Transforming Your Business Isn't About Doing A Million Different Things. It's About Finding ONE BIG THING And Then Leveraging That. Frank Kern has been advising entrepreneurs like you all day, every day, to do just that since 1999. This is his podcast. More at FrankKernPodcast.com.
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Frank Kern Direct Response Marketing Consultant And Business Coach Podcasts

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How long should we be leaving each ad on for this challenge?
2:36
2:36
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2:36How long should we be leaving each ad on for this challenge? I like three days, generally speaking. So if I'm willing to pay...By Frank Kern
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What is the best way to create a segmentation/target on Facebook for web design services?
4:30
4:30
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4:30My question is...I am doing web design, you know, landing page on websites, so I was wondering what is the best way to create a segmentation on Facebook for that? To create a segmentation? By segmentation, do you mean target?By Frank Kern
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As a physician and therapist, working with PTSD and trauma, what is the best way to do an old-school ad?
4:15
4:15
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4:15So I've got a physician and a therapist and she's working with PTSD and trauma. Wondering what the best way to do an old-school ad would be with this. Oh, "read this if you..."By Frank Kern
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What do you think about building a lead generation ad that is actually a conversion ad on Facebook?
2:14
2:14
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2:14What do you think about building a lead generation ad that is actually a conversion ad on Facebook? First step is the freebie/lead collection. Next page is a low ticket offer and order bump, then upsell. It's fine. You just have to be prepared for them to a. not click to the next page...By Frank Kern
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Today, I have 10 words for you that can polarize or they can unify. My hope is that they unify. Here they are. The words are...By Frank Kern
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Using your case study, what's that high level thinking that you use from the beginning all the way to the end result of a campaign?
5:00
5:00
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5:00Really my question is wrapped around the case study that you used in the direct presentation that you used to get us into this class where day one was the $1.80 ad spend and then eventually you showed the 30 days in May where you spent about $3.50 and generated $600,000 in sales. So I guess really, I'd love to have a walkthrough of the 30,000 foot …
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It's not like it happens every day. It's not like the whole campaign was a 100X return on ad spend and it's not like that is happening at scale. It still looked cool though! So that's pretty good and I've never had that happen before. No kidding, it was really pretty freakin' crazy!By Frank Kern
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How can I build clientele for my wife’s salon targeting a 50-mile radius?
3:21
3:21
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3:21How can I build clientele for my wife's salon targeting a 50-mile radius? Dude, this fits in perfectly with the earlier question of what would you do if you lost everything and only had $10K and had to start all over. I would service businesses like the one referenced. So dude, here's what you do...By Frank Kern
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2 Ad Sets Got 100X Return on Ad Spend (Which is Just Ridiculous)
10:09
10:09
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10:09First thing I want to point out is that is not really normal. A little bit of a fluke there, doesn't happen every day. Just happened to have 2 of them do that yesterday, which was great! So when I put those little videos up...By Frank Kern
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I keep getting unqualified leads from Facebook. Do I need to use LinkedIn for this type of audience?
3:21
3:21
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3:21So he had a question about his lead quality. His audience is executives and entrepreneurs. He said in the past, he kept getting unqualified leads from Facebook. He was wondering, are they active on Facebook or does he need to use LinkedIn for this type of audience? OK. So to you, I would say kind sir, welcome to the club...…
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The Magic Question That Makes Everything Easier
5:56
5:56
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5:56So today's episode is about one magic question that can change everything. I really crack myself up with these titles sometimes, but there's really some validity to the statement. I promise. So, I'll reveal the magic question in a minute. This will be a short episode, but let me set the scene for you....…
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You do NOT need motivation (because this works better)
5:29
5:29
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5:29What's happening, hope you're well. So what we're going to talk about today is the one thing that beats motivation, hands down, every single time. Personally, love motivational stuff. Love it. Huge fan, like reading it, like listening to it. I don't know who my favorite is...By Frank Kern
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Have you ever heard of that book Miracle Morning by Hal Elrod? I listened to that a couple of years ago on audio book, and I can't remember exactly what it said, but I'm mentioning the book because probably some of what I'm going to share with you is inspired by what I read or more accurately listened to in that book. I want to give credit where cr…
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Is Clubhouse Worth Messing With? (yes, but NOT how you might think)
9:52
9:52
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9:52Hope everybody's well. Happy whatever today it is...Saturday. I want to answer a question that was on my mind. It's been on a lot of people's mind, what's the deal with this Clubhouse thing, is it worth messing with? There's a lot of debate on it. So here's the thing about Clubhouse...By Frank Kern
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How do you inspire to create new stuff and trainings for your clients without modeling the new guy, modeling the new guy?
2:00
2:00
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2:00He says, how do you inspire to create new stuff and trainings for your clients without modeling the new guy, modeling the new guy? Dude, I don't care what the new guys are doing. I care about what I learned from that guy, Albert Lasker. And from that other guy, David Ogilvy. And from that guy, Claude Hopkins. And from that guy, Gary Halbert. And Da…
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When would you use campaign budget versus ad set budget?
2:11
2:11
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2:11When would you use campaign budget versus ad set budget? Later...By Frank Kern
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Avoid this ONE “mindset mistake” at ALL COSTS
10:30
10:30
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10:30What's happening y'all? This is an honest to God, real live actual planned podcast episode. So let's dig right on into it. I got a question, a good question, the other day. I forgot who asked me so I can't credit them that, but whoever you are, thanks for asking it. The question was, what three beliefs do you wish you had when you were 20? Which wa…
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