Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podc ...
…
continue reading
Joe Pulizzi Podcasts

1
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Joe Pulizzi & Robert Rose
Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.
…
continue reading
Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world. A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV. Guests have included: Joe Pulizzi Michael Brenner Kristina Podnar Scott Brinker Seth Godin Barry Schwartz ... and more. Produced by Trappe Digita ...
…
continue reading
The REACH OR MISS podcast is about the customer focused entrepreneur. Hayut Yogev chats with Guy Kawasaki, John Lee Dumas, Michael Stelzner, Kate Erickson, Chris Brogan, Mark Schaefer, Joe Pulizzi, Marcus Sheridan and more successful entrepreneurs and opinion leaders about their Customers Approach and Focus. The goal is to help entrepreneurs and startup founders to reach business success with the right strategy, marketing and sales approach.
…
continue reading
Great story-telling is at the centre of any great marketing philosophy so Bryan Adams, CEO of digital marketing agency Ph.Creative takes this a step further to hear the invaluable thoughts of his favourite marketing experts, including Seth Godin, Joe Pulizzi and Brian Clark. Thankfully, they were kind enough to take some time out of their schedules and answer the questions we’d all love to ask!
…
continue reading
How do you get into user experience? Learn from the experts how they got into UX and how you can too!
…
continue reading
The Business of Marketing podcast discusses how to win in the current marketing landscape. Hosted by A. Lee Judge, Digital Marketing Consultant along with a Mastermind Group of professional marketers. Stay up to date and sharp on your marketing knowledge while learning from these experienced marketers.
…
continue reading
Listen to one of the world's most popular marketing podcasts, brought to you by brightonSEO every Tuesday. The Internet Marketing Podcast has been hosted for over 17 years, has been downloaded over 2 million times and now boasts more than 700 episodes. Featuring advice from some of the most respected marketers in the world, including Seth Godin, Tim Ferriss, Avinash Kaushik, Neil Patel, Brian Dean, Rand Fishkin and Joe Pulizzi, this is your home for learning the strategies and tactics that w ...
…
continue reading

1
WP Elevation WordPress Business Podcast
WordPress business specialist Troy Dean featuring Seth Godin, Michael Gerber, Guy Kawasaki, Joe Pulizzi, Andrew Warner, James Schramko, Brian Clark, Ed Dale, Dan Norris and many more.
The WP Elevation podcast is the premier WordPress business podcast. We bring you interviews with successful entrepreneurs in the WordPress industry to help you build a successful WordPress business.
…
continue reading
The Event Innovator Show is your go-to podcast for fresh ideas and breakthrough strategies in the event industry. Whether you're launching your first event or looking to reignite the impact of an established one, join host Phil Mershon—event strategist, coach, and author of Unforgettable: The Art and Science of Creating Memorable Experiences—as he interviews leading event creators and innovators. Each episode uncovers the secrets behind successful events, exploring everything from cutting-ed ...
…
continue reading
Adam Schaeuble is an online business coach for podcasters. He specializes in teaching online business owners how to leverage their podcast to get more clients. This show will deliver podcasting tips about how to launch, grow, and monetize a podcast. If you are looking for podcasting tips from a full time podcasting pro then you are in the right place. This podcast will provide valuable insights for entrepreneurs, solopreneurs, small business owners, content creators, online coaches, consulta ...
…
continue reading
A video and audio series to help marketing teams grow through unscripted conversations between today's most influential marketing practitioners and thought leaders.
…
continue reading
Welcome to Marketing People, the podcast where we talk to marketing people about how they market to people. Marketing People is hosted and produced by James Richter.
…
continue reading
The Kansas City chapter of IABC, 2012 International Chapter of the Year, includes approximately 200 members, in and around Kansas City, who are employed as communications professionals for major corporations, agencies and non-profit organizations. Many KC/IABC members are self-employed as freelancers or run their own companies. IABC Kansas City also welcomes student members and works with local IABC student chapters serving as a resource for young communicators entering the industry. Learn m ...
…
continue reading
Welcome to the Minds On B2B podcast, I’m your host Dan Harris, VP of Client Success here at Minds On. Our team has designed this show to be more than a podcast. It’s your audio classroom. The guests are our teachers and coaches. Our goal is to have them share their stories and passion for the profession, and at the same time teach us all something we can apply tomorrow.
…
continue reading
A podcast featuring the leading email marketing and email deliverability experts and email geeks. I am Sella Yoffe, an email deliverability consultant from Israel. I work with global email senders, startups, and email service providers to improve their email deliverability and strategy. Join us in this podcast, where top email marketing and deliverability professionals share their tips and advice. --- Opening music from #Uppbeat (free for Creators!): https://uppbeat.io/t/reakt-music/deep-sto ...
…
continue reading
An in-depth look at the business of building, growing, and monetizing newsletters. The show for creators who want to monetize their newsletter audience, and business owners who want to generate commerce through newsletter content. Hosted by veteran digital media entrepreneur Kyle Scott, who built and sold a local media business for $25 million, and now operates a network of hyperlocal news websites and newsletters on Beehiiv. New episodes every week.
…
continue reading
**RETURNING NOVEMBER 9, 2021** How the secret mistakes behind marketing and sales professionals drove their future success. Every week, we'll listen to never-before-heard stories from the biggest names in marketing and sales, exclusively discussing their biggest mistakes, why they happened, and then how they managed to achieve greatness anyway. Everyone makes mistakes -- but it's the most successful of us who learn from them... and the bravest ones who come onto the Professional Confessional ...
…
continue reading
Weekly Impact by Lay of The Land is Jim Haviland and Kris Snyder's deep dive into the timeless lessons from Cleveland's most inspiring founders, CEOs, and leaders, alongside timely updates on community developments throughout Northeast Ohio. Join us each week as we uncover the insights and stories that shape our region's professional landscape.
…
continue reading
Find your purpose and unleash the awesomeness within you! Big Wig Nation is the show for wantrepreneurs, entrepreneurs and small business owners looking for inspiration, ideas and actionable advice you could immediately put to work in your life AND your business. Learn from the people who have done what you're trying to do as each POWER PACKED episode delivers a TON of inspiration, ideas and strategies for you to take action on starting today! If you are ready to 10X your life, look no further.
…
continue reading

