Introducing the AI Six Podcast: Learn AI on the Go Artificial intelligence is changing marketing, offering new ways to connect, create, and deliver value. To help marketers adapt, I’m introducing the AI Six Podcast – a practical, daily resource designed to make AI learning manageable and relevant. What Is the AI Six Podcast? The AI Six Podcast is a six-minute daily podcast tailored for marketers looking to understand and use AI effectively. Hosted by me, Joanne Sweeney, a public sector marke ...
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Joanne Sweeney Podcasts
A podcast dedicated to digital marketing and social media insights for government and public sector pros. Interviews with marketing and communications leaders working in government and public life as well as social media news and top tools and apps wrapped up in the hosts own musings about digital transformation in government communications. The Public Sector Marketing Show is hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute and author of Public Sector Marketing Pro ...
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Send us a text ChatGPT has sparked fierce debate in classrooms around the world—some educators are banning it, while others are building it into their lesson plans. But what does the evidence actually say? In this episode, I dive into a groundbreaking 35-page review from researchers at Hangzhou Normal University in China, who analysed 69 experiment…
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Send us a text So here we are, Episode 102 of The AI Six Podcast, and today I’ve got something special for you. After 100 episodes of showing up, six minutes at a time, I thought it was time to pause and take a look back. Because what started as a simple idea, daily reflections on AI, in real time, has turned into something bigger. A daily discipli…
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Ep 101: 5 Things I Learned From Talking AI Every Day
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6:20Send us a text What happens when you commit to talking AI every single day? You change, your audience changes, and you help shape the conversation. In this episode, I share five lessons from 100 episodes of the AI Six Podcast—from building authority through repetition to why audience connection beats chasing algorithms. Plus, find out how to enter …
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Send us a text Back in 2023, like many others, I recognised that artificial intelligence, while around for more than half a century, was gaining momentum and poised to change the world. At first, I realised it would change marketing. But as I watched its evolution, read the research, followed the experts, and listened to countless podcasts, I asked…
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Send us a text After almost 100 episodes of the AI Six podcast, I’ve decided to share the five top AI skills you need right now. In this six-minute episode, I break down the five practical AI skills that every marketer, creative, and comms professional should master to stay ahead in 2025. These aren’t just buzzwords—they’re the exact tools and tech…
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Send us a text The UAE Cabinet has approved a landmark decision to introduce Artificial Intelligence (AI) as a mandatory subject across all government schools from kindergarten through Grade 12, starting in the upcoming academic year. In this six-minute episode, I break down what this bold move means for students, educators, and the future of AI li…
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Ep 97: Microsoft Embraces Google’s AI Agent Standard
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5:50Send us a text What happens when two of the biggest tech rivals start speaking the same AI language? In this episode, I unpack Microsoft’s surprising adoption of Google’s Agent2Agent (A2A) protocol—a groundbreaking move that signals a shift from siloed AI tools to truly collaborative agent ecosystems. In just six minutes, you’ll learn: What Agent2A…
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Ep 96: The Rules of Marketing in the AI Age
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49:21Send us a text This episode features highlights from The New Rules of Marketing in the AI Age webinar, where I share practical insights on navigating the ever-changing marketing landscape. Learn which AI tools marketers are using most—like ChatGPT, Canva, and Gemini—and how to choose the right ones without getting overwhelmed. If you're AI-curious …
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Send us a text Launching a book in Las Vegas might sound like a marketing stunt, but what if I told you it’s the exact opposite? This book isn’t about buzz. It’s about giving marketers the tools they need to lead with AI ethically, strategically, and with impact. In this episode, I'm sharing insights into my new book, The AI Playbook for Marketing,…
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Send us a text AI is changing everything—from how we work to how we relate across generations. In this episode, we explore the Three Layers of the Generational AI Divide: Mindsets – Digital natives vs. digital migrants Skillsets – Uneven AI literacy Power & Culture – Who leads, and who experiments Learn how to bridge these gaps with psychological s…
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Ep 93: ChatGPT Wants to Partner With Countries
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6:07Send us a text OpenAI has unveiled “OpenAI for Countries,” a bold new initiative to help nations build their own AI infrastructure—customising tools like ChatGPT for local languages, cultures, and public services. Backed by the $500B U.S. Stargate Project, it promises government partnerships, shared funding, and national AI start-up support. But wi…
