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The Business You Really Want

Gwen Bortner & Tonya Kubo

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Are you feeling overwhelmed, stuck, or uncertain about how to grow your business without sacrificing what matters most to you? Welcome to The Business You Really Want: the show for women who are ready to build a sustainable, fulfilling business aligned with their values. Join Gwen Bortner, a seasoned business advisor with over 35 years of cross-industry experience in operations, and Tonya Kubo, marketing strategist and online community builder, as they share their unique, holistic approach t ...
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Are you ready to work smarter, not harder, and finally stop doing it all? Whether you’re a B2B or B2C professional service provider, solopreneur, entrepreneur, or career-pivoter, Delegate 2 Elevate – Get Sh!t Done is here to help you reclaim your time, boost your productivity, and grow your business by mastering the art of delegation.
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Are you a DFY service provider who wants to convert over 50% of your sales opportunities without pressure, pitching or pretending to be someone else? Then this is for you. In this value packed podcast, creator of the Matchmaker Sales method™, Aleasha Bahr, brings on expert guests with refreshing, unconventional views on sales and reveals secrets normally only available in her high end 1-on-1 coaching. Aleasha and her clients regularly convert 80% of their calls and show you how to do the sam ...
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show series
 
Struggling with broken systems, team confusion, or SOPs no one follows? In this episode of Sales Is Not a Dirty Word, operations strategist Gwen Bortner shares how to fix your business systems, improve delegation, and finally build scalable operations - especially if you’re a creative or visionary entrepreneur who hates rigid structure. Gwen brings…
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Ever feel like you're playing small in life or business? In this episode of Sales Is Not a Dirty Word, I sit down with Israel Duran, a sought-after business growth strategist, speaker, and trainer, to uncover the four-step formula for creating impact and generational wealth. Israel shares his wild journey from struggling with self-doubt and a near-…
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The comparison trap is a sneaky beast, isn't it? It whispers doubts in your ear while you scroll through seemingly "perfect" businesses online, making you question your own path. In this candid episode, Tonya Kubo and Gwen Bortner dive headfirst into this all-too-common pitfall for entrepreneurs, especially women. We're pulling back the curtain on …
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Join Bonnie Schutz and special guest Rona Jobe as they dive deep into the art of delegation for entrepreneurs. Learn how to break free from the DIY trap, understand the power of task ownership, and transform your business by strategically offloading responsibilities. Discover practical insights on scaling your business, empowering team members, and…
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Think introverts can’t sell? Think again. Being the loudest in the room has never been the secret to great sales - being the most attuned to the person you’re talking to is. In this solo episode of Sales Is Not a Dirty Word, I’m breaking down why introverts are often the best people to crush it in sales - even if they’ve been told otherwise. If you…
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In this episode, host Bonnie Schutz shares some of the most impactful and thought-provoking quotes from her past guests on the "Delegate to Elevate" podcast. From challenging the need to "be right" to emphasizing the importance of delegating procrastinated tasks, these "mic drop moments" provide valuable insights to help business owners focus on wh…
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Feeling like your business commitments are running you instead of the other way around? It's time to tackle the biggest business bottleneck most entrepreneurs overlook: the commitments themselves. In this episode, Tonya Kubo and Gwen Bortner wrap up their "Simplify to Amplify" series by dissecting the four types of business commitments—time, relati…
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In this insightful episode, Bonnie Schutz interviews Mara Whitener, a seasoned entrepreneur and growth expert with over 20 years of experience scaling and selling businesses. Mara shares her unique approach to helping business owners pinpoint the missing pieces in their operational puzzle, empowering them to take on more clients, save money, and fo…
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Streamlining business operations isn't just about efficiency—it's about reclaiming your time and sanity! In this episode, Tonya Kubo dives deep into the art of simplifying business processes with the brilliant business advisor, Gwen Bortner. Together, they unravel the mystery of how processes get tangled over time, leaving you with a web of workflo…
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Let’s be honest - economic uncertainty can make even the most confident service providers second-guess everything. Sales feel shaky, buyers seem more cautious, and suddenly you’re wondering if now’s the time to go silent or discount your rates just to survive. The short answer - don’t!! There are still plenty of sales to be made. In this solo episo…
