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The Jeremy Hanson Podcast / Optimized Entrepreneur

Jeremy Hanson | Small Business Expert & Growth Coach

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The Jeremy Hanson Podcast: Build Your Business. Empower Your Life. Master Your Mindset This podcast contains creative segments that feature artificial intelligence, including the voice of Grinder Gus, a recurring AI-powered sidekick who offers humorous and practical insight into entrepreneurship and small business ownership. Are you ready to transform your entrepreneurial journey and design the empowered life you've always envisioned? The Jeremy Hanson Podcast is your ultimate guide to build ...
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Indie Game Movement

Andrew Pappas, Game Marketing Strategist and Consultant

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Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you’re an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applyin ...
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Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you’re an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applyin ...
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Welcome to Between the Bottles—the podcast where great drinks spark even greater conversations. Join us as we gather with friends, pour our favorite beverages, and dive into stories that range from life’s big moments to the everyday musings that make us who we are. Whether it’s sharing personal experiences, exploring new ideas, or simply enjoying a good laugh, each episode brings a unique blend of insight, humor, and the warmth that only comes from connecting over a drink. Perfect for anyone ...
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In this deeply reflective and hard-hitting episode of The Jeremy Hanson Podcast, Jeremy peels back the curtain on one of the most overlooked keys to true success—gratitude as a system, not just a feeling. From the quiet mornings of burnout to the powerful lessons learned in hard times, Jeremy shares personal stories and hard-won wisdom about how ap…
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Thousands of games launch every month, and building momentum can often feel like an impossible task. But momentum that matters doesn’t come from massive budgets, it comes from focus. So today, we're going to break down how indie teams can develop repeatable marketing strategies, that turns engagement into lasting relationships, setting the foundati…
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Thousands of games launch every month, and building momentum can often feel like an impossible task. But momentum that matters doesn’t come from massive budgets, it comes from focus. So today, we're going to break down how indie teams can develop repeatable marketing strategies, that turns engagement into lasting relationships, setting the foundati…
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Welcome to the final edition of the daily 63rd New York Film Festival podcast. On today’s edition, Park Chan-wook and Lee Byung Hun join NYFF selection committee member Justin Chang to discuss No Other Choice.In his diabolical new thriller, director Park crafts a dark fable about the cutthroat nature of contemporary work culture, starring Lee Byung…
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Director Jafar Panahi returned to the New York Film Festival for the first time in 25 years to present the Main Slate selection It Was Just an Accident, his first film since his 2022 imprisonment. NYFF was honored to invite Panahi for special conversation with none other than Martin Scorsese. The legendary filmmakers discussed Panahi's childhood, e…
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Bradley Cooper, Will Arnett, Laura Dern, Andra Day, and Christine Ebersole join NYFF selection committee member Florence Almozini to discuss this year’s Closing Night selection, Is This Thing On?Will Arnett and Laura Dern play a couple whose separation leads to unpredictable midlife self-reckonings, most dramatically in Alex’s wild career pivot to …
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Claire Denis, Isaach de Bankolé, Matt Dillon, and Tom Blyth discuss The Fence with NYFF Artistic Director Dennis Lim at the 63rd New York Film Festival.In Claire Denis’s absorbing and intimate film, set at a white-run construction site in West Africa, Albouny (Isaach de Bankolé) demands the return of his brother’s body, killed in a mysterious work …
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Ben Stiller and Amy Stiller discuss Stiller & Meara: Nothing Is Lost with NYFF Artistic Director Dennis Lim at the 63rd New York Film Festival.In this funny, moving documentary from director Ben Stiller—the most personal film of his career—he tells the story of his parents: the comedy duo of Jerry Stiller and Anne Meara, who were a beloved mainstay…