1
Marketing Survival Tips Post AI & Social (485)
1:02:05
1:02:05
Play later
Play later
Lists
Like
Liked
1:02:05Huge research uncovers the obvious. Television and "traditional media" is going obsolete, as social media revenues and watch/listen time dominates. It is indeed the end of the living room. The boys review reports from WPP and NiemenLab. In marketing winners, Terry Moran launches a substack after being fired. But shouldn't he have had one already? C…
…
continue reading

1
573: Content Marketing Strategies for Podcasters with Joe Pulizzi
43:26
43:26
Play later
Play later
Lists
Like
Liked
43:26Links mentioned in this episode: Sign up for a FREE Podcast Profit Potential Discovery Call: https://www.podcastingbusiness.school/ Want more strategies for podcast launch, growth, and how to leverage your podcast to get more clients? Get my FREE weekly Podcasting Business School Newsletter every Thursday! https://www.podcastingbusiness.school/news…
…
continue reading

1
The Most Powerful Creator Strategy: Silence (501)
2:32
2:32
Play later
Play later
Lists
Like
Liked
2:32When we talk about creator content strategy, we usually cover audience building, monetization, consistency. But today, I want to talk about something rarely discussed in the creator world: silence. Not the dramatic kind. Not the “quitting social media forever” kind, although that has merits for sure. I mean intentional, strategic silence. Creative …
…
continue reading

1
The Secrets to Smarter Marketing and Real Revenue Growth with Todd Ervin
33:45
33:45
Play later
Play later
Lists
Like
Liked
33:45Data is the foundation of effective AI implementation in marketing. Lee Judge and Todd Ervin explore how clean, structured data enables AI to drive segmentation, buyer journey mapping, and campaign optimization. They also discuss the importance of building brand awareness, aligning marketing with revenue goals, and using AI to enhance research and …
…
continue reading

1
574: How to create simple offers that will convert podcast listeners into paying clients.
22:54
22:54
Play later
Play later
Lists
Like
Liked
22:54Links mentioned in this episode: Sign up for a FREE Podcast Profit Potential Discovery Call: https://www.podcastingbusiness.school/ Want more strategies for podcast launch, growth, and how to leverage your podcast to get more clients? Get my FREE weekly Podcasting Business School Newsletter every Thursday! https://www.podcastingbusiness.school/news…
…
continue reading

1
The 500 - Takeaways from 499 Episodes [Special Episode]
15:18
15:18
Play later
Play later
Lists
Like
Liked
15:18A very special episode of Content Inc. - #500. In this episode Joe discusses the Content Inc. podcast origin story from 2014, why he stopped in 2017, and how he restarted in 2020. Joe goes into detail about two key issues: Four key thoughts from the previous 499 episodes. What went right and what went wrong. Four additional areas about content crea…
…
continue reading
Joe and Robert break down Mary Meeker's "Future of AI" report and discuss the biggest opportunities and threats for marketers and creators in the future. Disney sues Midjourney in yet another lawsuit against AI companies. When will it stop and why should we care? And Meta invests $15 billion more in AI, trying to catch up in the AI race. In winners…
…
continue reading

