Join automotive expert and entrepreneur Russell B. Hill and CMO Charity Dunning as they venture into the world of automotive, fixed operations, and the successes and failures in life in the What the Fixed Ops?! podcast. Get new episodes by following our social media networks or by visiting us at www.FixedOPSMarketing.com/WTF.
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FixedOPS Marketing Podcasts
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Tony's Biggest Failure - #automotive #shorts #dealership
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1:00Tony Thorstad shares one of his biggest failures: supporting 60+ nonprofits at once and losing the depth of connection that truly mattered. His lesson? Fewer relationships, deeper impact. Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Hav…
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Email & Direct Mail Still Work! - #automotive #shorts #dealership
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0:57Tony Thorstad explains why email marketing and direct mail are far from dead and why his customers still expect them alongside newer digital tactics. Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Sche…
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Eliminate Wasteful Work! Do Only What You Love - #automotive #shorts #dealership
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1:01Tony Thorstad went from one full-time job to two, until he cut the waste and focused only on the work he loves. Here’s the mindset shift that changed everything. Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; pri…
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How He Cut $20K/Month in Spending! - #automotive #shorts #dealership
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0:56Tony Thorstad cut $20K per month in ad spend by shifting away from Google Ads and doubling down on SEO. Here’s how he did it. Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary …
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How They Hit 240 ROs/Day! - #automotive #shorts #dealership
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0:44Tony Thorstad reveals how simple word-of-mouth momentum and the Dare to Compare strategy helped make it happen. Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation t…
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The Best Process for Merchandising - #automotive #shorts #dealership
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0:28Tony Thorstad breaks down how a properly documented merchandising process allows anyone on the team to step in and execute it. When the steps are clear, the work becomes consistent, efficient, and easy to replicate. No bottlenecks, no guessing. Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. …
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Behind the Scenes of Dealership Marketing with Tony Thorstad, Smart Motors Toyota
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58:21Tony Thorstad is the marketing guru at Smart Motors Toyota, and in this episode of What the Fixed Ops?!, he shares how he navigates the unique challenges of automotive marketing today. We dive into: * The complexity of marketing Toyota vehicles with shifting incentives * How merchandising before inventory hits the lot can create challenges * Smart …
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$100K STOLEN – What He Learned the Hard Way - #automotive #shorts #dealership
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0:59Adam Marburger shares the story of when he was robbed of $100K and how it transformed the way he does business. Sometimes the hardest lessons lead to the biggest growth. Learn from his mistake, so you don’t have to make it. Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools t…
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How to Build GRIT - Mental Toughness Explained - #automotive #shorts #dealership
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0:59Adam Marburger shares what it really takes to build grit. Something bad is always going to happen, with your kids, your career, or your health. To truly build grit, you need belief in yourself, a strong tribe behind you, and a list of non-negotiables that guide your actions when things get hard. Global Dealer Solutions offers a network of high-perf…
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The Secret to Sales (Rejection?!) - #automotive #shorts #dealership
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0:59Adam Marburger shares why the best salespeople aren't afraid to hear "NO." Learn how mastering rejection, staying patient, and thinking on your feet can take your sales game to the next level. Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference…
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The Victim Mindset is a DISEASE - Here's the CURE - #automotive #shorts #dealership
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0:53Playing the victim keeps you stuck. Adam Marburger shares why forgiveness, of others and of yourself, is the key to breaking free from the victim mindset. You can’t grow if you’re still blaming. Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big differen…
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This One Organic Post Beat Out Indeed - #automotive #shorts #dealership
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0:46Adam Marburger shares how a single unpaid social media post brought in more applicants than Indeed. With a 74% recruiting return rate, social recruiting is changing the game. Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted…
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The Service Department is Where the Money Hides - #automotive #shorts #dealership
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0:48F&I professionals are missing a ton of opportunity in the service department. Learn how to unlock retention and revenue post-sale with Adam Marburger. Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Sch…
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How to Get HOT Leads on Social Media (No More Cold Calling!) - #automotive #shorts #dealership
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1:00Forget knocking on doors. The best leads today are finding you on social. Learn how LinkedIn and Facebook generate a different kind of opportunity, if you show up the right way. Adam Marburger explains how... Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes …
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Know Your People! Are They Hunters or Farmers? - #automotive #shorts #dealership
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0:47Adam Marburger explains the one critical change that led his company, Ascent Dealer Services, to even greater heights than he imagined. Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your comp…
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Why You Need More Haters, The Truth About F&I, Social Selling | Adam Marburger Wins Every Time
