Question Authority helps DTC brands and marketers absorb best practices (or break bad habits) in the art & science of questions... be it zero-party data, the qualitative layer, ethnography, surveys, behavioral science, or other types of market research. Powered by Fairing (formerly EnquireLabs): zero-party data at speed & scale for Ecommerce brands.
…
continue reading

1
Conversion Rate Optimization With Drew Himel
19:39
19:39
Play later
Play later
Lists
Like
Liked
19:39We ask about conversion rate optimization with Drew Himel, CEO of ConsultPCR.comBy Fairing (formerly EnquireLabs)
…
continue reading

1
Shane Pittson: Quip Head Of Growth & Marketing
17:27
17:27
Play later
Play later
Lists
Like
Liked
17:27We ask about post-purchase surveys, offline media attribution and consumer insights with Shane Pittson: Head Of Growth & Marketing at Quip.By Fairing (formerly EnquireLabs)
…
continue reading
We ask about customer experience with Alex Genov, Head of Customer Experience Research at Zappos.By Fairing (formerly EnquireLabs)
…
continue reading
We ask about zero-party data with Gen Furukawa of Prehook.By Fairing (formerly EnquireLabs)
…
continue reading
We ask about quantitative vs. qualitative data with Sam Deutsch of Anheuser-Busch InBev.By Fairing (formerly EnquireLabs)
…
continue reading
We ask about behavioral science with Lilly Kofler.By Fairing (formerly EnquireLabs)
…
continue reading
We ask about survey research with Sam McNerney.By Fairing (formerly EnquireLabs)
…
continue reading
We ask about offline attribution and podcast measurement with Krystina Rubino of Right Side Up.By Fairing (formerly EnquireLabs)
…
continue reading
We ask about ethnography with Allison Braund-Harris of Hardly.By Fairing (formerly EnquireLabs)
…
continue reading
A quick introduction to Question Authority, the marketing research show built to help DTC brands understand the art & science of questions.By Fairing (formerly EnquireLabs)
…
continue reading