Best GURU Media Hub Podcasts (2025)

1
Newsletter Hacks & Nepo Babies? Yup. 😏 Ask Us ANYTHING❓ | Ep. 359 9:00

Play Pause

9h ago9:00

9:00

You know that feeling when you want to stay on top of your industry but just can’t stomach another networking event or boring RSS feed? Jay Schwedelson has a wildly easy fix: hijack your inbox. This one is all about using ChatGPT and a few clever email hacks to build your own mini search engine of up-to-date insights—especially handy if you’re in a…

1
‘Quick Fix’ & ‘Growth’ = 20% Increase! ➕ Meta News (WhatsApp Ads!) What’s Up THIS WEEK | Ep. 358 8:20

1d ago8:20

8:20

Meta’s finally doing it—ads are coming to WhatsApp. Jay Schwedelson explains what that means for marketers (especially if you’re already running ads on Facebook or Instagram). Plus, you’ll learn a sneaky trick to boost your content downloads, get a disturbing stat about AI relationships, and hear what restaurant chain is opening more locations than…

1
SPECIAL SERIES == Attribution is Garbage 🗑️ <== | BATHROOM Break #60 COLLAB: The Marketing Millennials + Do This, Not That 12:25

2d ago12:25

12:25

Most marketers think attribution is the answer to everything, but Jay Schwedelson and Daniel Murray take it apart with stories about chasing TikTok-famous restaurants, tracking referrals that don't show up in dashboards, and why "where did you hear about us?" is still the secret weapon. Turns out, the biggest marketing fights aren't about numbers—t…

1
7 NEW Subject Line Tests (you've NEVER tried!) + Guys Trip Update! 📬 Jay’s SCOOP | Ep. 356 11:03

5d ago11:03

11:03

Sometimes, marketing advice gets a little wild, and that’s what makes this episode a must-listen. Jay Schwedelson is on a mission to shake you out of boring subject lines with A/B tests that are completely opposite. Think “you don’t need this email” vs. “you absolutely need this email,” or "letting your inner guilt trip loose." You’ll pick up plent…

1
People Trust People: The Future of Brand Trust w/WORKWEEK: Co-Founder & CEO Adam Ryan | Ep. 355 18:58

5d ago18:58

18:58

You never know where someone’s career will take them, and Jay Schwedelson is totally fascinated by Adam Ryan’s unconventional path—from ninth-grade American government teacher to building the B2B creator community platform Workweek. Adam breaks down why the future of content and community isn’t about brands, but about real, trusted personalities—an…

1
[Limited Series]🥫SPAMAGEDDON🥫 Promotions Tab ≠ Doom 🧠 | Ep. 354 10:01

6d ago10:01

10:01

Think your emails are tanking just because they land in Gmail’s promotions tab? Jay Schwedelson teams up with Danielle Gallant and Guy Hanson for Spamageddon—a crossover mini-series that’s equal parts email myth-busting and inbox apocalypse survival kit. This time, they’re going deep on the tab that everyone blames for their marketing woes, debunki…

1
40% BOOST! Offers + Content Working RIGHT NOW! + Celebrity Gossip! 🛩️ ASK US ANYTHING!!! | Ep. 353 9:51

7d ago9:51

9:51

You ever wonder why some content just falls flat while other stuff is suddenly blowing up, even when it feels like not much has changed? Jay Schwedelson has a wild take on why your old playbook is getting ignored—and the data behind what’s actually clicking right now. From what business marketers can steal from the latest consumer trends to the abs…

1
NEW! What LinkedIn Content WORKS? Apple Mail App Fail and Love Island? What’s Up THIS WEEK | Ep. 352 10:15

8d ago10:15

10:15

LinkedIn just handed everyone—yes, even the free users—some seriously useful analytics, and Jay Schwedelson is all over it. Turns out, what you post actually impacts how many followers you gain, and there are some surprises in what works (and what flops). Plus, Jay has thoughts on the Apple Mail mess, the McFlurry waiting game, and why you might wa…

