Marketing Leader: Decoded analyzes what companies actually want when they hire Heads of Marketing, Marketing Directors, and VPs. We analyze real job listings to spot patterns, translate corporate speak, and identify the skills that separate candidates. Each episode breaks down 2-3 job descriptions around a theme — what they say, what they mean, and how to develop the capabilities they're really testing for. No guru promises. No generic advice. Just grounded insights from someone who's read h ...
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Johanbergstrom Podcasts
1
The Operating System Matters More Than the Office
9:34
9:34
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9:34
Why do two identical marketing leadership roles ask for completely different things? One wants "strategic planning with tactical execution." The other wants "executive presence and stakeholder influence." Same job, same pay. One difference: hybrid versus onsite. Companies aren't asking for different skills—they're asking for different operating sty…
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1
WHY THIS PODCAST EXISTS (AND WHAT YOU'LL ACTUALLY GET FROM IT)
4:42
4:42
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4:42
After seven years as Head of Marketing and a decade in various marketing roles, I thought he knew how to read a job listing. This episode introduces Marketing Leader, Decoded—a podcast that systematically analyzes real marketing leadership job listings to uncover what companies actually want versus what they say. An honest analysis of the patterns,…
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