21st century. In 2011, they bought the domain calm.com, …
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This week, Guy is joined by Travis Boersma of Dutch Bros. Coffee, Michael Preysman of Everlane and Chris Ruder of Spikeball in a special “mashup” episode of Advice Line. First, Andy from Nashville is wondering if a brick and mortar burger joint will supercharge growth for his food truck business. Then, Tiffany from Cape Cod is looking to break into…
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Western wear is having a moment – and so is the upstart Western brand Tecovas. Founder Paul Hedrick is a Texan who realized that cowboy boots were either too expensive or too cheap, so he decided to create a premium brand with an attainable price. He traveled repeatedly to the cowboy boot capital of the world – León, Mexico – to obsess over every d…
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We're back to breakdown a couple new additions to the roster for next season but does it really change the projections for the team? We spend most of the time discussing YKN's rising NBA draft stock and tackle the question: should he stay or should he go? Finally, we have some fun with Apple Reviews and ChatGPT Support the show Follow us on X and I…
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Rivian founder and CEO RJ Scaringe joins Guy on the Advice Line to answer questions from three early-stage founders. He also gets into how trade policies and shifting tariffs are impacting the automotive supply chain. First, we meet Ashley from Southern California, who’s deciding whether to take outside capital to take her altruistic ice cream bran…
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Substack was founded to create an escape vehicle for writers: Chris Best and Hamish McKenzie imagined a world where writers didn’t have to rely on legacy publications or corporate advertisers, but could instead create a more direct and meaningful relationship with their audience. Despite early skepticism, Chris and Hamish were confident that many p…
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Virgin Group founder Richard Branson joins Guy on the Advice Line, where they answer questions from three early-stage founders. Plus, Richard’s recent adventures in bungee jumping, ziplining, space exploration and more—all in the name of promoting some of his brand’s latest offerings. First we meet Lola from New York City, who’s looking to maintain…
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Brad Baxter sidelined a promising career in the car industry to build a better cat litter box – an undertaking that embarrassed his kids and eventually prompted his wife to ask "what’s the endgame here?” That endgame turned out to be Litter-Robot, an automated self-cleaning litter-remover that helped propel Brad’s company, Whisker, to roughly $300 …
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Well we don't have much to talk about but we're back regardless with a new episode. We talk about the addition of Cincinnati transfer Josh Reed but, more importantly, the lack of additions. What this means for the prospects of a successful year 3 for Mike Rhoades and what we want to see the staff accomplish in the next few months (aside from the ob…
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Duolingo co-founder Luis von Ahn joins Guy on the Advice Line to answer questions from three early-stage founders. Plus, Luis shares insights on how data can help entrepreneurs understand what their customers really want. First, Steph in Chicago wonders how to manage expansion opportunities for her art-filled vending machines. Then Blair from Atlan…
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Cookware is a $73 billion global industry - awash in all kinds of pots and pans. Like, if you’ve ever cooked scrambled eggs, you've probably used a non-stick frying pan. They’re inexpensive and everywhere. But they’ve been dogged by complaints: many can’t handle high heat, like broiling or searing, and they scratch easily. So, when Danny Winer came…
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Sweetgreen’s co-founder Jonathan Neman joins Guy on the Advice Line to answer questions from three early-stage founders. Plus, Sweetgreen’s plans to automate salad assembly in the coming years. First, we meet Dini from Maryland, who's learning how to maintain her brand’s character and product quality as her pie company scales. Next we hear from Mat…
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What started as a design project for Stanford student Evan Spiegel quickly flourished into one of the most-used social media platforms in the world: Snapchat. It only took two years for Mark Zuckerberg to make a multi-billion offer for the company. But Evan turned it down — convinced of Snap’s potential to disrupt human communication in an even big…
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Bonobos co-founder Andy Dunn joins Guy on the Advice Line to answer questions from three early-stage founders. Plus, Andy shares the motivation for his latest venture, Pie—a new social app that fosters in-person friendships and experiences. First, Michele in Connecticut asks about the best way to position her tennis-inspired athletic brand. Then Al…
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We're back to recap the week that was (not) for Penn State Basketball, including Miles Goodman's new home and a big swing and miss in the transfer portal. However, the bulk of the episode will be spent in conversation with 2025 NIT champion and former All Big Ten Penn State guard Dan Earl. We talk about the Chattanooga Mocs' miraculous late season …
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When Wiliam Wang started selling flat-screen TV’s, he used a winning playbook: partner with an efficient manufacturer, cut out the middlemen, and price your product as low as you can. William used a similar strategy at his first company–making computer monitors–and he built it into a multimillion dollar business. But he wound up mismanaging it into…
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RXBAR co-founder Peter Rahal joins Guy on the Advice Line, where they answer questions from three early-stage founders about positioning new products in competitive markets. Plus, Peter’s take on getting back in the game with his newest venture, David Protein. First we meet Kristi from Calgary, who’s considering digital ads as her women’s supplemen…
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The 2024-25 College Basketball Season officially came to a close on Monday night and we can begin to look forward (or not) to year 3 of the Mike Rhoades era at PSU. We spend some extra time this episode diving into the longevity (or lack thereof) of the top freshman recruits from years past and wonder aloud if this is a sign of what's to come not j…
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As a college basketball player, Missy Park was lucky to grow up during the early era of Title IX, the 1972 law that created new opportunities for young women in sports. But in the years before Lululemon and Athleta, activewear for women was either ill-fitting or non-existent. So in 1989—with little experience in apparel or retail—Missy launched a f…
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Jack Black Skin Care co-founders Jeff and Curran Dandurand join Guy on the Advice Line to answer questions from three early-stage founders. Plus, how the Dandurands are passing the entrepreneurial torch one carbonated beverage at a time. First we meet Inga from Maine, who’s navigating the role advisors can play for her kelp farm and skincare busine…
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Well it's probably a good thing we waited an extra day or two to record. Big news announced today as it pertains to the Penn State coaching staff. We get into it and share our thoughts on the returning coach. We'll also talk about Miles Goodman to the transfer portal, provide an update on the Happy Valley Hoopers, and catch you up on all things col…
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While apple picking on a farm near Philadelphia, Abhi Ramesh learned that a massive amount of “misfit” produce goes to waste. He started running ads on Facebook to see if people would pay a discount for subscription boxes filled with twisted carrots and oddly-shaped squash. Demand was so strong that Abhi soon hired drivers on Craigslist to deliver …
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Jeni’s Splendid Ice Creams founder Jeni Britton joins Guy on the Advice Line to answer questions from three early-stage entrepreneurs. Plus, how Jeni’s newest venture Floura is tackling one of America’s largest dietary needs—fiber. First, we meet Jesse in Washington, D.C., who’s wondering how to best focus marketing efforts for his frozen french fr…
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