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Send us a text Meta is stepping out of the social media spotlight and into the lab. In this episode, I explore UMA – the Universal Model for Atoms, Meta’s groundbreaking new AI model designed to transform scientific research. Built using 6 billion compute hours and 100 million quantum calculations, UMA is poised to accelerate breakthroughs in drug …
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Ep 91: The AI Edge for Public Sector Marketers
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6:06Send us a text Imagine if you could cut your content creation time in half, run smarter campaigns with confidence, and finally take control of your comms strategy without adding more hours to your week. It’s not a pipe dream. It’s possible. And it’s exactly what I created the Public Sector Marketing Accelerator to help you do. I’m Joanne Sweeney, f…
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Ep 90: Long Listen with Richard Corbridge
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23:19Send us a text What does AI leadership really look like in 2025? In this episode, award-winning CIO Richard Corbridge shares his insights from a career across healthcare, retail, and government—now leading digital at Segro. We explore the rise of Shadow AI, why explainability and governance are non-negotiable, and how to inspire teams to embrace AI…
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Ep 89: Irish Government Launch Disinformation Strategy for AI Age
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5:39Send us a text “A threat to democracy” — that’s how Ireland’s Minister for Media described disinformation as the government rolled out its National Counter Disinformation Strategy in April 2025. In this episode, I break down what this new strategy means in the context of AI, why it matters to marketers and media professionals, and how it aims to ba…
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Ep 88: ChatGPT Accused of Being Too Agreeable
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4:48Send us a text Is your AI being too nice? In this episode, I unpack the recent backlash against OpenAI after an update reportedly turned ChatGPT into a sycophantic yes-man—agreeing with everything from quitting your job to harming animals. Following user complaints, OpenAI rolled back the update and admitted the model had become “overly supportive …
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Ep 87: Top use cases of AI 2025 Harvard Report
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6:05Send us a text In 2025, AI is doing more than automating tasks—it’s helping people live better lives. In this episode, I break down a new Harvard Business Review study revealing how real users are turning to AI for emotional support, life organisation, learning, and even self-discovery. Don’t miss this snapshot of how AI is evolving in everyday lif…
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Ep 86: Irish Government Publishes Guidance on AI for Public Sector Staff
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6:14Send us a text In this timely episode, I’m giving you a high-level overview of newly published AI guidelines for public sector staff in Ireland. Developed by the Department of Public Expenditure, NDP Delivery and Reform, this guidance is a proactive step towards safe, ethical, and effective AI use across government services. Tune in to hear what th…
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Send us a text This is a story about a business deciding to be AI-first. Before adopting its AI-driven approach, Duolingo, the language learning platform, had developed its first 100 language courses over a period of about 12 years. In the past year alone, it launched 148 new language courses using AI, which would have taken over a decade with huma…
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Send us a text In this episode, organisational psychologist and digital transformation expert Maria McCann joins me to explore the human side of AI in the public sector. From fostering psychological safety to preparing teams for fast-paced change, Maria shares her experience leading innovation across healthcare and government in Ireland and the UK.…
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Send us a text Recently, Irish authors, screenwriters, and poets protested outside the Dáil in Dublin against Meta’s use of their copyrighted works to train its AI models, specifically the Llama system. This raises the question—is AI stealing copyright? Hello and welcome back to the AI Six podcast, where I break down AI in just six minutes a day, m…
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Ep 82: The Future of Business with Agentic AI
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6:29Send us a text You’ve probably heard the phrase: do more with less. But what happens when you really do it, using AI agents? A TikTok I watched this week stopped me in my tracks. It listed companies pulling in millions in recurring revenue with teams smaller than most local cafes. How? Agentic AI. Let’s talk about it. In this episode of AI Six, I’m…
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EP 81: The Cost of a Zero-AI Skilled Workforce
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6:14Send us a text What’s the real risk of doing nothing about AI? It’s not just missed innovation, it’s lost talent, rising costs, and a reputation for being behind the curve. In this episode, I’m unpacking what happens when teams don’t learn AI, and why the biggest cost isn’t money, it’s momentum. Nearly half of AI adopters report major-to-extreme sk…
