Best Jono Long Podcasts (2025)

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[S03E10] Behavioral Design Secrets from YouTube, Google, and Duolingo with Katie Dove 32:50

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14h ago32:50

32:50

Why don’t users do what they say they’ll do? Why does great UX still fail sometimes? And what do the world’s top companies know about behavior that most of us miss? In this episode, Sani sits down with Katie Dove, behavioral designer at Irrational Labs, to break down the Three B Framework, a powerful behavioral design tool used by teams at Google, …

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Mini: How AgRi-Silience is helping SA farmers, with Jeanette Long 13:32

9h ago13:32

13:32

It's not often you get the chance to hit the pause button, zoom out and look at the bigger picture of your farming business. Farmers are often great at being operational - getting the crop in, or managing livestock cycles - but perhaps not as well practiced at thinking through a strategic plan: where you want your business to go and how you want to…

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Alvin Lucier - Music On A Long Thin Wire 25:09

3d ago25:09

25:09

In episode 25 of Talk to the Chip, professors Elif Yalvaç and Jono Podmore discuss Music On A Long Thin Wire (1977-1980) by Alvin Lucier: a milestone in Sound Art. Listen to Music On A Long Thin Wire here: https://alvinlucierlovely.bandcamp.com/album/music-on-a-long-thin-wire more info: http://www.lovely.com/albumnotes/notes1011.html https://www.br…

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Learning from YouTube and the upsides of first-gen farming, with Tom Cosentino 49:18

4d ago49:18

49:18

Six years ago, South Australian accountant Tom Cosentino ditched his day job and bought a cattle property without ever having touched a cow before. Relying on YouTube to learn the basics, Tom reckons his naivete has also helped endear him to other farmers willing to teach. Hear how Tom feels great freedom without the ‘generational inertia’ behind h…

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[S03E09] Know Your Customer, Grow Your Brand: Email Marketing Masterclass with Omar Lovert 40:51

7d ago40:51

40:51

What separates email campaigns that convert from those that get ignored? It all comes down to understanding your customers, deeply. In this episode, Sani welcomes back Omar Lovert for a masterclass on customer-centric email marketing. Together, they unpack why AI can’t replace real customer insight, how to use RFM segmentation to identify your most…

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Thanh the Fruit Nerd! Is Social Media the new shop front? 1:10:13

11d ago1:10:13

1:10:13

It's time to level up our produce game! There are few things more disappointing than biting into a floury apple, or cutting open a bruised avocado... if only we knew what mango to choose based on skin spots, or how to best store pears so they ripen perfectly… That, friends, is the mission of our next guest, Thanh ‘The Fruit Nerd’ Truong. He's put a…

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"I don't wanna stuff it up": Jono Mudge takes on the family farm with a fresh mindset 27:17

18d ago27:17

27:17

In this second episode of our AgRi-silience series, Jono Mudge gives a glimpse into the realities of stepping up as the next generation in a family business. It hasn't been an easy run of seasons for mixed farmers in South Australia's mid-north, but the AgRi-silience program came at the perfect time for Jono - deflecting his attention away from the…

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Tom and Mick are back! This time with wool buyer José Paz Vermal 32:37

23d ago32:37

32:37

After a brief hiatus, Tom and Mick are back at it... This time they sit down with their first international guest, José Paz Vermal of Argentina, to discuss the current state of play in the wool market. Summary This chat delves into the dynamics of the global wool market, discussing current trends and challenges. The market hasn't been flash for a w…

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We’re sitting down for a succession planning conversation with a lawyer and accountant at the table 56:41

25d ago56:41

56:41

Succession planning is complicated territory for any business, but perhaps more so in farming with families at the core of most operations. It's not just relationships and family legacies that hinge on effective succession planning, it also plays a critical role in building strategic foresight, sustainability and continuity into a business. Success…

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[SOLO] Magician vs. Conductor: How to Build (and Fix) Products with AI in 2025 13:15

29d ago13:15

13:15

Heads-up: I use some salty language. Nothing hateful, just passionate about this topic. Skip if that’s not your vibe. It’s 2 AM, your side-project just went viral, and the signup flow is on fire. Do you keep “vibe-coding” blind prompts, or step up as the conductor who actually knows the score? In this first-ever solo episode, I unpack why “anyone c…