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Discover the secrets to finding and working with the perfect administrative professional. Join Bonnie and special guest Monique Helstrom—former Executive Assistant to Simon Sinek—as they reveal insider strategies for hiring the right assistant, building powerful workplace partnerships, and transforming your business through strategic delegation. In…
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Offering simplification and the principle of simplify to amplify aren't just buzzwords; they're the keys to unlocking greater profits and a less stressful business. In this episode, Tonya Kubo and business advisor Gwen Bortner dive deep into how to streamline your products and services. Gwen shares her expertise on why the common belief that "more …
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Sick of feeling like scaling means selling out? Growing your business shouldn’t come with a side of chaos and compromise - but that’s exactly where so many founders get stuck. What if building a dream team and creating sustainable systems could feel just as aligned as your mission? In this episode of Sales Is Not a Dirty Word, I sit down with Jessi…
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In this episode, Bonnie Schutz sits down with delegation expert Gwen Bortner to discuss the common challenges and misconceptions around delegation. They explore the importance of setting realistic expectations, establishing clear communication, and building sustainable delegation practices. Gwen shares her insights on handling emergencies, setting …
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Are you constantly adding new tools, services, and systems—only to feel like you're working harder with less to show for it? In this episode, Tonya Kubo and Gwen Bortner introduce the Simplify to Amplify series, challenging the idea that more is always better. They explore why businesses tend to drift toward unsustainable complexity, how simplifyin…
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Let’s be real - most prospects don’t know what they actually need. They come in hot asking for “everything,” on a budget built for... maybe one thing. And too often, service providers stretch themselves thin trying to deliver it all - hello, burnout and resentment. In this solo episode of Sales Is Not a Dirty Word, I break down how to guide your cl…
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In this episode, host Bonnie Schutz shares 7 essential questions to ask when hiring fractional team members or vendors to avoid costly hiring mistakes. Bonnie emphasizes the importance of understanding a candidate's communication style, problem-solving approach, and backup plans to ensure a successful partnership. The episode provides practical adv…
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Transforming how clients see your business can be the difference between short-term projects and long-term partnerships. In this episode, Tonya Kubo and Gwen Bortner dive into the critical shift from being just another service provider to becoming a strategic partner. Gwen shares her experience in fostering client relationships that last for years—…
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Is your business struggling to attract and retain top talent? The problem might not be the employees - it might be your company culture. In this episode of Sales Is Not a Dirty Word, I sit down with Ethan Chazin, a business growth coach specializing in employee-first strategies that drive profits. Ethan has spent 35 years proving that happy, motiva…
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In this insightful episode, Wendy Stevens, a renowned guerrilla marketing trailblazer and AI-powered business strategist, shares her cutting-edge strategies for driving unstoppable growth. Bonnie Schutz and Wendy dive deep into the power of delegating, leveraging virtual assistants, and implementing high-converting funnels to transform businesses, …
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The most satisfied clients aren’t the ones you bend over backward for—they’re the ones who work with businesses that have clear boundaries. If you’re constantly scrambling to meet last-minute client requests, dealing with never-ending projects, or struggling with scope creep, it’s time to rethink how you set boundaries. In this episode, Tonya Kubo …
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Many times your first sales meeting is NOT with the decision maker or CEO at a company. That means your sales strategy needs to be different in that initial meeting in order to get the final meeting with the REAL decision maker. In this solo episode of Sales is NOT a Dirty Word, I reveal why winning over internal stakeholders - like a CMO, Ops Lead…
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In this episode, host Bonnie Schutz is joined by Sarah Senst, the founder of Encore Living Your Best Second Act at 61. They discuss the importance of delegation for entrepreneurs, especially those navigating career transitions later in life. Sarah shares her personal journey of reinvention and the challenges she faced in letting go of tasks to grow…
