Best John Grimshaw Podcasts (2025)

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Episode 228: What’s Working Mid-2025, Part 3, Conversion Rate Optimization with John Grimshaw 26:45

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5d ago26:45

26:45

Episode 229: What’s Working Mid-2025, Part 4, Conversion Rate Optimization with John Grimshaw Episode Description In this episode of the summer series, Smart Marketer CMO John Grimshaw breaks down one of the most overlooked growth levers in digital marketing: conversion rate optimization. Whether you're optimizing headlines, simplifying your landin…

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John Alcock / NZ's First Bitcoin Property Transaction, Ep 479 48:06

1d ago48:06

48:06

Sometimes the future doesn’t tap politely. It knocks, and while the instinct is to keep the door bolted, at some stage we need to do better. That’s what’s happening right now in New Zealand, as John Alcock aims to facilitate the country's first property sale powered entirely by a blockchain. Read more. Book in a free 15-min phone call with Darcy Un…

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Dr. Chris Trace - Chief Academic Officer - KEATH.ai 46:04

6d ago46:04

46:04

Dr. Chris Trace is the Chief Academic Officer at KEATH.ai, an AI EdTech start-up that originated from the University of Surrey. He has also represented KEATH.ai at significant platforms, including UNESCO in Paris and the Royal College of Veterinary Surgeons (RCVS) in London. Prior to this, Dr. Chris was the Head of Digital Learning at the Universit…

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Vanessa Williams - ‘It would be hard to be married to me!’ 52:33

6d ago52:33

52:33

As a recording artist, Vanessa Williams has earned 13 Grammy nominations and racked up over 212 million digital streams over the course of her eight albums. Her most popular hit, Save The Best For Last, was Number 1 for five weeks in 1992. She is also a highly successful stage and screen actor, appearing in Desperate Housewives and Ugly Betty. She …

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Darcy Ungaro / Where To Invest, If NOT Property? Ep 478 30:10

8d ago30:10

30:10

It’s a dwelling, but it’s an asset class too - People buy property to live in it, and to grow their wealth in it. Since the early 1970’s, property values have doubled roughly every 7-10 years in many Western countries, including here in NZ. But sitting here in 2025, after watching at least 3 years of falling prices, it’s natural to wonder if the pa…

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John Nahas - Chief Business Officer - Ava Labs - Blockchain Defi Future 54:46

10d ago54:46

54:46

John Nahas is the Chief Business Officer at Ava Labs, the company behind the Avalanche blockchain. At Ava Labs, he drives strategic partnerships and international expansion in key markets including Asia, the Middle East, and Latin America. With a strong fintech background—having raised $18M and secured 43 licences at Onsa—he blends regulatory insig…

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Suzi Ruffell - ‘I didn’t know I was gay until I saw Titanic’ 49:35

11d ago49:35

49:35

In this special live edition of How to Fail, Elizabeth is joined by comedian Suzi Ruffell. Suzi has performed five sellout runs at the Edinburgh Fringe, as well as appearing on live at the Apollo and filming an Amazon special of her show ‘Dance Like Everyone Is Watching’. She was nominated for Best standup show in the National Comedy Awards and has…

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Episode 227: What’s Working Mid-2025, Part 2 - Improving Retention and Monetization Strategies with Email and SMS 28:27

12d ago28:27

28:27

Episode 227: Improve Retention and Monetization Strategies with Email and SMS - What’s Working Mid-2025, Part 2 Episode Description Retention is the engine behind sustainable growth, and it’s more important than ever in 2025. This is part 2 of a 4-part series on what’s working right now in direct-to-consumer marketing. In this follow-up episode, Mo…

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Revolutionising Digital Assets - BitGo - J. Baylor Myers 48:21

13d ago48:21

48:21

J. Baylor Myers is the Vice President for Corporate Development at BitGo, a premiere leading infrastructure provider of digital asset solutions, offering custody, wallets, trading, and financing for institutional clients globally. Baylor has led the closure of BitGo’s $100 million Series C funding round with a valuation of $1.75 billion. During his…

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Pamela Anderson - ‘It wasn’t about being pretty, it was about being brave’ 52:42

15d ago52:42

52:42

I can’t believe I get to say this but…PAMELA ANDERSON! ON HOW TO FAIL! The one and only! A woman I grew up watching on TV, Pamela was an icon of a generation…But the second act of her career has been the most powerful and Anderson joins me for a vulnerable chat about her long journey of embracing beauty on her own terms, understand her self-worth, …

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Mary Jo Vergara / How NZ Property Prices Lead The World. Ep 477 29:24

15d ago29:24

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New Zealand was one of the first economies where the central bank hiked interest rates. Being first, I wonder if that means other countries watch us to see how sensitive economies are to monetary policy? Read more Special thank you to Mary Jo Vergara - senior economist at Kiwibank. Book in a free 15-min phone call with Darcy Ungaro (financial advis…

