The Course Creator Show is your no-BS guide to building a wildly successful online course business—without sacrificing your sanity. We’re talking big revenue, part-time hours, and the kind of freedom that lets you work in your pajamas or from a café in Paris (because why not both?). Hosted by Gemma Bonham-Carter, an online business strategist who’s helped over 14,000 entrepreneurs through her paid programs, this show dishes out the insider strategies, real talk, and no-fluff advice you need ...
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Gemma Bonham Carter Podcasts

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Episode 221 | Why I'm Taking Every AI Shortcut Possible
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15:33Trying to DIY your way through AI isn't showing grit—it's wasting precious time and opportunity. And I say this as someone who LOVES to figure things out myself! I'm seeing too many capable founders (especially women) stalling out because they're stuck in what I call "prompt purgatory"—constantly collecting AI resources but rarely implementing them…
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Episode 220 | Your Future Self Called. She Loves AI. (feat. Courtney Chaal)
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33:36Today’s episode is a special one—I’m flipping the mic and bringing you the convo from when I was a guest on The Yay for Business Podcast with my internet BFF, Courtney Chaal. We’re diving deep into all things AI—specifically, how it can actually help you run a smarter, faster, and more FUN business. From hiring a VA to meal planning, building a pod…
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AI has officially had its glow up moment, and if you're still tossing spaghetti prompts at ChatGPT, you're missing out. In this episode, I’m unpacking the shift in how savvy entrepreneurs are using AI to streamline everything—from launches to customer service—and how you can too. I’m also giving the scoop on what’s coming with AI Unlocked 2025 (spo…
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Episode 218 | Landing Dream Collabs Using Personality Types, with Linda Sidhu
28:57
28:57
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28:57Want to know the secret behind getting more visibility opportunities that actually convert? It all comes down to understanding personality types - and my guest Linda Sidhu is spilling all the tea about how to leverage this in your business. Linda is a quiz funnel expert turned community builder who has mastered the art of creating meaningful busine…
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Episode 217 | Your AI Dream Team = Less Work, More Profit {Here’s How}
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29:43I’m about to jet off to France for a two-week trip, but before I do, I had to hop on the mic and talk about something that's been blowing my mind: AI and the insane amount of time it’s saving me in my business. A year ago, I was using AI in bits and pieces, but today? My business is running leaner, smoother, and more efficiently than ever. I’m gett…
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Episode 216 | AI Needs More Women - Are You In The Room?
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12:16AI is already shaping how we work, create, and run our businesses—but there’s a huge problem: the industry is overwhelmingly male-dominated. And that? That’s a massive missed opportunity. In this episode, I’m diving into why this matters, how AI bias is already impacting everything, and—most importantly—how you can take up space in AI (even if you …
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Episode 215 | Inside a Facebook Ad Agency: What’s Really Working? with Stephanie Omotosho
36:06
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36:06Want the inside scoop on what's actually working with Facebook ads in 2025? Stephanie from The Modern Ad agency is here to spill all the details, backed by impressive case study results (like helping a language tutoring startup scale to 6-figures and generating 6,000+ leads at under $1.50 each for a sleep coach!). In this value-packed episode, Step…
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Episode 214 | The Holy Grail Document Your Business Is Missing (+ why your AI content kinda sucks)
17:41
17:41
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17:41If you’ve ever tried using AI to help write your content but ended up with something that sounded like a corporate jargon-fest, you’re not alone. Trust me, I’ve been there—battling ChatGPT like it was my full-time job, trying to get it to write in my actual voice. And for a while, I thought AI was just not cut out for this. But then I realized the …
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Episode 213 | Instagram in 2025: What’s Actually Working? [Mallory Rowan Takeover]
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17:38
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17:38Instagram in 2025? Let’s be real—it's different. The algorithm is shifting (as always), engagement feels weird, and everyone is wondering: Is Instagram still worth it for business? Mallory Rowan, Instagram pro and business coach, is here to take over the podcast and spill the tea. She’s been using IG to grow multiple businesses over the last decade…
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Episode 212 | From $0 to $5M in Brand Deals with Justin Moore
