In this podcast, I talk about how hard work pays off. Working hard for what you want is a lesson that has served me well throughout my life and I have accomplished many things because of it. I truly believe that hard work pays off and I know that this has shaped me into the person I am today. Cover art photo provided by bharath g s on Unsplash: https://unsplash.com/@xen0m0rph
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An advertising, public relations, and integrated communications podcast featuring knowledgeable professionals from across the globe. Brought to you by GVSU PRSSA.
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Hi! I’m Teresa if you are a business owner who is striving to build a business and life you dream of on your own terms and doing something you love then this is the podcast for you! Each week I will share with you business, marketing and mindset tools and strategies that I used to start and grow my own dream business. I also bring you the world's experts and best in the industry to share their knowledge and give you the latest tools and tactics to ensure you are marketing and growing your bu ...
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Musician and actor Collette Cooper delves into the rich history of female artists who helped develop Blues and Jazz - not just the vocalists like Billie Holiday and Bessie Smith but also the composers, band leaders and soloists. She speaks to broadcasters, writers and many of the up and coming artists on the UK Blues and Jazz scene today to find out what impact women have had and continue to have on this staple of popular culture.
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How to Be a Thought Leader in a Crowded Market – with Sara Connell
50:12
50:12
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50:12In this episode of the Your Dream Business Podcast, I had a great chat with thought leader Sara Connell. We talked about what it really means to be a thought leader these days, and how being authentic and thinking outside the box are key. Sara busts the myth that everything’s already been said, and encourages people to lead with their own voice and…
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From Crickets to Conversions: The 3 Webinar Mistakes Costing You Money
23:50
23:50
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23:50In this episode of the Your Dream Business Podcast, I talk about the big mistakes a lot of business owners make during their webinars that end up hurting their sales and costing them money. Based on my own experience with marketing and running webinars, I highlight three common slip-ups: treating webinars like free lessons, not showing your experti…
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How to Stay Visible Without Burning Out: Easy Marketing Wins with Hannah Isted
44:44
44:44
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44:44In this episode of the Your Dream Business Podcast, I chatted with Hannah Isted from HI Communications all about why being consistent with your marketing really matters. We compared it to gardening—if you put in regular time and care, you’ll see long-term growth. Hannah, who created the 'Best 90 Days Ever' marketing program, shared how to break you…
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How to Build an Offer Ecosystem: Boost Your Sales with Smarter Offers
18:29
18:29
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18:29In this episode of the Your Dream Business Podcast, I talked about the idea of an “offer ecosystem” and how things like downsells, order bumps, and upsells can help you make more money from each customer. I shared what I’ve learned from my own experience and from the Kajabi conference, giving real tips on how to add these to your main products. I a…
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AI That Sounds Like YOU + Time-Saving Strategies with Jen Lehner
53:22
53:22
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53:22In this episode of Your Dream Business Podcast, I chatted with my amazing friend and AI expert Jen Lehner. We got into some super practical tips on how to make AI sound more like you, which tools are worth using, and how to train AI to save time and boost your creativity. Jen shared smart ways to personalise AI tools, stay organised, and use AI to …
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Celebrating 400: Behind the scenes chat, sharing my lessons wins and challenges
52:23
52:23
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52:23For the 400th episode of the Your Dream Business Podcast, we did something a bit different—my good friend Biz Paul flipped the script and interviewed me! We talked all about what it’s really been like to keep this podcast going for 400 episodes, the ups and downs of running a business, and how getting sober has completely changed both my personal a…
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Real Talk with Lisa Johnson: Trolls, Triumphs, and True Growth
54:51
54:51
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54:51In this episode of the Your Dream Business Podcast, I chat with Lisa Johnson—global business strategist and Sunday Times bestselling author. Lisa opens up about how she bounced back from online hate and went on to have multi-million dollar launches. We talk about how every business journey is different and why cookie-cutter strategies don’t really …
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8 Essentials for High-Converting Landing Page for your Lead Magnet
23:21
23:21
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23:21In this episode of the Your Dream Business Podcast, I explore the science behind building landing pages that truly convert. I cover eight key components, including compelling headlines, strong calls-to-action, the value of social proof, and clear personal intros. Designed for course creators, membership site owners, and coaches, this episode offers…
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The Art and Science of Sales Copy that Converts with Vicki Handley
55:53
55:53
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55:53In this episode of Your Dream Business Podcast, I interviewed Vicki Handley, an expert in sales copywriting and founder of Quirky Copywriting. This episode dives deep into the art and science of writing compelling sales pages and emails. Vicki shares valuable insights on the differences between general copywriting and sales copy, the psychological …
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Lead Magnets that work: Here’s What to Do (and what to Avoid!)