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Harry Lighton and Alexander Skarsgård discuss Pillion with NYFF Artistic Director Dennis Lim at the 63rd New York Film Festival.In his unorthodox queer romance, Harry Lighton crafts a film about a sadomasochistic relationship that is both transgressive and disarming, starring Harry Melling and Alexander Skarsgård in fearless performances as a mild …
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Mary Bronstein, Rose Byrne, Conan O'Brien, and Christian Slater discuss If I'd Had Legs I'd Kick You with Film Comment editor and NYFF Talks programmer Devika Girish at the 63rd New York Film Festival.The nightmarish stresses of motherhood and work are pushed to their absurdist extremes in Mary Bronstein’s stellar piece of cinematic anxiety, starri…
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Welcome to the daily 63rd New York Film Festival podcast. On today’s edition, Joachim Trier, Renate Reinsve, Stellan Skarsgård, Inga Ibsdotter Lilleaas, Elle Fanning, and Eskil Vogt join NYFF Artistic Director Dennis Lim to discuss Sentimental Value.In Joachim Trier’s Cannes Grand Prix–winning follow-up to The Worst Person in the World, Renate Rein…
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Jim Jarmusch, Adam Driver, Vicky Krieps, Tom Waits, Indya Moore, and Luka Sabbat join NYFF selection committee member Florence Almozini to discuss this year’s Centerpiece selection, Father Mother Sister Brother.Winner of the Venice Film Festival Golden Lion, Jim Jarmusch’s perceptive study in familial dynamics is carefully constructed in the form o…
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Noah Baumbach, George Clooney, Laura Dern, Billy Crudup, and Riley Keogh join Film Comment Editor and NYFF Talks programmer Devika Girish to discuss Jay Kelly.Noah Baumbach’s stellar character study gives George Clooney his best film role in years, as—fittingly—the last great movie star, who may be harboring more regrets than he cares to admit.The …
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Kathryn Bigelow, Tracy Letts, Jared Harris, Noah Oppenheim, Paul N.J. Ottosson, Kirk Baxter, and Volker Bertelmann join NYFF Artistic Director Dennis Lim to discuss A House of Dynamite, which had its North American premiere at the 63rd New York Film Festival. The detection of an unidentified incoming missile sets in motion an escalating series of a…
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Scott Cooper and Jeremy Allen White join NYFF programmer Rachel Rosen to discuss Springsteen: Deliver Me from Nowhere, the Spotlight Gala selection of the 63rd New York Film Festival.Jeremy Allen White inhabits a legend in Scott Cooper’s exceptionally moving biographical drama, chronicling the early-’80s crossroads in Bruce Springsteen’s career whe…
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Kleber Mendonça Filho, Wagner Moura, and Emilie Lesclaux join NYFF Artistic Director Dennis Lim to discuss The Secret Agent at the 63rd New York Film Festival.Bacurau director Kleber Mendonça Filho returns with a thrillingly unpredictable, shape-shifting epic set in his hometown of Recife during the late 1970s, starring a magnetic Wagner Moura as a…
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In this episode of The Jeremy Hanson Podcast, Jeremy dives into #leadershiptoughdecisions and the reality that sometimes the best leaders get labeled the “bad guy.” From firing long-time employees to raising prices when costs skyrocket, Jeremy shows how #businessownershipchallenges often force you into #unpopularleadershipchoices. What looks like r…
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Puzzles aren’t just a design choice — they’re a powerful driver of player retention. When done well, they keep players engaged, build trust, and create momentum. When done poorly, they frustrate players and cut your game’s lifespan short. In this episode, we dig into how puzzle design shapes retention through interesting narrative adventures and ex…
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Puzzles aren’t just a design choice — they’re a powerful driver of player retention. When done well, they keep players engaged, build trust, and create momentum. When done poorly, they frustrate players and cut your game’s lifespan short. In this episode, we dig into how puzzle design shapes retention through interesting narrative adventures and ex…
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We were delighted to welcome Kelly Reichardt, Bill Camp, Hope Davis, Gaby Hoffmann, and John Magaro to the 63rd New York Film Festival to discuss The Mastermind in a conversation with NYFF Artistic Director Dennis Lim.Reichardt’s restrained and often funny anti-thriller is set against a Nixon-era backdrop of alienation and disillusionment, followin…
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The 63rd New York Film Festival welcomed Ronan Day-Lewis, Daniel Day-Lewis, and Sean Bean for a press conference for the world premiere of Anemone, joined by NYFF Artistic Director Dennis Lim.Daniel Day-Lewis roars back to the screen for his first role in eight years in this emotionally charged family drama—directed by Ronan Day-Lewis and co-writte…
