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You Don't Know Jack

All Jacked Up Sports

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You Don’t Know Jack is your daily dose of takes, talk, and a touch of chaos from the world of sports—mostly NBA and NFL, with some bonus curveballs when the mood strikes. Hosted by me, Jackson James, this show breaks down the biggest games, wildest headlines, and hottest storylines with just the right mix of insight and sarcasm. Whether it's breaking down a botched 4th down call or calling out another legacy debate, similar to the energy of a sports bar convo—if that bar also had decent stat ...
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Tourpreneur is a community of passionate tour business owners eager to improve their skills and increase their profits. Our community is passionate about helping each other. As small tour business owners, we understand it’s a lonely job, a daily grind, and easy to become a busy fool… working harder but not smarter. The Tourpreneur community helps you get advice from your peers as well as experts in the areas you need to grow your business and make it more profitable. Whether you explore our ...
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show series
 
What does it take to grow a food tour company without losing what made it special in the first place? Mitch Bach talks with Lauren Aloise, co-founder of Devour Tours and now VP of Marketing and Guest Experience at Walks-Devour Tours, joins us to unpack the hard-earned lessons of scaling with soul. From cooking classes in her Madrid apartment to man…
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Madison Rifkin leads Mount, a platform that partners with short-term rental hosts to help them feature and promote local tours and activities to their guests. But how do you actually get those guests to book? A static landing page doesn’t cut it. That’s where Madison’s “Creator Army” comes in—a vetted network of content creators trained specificall…
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All we hear about is AI this, AI that. And yet trying to keep up with all the changes can be overwhelming. Many operators are simply rejecting it outright, or knowingly keeping their heads buried in the sand. So Mitch Bach sat down with Janette Roush, the "Chief AI Officer" for Brand USA, to ask a fundamental question: what are some practical ways …
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In this episode of the Tourpreneur podcast, Chris speaks with Jonathan Coleman from the Untours Foundation and Zakia Moulaoui Guery from Invisible Cities. They discuss the transformative power of tourism and how both organizations are making a significant impact in their communities. The Untours Foundation focuses on impact investing in social ente…
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Mitch Bach is joined by ToursByLocals CEO Lisa Chen and Sherif Abiza, Chief Community Officer of Withlocals. Together they discuss a recent incident of guide poaching amongst tour platforms, and talk about what trust and fairness looks like in our industry. Guide platforms operate differently than other OTAs like GetYourGuide, Viator or Klook, sinc…
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Nicole Mahoney runs Travel Alliance Partnership, a small group of tour operators banding together to create more buying power with suppliers, resell each others' tours, and much much more. In this Tourpreneur episode Nicole talks with Mitch Bach about how powerful these kinds of B2B partnership models can be when it comes to growing your tour busin…
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Benjamin Sann is the CEO of Tour Optima, a communications platform and white-labeled app solution that offers streamlined messaging between your business and your guests, guides, and internal team. Communication is everything. How are your guests receiving the itinerary and important updates? How are they being prompted to review and tip the guide …
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Katalina Mayorga is the powerhouse founder of El Camino Travel, a multi-day tour company reimagining the group trip experience for a new generation. But she's also much more than a tour operator. To sell her trips she's leaned heavily into community, creating a membership that serves not only as a customer base, but a space for likeminded 'bold wom…
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We all know good reviews are important, but what deeper insights can reviews give us about our tour businesses, and our industry? To answer that, Anna Cashman, Head of B2B Brand & Insights for GetYourGuide, led an effort to analyze 3.1 million reviews with comments. Her team parsed the data to understand trends and takeaways for tour operators. She…
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Well, the new Airbnb 2025 Summer Release is upon us. The just hosted a big, splashy launch event for its reboot of Experiences, and also introduced Airbnb Services, featuring dozens of categories of new bookable offerings, from nail care to personal chefs. What does this mean for the future of Airbnb, for the tours & activities sector, and for Expe…
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Mitch Bach sat down with João Perre Viana, the founder of Walking Mentorship, to talk one thing we tour operators are all familiar with: walking. But not many of us design week-long trips where all you do is walk. Sometimes alone. Sometimes in a group. That's it. Beyond some shared meals and moments, there isn't much of a plan. Each group takes on …
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Kelly Tompkins is the Founder & CPO of ReserveX, building software infrastructure that connects the components of our whole industry: Multi-Day tours, Day tours, Travel Advisors, OTAs, Meta-Search, and more. He's also been in the industry for a long, long time. Together with Tourpreneur host Peter Syme, Kelly talks about where the industry has been…
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TP team members Mitch Bach and Peter Syme talk to Chris Mark, Head of Connectivity for GetYourGuide. As we continue our Connectivity Series, we're looking at the people building the plumbing that make our industry work. When you list your tour on GetYourGuide, you might not understand the way in which it gets shared on other platforms, and how it i…