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Larry Yang - CPO of Phononic - Building FitBit + AI Data Center Cooling Systems 1:17:03

18d ago1:17:03

1:17:03

Larry Yang is a technology leader with over 30 years of experience in engineering and product management. He currently serves as the Chief Product Officer at Phononic, a company revolutionising solid-state cooling solutions for industries like data centres, pharmaceuticals, and HVAC. Larry has previously held senior leadership roles at global giant…

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Episode 226: What’s Working Mid-2025 In Paid Traffic - 5 Paid Ad & Offer Strategies Driving Results 48:47

19d ago48:47

48:47

Episode 226: What’s Working Mid-2025 - 5 Paid Ad & Offer Strategies Driving Results Episode Description The digital landscape is moving fast, but Smart Marketer is staying ahead. This is part 1 of a 4 part series about what is working right now halfway through 2025 in direct to consumer marketing. In this tactical check-in, Molly Pittman and John G…

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Melinda French Gates - ‘Just because you’re smart doesn’t mean you’re wise’ 52:25

20d ago52:25

52:25

Melinda French Gates studied computer science and economics and completed an MBA before joining a tech start-up called Microsoft, in 1987. She rose through the ranks to become Manager of Information Products and married the boss in 1994. His name was Bill Gates. Together, the couple founded and co-chaired the Gates Foundation, where, for more than …

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Catherine Emerson / Better Get Rich, Kids. Ep 476 51:56

22d ago51:56

51:56

the art of investing is balancing growth and protection, for both you and your kids. Read more. Book in a free 15-min phone call with Darcy Ungaro (financial adviser). Sign up to the fortnightly newsletter! Thank You Provincia: Whether you're looking to invest, or you have a commercial property that needs better management - they the true one-stop …

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Episode 225: How We Scaled Meta Ad Spend from $500/Day to $5K/Day 34:54

26d ago34:54

34:54

Episode Title How We Scaled Meta Ad Spend from $500/Day to $5K/Day Episode Description What does it really take to scale ad spend 10x—and still stay profitable? In this in-depth case study, Smart Marketer’s Pep Hufen shares how our agency helped Pretty Farm Girl grow fast using Advantage Plus campaigns, conversion-focused landing pages, and sharp b…

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Monica Lewinsky - ‘I would have liked a more normal life’ 49:50

27d ago49:50

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Monica Lewinsky is an activist, podcaster and producer. At the age of 24, Lewinsky, a White House intern, found herself in the eye of a global scandal. She was subjected to a mass public shaming - losing her livelihood, her anonymity and the future she had once imagined for herself. Now, 51 Lewinsky has garnered a new generation of admirers, who wi…

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Ben Goertzel - SingularityNET - AI AGI SingularityNET ASI Alliance Humanoids Robots + Desdemona 59:12

28d ago59:12

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Ben Goertzel is a computer scientist, AI researcher, speaker, author, and entrepreneur who coined the term AGI in 2003 and has contributed significantly to the field. He is the founder and CEO of SingularityNET, a decentralised AI platform that leverages blockchain technology to provide open access to AI services, fostering collaboration across ind…

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Francis Hunt / Global Debt Meltdown? Ep 475 1:18:33

29d ago1:18:33

1:18:33

Book in a free 15-min phone call with Darcy Ungaro (financial adviser). Sign up to the fortnightly newsletter! Thank You Provincia: Whether you're looking to invest, or you have a commercial property that needs better management - they the true one-stop shop for wholesale industrial investors. Check out Provincia.co.nz for more. Affiliate Links! Th…

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Alex Grimshaw - CTO Microsoft Azure UK - AI And Cloud Computing Transforming Governments Operations 47:30

1M ago47:30

47:30

Alex Grimshaw is the Chief Technology Officer (CTO) at Microsoft Azure in the United Kingdom, where he supports customers and partners across sectors to drive digital transformation using Microsoft Azure Cloud. Prior to this, Alex served as Microsoft UK Public Sector CTO, working with the UK’s largest Public Administration organisations, HM Revenue…

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Episode 224: The AI Ad Playbook - How to Save Time, Create Better Hooks & Scale Your Campaigns 1:00:03

1M ago1:00:03

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Ep 224: The AI Ad Playbook — How to Save Time, Create Better Hooks & Scale Your Campaigns Episode Description How do you create compelling ad copy, research your avatar, and generate high-performing creative—without burning out or hiring a team of specialists? In this live replay from The Smart Marketer Show, Molly Pittman and Pep Hufen walk you th…

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AJ Tracey - ‘Buying my mum a house will always be my proudest achievement’ 52:48

1M ago52:48

52:48

Rapping phenomenon and Tottenham Hotspur superfan AJ Tracey joins us this week to talk about supporting his mum through her cancer journey, the pressures of staying an independent artist and what football has taught him about failure. AJ Tracey has been rapping since the age of four. He dropped out of his Criminology degree at London Metropolitan U…