1
SPECIAL SERIES == Rename That “Ebook”! 📚 Simple Naming Wins for Marketers <== | BATHROOM Break #59 COLLAB: The Marketing Millennials + Do This, Not That 11:20

9d ago11:20

11:20

In this episode of The Bathroom Break, host Jay Schwedelson and Daniel Murray break down why naming your content or sale matters way more than you think—and swap tips (and jokes) about traffic and viral salads. ================================================= Best Moments: (01:56) Content names matter more than content itself (02:41) Ebook vs. gui…

1
4 INSTANT Ways to Increase Social and Email Engagement😮 [White Space is Secret Sauce!] Jay’s SCOOP | Ep. 350 10:04

12d ago10:04

10:04

In this episode of Do This, Not That, host Jay Schwedelson shares simple but overlooked email and social tactics—from skipping preheaders to breaking up text for more white space—and gets honest about his doctor’s visit. ================================================= Best Moments: (00:13) Easy tactics you’re not using for email and social (01:22…

1
DONALD MILLER! Founder StoryBrand! Easy Way to Clarify Your Brand Message! New York Times Best Selling Author! | Ep. 349 22:09

12d ago22:09

22:09

In this episode of Do This, Not That, host Jay Schwedelson welcomes bestselling author and StoryBrand founder Donald Miller, who shares how brands can clarify their messaging using story structure, the power of soundbites, and why customer-centric storytelling wins. ================================================= Check out Donald Miller’s free we…

1
NEW! ‘Un-AI’ Your Marketing = Huge Boost! Ask Us ANYTHING❓ | Ep. 348 10:22

14d ago10:22

10:22

In this episode of Do This, Not That, Jay Schwedelson answers a listener’s question on how to “un-AI” your marketing content, then shares his latest reality TV favorites. ================================================= Best Moments: (00:30) Are there anti-AI things we should be doing to stand out? (01:40) Avoid the green check mark and party popp…

1
LinkedIn HUGE Change! ➕ On-Demand is Dying? ➕Goodbye Gossip Magazines? What’s Up THIS WEEK| Ep. 347 11:08

15d ago11:08

11:08

In this episode of Do This, Not That, Jay Schwedelson shares a key LinkedIn analytics update, explains why his events use “earned on demand,” and talks about the end of supermarket gossip magazines. ================================================= Best Moments: (00:17) LinkedIn just had a major, major update to some analytics (01:06) Now you can s…

1
SPECIAL SERIES == 🚨 This ONE POST Can Change Your Business! <== | BATHROOM Break #58 COLLAB: The Marketing Millennials + Do This, Not That 9:51

16d ago9:51

9:51

In this episode of The Bathroom Break, Jay Schwedelson and Daniel Murray break down a fast, effective social post tactic that drives engagement and helps you source incredible content collaborators—no matter your brand type or audience size. ================================================= Best Moments: (01:36) What about you? Like, I never heard …

1
3 SECRET Growth Hacks You’ve Never Tried 😳🔥 Jay’s SCOOP | Ep. 345 11:43

19d ago11:43

11:43

In this episode of Do This, Not That, host Jay Schwedelson shares three easy-to-miss tactics that boost engagement on LinkedIn, Instagram, and email—and closes with a story of mistaken identity on spring break in Cancun. ================================================= Best Moments: (01:02) Commenting on old LinkedIn posts boosts profile views by …

1
MY PATH: New York Fashion Week [CFDA] Event Lead ➡️ Leigh King | Ep. 344 19:58

19d ago19:58

19:58

In this episode of Do This, Not That, host Jay Schwedelson talks with Leigh King, Director of Special Projects and Events at the Council of Fashion Designers of America. Leigh shares how she broke into the fashion world, what it’s really like behind the scenes of major events like New York Fashion Week, and why success in fashion takes more than a …

1
Hate Your Job? Do This! 📒 ASK US ANYTHING!! | Ep. 343 11:37

21d ago11:37

11:37

In this episode of Do This, Not That, host Jay Schwedelson answers a listener feeling stuck at work with real talk on job hunting while employed. Then he dishes out takes on upcoming reboots—from Smurfs to Scarlet Johansson vs. dinosaurs. ================================================= Best Moments: (01:31) Don't quit your job until you have anot…