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Send us a text First there was ChatGPT – smart, fast, and reactive. But now there’s something new: AI that doesn’t just wait for your prompt, it takes initiative. It acts, adapts, and gets things done while you sleep. It’s called Agentic AI and it’s changing everything. In this episode, I’ll break it down simply and explain why marketers should car…
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Ep 79 Moving from AI Paralysis to AI Empowerment
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6:50Send us a text You know you should be using AI in your marketing, but you’re not. Why? Because like so many marketers who answered my recent survey, you feel blocked. Maybe it’s time, maybe it’s fear, maybe your organisation is anti-AI. Today I’ll help you go from stuck to empowered in six minutes! This episode was inspired by a survey I sent to my…
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Ep 78: Long Listen - Master the Art of Prompting with Google’s AI Guide for Marketers
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26:08Send us a text In this long-listen episode, I take a different approach by exploring Google’s Prompt Engineering Guide—an essential resource gaining traction among marketers and tech professionals. Using Notebook LM, Google's own AI-powered research tool, I have a reflective conversation with the AI to unpack key insights, practical tips, and why p…
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Send us a text As you’ve just heard Amazon has officially entered the AI race, and their new model is called Nova. It’s built for scale, commerce, and real-world tasks. In this episode, I’ll break down: - What Nova AI is and why Amazon built it - How it compares to other major AI models - Where you’re likely to see Nova show up first - What this mo…
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Send us a text If you’ve ever used AI tools for marketing and felt disappointed by the results, chances are, it wasn’t the AI’s fault. It was the prompt. Today, I’m digging into Google’s new Prompt Engineering Guide and I explaining how it can help us marketers and it’s also a timely reminder of why prompt engineering is the skill we need to master…
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Send us a text By 2030 the European Union wants every citizen to have access to their medical records online, all public services to be digital, and 80% of adults to possess basic digital skills. In today’s show I’m unpacking Europe's Digital Decade. I'll break down: ✅ What the Digital Decade is ✅ The four key targets for 2030 ✅ Why this matters to…
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Send us a text Have you ever stopped to think about what happens to your digital life after you die? Your emails, photos, your private messages, your social media profiles, all sitting there, frozen in time. In today’s episode, I’ll break down: ✅ How to set up your digital legacy ✅ What different platforms like Apple, LinkedIn, Instagram, TikTok, F…
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Ep 73: I’m Writing a Book on AI for Marketers
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6:23Send us a text The next five years will define the next 50 years of marketing. The marketers who adapt now will lead. Those who wait will struggle to catch up. Today, I’m sharing a personal announcement about how I’m contributing to this shift. Whether it’s a new AI tool, a new AI regulation or how to create more time at working by leveraging AI, t…
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Send us a text In this special Long-Listen episode, I’m handing the mic over to the full panel recorded live at Radio Days Ireland 2025. We’re diving into a raw, real, and an entertaining conversation about AI and its place in the world of radio. You’ll hear from James Cridland of Podnews, Glenn Mulcahy from Titanium Media, and yes, me, Joanne Swee…
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Ep 71: The 4 Pillars Every Radio Station Needs for Ethical AI
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4:24Send us a text If you're thinking “we should probably have an AI policy,” this one’s for you. In this mini episode, we unpack the four pillars of ethical AI in radio: transparency, explainability, human oversight, and editorial integrity. You’ll hear from James Cridland of Podnews, Glenn Mulcahy from Titanium Media, and yes, me, Joanne Sweeney. Nee…
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Ep 70: The Great AI Divide: Who’s All In… and Who’s Opting Out
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5:20Send us a text Is your team fired up about AI or running for the hills? We talk about the polarisation in radio: the early adopters vs the wary watchers. This episode is all about mindset, training, and making sure no one gets left behind. You’ll hear from James Cridland of Podnews, Glenn Mulcahy from Titanium Media, and yes, me, Joanne Sweeney. Ne…
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Ep 69: Why Radio Still Has Soul (and AI Doesn’t)
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6:23Send us a text Despite the hype, AI doesn’t have a heart. And that’s where radio shines. In this 6-minute spin-off from our Radio Days panel, we explore why authenticity, connection, and human-led storytelling still matter more than ever. This audio is from the AI Panel which I was part of at the Radio Days Ireland conference 2025. You’ll hear from…
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Ep 68: Cloned Voices and Contract Clauses: Who Owns You on Air?