1
Investing in Big Names to Amplify Your Event Impact with JC Hite
49:47
49:47
Play later
Play later
Lists
Like
Liked
49:47Have you ever considered launching your own event but felt overwhelmed by the prospect? In this episode, I sit down with JC Hite, the visionary behind Scale with Stability Summit, to uncover the strategic decisions and lessons learned from creating a faith-based business conference for entrepreneurs and CEOs. Strategic Advantages in Event Planning …
…
continue reading

1
Rethinking Attribution and Alignment in B2B with Mary Keough
29:37
29:37
Play later
Play later
Lists
Like
Liked
29:37The episode explores the evolving role of marketing in B2B organizations, emphasizing the need for marketers to take ownership of strategy, customer understanding, and collaboration with sales. Lee Judge and guest Mary Keough discuss the importance of customer-centric content, the limitations of attribution in modern marketing, and how marketers ca…
…
continue reading

1
Engineer Authentic Connections at Your Next Event with Angie Callen
48:00
48:00
Play later
Play later
Lists
Like
Liked
48:00Have you ever wondered what it takes to create an event that truly resonates with your audience? In this episode, I sit down with Angie Callen, a serial entrepreneur and founder of Career Benders and The Modern Coach, to uncover the secrets of crafting unforgettable event experiences. As a self-proclaimed "recovering engineer who loves people," Ang…
…
continue reading

1
If I Had to Start Over, Here's the Plan (499)
9:38
9:38
Play later
Play later
Lists
Like
Liked
9:38If I lost everything – the audience, the money, the reputation – and had to start over, here’s what I’d do. Step 0: Take Inventory What do I still have? My skills. My story. My scars. Just because the list is gone doesn’t mean the asset is. This helps frame that even starting from “nothing” isn’t truly nothing. Step 1: Cry I’d spend at least a week…
…
continue reading

1
Why SEO Traffic Is Going Down and Revenue Is Going Up with Dale Bertrand
42:44
42:44
Play later
Play later
Lists
Like
Liked
42:44The episode explores how AI is reshaping the landscape of SEO and digital marketing, urging marketers to shift from traditional keyword strategies to relevance and intent-based content creation. A. Lee Judge and Dale Bertrand discuss the importance of building content that resonates with human audiences while adapting to AI-driven search environmen…
…
continue reading

1
AI and The Rise of the Individual Creator (483)
1:10:59
1:10:59
Play later
Play later
Lists
Like
Liked
1:10:59Did someone say McDonald's is bringing back snack wraps? In other news, who knew that artificial intelligence would force brands and publishers toward an indie-creator model? If Google AI is undermining journalism, perhaps the way out is through the individual human creator. In another AI scandal, Builder.ai collapses, even with a large sum of mone…
…
continue reading

1
How Social Media Marketing World Creates Lasting Impact with Michael Stelzner
47:36
47:36
Play later
Play later
Lists
Like
Liked
47:36Have you ever wondered what it takes to create a successful event that keeps attendees coming back year after year? In this episode, I sit down with Michael (Mike) Stelzner (and my boss), the visionary behind Social Media Marketing World, to uncover the secrets of building and sustaining a thriving conference in the ever-changing landscape of digit…
…
continue reading

1
572: A simple strategy to increase revenue and get better client results.
20:24
20:24
Play later
Play later
Lists
Like
Liked
20:24In this episode I will teach you about how I'm using Office Hours to increase sales revenue and ramp up client results. Topics Discussed: -What are office hours exactly? -How I execute an Office Hours session. -How to add Office Hours into your sales and offer building strategies. *********** Join my 21 Day High Value Newsletter Bootcamp for Podcas…
…
continue reading

1
You Can Be Greater: Belief As a Strategy (498)
5:06
5:06
Play later
Play later
Lists
Like
Liked
5:06As difficult as it is, you must believe you are where you are because of the decisions you have made. You will get to where you are going based upon the decisions you will make. If we blame someone or something for our lot in life, then we make it true. If we do that, we lose our agency. If we lose our agency, we lose our souls. What you are about …
…
continue reading

1
AI Blackmail, Layoffs and Hot Yoga (482)
1:17:22
1:17:22
Play later
Play later
Lists
Like
Liked
1:17:22AI is again in the headlines this week with Anthropic announcing that its AI will do anything to survive...even bust you for cheating on your wife. AI layoffs are starting to hit home. It's almost to the point that people are being laid off "by" AI itself. Joe and Robert uncover the truth. Rand Fishkin discusses 10 ways to understand no-click searc…
…
continue reading