1
What’s Up THIS WEEK: Micro Events WIN Summer 🧃+ TikTok Trends GONE WRONG 😱 | Ep. 343 7:23

22d ago7:23

7:23

In this episode of Do This, Not That, host Jay Schwedelson dives into the rising popularity of 15-minute micro events for marketers, the early arrival of holiday campaigns, OpenAI's new hardware ambitions, and the best and worst TikTok trends making waves this week. ================================================= Best Moments: (00:31) Micro event…

1
SPECIAL SERIES == Top Free Marketing Tools! 🧠 Spy Like a Marketer 🕵️‍♀️ <== | BATHROOM Break #57 COLLAB: The Marketing Millennials + Do This, Not That 10:26

23d ago10:26

10:26

In this episode of The Bathroom Break series, hosts Jay Schwedelson and Daniel Murray share smart, ethical ways to analyze competitors’ marketing strategies. They break down free tools and real tactics you can use today—without ever copying your rivals. ================================================= Best Moments: (01:29) Understanding how to rev…

1
GUEST: SaaS Startup Advice You Wish You Had 💡 w/Steffen Schebesta, Brevo | Ep. 341 15:20

24d ago15:20

15:20

In this episode of Do This, Not That, host Jay Schwedelson interviews Steffen Schebesta, Chairman of the Advisory Board at Brevo (formerly Sendinblue). They explore Steffen's inspiring journey from a teenage programmer to a successful entrepreneur in the email marketing software industry. Connect with Steffen on LinkedIn: https://www.linkedin.com/i…

1
🚨 “Steal This” = 35% INCREASED Engagement! 💡 AND 4 People Who Annoy Me! Jay’s SCOOP | Ep. 340 9:33

26d ago9:33

9:33

In this episode of Do This, Not That, host Jay Schwedelson breaks down why the phrase “steal this” is dominating marketing across email, social, and content strategy. He shares new data on how using it can dramatically lift engagement—and how to apply it without sounding gimmicky. ================================================= Best Moments: (02:…

1
What is EEAT from Google? and Brand Ambassadors on the RISE! w/Chris Carver, CEO Sessionboard | Ep. 339 14:16

26d ago14:16

14:16

In this episode of Do This, Not That, host Jay Schwedelson talks with Chris Carver, CEO of Sessionboard, about why faceless marketing is fading fast—and how brands can win by putting real people front and center. They dig into E-E-A-T, brand trust, and the rise of subject matter experts in B2B. Email Chris at [email protected] Check out Sessio…

1
🥫SPAMAGEDDON🥫How To Get Out of Spam and Junk Folder! [Limited Series] 11:15

27d ago11:15

11:15

In this episode of Do This, Not That, host Jay Schwedelson joins Danielle Gallant and Guy Hanson for a special Spamageddon crossover with the Email After Hours podcast to share fast, tactical fixes for email deliverability challenges and escaping the spam folder. ================================================= Best Moments: (01:05) The hosts play…

1
Is Performance Down For Everyone? ➕ Dating Advice? ASK US ANYTHING! | Ep. 337 11:47

28d ago11:47

11:47

In this episode of Do This, Not That, host Jay Schwedelson answers a listener’s question about declining email metrics—and shares real performance trends and what tactics are actually working right now. He also dives into a rapid-fire batch of dating dilemmas with his usual off-the-cuff honesty. ================================================= Bes…

1
What’s Up THIS WEEK: Subject Line Trends, Instagram CAROUSELS Crushing it, Karate Kid: Legends? | Ep. 336 7:55

29d ago7:55

7:55

In this episode of Do This, Not That, Jay Schwedelson breaks down what's trending this week—from Instagram’s push for carousel posts to summer-themed subject lines that boost open rates. He also covers LinkedIn layoffs, Dick's Sporting Goods buying Foot Locker, and some personal takes on movies and Blake Lively. ====================================…