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33:27Ready to add a new revenue stream to your business? Today we're diving into the world of brand partnerships with Justin Moore, founder of Sponsor Magnet and someone who has personally landed over $5 million in sponsorships. Whether you're a course creator, coach, or online business owner who's never considered brand partnerships before (or maybe th…
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Episode 211 | The Digital Product Sales Hack You’re Probably Not Using
19:07
19:07
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19:07Have you ever had one of those "burn it all down and start over" moments in your business? Yeah… same. In this episode, I’m getting real about the monthly existential crisis I have (shoutout to my pre-period spiral), how I pulled myself out of it this time, and the unexpected email that flipped my perspective and sparked a whole new revenue idea. I…
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Episode 210 | Hogs and Swifties? Identity Marketing Explained, with Veronica Romney
34:55
34:55
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34:55In this episode of The Course Creator Show, I’m joined by marketing powerhouse Veronica Romney, a seasoned marketer with 17 years of experience, including working with Tony Robbins, Boss Babe, and multi-billion-dollar companies. She’s here to break down her innovative concept of Identity Marketing—a transformative approach that puts the spotlight o…
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Episode 209 | What Worked (and Didn’t) in Kate Scott’s Business in 2024 [Interview]
27:25
27:25
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27:25In this episode, I’m sitting down with Kate Scott, a Squarespace designer, course creator, and founder of KateScott.co and Launch Out Loud. Kate shares her journey through a challenging 2024, where sales slowed, evergreen funnels stalled, and trust in the online course industry wavered. But Kate didn’t let that stop her. Instead, she experimented w…
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Episode 208 | 18 Weeks Off and Still Hit $1M: My 2024 “Coast” Year
31:36
31:36
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31:36SIGN UP FOR THE JAN 22 MASTERCLASS: https://gemmabonhamcarter.com/2025 In this kickoff episode for 2025, Gemma reflects on her “coast year” of 2024, a year filled with travel, family time, and strategic business maintenance. She shares a behind-the-scenes look at how she worked just 60% of the year, still hit $1M in gross revenue, and what lessons …
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Episode 207 | The Teachery Story: Building Software for Course Creators with Jason Zook
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53:43I’m thrilled to bring you Jason Zook, cofounder of Teachery, the online course platform I’ve used for years to run my business. Jason has a unique approach to the online business world—one that’s refreshingly simple, effective, and, yes, a bit unconventional. In today’s episode, Jason walks us through his story, starting with his “I Wear Your Shirt…
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Episode 206 | Lessons from 15 Years Online: Gemma & Meagan Williamson Share All
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44:48Ready to hear from someone who’s built a thriving online business from the ground up? In this episode, I sit down with my longtime friend and online business pioneer, Meagan Williamson. Meagan and I started as OG bloggers in the Canadian home decor scene—long before either of us dove into course creation. Fast forward to today, and Meagan is a go-t…
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Episode 205 | What to Do When Your Course Is Stolen, with Jaime Bell
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19:53Ever worried about someone stealing your online course or repackaging your hard work? If you’re a course creator, you know that copycats can show up in more ways than one, and this week’s episode is all about protecting your business. Today, I’m joined by lawyer and contract expert Jaime Bell from Contracts Market to tackle this all-too-common issu…
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Episode 204 | Is Launching Dead? Not for Sam Vander Wielen
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43:04We’re welcoming Sam Vander Wielen, attorney turned 7-figure online course creator, who’s sharing how she scaled her legal templates business, built a thriving community, and nailed two record-breaking launches this year alone. After a burnout-filled career as a lawyer, Sam switched gears, using free calls to learn what her ideal clients really need…
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Episode 203 | The Big Shift in Online Courses: Here’s What to Do
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25:32The online course landscape is shifting, and today, we’re diving into what that means for you as a course creator. If you’ve been feeling the changes in 2024—from savvier buyers to fiercer competition—you’re not alone. But here’s the thing: adapting to this new environment is entirely possible if you know where to focus. In this episode, I’ll walk …
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Episode 202 | Social Media Black Friday Tips from Marketing Expert Mallory Rowan
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21:02Mallory Rowan is doing a podcast takeover! This week, Mallory dives deep into creating a sustainable, high-impact Black Friday social media strategy—no gimmicks or empty sales fluff. She’s laying out a game plan of 5 essential steps to ensure your audience shows up ready and excited when your Black Friday deals drop. Whether you’re going all out on…