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Staying within your scope of business is not necessarily bad, but it hinders you from unlocking bigger opportunities found beyond your niche. Gwen Bortner and Tonya Kubo discuss how you can get out of your business echo chamber and experience growth you cannot achieve within your comfort zone. They discuss why you should not be afraid to ask questi…
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Do you need to quit your job to start a business? Nope. In this episode of Sales Is Not a Dirty Word, I talk with Delaney Thompson, co-founder of Bahia AI, about how she built a successful company before leaving her 9-to-5. From selling cars to launching a smoothie shop to running an AI-powered recruiting business, Delaney has done it all—and she’s…
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In this episode, host Bonnie Schutz tackles the frustrations of failed delegation and shares practical strategies for moving forward. She explores common reasons why delegation can go wrong, such as unclear instructions or picking the wrong person for the task. Bonnie encourages listeners to view delegation as an ongoing learning process, offering …
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Are you maxing out trying to maximize profits in your business? Gwen Bortner and Tonya Kubo are here to flip the script. They offer a refreshing perspective on achieving sustainable success without maxing yourself out. They explore the hidden costs of underpricing and overwork, providing practical strategies for right-sizing your business model and…
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Everyone focuses on their ideal audience and misses the huge opportunity lying in their ANTI audience. So, when you’ve got tons of leads and no one is buying, the problem often isn’t your offer—it’s who you’re selling to. In this episode of Sales Is Not a Dirty Word, I break down why defining your “anti-audience” is the key to making sales easier, …
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In this episode, host Bonnie Schutz interviews Ashley Berghoff, an expert in rescuing festivals and helping event organizers run unforgettable, profitable events. Ashley shares her insights on effective delegation, including the concept of the "bucket of car parts" and the importance of a systems-oriented approach. She also discusses the value of t…
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Tired of receiving bad business advice that just doesn't fit? Gwen Bortner and Tonya Kubo are throwing a lifeline to business owners sick of the same old, useless platitudes. They're ripping apart the “guru” playbook, exposing why those cookie-cutter programs crumble under the weight of your real-world challenges. Get ready to learn how to spot the…
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Are you using LinkedIn to its full potential, or just blending into the noise? In this episode of Sales Is Not a Dirty Word, I sit down with Bob Woods, LinkedIn expert and social selling strategist at Social Sales Link, to discuss how sales professionals and entrepreneurs can use LinkedIn to build authentic relationships and drive business growth—w…
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This episode explores the emotional and subconscious barriers that can hold women back in their businesses. Guest Becky Clabaugh, a certified life coach and somatic financial behavior change expert, shares insights on healing neurological wounds around money, leveraging somatic practices, and effectively delegating tasks to elevate your business. B…
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Does more revenue always mean more profit? Not necessarily! The profit paradox explains how scaling a business can sometimes reduce profitability. Join Gwen Bortner and Tonya Kubo as they dissect this counterintuitive phenomenon, where hitting that coveted seven-figure mark can actually lead to less money in your pocket. They dive deep into the hid…
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Are you unknowingly pushing potential clients away? Most salespeople battle objections at the end of the conversation—when it’s too late. But what if you could prevent objections before they happen? In this episode of Sales Is Not a Dirty Word, I break down why traditional sales strategies fail and how to spot hidden objections early, so you can cl…
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In this episode, Bonnie Schutz interviews Shawn Teasley, a marketing and branding strategist with a passion for digital marketing, social media, and communications. Shawn specializes in devising comprehensive strategies and managing brands' online presence across various social platforms. As the owner and lead strategist of her agency, Shawn consul…
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The struggle is real: the implementation gap, that frustrating space between knowing what to do and actually doing it, plagues us all. Join Gwen Bortner and Tonya Kubo as they dissect the implementation gap, exploring why knowing what to do doesn't always translate into action. They delve into the common culprits: perfectionism, lack of energy, unc…
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Are you stuck in patterns that don’t serve you, wondering why you can’t break free no matter how hard you try? In this episode of Sales Is Not a Dirty Word, I sit down with Andrew Anderson—renowned coach, master practitioner of NLP, and international bestselling author—to uncover the hidden power of the subconscious mind and how it shapes our reali…