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Welcome to the daily 63rd New York Film Festival podcast. On today’s edition, Luca Guadagnino, Julia Roberts, Ayo Edebiri, Andrew Garfield, Michael Stuhlbarg, and Nora Garrett join NYFF programmer Rachel Rosen at a press conference to discuss this year’s Opening Night selection After the Hunt.In his razor-sharp new drama, Luca Guadagnino gives Juli…
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Bad habits are the invisible anchors weighing down even the most talented entrepreneurs. In this episode of The Jeremy Hanson Podcast, we dig deep into the hidden routines that drain your time, money, and energy—and more importantly, how to rewire them for lasting success. From procrastinating on invoices and micromanaging your team, to saying yes …
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The next wave of gamers is already here. Students, from middle to high school don’t just view games only as entertainment but also as spaces for community, creativity, and leadership. But how do their unique motivations and playstyles translate into the future of game audiences? In today’s episode, we’re going to dive into insights from years of wo…
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The next wave of gamers is already here. Students, from middle to high school don’t just view games only as entertainment but also as spaces for community, creativity, and leadership. But how do their unique motivations and playstyles translate into the future of game audiences? In today’s episode, we’re going to dive into insights from years of wo…
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This week we’re excited to present a special preview of the 63rd New York Film Festival, beginning next Friday, September 26 and running through October 13. Tickets to this year’s festival are still available but going fast!NYFF Artistic Director Dennis Lim is joined by Jordan Raup, Associate Director of Marketing at Film at Lincoln Center, to brea…
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In this powerful episode of The Jeremy Hanson Podcast, Jeremy challenges the “hustle harder” mindset and reveals why rest, play, and relationships are not distractions but the ultimate business strategies. Through personal stories, neuroscience-backed research, and real-world case studies, Jeremy shows how stepping away from the grind fuels clarity…
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Most developers see their Steam page as a way to describe their game. And while that’s true, its real purpose goes deeper: capturing a player’s limited attention and showing them, in seconds, that your game is for them. In this episode, I share lessons from my own posts and conversations on why the purpose of your Steam page goes beyond text, featu…
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Most developers see their Steam page as a way to describe their game. And while that’s true, its real purpose goes deeper: capturing a player’s limited attention and showing them, in seconds, that your game is for them. In this episode, I share lessons from my own posts and conversations on why the purpose of your Steam page goes beyond text, featu…
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This week we’re excited to present an archival conversation from the 51st New York Film Festival in 2013 with Only Lovers Left Alive director Jim Jarmusch and lead actress Tilda Swinton. Jim Jarmusch returns to the New York Film Festival this October with the North American Premiere of our NYFF63 Centerpiece selection Father Mother Sister Brother. …
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In this episode of The Jeremy Hanson Podcast, Jeremy dives into one of the most overlooked truths about leadership: you don’t have to reinvent the wheel to become an industry leader—you just have to execute better than anyone else. From Howard Schultz transforming Starbucks, to Ray Kroc scaling McDonald’s, to Netflix redefining rentals, the greates…
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Finding the right teammates isn’t about checking boxes or broadcasting open roles. It’s about creating the kind of opportunity people want to be part of. Today, we’re digging into what actually draws people to a project by looking at how we communicate it, which is often in subtle ways we don’t even notice. We’ll explore how aligning your message w…
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Finding the right teammates isn’t about checking boxes or broadcasting open roles. It’s about creating the kind of opportunity people want to be part of. Today, we’re digging into what actually draws people to a project by looking at how we communicate it, which is often in subtle ways we don’t even notice. We’ll explore how aligning your message w…
  continue reading
 