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4:52Send us a text Voice cloning is here—and some stations are already using it for localised weather and traffic. But what happens when your voice is used without you? We get into the ethics, contracts, and existential dread of AI voice tech in today’s episode of the AI Six podcast. This audio is from the AI Panel which I was part of at the Radio Days…
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Ep 67: Productivity or Plagiarism? The AI Balancing Act in Radio
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6:53Send us a text In this episode of the AI Six podcast, we explore how AI is helping audio pros get more done faster. From transcription and noise removal to automating those dreaded promo sheets, the panel shares the tools that are saving hours… and the ethical questions that come with them. This audio is from the AI Panel which I was part of at the…
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Ep 66: 65 Lessons in 6 Minutes a Day | Solo Long-Listen with Joanne Sweeney
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10:48Send us a text This episode’s a little different — no guest, no rapid-fire format. Just me, Joanne, reflecting on 65 episodes of AI Six and what I’ve learned along the way. From consistency as a superpower to the importance of AI literacy, I’m sharing the lessons this little six-minute podcast has taught me, and hopefully, you too. We’ve covered AI…
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Ep 65: Europe - An AI Continent with AI Factories
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7:02Send us a text AI is the next industrial revolution — and Europe isn’t just along for the ride. It’s writing its own rulebook, championing AI that’s open, fair, and built on democratic values. In this episode, I explore how the EU’s bold new move — AI Factories — is shaping the future of responsible AI. With €1.5 billion in funding and new sites ac…
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Ep 64: Zuckerberg’s Mission to Open-Source the Future of AI
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6:07Send us a text Meta has just dropped Llama 4 — and it’s a game-changer. In this episode, I break down how Meta’s new open-source models, Scout and Maverick, are reshaping the AI landscape with multimodal capabilities, massive memory, and seamless in-app integration. Why does open-sourcing matter? Because Meta’s putting powerful tools in everyone’s …
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Send us a text Have you ever wanted to see yourself as a Studio Ghibli character? Or maybe boxed up like a Barbie doll, complete with accessories, packaging, and ready for a retail shelf? Well, now you can and you’ve probably seen it all over your newsfeed. ChatGPT’s new image creator, powered by the GPT-4o model, has gone viral. And in this episod…
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Send us a text Canva just changed the game again. In this episode, I break down Canva Code, the newest AI-powered tool that lets anyone build interactive apps—no coding skills required. Announced at Canva Create as part of the new Visual Suite 2.0, this feature is packed with potential for marketers, educators, and creators. From pricing calculator…
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Send us a text As a trainer for Google, and working with some of their biggest clients across the world, we used the Digital Marketing Maturity Benchmark as a framework to educate and move the needle on results. Now Google in partnership with Boston Consulting Group have introduced their AI Maturity Benchmark. We know that Google’s business model i…
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Ep 60: Long Listen with Ian Anderson Gray
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25:54Send us a text In this milestone episode, I chat with long-time collaborator and digital marketing expert Ian Anderson Gray. Known for his creative roots and technical know-how, Ian dives into how AI is transforming not just marketing—but the way we work, create, and connect. From the practical tools he's using daily (think ChatGPT, Claude, Noteboo…
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Ep 59: The Rise of Data Centres in the AI Economy
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6:35Send us a text What do ChatGPT, Google Maps, Netflix, and your morning scroll on Instagram all have in common? They live in data centres, the physical engine rooms powering our digital lives and now, the AI revolution. And right now, Ireland is at the heart of that infrastructure but at what cost? In this episode, we’re shining a light on one of th…
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Ep 58: Have You Noticed Meta AI in Your WhatsApp?
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5:48Send us a text You’ll never guess who slid into my WhatsApp DM’s at the weekend? Meta, that’s who! In this episode, I unpack the new Meta AI quietly popping up in WhatsApp chats and explore what it can actually do. From answering real-time questions and generating images, to rewriting messages and helping you plan your next holiday, this AI assista…
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Ep 57: The AI Stack I Use to Work Smarter Every Day - Part 2
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6:19Send us a text Welcome back to the second part of my AI Business Stack! In this episode, I dive into the rest of the tools that help me manage everything from podcast production to content creation, research, and visuals. I’ll share how I use Buzzsprout to power my podcast, Perplexity as my go-to AI search tool, and Adobe Express for creating stunn…
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Ep 56: The AI Stack I Use to Work Smarter Every Day - Part 1
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6:27Send us a text In this episode, I’m pulling back the curtain to reveal the AI tools I use every single day to streamline my business and work smarter, not harder. If you’ve ever felt overwhelmed by the abundance of AI tools out there, this episode is for you! I’ll walk you through the first half of my AI Business Stack and share how these tools hel…
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Send us a text From Downings to Harvard, How AI Has Realised A Lifelong Dream Picture the ambitious and studious fair-haired 12-year-old from Downings in Co. Donegal. A seaside village at the corner of northwest Ireland. The next stop Boston is you look out across the Atlantic Ocean. Determined to succeed and committed to her studies, she dreamed o…
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Send us a text Is AI evolving too fast for ethics to keep up? In this episode, I sit down with Maria Axente, a leading expert in responsible AI. Maria shares insights from her 11-year career in professional services, including her 8+ years dedicated to ethical AI development. She discusses the future of AI governance, the importance of responsible …
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