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Episode 201 | Creating a Team of AI Assistants in Your Biz
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21:21
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21:21If you’re tired of spending hours on repetitive business tasks or have dreamed of a team that could work round the clock, this episode’s for you! Today, I’m pulling back the curtain on my AI Assistants—yes, custom GPTs that handle tasks like email drafts, Instagram captions, and even my podcast show notes. After years of figuring it out, I’m here t…
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Episode 200 | Why “Implementation Weeks” Work Magic for Low Ticket Offers
22:49
22:49
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22:49What if you could level up your low ticket offer with a simple add-on that keeps your students accountable and drives revenue? In today’s episode, I’m diving into exactly that. I’m sharing how our VIP Week upsell for Black Friday in a Box was such a success and how you can use this approach yourself. Let’s talk about how powerful an “implementation…
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Episode 199 | Can We Use AI and Stay Authentic? with Kinsey Streib
29:24
29:24
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29:24This week on the Course Creator Show, we’re diving deep into the world of AI with Kinsey, the host of the Authentic AI for Entrepreneurs podcast and CEO of Feel Good Social. Kinsey brings her unique human-first approach to AI, sharing valuable insights on how online business owners can leverage AI tools more effectively. In this episode, you'll dis…
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episode 198 | Writing Coach Daniel David Wallace shares his tips for using summits for lead gen, hitting $39k in a week, and building his 6-fig business part-time
33:43
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33:43Today, we're chatting with one of our Passive Project Members: Daniel Wallace. In his online events and classes, Daniel teaches fiction writers how to tell better stories using the "character-first" approach. In this episode, he is sharing: Why working with a business coach like Gemma really helps you spot the overly complex things to avoid and the…
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Episode 197 | How Apple, Amazon, Starbucks, and Glossier Crush Promotions—and What We Can Learn for Black Friday
18:25
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18:25It’s Black Friday season, and if you’re an online business owner ready to crush your sales goals, this episode is packed with actionable marketing takeaways from some of the world’s biggest brands! In today’s episode, I’m dissecting the genius marketing moves behind Apple, Amazon, Starbucks, and Glossier to show you how their strategies can apply t…
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Episode 196 | Secrets to Doubling Your Sales in One Week - Interview with Katelyn from Virtually Everything
19:47
19:47
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19:47Want to know how to turn your seasonal sales into revenue windfalls? In today’s episode, I’m chatting with Katelyn from Virtually Everything LLC, a direct sales support business. Katelyn has been using my *Black Friday in a Box* strategy for two years and has doubled her monthly revenue during those key weeks. If you sell products in the $50-$300 r…
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Episode 195 | Want My Personal Help? Black Friday VIP Week Starts Soon!
11:54
11:54
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11:54If planning your Black Friday campaign has you feeling overwhelmed, today’s episode is going to change that. We’re talking all about VIP Week—a brand new add-on for 2024 that gives you direct access to me, personalized coaching, and everything you need to run a successful Black Friday campaign. I’ve been running Black Friday in a Box for a few year…
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Episode 194 | Paula made $94K during Black Friday. Here’s How.
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25:18What if you could turn five days into a $94K payday? That’s exactly what Paula Crossfield did, and she’s here to spill the tea on how she pulled it off. In this episode, I’m sitting down with Paula, a Vedic astrologer and business strategist, who leveraged my "Black Friday in a Box" strategy to achieve incredible results in her business. If you've …
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Episode 193 | My $91K Black Friday Week [How I Did It]
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26:08In this episode, we’re diving into one of the *biggest* money making opportunities for your online business: Black Friday. Yeah, it’s not just for big box retailers. If you’re a course creator or online entrepreneur, Black Friday is your chance to ride the wave and make serious bank—like *$91,000* in a week, seriously. I’m breaking down my tried-an…
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Episode 192 | She Quit Live Launching for THIS: Katy Caldwell’s $165K Strategy
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30:10What if I told you that you could make over $160K without the stress of live launching? Katy Caldwell did just that, and she’s here to spill all the details on how she pulled it off—twice! In this episode, I’m sitting down with Katy Caldwell, co-host of the Hustle Humbly Podcast and a total boss when it comes to online course sales. Katy's journey …
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Episode 191 | No Ideas for Black Friday? I’ve Got 12 for You.