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In this episode, Mitch Bach and Pete Syme interview fellow Tourpreneur partner Chris Torres, a seasoned marketing expert, who shares insights from his extensive career in the industry. Chris announces the sale of his business, discusses the evolving landscape of marketing, and emphasises the importance of storytelling and innovation in attracting c…
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As we continue our connectivity series, we look at the landscape of B2B sales for tour operators as it evolves thanks to new technology, connectivity, and companies changing how travel is sold. Evan Frank has been the CEO of a tour company (Context Travel), founder of a short-term rental pioneer (onefinestay), and is no co-founder of Fora Travel, l…
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This week we begin a mini-series on connectivity: interviews with people helping tour operators grow their B2B partnerships through tech tools that connect with other industry sectors. We start the series off looking at short term rentals. This is often a desired B2B relationship for tour operators, but one that's hard to decipher and connect with.…
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Dan Christian has spent decades in the industry working at some of the world's largest travel brands: The Travel Corporation, G Adventures, Lonely Planet. Today he's the host of the Travel Trends podcast and CEO of the Acceleration Team, helping travel companies achieve rapid growth. Dan knows marketing and business transformation like nobody else,…
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GetYourGuide has recently surpassed 200 million tickets sold. Co-Founder & COO Tao Tao sits down with Tourpreneur's Mitch Bach, Peter Syme and Chris Torres to talk about the challenges and surprises of 16 years of scaling an online experiences marketplace. As always, we focus on takeaways for tour operators as Tao Tao shares data and insights. We e…
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A Christmas Eve gift for you! We're just days away from 2025, so it's clearly time to start thinking about how you're going to grow and improve your business next year! Tourpreneur hosts Mitch Bach and Peter Syme have a conversation about what Pete calls the 70-20-10 rule for how to spend your time doing business development in the off season. (You…
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TP hosts Mitch Bach, Peter Syme and Chris Torres have just returned from their California Road Show, in partnership with GetYourGuide. We spent a week hosting business development workshops in San Francisco, Santa Cruz, Santa Barbara, and Los Angeles, meeting dozens of operators in all sorts of verticals. Thanks to everyone who showed up, and to Ge…
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This episode is going to inspire and surprise you. Rodrigo Atuesta is the CEO of Impulse Travel. From humble beginnings as a guide and Couch Surfer, Rodrigo and his partners have built a DMC in Colombia that has now served over 30,000 travelers. But the way he's built it has been extraordinary, challenging assumptions about how DMCs should work, an…
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In this episode of Tourpreneur, we dive into the intricacies of sustainable travel with Xavier Font, a seasoned expert in travel and sustainability. With over two decades of experience and a professorship at the University of Surrey, Xavier brings a wealth of knowledge to our discussion. We explore the necessity of rethinking travel for environment…
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Today, we're tackling a crucial topic for those looking to expand their business into new territories: B2B marketing strategies for tour operators. If you're aiming to attract corporate clients or promote team-building experiences, this episode is a must-listen. Chris Torres provides some quick tips on how to build a strong brand, utilise SEO, leve…
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In this quick episode, Tourpreneur partners Peter Syme and Chris Torres dive into the latest buzz around Airbnb's third attempt to amplify their experiences offering. Despite previous failures, Airbnb is pushing hard again, proclaiming that experiences represent a massive market opportunity. But can they succeed this time? Peter and Chris weigh in …
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Mitch Bach interviews three tour guides and operators who have become extremely popular on TikTok: Megan Marod (@themegandaily) David Harry (@the_london_spy) John O'Sullivan (@oneminutetours) These guides have all harnessed the power of TikTok in different ways that suits their personality, goals, and markets. But they have one thing in common: the…
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The Tourpreneur podcast is back! After a summer hiatus while operators were busy operating... we're returning to our weekly schedule of conversations and insights for the tours & activities industry. To kick off the fall season, TP partners Mitch Bach, Peter Syme and Chris Torres chat through everything that's been happening in the industry over th…
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Excuse the length of this episode, but I jealously didn’t want to stop interviewing this week’s guest, Kyle Campbell, who runs her small-group multi-day tour company, Sudden Journeys. For some of you listening, this might be the episode you need to hear to relase yourself from the burden of thinking you have to keep producing more content to sell y…
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Host Peter Syme sits down with Ambrose Bittner, a seasoned operator of private customised tours across Asia. They delve into the intricacies of running a tour operation, touching on key aspects like process engineering, client communication, and the decision to outsource tasks versus keeping them in-house. Ambrose shares his journey through COVID-1…
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Visit tourpreneur.com for more show notes. Tourpreneur is hosting two conferences! Join us in November in Marrakesh, Morroco for CONNECT:Multi-day, and in February in New York City for CONNECT:Profit. More info here. In this episode, Lia Garcia, CEO of Practical Wanderlust and Louisville Food Tours, shares her journey from starting a blog to becomi…
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In this episode, we'll unpack why building direct sales through SEO and website optimization, along with embracing paid advertising on platforms like Facebook, can be game-changing, despite being time-consuming. We'll also discuss the importance of feeding Google's business profile and the significance of robust content production for SEO and AI. B…