25:18
25:18
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25:18In this episode of the Your Dream Business Podcast, I talked about how to create great lead magnets that actually help grow your email list. I shared the top five dos and don’ts to keep in mind, giving practical tips that work whether you’re just starting out or have been list-building for a while. I also threw in 20 creative lead magnet ideas to s…
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Mastering Authentic Personal Branding Through Powerful Photos with Vicki Knights
44:16
44:16
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44:16In this episode of Your Dream Business Podcast, I dived deep with Vicki Knights, a pro photographer and positive psychology expert, about the challenges business owners face with photography and personal branding. We talk about why so many people feel uncomfortable in front of the camera and how to overcome that to look authentic and confident in p…
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Mastering Email Onboarding: Turn Subscribers into Customers
26:09
26:09
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26:09In this episode of the Your Dream Business Podcast, I talk about why having an onboarding sequence is key to turning new subscribers into paying customers. I walk you through a simple 4-email sequence: delivering the lead magnet, introducing yourself, offering more value, and finally, introducing your product or service. I also share my personal sw…
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The Truth About Marketing: Long-Term Success vs. Quick Fixes with Caroline Cox
44:22
44:22
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44:22In this episode of Your Dream Business Podcast, I chatted with Caroline Cox from Caroline Cox Marketing, a boutique agency in Nottingham, England. With over 20 years of combined marketing experience, we got real about what marketing is (and isn’t), busting the myth that it’s a quick fix for business success. Caroline shares her journey—from working…
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The Dos and Don’ts of Speaking: How to Nail Your Next Talk
36:41
36:41
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36:41As a business owner we are constantly presenting ourselves and for those of us who can take this a step further and become a speaker it can be game changing for your business. After 10+ years of being a speaker and attending hundreds of events I know a thing or two about speaking. Thats why in this episode of the Your Dream Business podcast, I dive…
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Check out how to effectively utilize sports promotions to uplift the image of baseball! Sit down with Bill Waliewski, Assistant General Manager of the Windy City ThunderBolts as we discuss the best practices of sports promotions and sponsorships!By GVSU PRSSA
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Fame or Fortune? Creating Content That Actually Sells with Lyndsay from Jammy Digital
46:34
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46:34In this episode of the Your Dream Business Podcast, I discussed content creation with Lyndsay from Jammy Digital. Focusing on the vital question of whether your content is geared towards fame or fortune, Lyndsay shares valuable insights on crafting engaging content that converts into sales. The conversation covers practical strategies for content c…
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How to Get More People to Show Up for Your Webinars & Challenges
15:50
15:50
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15:50In this episode of 'Your Dream Business Podcast', I addressed the challenge of low attendee turnout at live launch events like webinars, bootcamps, or challenges. I discussed the significance of live attendance for building trust and increasing sales conversion rates. I offered actionable strategies to improve live show-up rates, including sending …
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Communication Coordination in Events w/ Hannah Flynn
31:55
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31:55Sit down with Hannah Flynn as we discuss the ins and outs of communication management while working as a Communications Coordinator for ASM Global in Grand Rapids, Michigan.By GVSU PRSSA
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Unlocking Online Growth: Messaging & Audience Strategies with Julie Solomon
52:32
52:32
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52:32I had a fantastic chat with Julie Solomon, an industry expert with over a decade of experience! We dove deep into the world of online business, specifically how your messaging and understanding your audience are KEY to growing. Julie shared some amazing insights on how the online landscape has changed and how to adapt your strategies. She also talk…
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The Secret to Growing Your Audience Faster: Strategies That Actually Work
19:37
19:37
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19:37In this episode of 'Your Dream Business Podcast,' I discussed the importance of strategically growing your audience for business success. I emphasized that simply posting on social media or having an email opt-in on your website is not enough. I also provided actionable advice on utilizing lead magnets, social media, chatbots, ads, and collaboratio…
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Overcoming Social Media Challenges with Karen Cureton: Tips for Authentic Engagement
49:31
49:31
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49:31In this episode of 'Your Dream Business Podcast,' I talked with Karen Cureton, a multi-award-winning social media trainer and speaker. We tackled the common dilemmas businesses face with social media, from engaging effectively to overcoming the fear of visibility. Karen shared her journey from corporate sales to helping women in business grow their…
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5 Myths About Launching That Are Holding You Back From Your Most Successful Launch Yet!
21:16
21:16
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21:16What if everything you thought you knew about launching was wrong? When it comes to launching there are so many beliefs out there about what it takes to have a successful launch—beliefs that might be the very thing holding you back. In today’s episode, I'm going to challenge some of the most common assumptions about launching and uncover what’s rea…
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Boosting Visibility: Using Awards and Books to Grow Your Brand
45:02
45:02
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45:02In this episode of the Your Dream Business Podcast, the wonderful Sophie Milliken, MBE, the founder and CEO of Moja, is chatting about the importance of getting noticed through awards and writing books. Something that makes many people uncomfortable, we discuss why winning awards matter and the common mistakes to watch out for when you are nominate…
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2025 Goal Setting for Success: A Step-by-Step Guide
17:59
17:59
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17:59In part two of my review and plan series, I provide a step-by-step guide to setting goals and creating a marketing plan for the year ahead. I’ll guide you through the importance of reviewing past performance, setting SMART goals, and breaking them down into actionable steps. I also cover the significance of creating a consistent content calendar an…
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Redefining Success: Balancing Business and Motherhood with Nicky Elliott
48:09
48:09
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48:09In this episode of the Your Dream Business Podcast, I’m having a very candid and meaningful discussion with my guest Nicky Elliott, a female entrepreneur and founder of the Wilder Collective. We delve into themes such as the personal definition of success, the influence of societal expectations, and the challenges of balancing business with motherh…
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2024 Wrap-Up: Reflect, Learn, and Plan for 2025
13:00
13:00
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13:00In this solo episode of 'Your Dream Business Podcast’, I’m guiding you through a year-end review process to reflect on 2024 and prepare for 2025. As part one of a two-part series, I reveal the questions I use with my clients to evaluate their current year, laying the groundwork for future planning. I’m also sharing the importance of tracking sales,…
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