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Darcy Ungaro / 2 Ways 2 Grow Obscene Wealth, Ep 474 27:13

1M ago27:13

27:13

I believe the core ingredient in any wealth building strategy is the acquisition of just a few assets. As we acquire assets, we need to start thinking more, not less, about all the things that rob us, and no, not just fees. Read more. Catch the full Michael Saylor talk here Book in a free 15-min phone call with Darcy Ungaro (financial adviser). Sig…

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How To Cope With A Friendship Break-Up - with Cynthia Nixon - Special Release 28:28

1M ago28:28

28:28

Cynthia Nixon joins Elizabeth to answer YOUR questions and failures including: whose failures would you most like to hear (dead or alive) how to cope with a friendship break up and how to know when to have kids. Elizabeth then takes a moment to reflect on meeting Cynthia, and everything they covered. To hear Cynthia tackling your failures join our …

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Episode 223: Cracking the Code on AppLovin Ads - A New Traffic Channel for DTC Brands 24:54

1M ago24:54

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Episode 223: Cracking the Code on AppLovin Ads: A New Traffic Channel for DTC Brands Episode Description If you're tired of being stuck between Meta and Google for your media buys—this episode is for you. Pep Hufen is back with a behind-the-scenes look at AppLovin Ads: the breakout ad platform that’s scaling DTC brands like Breeze and Boom. Discove…

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Cynthia Nixon - ‘Being brave is feeling scared and doing it anyway’ 53:44

1M ago53:44

53:44

Whilst Cynthia Nixon’s versatility is beyond question, it's fair to say that she has become permanently associated with one character, Miranda Hobbs, in Sex and the City and its companion piece, And Just Like That. She won an Emmy for her performance and a generation of fans who identified with the ambitious type-A lawyer whose cynicism disguised a…

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Darcy Ungaro / The Inevitability of Investment Returns, Ep 473 28:09

1M ago28:09

28:09

Recently, I attended a conference which centered on what I suspect will be the future of money in a more digital world. One of the best presentations I sat through was from author (of a book called 'Broken Money') and macro-analyst Lyn Alden - 'Nothing stops this train'. The current form of money we use (fiat currency) is tethered to a leveraged sy…

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Ariel Assaraf - Coralogix - AI + Data = Digital Gold 45:54

2M ago45:54

45:54

Ariel Assaraf is an entrepreneur and technology leader with over 15 years of experience helping companies unlock the power of their observability data. He is the CEO and Co-Founder of Coralogix, a leading in-stream data platform for full observability for logs, metrics, tracing, RUM, and security data. Ariel served in Israel’s elite intelligence un…

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Episode 222: Build Your E-Commerce Site Right: How to Turn Browsers into Buyers 21:12

2M ago21:12

21:12

Episode Description Your website is more than a digital storefront—it’s the heart of your brand. In this episode, John Grimshaw, Ezra Firestone, and Kurt Elster unpack the proven strategies behind high-converting e-commerce sites. From the pitfalls of homepage design to the power of mobile-first thinking, they reveal how to turn casual visitors int…

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Christine McGuinness - ‘I don’t want to hold back anymore - I date women! So what?’ 52:31

2M ago52:31

52:31

TW: discussions around anorexia and sexual abuse. In an incredibly powerful episode (and a How To Fail first), Christine McGuinness speaks publicly about her sexuality for the first time. She reveals she had a long-term relationship with a woman before her marriage to comedian Paddy McGuinness and that she’s now dating women again. She refuses to l…

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Vicky Pattison - ‘You don't become old and wise if you haven't been young and daft’ 55:32

2M ago55:32

55:32

Vicky Pattison was 22 when her life changed and she was cast in reality TV show Geordie Shore. She was on the show for nine seasons between 2011 and 2014, during which time the cameras followed her falling in love, becoming engaged, then breaking up. Now 37, Pattison has rarely been off our screens - whether it’s as a finalist on Celebrity Masterch…

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Mike Grimshaw / Has NZ Lost Its Way? Ep 472 1:05:00

2M ago1:05:00

1:05:00

Has New Zealand lost its way? If so, the only path forward is to honestly acknowledge what we once were, understand how and why we’ve changed, and then chart a course for the future we want. It’s a tough question, no doubt, but like any hard problem, there’s a reward waiting on the other side. I’m joined today by Mike Grimshaw, a self-confessed ‘in…

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Episode 221: The 5 AI Tools I Use Daily as a CEO (to Save 10+ Hours per Week) 47:41

2M ago47:41

47:41

Episode 221: The 5 AI Tools I Use Daily as a CEO (to Save 10+ Hours per Week) Episode Description In this episode, our very own Pep Hufen, CEO of the Smart Marketer agency, shares the five AI tools he uses every day to save over 10 hours per week and stay ahead in a rapidly evolving digital landscape. Pep walks through practical, real-world use cas…