1
SPECIAL SERIES ==> Pricing Beats Loyalty 💸 What To Say During Uncertainty <== | BATHROOM Break #56 COLLAB: The Marketing Millennials + Do This, Not That 11:38

1M ago11:38

11:38

In this episode of The Bathroom Break, Jay Schwedelson and Daniel Murray dive into how marketers should respond during economic uncertainty. They share tactical tips on messaging, pricing, and customer communication to stay relevant and retain customers when times are unpredictable. ================================================= Best Moments: (0…

1
ULTIMATE AI New Tip!🧠 Black Coffee is NOT a Flex ☕ Jay’s SCOOP | Ep. 334 11:26

1M ago11:26

11:26

In this episode of Do This, Not That, host Jay Schwedelson shares simple but powerful ways to use the free version of ChatGPT—especially by sending it on “missions” most people overlook. He also dives into the rise of Answer Engine Optimization (AEO) and why flex culture is exhausting. ================================================= Best Moments:…

1
Partnerships = Growth Hack w/🟠HubSpot Media Network Partnerships Lead Carly Baker🟠 | Ep. 999 22:29

1M ago22:29

22:29

In this episode of Do This, Not That, host Jay Schwedelson sits down with Carly Baker, the powerhouse leading media partnerships at HubSpot Media Network. From scrappy collaboration tactics to making shows binge‑worthy, Carly shares how partnerships unlock growth for businesses of any size—and why creative souls thrive in modern marketing. ========…

1
Ask Us ANYTHING: B2B+Consumer! Instagram REELS Tactic! 🍯Honey Boo Boo?? Ep. 332 10:31

1M ago10:31

10:31

In this episode of Do This, Not That, host Jay Schwedelson takes listener questions in an “Ask Us Anything” format, sharing down-to-earth marketing tactics—like how to boost webinar attendance—and veering off into pop culture commentary as only he can. ================================================= Best Moments: (01:30) Addressing declining show…

1
What’s Up THIS WEEK: AEO Is the New SEO 🔍 Best Time to Host a Webinar? 11:06

1M ago11:06

11:06

In this episode of Do This, Not That, host Jay Schwedelson covers the rise of Answer Engine Optimization (AEO), new data on webinar marketing trends, and quirky industry news—from AI-driven Safari updates to Chuck E. Cheese going media mogul. ================================================= Best Moments: (00:54) The shift from SEO to AEO (Answer E…

1
SPECIAL SERIES ==> Are You Accidentally Killing Your Brand? 😬 Stop Sending That Email <== | BATHROOM Break #55 COLLAB: The Marketing Millennials + Do This, Not That 10:29

1M ago10:29

10:29

In this episode of The Bathroom Break, hosts Jay Schwedelson and Daniel Murray dive into the concept of “negative signal” in marketing, exploring how certain content choices can unintentionally damage your brand’s reputation and trust over time. ================================================= Best Moments: (00:07) Introduction to the new special …

1
EASIEST Tip to Massive Engagement! ➕ I Look Tired 🤬 Jay’s SCOOP | Ep. 329 11:09

1M ago11:09

11:09

In this episode of Do This, Not That, host Jay Schwedelson shares a powerful email marketing tactic that’s helped transform his business—revealing a simple strategy for gathering valuable customer feedback through email and how to leverage AI to analyze responses. ================================================= Best Moments: (01:04) The email str…

1
TARIFF Impact: Use Brain Science Marketing in Uncertain Times 👉 Nancy Harhut’s Shortcut to Double Response 💥 | Ep. 328 16:43

1M ago16:43

16:43

In this episode of Do This, Not That, host Jay Schwedelson welcomes Nancy Harhut, co‑founder of HBT Marketing and bestselling author of Using Behavioral Science in Marketing. Nancy unpacks cognitive shortcuts—like autonomy bias and magnitude encoding—that marketers can leverage to lift response rates even in shaky economic times. ==================…

1
[Limited Series]🥫SPAMAGEDDON🥫Will Switching Email Platforms Help or Hurt? Ep. 327 10:39