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24:49Black Friday is coming, and it’s time to maximize your profits. In this episode of The Course Creator Show, I’m breaking down how you can make Black Friday your biggest sales week of the year using my signature “5 Days of Deals” strategy. No, you don’t need five products to make it happen—I’ve got you covered with 12 fresh ideas that will spark you…
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Episode 190 | Making $52k in a week - How Anna Walker grew her marketing for therapists business
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35:00Anna Walker of WalkerStrategyCo.com works with therapists and counsellors to help them with their marketing and copywriting. In this episode of The Course Creator Show, Anna shares: Her entire offer suite from DIY courses up to 1:1 offers, what she sells them for, and how she sells them Her experience with paid ads and running profitable funnels Wh…
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Episode 189 | Your Business Needs a PSL Product (lessons from Starbucks)
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17:47🍂 Fall vibes, business insights, and a dash of Pumpkin Spice! Today on The Course Creator Show, I’m spilling the tea (or should I say, the PSL) on how Starbucks transformed a seasonal drink into a marketing phenomenon. Love it or hate it, the Pumpkin Spice Latte (PSL) has revolutionized seasonal marketing, and there’s so much we, as course creators…
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Episode 188 | Lessons from My First Live Event… in YEARS!
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22:13Welcome back to the show! I'm fresh off attending my first in-person business event in years, and wow, what a game-changer it was. If you've been thinking about attending a live event, this episode is going to give you the nudge you need to get out there and make it happen. I’m sharing all about my experience at Jordan Gill’s Make Your Mark Live ev…
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Episode 187 | You need a Brand Book for your business (+ here’s how to build one)
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25:01What's up, friends? Today, I’m diving into a game-changing tool that’s been keeping me sane, organized, and saving time in my business lately—my business brand book! Ever feel like you’re juggling a million things—managing social media, creating content, onboarding team members, launching offers, and more? Same here. That’s why I’m sharing the lowd…
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Episode 186 | I’m back! Returning to Canada After A Year in France
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37:38What happens when you pack up your life, take your family to the south of France for a year, and attempt to keep your business rolling? Let's just say, things didn’t go quite as planned—but in the best possible way. Your girl is back on the mic, and I’ve got stories, lessons, and some big reveals for you! After a year of living in Aix en Provence, …
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Episode 185 | All Your Money Questions Answered, with guest Mallory Rowan [Part 2]
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29:18Welcome to a special episode of The Course Creator Show, where I’m joined by my friend and fellow online business owner, Mallory Rowan. Together we tackle some of the most pressing questions our audience has about money management, investments, setting financial goals, and more. We’re pulling back the curtain and having some honest conversations ab…
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Episode 184 | Burn It Down and Build It Better, with guest Mallory Rowan [Part 1]
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23:46In this episode of The Course Creator Show, we dive deep into the entrepreneurial journey's less spoken about side—why and how entrepreneurs are choosing to 'burn down' their businesses to forge something more sustainable, aligned, and ultimately, more successful. Join me, Gemma Bonham-Carter, and guest host Mallory Rowan, as we unravel the layers …
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Episode 183 | The Power of $50/Month: Starting Small but Winning Big with Investing
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26:22In this episode of The Course Creator Show, we take a momentary pivot from our usual discussions on generating income to focus on what happens after the money is made. Gemma delves into personal financial management strategies that are crucial for not just course creators but anyone looking to take control of their financial future. In this episode…
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Episode 182 | Live the Life You Want NOW [My Interview on the Fatigue Fixer]
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52:14Imagine what your life could look like if you made the decision to take action on what you truly desire? Whether you want to make a big move like changing countries, start a business, or simply have the time to sip a hot coffee alone quietly every morning - this episode is for you. Because although it’s a cliché, life really is short, and creating …
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Episode 181 | The online course world is crowded. Here’s what works.