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55:04Most people can’t sell to dealers. Serial entrepreneur Adam Marburger figured out why and built a business around solving it. In this episode, Adam breaks down the difference between hunters and farmers, how he's structured his team for maximum impact, and why social media is the new sales floor. On this episode, Russell and Charity talk to Adam ab…
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Elite Leaders Operate at THIS Level of Empathy - #automotive #shorts #dealership
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0:56There are three levels of empathy. Most leaders never reach the top. Learn what it takes to lead with awareness, connection, and emotional mastery. Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedu…
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"Everyone Wants to Go to Heaven, but Nobody Wants to Die" - #automotive #shorts #dealership
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0:34Success is never owned, it's rented and rent is due everyday. Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO …
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Where Are You On Your Leadership Journey? - #automotive #shorts #dealership
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0:20Take an inventory of people to better understand where you are on your leadership journey. Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendl…
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Most Managers Never Reach This Level of Leadership - #automotive #shorts #dealership
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0:50People follow a manager because they have to but they follow a leader because they want to. Christopher Singleton breaks down the levels of leadership and what it takes to rise to the top. Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Ha…
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The Toughest Transition: From ME to WE - #automotive #shorts #dealership
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0:58Christopher Singleton opens up about the hardest transition in his dealership journey: moving from sales to GM. No more leaderboard rush or personal recognition... Now, the spotlight had to shine on his team members. Learning to lead from behind wasn’t easy, but it’s what transformed him into a true leader. Global Dealer Solutions offers a network …
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EQ > IQ: The Real Key to Leadership - #automotive #shorts #dealership
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0:53Christopher Singleton shares why emotional intelligence (EQ) is more valuable than IQ in leadership. True leaders know when to listen, when to guide, and how to connect through empathy and compassion, the soft skills that drive real success in automotive. Global Dealer Solutions offers a network of high-performance providers while remaining product…
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"Most Money I Ever Made... and the Most Unhappy I’ve Ever Been" - #automotive #shorts #dealership
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1:00Christopher Singleton made more money than ever before, but felt emptier than ever. Cars, clothes, and status couldn’t replace what really mattered: meaningful relationships. Sometimes, every new accomplishment just brings a new kind of sadness. Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic.…
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Behind the Dealership Doors: Mental Health in Auto - #automotive #shorts #dealership
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0:33Working in the car business can take a serious toll on mental health. Long hours, high pressure, and constant performance expectations. It’s time to start talking about it. In this short, Christopher Singleton dives into the real mental health challenges in automotive and why supporting your team matters more than ever. Global Dealer Solutions offe…
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Be the Thermostat, Not the Thermometer - Leadership Lessons with Christopher Singleton
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56:25Running a business is no easy task. Leadership is often a thankless job, and the personal sacrifices can be heavy. Yet, the true mark of a great leader lies in their soft skills: empathy, communication, and emotional intelligence. In this episode of What the Fixed Ops?!, we sit down with Christopher Singleton, eloquent wordsmith and Managing Partne…
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We are Doing a Horrible Job of Educating the Customer - #automotive #shorts #dealership
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0:54Customers don't understand a photo of random engine parts. Transparency is key, but so is understanding. Educating the customer is imperative. Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule yo…
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Biggest Issue is Digital Vehicle Inspections - #automotive #shorts #dealership
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0:58Facts matter. Jami Alexander explains how to save time doing DVIs. Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1S…
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Do A Better Job Speaking Up! - #automotive #shorts #dealership
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0:35It's okay to compliment the team, but you also have to compliment the individual! And, advocate for yourself! Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation tod…
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Why Do People Quit and Give Up? - #automotive #shorts #dealership
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0:56Jami Alexander shares with us why people quit, why they give up. Is it us that sets them up for failure? Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. h…
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"We Are Humans Before We're a Business." - #automotive #shorts #dealership
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0:51"It's okay to admit you messed up. It's okay to offer help - not just as a leader, but as a human." Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https:…
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I'm Your Next Best Employee! - #automotive #shorts #dealership
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0:48Jami Alexander shares how she got her job at NAPA Auto Parts with little experience, but a ton of drive! Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. h…
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Administrative Tasks Overwhelm Advisors! - #automotive #shorts #dealership
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0:58Are you setting up your advisors to fail by bombarding them with administrative tasks? Jami Alexander shares how we should be investing in the person, not the job. Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; p…