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Guests Sherri Brown and Cherrye Moore discuss their experiences and the strategies that have helped them target new markets, focusing on both local and corporate sectors. Host Peter Syme shares his insights on effective pricing strategies, managing business growth, and best practices for training and integrating new team members. Throughout the epi…
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Sean discusses his contemplation on expansion strategies, weighing the pros and cons of growing his market in Ireland versus entering new territories like the UK with self-guided hiking tours. Amidst these considerations, Peter advises maximizing existing operations before venturing into new markets, highlighting the complexities of establishing bu…
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Peter McGovern, a seasoned entrepreneur with a passion for international education gives us his forward-thinking approach to building successful teams. In this episode, we unpack the thoughtful approach to hiring, emphasizing the importance of aligning with organizational core values and mission. From creating detailed scorecards for potential cand…
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Mitch Bach talks with Brian Jewell, the Vice President and Executive Editor of Group Travel Leader, a media company representing tens of thousands of tour operators, travel agents, trip planners, many of whom have been in business for decades. Brian provides endless free resources for his community of small travel provider, and has learned countles…
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In this episode, Dan & Casey from Untethered Media join Chris to delve deep into the strategies that make your marketing click. From the subtle art of Facebook ads that work like modern-day flyers, to the critical role of a well-designed website, we're covering all the bases. We'll explore why it's not just about selling but building trust with pot…
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Mitch Bach talks with Corey William Schneider, founder of the New York Adventure Club, about his unique approach to building a tour business focused on delivering unique, special-access experiences to primarily a crowd of locals. From those experiences, which grew out of his personal desire to explore more of his home of New York City with other li…
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Mitch Bach speaks with Jessica Off, founder of Guess Where Trips, an e-commerce company creating physical and digital surprise road trips for customers across Canada and the U.S. Jessica is a serial travel entrepreneur, including work at G Adventures. In this episode, she talks about what led her to start an e-commerce product-based travel business…
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In this follow-up episode, our hosts Chris Torres, Mitch Bach, and Peter Syme delve into the increasing use of AI in the travel industry, emphasizing its impact on creating new products and services. They discuss the strategic challenges of AI adoption and the potential for customized experiences at scale, while also stressing the importance of mai…
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In this episode of Tourpreneur, host Peter Syme welcomes special guest Marius Nigard to explore the exciting intersection of AI technology and the travel industry. Marius shares insights into the potential of AI-driven tools to personalise and enhance the travel experience, from providing self-guided audio tours to advising on optimal visiting time…
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Chris Torres kicks things off by discussing the three paths for business owners: low road (staying small), middle road (scaling up to a moderate size), and high road (scaling up to a big company), emphasizing the importance of aligning these choices with personal and business goals. Mitch Bach joins in to emphasize the significance of personal fulf…
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In today's episode, we have a special guest joining us - Jen Fein, the CEO and head of product at YouLi (https://go.youli.io/). We'll be discussing the fascinating journey of YouLi, a platform that generates personalised travel itineraries, and how it has been transforming the travel industry. Get ready for an insightful conversation as we explore …
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Psychologist Dacher Keltner is a world-renowned expert in all things emotion. He teaches at UC Berkeley, and is latest book is Awe: The New Science of Everyday Wonder and How It Can Transform Your Life. Keltner speaks with Mitch about the role of emotions like awe in travel experiences, and what we as tour operators should be thinking about in orde…
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Prepare to get enlightened as we have an engaging chat with Catherine Warrilow, the former marketing powerhouse behind Days Out. Catherine brings her unique insights to the table, shedding light on the importance of authenticity in branding. We dive deep into the significance of aligning a brand with customer's needs, leveraging the power of storyt…
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Mitch Bach begins Tourpreneur's IMPACT series with an interview with Kat Brogan of Mercat Tours in Edinburgh, Scotland, whose mission is to "make meaningful connections" through the power of storytelling. The end of the interview encapsulates the point of this new series, so be sure to listen to the end. Our IMPACT podcasts are about how travel com…
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Mitch Bach sits down with Joe Martin to discuss corporate bookings. Joe pivoted his marketing agency to focus on getting tour operators more corporate bookings, to reduce your dependence on tourists. Tourist come and go, often only book you once, and are dependent on the changing global tourism markets. Producing private, corporate team building ex…
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Martin shares insights into the VAT (Value Added Tax) system in Europe and how it affects UK tour operators, particularly since Brexit. We learn about Tom's (Tour Operators Margin Scheme) and its role in simplifying VAT calculations for businesses operating across European countries. However, with the UK's departure from the EU, outbound travel is …
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