1M ago10:39

10:39

In this episode of Spamageddon, hosts Jay Schwedelson, Danielle Gallant, and Guy Hanson debate whether swapping email-sending platforms will magically solve deliverability woes—or if bad practices simply follow you. 📧📧📧📧📧📧📧📧📧📧 PODCAST CROSSOVER WITH: ➡️Email After Hours Podcast by Validity. Hosted by: SHOW LINK: https://podcasts.apple.com/us/podcas…

1
Ask Us ANYTHING: Best WIN-BACK Strategy? 📺TV Show Update! Ep. 326 11:09

1M ago11:09

11:09

In this episode of Do This, Not That, host Jay Schwedelson answers listener questions in an "Ask Us Anything" segment, sharing smart email marketing tactics for win-back campaigns and his current TV picks. ================================================= Best Moments: (01:46) Win-back campaigns should start much earlier than one year of inactivity…

1
What’s Up THIS WEEK: Emojis in Email? META Replacing Ad Agencies? Blake Lively Movie? 10:17

1M ago10:17

10:17

In this What’s Up This Week edition of Do This, Not That, host Jay Schwedelson fires through the freshest marketing trends, tech headlines, and pop‑culture quirks—from Meta’s AI‑powered ad push to TikTok’s “Dinosaur Time” foodie craze. ================================================= Best Moments: (00:51) Meta’s earnings call: AI‑generated ads tak…

1
SPECIAL SERIES ==> Followers Don't Matter Anymore! <== | BATHROOM Break #54 COLLAB: The Marketing Millennials + Do This, Not That 13:01

1M ago13:01

13:01

In this episode of The Bathroom Break, hosts Daniel Murray of Marketing Millennials and Jay Schwedelson of Do This Not That podcast dive deep into the evolving landscape of social media marketing in 2025. They share practical tactics for leveraging social media algorithms to accelerate content reach without relying solely on follower counts. Expect…

1
What are Spam Traps? EXPERT GUEST: ZeroBounce COO Brian Minick | Ep. 323 17:05

2M ago17:05

17:05

In this episode of Do This, Not That, host Jay Schwedelson welcomes back Brian Minick, Chief Operating Officer at ZeroBounce, to demystify the world of email spam traps. They break down what spam traps are, why they exist, how they affect email deliverability, and practical strategies to avoid them. =================================================…

1
⚠️Economic Uncertainty =💸Marketing Opportunity (If You Do This) Jay’s SCOOP | Ep.322 14:15

2M ago14:15

14:15

In this episode of the Do This, Not That podcast, host Jay Schwedelson explores specific marketing tactics that are particularly effective in the current climate of economic uncertainty. He discusses shifts in consumer behavior, emphasizing the importance of adapting marketing strategies to meet evolving expectations. Jay shares compelling statisti…

1
Search, Social or Email? How to LOWER Cost Per Acquisition w/Dixxon Flannel's Robby Keller! | Ep. 321 19:52

2M ago19:52

19:52

In this episode of Do This, Not That, host Jay Schwedelson interviews Robby Keller, the marketing lead at Dixxon Flannel Company. They discuss marketing strategies, split testing, and cutting acquisition costs, while also delving into Robby's background in skateboarding and fashion. ================================================================= …

1
Ask Us ANYTHING❓Email Pre-Header Tips and Tricks! ➕ Paris Hilton vs. Jason Bateman? | Ep. 320 11:16

2M ago11:16

11:16

In this Ask Us Anything episode of Do This, Not That, host Jay Schwedelson fields two listener questions—one marketing, one personal. Learn his go-to words for killer preheaders, why you might skip a preheader altogether, and how Nicole Kidman beat out The Rock, Jason Bateman, and Paris Hilton for the Guru Conference stage. ========================…

1
I'm So Hungry I Could Eat TREND!' Goodbye On-Demand? Instagram EDITS!🤖 What’s Up THIS WEEK | Ep. 319 8:17

2M ago8:17

8:17

In this episode of Do This, Not That, host Jay Schwedelson delivers a rapid “What’s Up This Week” rundown of the freshest marketing trends and social-media buzz. ================================================================= Best Moments: (00:55) Meta launches Edits – a new standalone app for content creation (02:08) On-demand webinar availabili…