1
From Vision to Reality: Creating Immersive Brand Experiences with Caroline Correia
54:22
54:22
Play later
Play later
Lists
Like
Liked
54:22Are you ready to elevate your events from good to extraordinary? In this episode, I sit down with Caroline Correia, a seasoned event strategist with over 30 years of experience in the industry. Caroline shares her insights on creating high-impact experiences that leave a lasting impression on attendees. We even came up with a new name for event exp…
…
continue reading

1
571: Newsletters, Offer Creation, and Solo episode strategies. (Live Coaching Episode)
1:07:52
1:07:52
Play later
Play later
Lists
Like
Liked
1:07:52In this episode I do two live coaching sessions. Session One: Newsletter strategies for podcasters. Session Two: (starting at 32:00) Offer creation , solo episode strategies, and podcast naming tips. Links mentioned in this episode: Sign up for a FREE Podcast Profit Potential Discovery Call: https://www.podcastingbusiness.school/ Want more strategi…
…
continue reading

1
Become a Great Creator with These Five Types of Mentors (497)
4:15
4:15
Play later
Play later
Lists
Like
Liked
4:15You don’t build a business alone. You can try. And for a while, it might work. But the moment things get hard—and they always do—you’ll either have people to lean on… or you’ll collapse under the weight of your own ambition. Who you surround yourself with is one of the biggest factors in whether you grow, or burn out. ------- Like this episode? SUB…
…
continue reading

1
Uh Oh. Google and Apple In Big Trouble Now. (481)
1:15:33
1:15:33
Play later
Play later
Lists
Like
Liked
1:15:33Google's big marketing event was an explosion of AI - a new home screen, more agents, AI video and even smart bidding. Why? Google's main revenue stream (search ads) is in big trouble. Is Google going the way of the yellow pages? The boys ponder. And Apple is in trouble too. OpenAI buys IO, run by the designer behind the iPhone. It seems that OpenA…
…
continue reading

1
From Vision to Unforgettable: The Power of an Event Architect with Phil Mershon
8:44
8:44
Play later
Play later
Lists
Like
Liked
8:44Have you ever felt that your events are missing that special spark, despite flawless execution? In this episode, I share a game-changing concept that could revolutionize how you approach event planning: the role of an event architect. Drawing from my personal experiences and conversations with fellow industry professionals, I explore why bringing i…
…
continue reading

1
570: Five Content Collaboration Strategies for Podcast Growth.
48:36
48:36
Play later
Play later
Lists
Like
Liked
48:36In this episode I deliver FIVE of my favorite (free) content collaboration strategies! If you want to learn about how to leverage other content creator's audiences then you will enjoy this one! Links mentioned in this episode: Sign up for a FREE Podcast Profit Potential Discovery Call: https://www.podcastingbusiness.school/ Want more strategies for…
…
continue reading
Before you find your Tilt, activities will dart around you like they have no specific purpose. But if you lean into all these different activities, they’ll start to make sense to you, and you’ll begin to realize your true purpose. Once you accept this, you’ll be more open to who you can and will become. ------- Like this episode? SUBSCRIBE on Apple…
…
continue reading
The boys have finally jumped the shark with this episode. But first, Mark Zuckerberg declares war on the advertising industry. Meta's AI Do-It-Yourself tool will either win big or be fly by night. There is no middle ground. The BBC will push its mission and content into TikTok and Instagram. But is it too late to fight disinformation? Max becomes H…
…
continue reading

1
Building Company Culture Through Corporate Summits with Cari Watson
45:53
45:53
Play later
Play later
Lists
Like
Liked
45:53Have you ever wondered how a rapidly growing company maintains its culture and keeps employees connected across hundreds of locations? In this episode, I sit down with Cari Watson, Senior Vice President at Westland Insurance, to explore how their annual Leadership Summit plays a crucial role in fostering connection, alignment, and growth. Building …
…
continue reading

1
Why Marketing Fails Without Sales Alignment and a Revenue First Mindset with Jennifer Jurgens
29:08
29:08
Play later
Play later
Lists
Like
Liked
29:08Jennifer Jurgens, CEO of 1BoldStep, shares how to reframe marketing as a core revenue function by focusing on measurable outcomes, fixing funnel bottlenecks, and driving customer retention. From aligning with sales to applying Lean principles across the revenue cycle, Jennifer explains what it really takes to prove marketing’s value and earn a perm…
…
continue reading