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We Need THESE Kinds of Women in Automotive! - #automotive #shorts #dealership
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0:32Jami Alexander has spent decades in automotive and has seen a lot. She wants more women in the industry but not just any kind! Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary…
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Bringing a Personal Touch with Jami Alexander of Meineke Car Care Centers
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55:11Jami travels the country consulting for Meineke Car Care Centers — but her story goes far beyond business. In this episode, she shares how a domestic violence situation changed her life and how the automotive industry gave her a second chance. We discuss: Why she’s passionate about serving her team The challenges of working in a male-dominated indu…
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My Coach is My Business Partner - David Sparks - #automotive #shorts #dealership
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0:52Michael Barich and David Sparks make great accountability partners. These teammates have built a network of support and partnership across the nation. Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Sch…
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Leading Leaders is TOUGH - David Sparks - #automotive #shorts #dealership
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0:40Leaders convince themselves they don't have the time or can't make the time. It's the biggest challenge for David Sparks. Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary cons…
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I Fix People, Not Cars - David Sparks - #automotive #shorts #dealership
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0:45By Russell Hill, Charity Dunning
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The Reason You Have Competition - David Sparks - #automotive #shorts #dealership
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0:37By Russell Hill, Charity Dunning
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All Things Fixed Ops! - David Sparks - #automotive #shorts #dealership
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0:49All Things Fixed Ops has been a HUGE opportunity for fixed ops and David Sparks. Join this platform to share insights and ideas. Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimenta…
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Who Failed Today? Look In The Mirror - David Sparks - #automotive #shorts #dealership
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0:48Great teammates leave every single day. Who fails when you lose staff? David Sparks shares his experience of who's failure it is when staff leaves. Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedu…
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"You Scare the Crap Outta People!" - David Sparks - #automotive #shorts #dealership
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0:36David Sparks had to adjust his intensity and delivery so he didn't come off so scary when he went to the South! Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation t…
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When You Have Doubts... - David Sparks - #automotive #shorts #dealership
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0:58When you have doubts... David Sparks takes the leap in his career, despite having no safety net. Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://c…
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David Sparks - Born to Inspire in Automotive - What the Fixed Ops?!
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51:17David Sparks, born and raised in the dealership world, is now the Operating Partner at BAR Automotive. He took the leap to join Michael Barich without a safety net - and never looked back. In this episode, David shares powerful lessons about leadership, change, and impact: - How he can make a difference and change lives - Why the 2008 automotive fa…
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Working Hard Isn't Good Enough - Matt Bowers- #automotive #shorts #dealership
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0:54There's a tremendous amount of opportunity in the dealership. Set high standards. Work hard. But what else can you do? Working hard is not good enough. Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Sc…
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Just Do What You Promise - Matt Bowers - #automotive #shorts #dealership
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0:54Don't make promises to the consumer you can't keep. Give them a good experience. Matt Bowers shares how dealers set the wrong expectations up front. Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Sched…
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Dealer shares how to be a VALUABLE Vendor - Matt Bowers - #automotive #shorts #dealership
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0:55Matt Bowers shares the secret sauce to finding success as a dealer vendor. "The vendor can't get paid while he fails." Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consult…
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People Agree with Me No Matter What - Matt Bowers - #automotive #shorts #dealership
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0:30Matt Bowers shares how he tries to be aware and open-minded to new thoughts and ideas - since people tend to agree with him no matter what. Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your …
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Culture is about WINNING - Matt Bowers - #automotive #shorts #dealership
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0:31Great cultures are built on success and winning - not losing and failing. A leader's job is to put people in positions to compete and win. Matt Bowers shares his leadership style with us on this What the Fixed Ops?! short. Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to…
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THIS is the #1 MISTAKE that New Dealers Make! - Matt Bowers - #automotive #shorts #dealership
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0:39Is it best to start small when you're a new dealer just getting in to the game? Or do you "go big or go home"? Matt Bowers has advice some may find surprising. But as a multi-state dealer himself, all would be wise to listen! Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools…
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How Blowing Up Balloons Built Edge - Matt Bowers - #automotive #shorts #dealership
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0:49When Matt Bowers was told what he was “good for,” it sparked a competitive ambition. From blowing up balloons in the parking lot to selling used cars, that fire pushed him to build a multi-state dealership group. Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy ma…
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