1
SPECIAL SERIES ==>STEAL THIS: Building in Public is Secret to Big Brands Going Viral <== | BATHROOM Break #53 COLLAB: The Marketing Millennials + Do This, Not That) 12:48

2M ago12:48

12:48

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson explore the power of “building in public,” revealing why brands that show their behind-the-scenes process forge deeper audience connections and loyalty. ================================================================= Best Moments: (00:55) Quick catch-up on what shows t…

1
BOUNCED Emails = GOLD! ➕ YOU on Netflix, Martha Stewart New Show, Golden Bachelor Update! Jay’s SCOOP | Ep. 318 12:30

2M ago12:30

12:30

In this episode of Do This, Not That, host Jay Schwedelson uncovers the hidden value in bounced email addresses and explains why smart marketers shouldn’t ignore this overlooked data. Stick around for his “Since You Didn’t Ask” segment, where he drops fresh TV show recommendations. ================================================================= B…

1
Switching Careers! w/Dir B2B Marketing Choice Hotels Judd Lewis! Getting Comfortable Being Uncomfortable! | Ep. 317 15:47

2M ago15:47

15:47

In this episode of Do This, Not That, host Jay Schwedelson interviews Judd Lewis, Director of B2B Marketing at Choice Hotels. They discuss Judd’s career transitions—from consumer to B2B marketing—along with the importance of stepping out of your comfort zone and applying creative marketing tactics across industries. ================================…

1
[Limited Series]🥫SPAMAGEDDON🥫Biggest Email Deliverability MYTHS! | Ep. 316 10:29

2M ago10:29

10:29

In this first episode of Spamageddon—a five‑part crossover between Email After Hours and Do This, Not That—hosts Jay Schwedelson, Guy Hanson, and Danielle Gallant tackle the biggest myths in email deliverability while keeping things lively with a rapid‑fire “You Have Ten Seconds” game. 📧📧📧📧📧📧📧📧📧📧 PODCAST CROSSOVER WITH: ➡️Email After Hours Podcast …

1
Ask Us ANYTHING❓Go VIRAL With Smart Controversy (and Why Idol > The Voice)🎤 | Ep. 315 11:32

2M ago11:32

11:32

In this episode of Do This, Not That, host Jay Schwedelson tackles listener questions—mixing smart marketing advice with lighthearted personal takes. Learn how “stealth controversy” can spike engagement and find out which singing‑competition show really produces stars. ================================================================= Best Moments: …

1
NEW Canva TIPS! 🖼️ Bye Bluesky? 🥴Wrestlemania?? What’s Up THIS WEEK | Ep. 314 8:52

2M ago8:52

8:52

In this What’s Up This Week edition of Do This, Not That—brought to you by Marigold—host Jay Schwedelson delivers a rapid rundown of the latest marketing updates, tech developments, and a dose of personal nostalgia. ================================================================= Best Moments: (00:54) Canva’s new LinkedIn video‑creation templates …

1
SPECIAL SERIES ==>How to AUDIT Your Marketing?<== | BATHROOM Break #52 COLLAB: The Marketing Millennials + Do This, Not That) 11:48

2M ago11:48

11:48

In this episode of Bathroom Break, hosts Daniel Murray (The Marketing Millennials) and Jay Schwedelson (Do This, Not That) talk through why every marketer should run a quick‑but‑thorough audit when the economy gets wobbly. Along the way they riff on White Lotus, Mission Impossible, and where Tom Cruise fits into your KPI dashboard. ================…

1
ULTIMATE Landing Page Test Ideas!🧠 (Conversion Rate INCREASE!) Jay’s SCOOP | Ep. 312 12:43

2M ago12:43

12:43

In this episode of Do This, Not That, host Jay Schwedelson tackles the concerning norm where only 10% of landing page visitors convert—offering simple, actionable tips to move that needle. Dubbed “10 percenter” tactics, these small changes can each improve conversion rates by around 10%. From form layout and button copy to trust badges and consiste…