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In this episode, host Bonnie Schutz welcomes her first guest, executive presence coach and media trainer Ron-Ben Joseph. They discuss the challenges of delegation, the importance of clear communication, and strategies for overcoming the fear of handing off tasks. Ron shares personal anecdotes and advice for entrepreneurs ready to delegate and free …
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Most entrepreneurs have tried all kinds of time management systems but still fail to keep up with their long list of priorities. If this approach is ineffective, perhaps paying more attention to energy management is the key. Tonya Kubo and Gwen Bortner explore the many reasons why energy matters more than time, as well as the often-ignored relation…
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Are your sales and marketing teams actually working together—or just pointing fingers? In this episode of Sales Is Not a Dirty Word, I break down why sales and marketing misalignment is costing businesses serious money and how you can fix it. Whether you're leading a sales team or a solopreneur working with a marketing agency, ensuring these two ar…
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In this personal episode, Bonnie Schutz shares her journey with delegation and how it transformed her business. She discusses overcoming initial struggles with chaos and burnout, and the benefits of leveraging her network and team. Bonnie emphasizes how delegation creates space for growth.By Bonnie Schutz
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This episode of Delegate 2 Elevate covers Bonnie Schutz's top 10 tasks that business owners often try to handle themselves, including website, marketing, legal, IT, finance, HR, design, sales, photography, and events. Bonnie provides reality checks on the benefits of outsourcing these tasks to professionals, emphasizing how delegating can save time…
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Micromanaging can stifle your team's growth and create a toxic work environment. In this episode, Gwen Bortner and Tonya Kubo explore the fine line between oversight and micromanagement and how to empower your team to achieve consistent performance without constantly looking over their shoulders. Discover practical strategies for setting clear expe…
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Are you building a business or just creating another demanding job? In this episode of Sales Is Not a Dirty Word, I sit down with John T. Meyer, entrepreneur and founder of No More Solo, to break down what it really takes to grow a service-based business—without losing your freedom. John has built and exited multiple seven-figure businesses, and no…
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In this episode, the host, Bonnie Schutz, discusses the concept of a "delegation spectrum" and how it relates to both life and business. She explores the different stages of this spectrum, from being a "baby" with no delegation experience to an "encore" professional who may miss the ability to delegate. Bonnie encourages listeners to assess where t…
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In this episode, Bonnie Schutz shares 8 key adjustments and preparations to help refine your delegation skills over time. She covers topics like shifting your mindset about delegation, setting clear expectations, starting small and scaling up, maintaining communication and feedback loops, prioritizing tasks, building trust through transparency, ref…
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Is the lack of role clarity turning your team into a tangled mess of confusion and conflict? In this episode, Gwen Bortner and Tonya Kubo explore why traditional approaches to defining roles often fall short and what you can do instead to create clarity that works. Discover practical strategies for establishing clear reporting lines, defining respo…
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Do you feel like your sales conversations are all over the place? In this episode of Sales Is Not a Dirty Word, I break down the essentials of creating a personalized and effective sales strategy. From prequalifying leads to structuring conversations that convert, I’m sharing actionable tips to take your sales game to the next level. I discuss the …
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In this episode, host Bonnie Schutz discusses common mistakes that can occur when learning to delegate or working with a new delegated assistant. She covers issues like miscommunication, setting unrealistic expectations, micromanaging, and selecting the wrong person for the job. Bonnie provides practical tips on using audio clips for clearer commun…
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When delegation plans fail, it can be frustrating and costly. Host Bonnie Schutz shares her experiences with delegation challenges and lessons learned in this episode. She discusses the vulnerability involved in delegating tasks, understanding what went wrong in past failures, and strategies for selecting the right delegation partners and building …
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