This week we’re excited to present a conversation from the 13th edition of the recently concluded Scary Movies with Rabbit Trap director Bryn Chainey. Rabbit Trap opens in select theaters this Friday, September 12, courtesy of IFC Films. This conversation was moderated by FLC programmer Madeline Whittle.Joining the likes of Donald Sutherland and Ju…
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Web3 in games is loud, controversial, and often feels far removed from indie realities or vision, but is it possible that there are lessons from this space worth paying attention to? So today, we're going to explore what Web3 really means for indie developers: how accessible (or inaccessible) the tech actually is, the unique player dynamics it intr…
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Web3 in games is loud, controversial, and often feels far removed from indie realities or vision, but is it possible that there are lessons from this space worth paying attention to? So today, we're going to explore what Web3 really means for indie developers: how accessible (or inaccessible) the tech actually is, the unique player dynamics it intr…
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This week we’re excited to present a conversation with M. Night Shyamalan, the subject of our current series Night at the Movies: An M. Night Shyamalan Retrospective, on his 2004 feature The Village. Featuring 2-for-1 double bills that place Shyamalan’s features alongside a film of his own choosing, the series runs through Thursday, September 4th. …
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Entrepreneurship isn’t just about hustle—it’s about energy management. In this episode of The Jeremy Hanson Podcast, Jeremy dives deep into the science of how sleep, nutrition, attention span, relationships, and self-care directly impact your ability to perform at the highest level. From Elon Musk’s factory-floor exhaustion to Jeff Bezos’ strict 8-…
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Global success in games requires more than just translating text. It demands building localization into the DNA of development. But too often, devs wait until the last minute, only to find that the process is more involved than they anticipated. So in this episode, we’ll explore effective strategies for planning localization early, how to avoid com…
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Global success in games requires more than just translating text. It demands building localization into the DNA of development. But too often, devs wait until the last minute, only to find that the process is more involved than they anticipated. So in this episode, we’ll explore effective strategies for planning localization early, how to avoid com…
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This week we’re excited to present a conversation with legendary French New Wave filmmaker and critic Luc Moullet and his creative and life partner Antonietta Pizzorno as they discuss the 1976 feature, Anatomy of a Relationship, with FLC programmer Dan Sullivan. This event took place as part of our recently concluded retrospective Luc Moullet: Anar…
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Business partnerships often start with excitement and big dreams—but most end in disappointment, conflict, or even lawsuits. In this episode of The Jeremy Hanson Podcast, Jeremy breaks down why 50–80% of business partnerships fail, why 70% collapse within five years, and the three biggest killers of partnerships: unequal workloads, money conflicts,…
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You can have a great game idea, but if no one knows about it… who’s going to care? When it comes to funding, most devs focus on the pitch deck, but often ignore what matters just as much. How they're building traction with their marketing. In this episode, we’re going to explore how early-stage marketing builds confidence, community and momentum th…
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You can have a great game idea, but if no one knows about it… who’s going to care? When it comes to funding, most devs focus on the pitch deck, but often ignore what matters just as much. How they're building traction with their marketing. In this episode, we’re going to explore how early-stage marketing builds confidence, community and momentum th…
  continue reading
 
This week we’re excited to present a conversation with FLC Programmer Madeline Whittle about the 13th edition of Scary Movies. Taking place at Film at Lincoln Center from August 15-21, Scary Movies is New York City’s premier showcase for the best in new genre (and genre-bending) cinema from around the globe alongside spine-tingling classics and red…
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In this hard-hitting episode of The Jeremy Hanson Podcast, Jeremy exposes the #1 silent killer of home service businesses—and it’s not bad weather, slow seasons, or aggressive competition. It’s the excuses you keep making instead of taking action. Whether you run a plumbing company, HVAC service, landscaping crew, pest control outfit, painting busi…
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