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29:44In this episode of The Course Creator Show, Gemma dives into the reality of today's online course marketplace - it's more crowded than ever. With AI and the surge of content, standing out is not just a strategy; it's a necessity. In this episode, we discuss: Navigating the Crowded Digital Space: Understanding the impact of AI on content creation an…
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Episode 180 | How can I get my lead magnet more seen?
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7:05You're in for a treat because Gemma is back with another dose of wisdom, and this time, we're unraveling the mystery of "How can I get my lead magnet more seen?" Gemma's about to spill the beans on her top-notch tips for shining the spotlight on your lead magnet. It's like getting the secret recipe to make your creation shine in a crowded digital w…
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Episode 179 | Should I build a funnel off my PDF lead magnet or webinar?
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4:27Should you build a funnel off a PDF lead magnet or a webinar? This is a question we get from our community all the time. And today, Gemma is going to unpack it all. She's here to break it down, helping you understand the nuances of each approach. So, if you've ever pondered whether to build your funnel around a PDF or a webinar, it's time to hit th…
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Episode 178 | [WORKSHOP REPLAY] 2024 Industry Trends to Take Your Course Business to $100k and Beyond
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1:49:15We recently broke all of our records and had an incredible 2000 entrepreneurs sign up for a live workshop I hosted on January 16 called: 2024 Industry Trends to Take Your Course Business to $100k and Beyond It was so good that we knew we needed to bring it to the podcast. Tune in to this workshop replay to learn: My Triple-Threat Method, which is w…
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Episode 177 | The 2023 Wrap Up - What Sucked [Part 2]
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44:24Welcome back to The Course Creator Show, where your host, Gemma Bonham-Carter, takes a candid dive into the less glamorous side of business. In this revealing part two of the series wrapping up 2023, Gemma shares the challenges and lessons learned from the aspects of her business that didn’t go as planned. In this episode, you'll discover: -Launche…
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Episode 176 | The 2023 Wrap Up - Highlight Reel [Part 1]
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49:48Welcome back to The Course Creator Show, where your host, Gemma Bonham-Carter, takes a reflective look at the past year. In this exciting first part of her 2023 wrap-up series, Gemma shares the highlight reel that shaped her year both in life and business. In this episode, you'll hear about: -Personal Milestones from 2023, including trips, the move…
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Episode 175 | Life in France - The 3 Month Update
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32:38Welcome back to another exciting episode of The Course Creator Show, where your host, Gemma Bonum Carter, takes you on a journey through her life-changing move to France. In this special update episode, Gemma shares the joys, challenges, and unforgettable experiences of her first three months living abroad. In this episode, you'll hear about: -Embr…
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Episode 174 | What currency should I charge in?
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5:16Today, we're diving into a question that might have you scratching your head: "My customers come from all over the world. What currency should I charge in for my online course?" And trust me, Gemma's got some golden nuggets to share on this topic! Gemma's going to dish out the key factors to consider while you're on the currency decision journey. W…
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Episode 173 | How many bonuses should your course have?
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6:23In this episode, we're tackling a question that's been buzzing around the minds of many course creators: "How many bonuses should your course have?" Yep, Gemma's about to spill the beans on this one, and it's a goldmine of insights. So, if you've ever wondered about the perfect balance of bonuses, hit that play button. Join Gemma in this friendly, …
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Episode 172 | Have a Record Breaking Black Friday in 2023
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33:29Don’t miss out on the biggest profit-pulling day of the year. If you want to learn how to make this a black friday for the record books, hit play on this episode! Then go snag your copy of Black Friday in a Box: https://learn.gemmabonhamcarter.com/black-friday-in-a-box/ --- Want more? Check out our popular programs: https://gemmabonhamcarter.com/pr…
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