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From stress to strategy: how the McInerneys built a resilient farm business 54:52

1M ago54:52

54:52

In the first episode of this special AgRi-silience series, we visit Mark and Rachel McInerney at Riverton, South Australia, to hear how they navigate adversity by redefining their roles on the farm and turning professional development into a catalyst for business renewal. In this chat you'll hear: How an HR masterclass became the starting point for…

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Why Your Church Growth Strategy Isn’t Working (And What to Do Instead) – With Tyler Harden 39:29

1M ago39:29

39:29

Are your church’s outreach efforts falling flat—even though you’re running ads, building your website, and following best practices? In this episode, Jono Long sits down with Tyler Harden from Firm Foundations Marketing to reveal the #1 mistake most churches make in their growth strategy: not truly knowing their community. Tyler shares practical wi…

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"Schools key to tapping into ag talent pool early" with Carissa Buckland from Nutrien Ag Solutions 19:21

1M ago19:21

19:21

A couple weeks back, I spotted through the Global Food Forum that Nutrien Ag Solutions has decided to partner with Primary Industries Education Foundation Australia. This move marks a big investment in how the ag industry interacts with the next generation of producers. So I decided to ring up Carissa Buckland, who works in Nutrien as their Directo…

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[S03E08] Data Minimalism, Experimentation, and Ethical AI with Matt Gershoff 43:37

1M ago43:37

43:37

In this episode, Sani sits down with Matt Gershoff, CEO and Co-founder of Conductrics, to talk about how being intentional, not just fast, leads to better experimentation, better customer relationships, and better outcomes. Matt shares the wild story of how a machine learning summer school (and donkeys in pajamas!) helped spark Conductrics. They un…

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From Wall Street to Cannabis and now tackling Methane in livestock with Derek Peterson 35:09

1M ago35:09

35:09

Derek Peterson has had a colorful career. He's found himself at the head of ROAM, an agriculture tech company trying to solve the problem of methane emissions. But he didn't get there following the 'traditional path.' In this chat we cover his career so far, from working on Wall Street to becoming a visionary entrepreneur whose journey expertise br…

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Google Doesn’t Need Your Blog Posts Anymore, Here’s What to Do Instead with Jono Alderson 9:33

2M ago9:33

9:33

Is content marketing finally dead? In this no-BS conversation, I’m joined by digital strategist Jono Alderson to unpack the new reality of SEO, content, and how Google’s evolution is leaving traditional marketing behind. Jono explains why so much content is now obsolete, how search is changing with AI, and why the only real path forward is to be mo…

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Is the Internet Dead? The Rise of Bot-to-Bot Web & the Decline of Human Content with Anne Berlin 10:16

2M ago10:16

10:16

In this episode of No Hacks, host Sani is joined by technical SEO strategist Anne Berlin to explore one of the most disturbing and fascinating topics on the web today: the Dead Internet Theory. Is most of what we see online actually created by bots, for bots? What happens when the web becomes a wasteland of AI-generated slop and abandoned digital r…

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Bringing in the Bots - We're sitting down with SwarmFarm's Jocie Bate 32:31

2M ago32:31

32:31

When I got a chance to head to evokeAg this year, I heard Jocie Bate speaking and thought to myself, we need to get her on the podcast! I came across an extraordinary character whose ideas may just revolutionise the future of agriculture. "It's amazing how quickly the sector is evolving," says Jocie Bate on her mission to fully automate the paddock…

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Daphne Oram - Oramics (Part 2) 29:49

2M ago29:49

29:49

Professors Elif Yalvaç and Jono Podmore dedicate a second episode to Oramics, a 44 track collection of works by groundbreaking British composer Daphne Oram Listen to Oramics here: https://daphneoram.bandcamp.com/album/oramics Further links: https://www.fbrt.org.uk/hermes/new-atlantis/ https://www.roland.com/uk/blog/what-is-a-vocoder/ https://www.da…

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How to Build a Leadership Pipeline That Actually Works – With Mac Lake 47:56

2M ago47:56

47:56

In this episode of The Pro Church Marketing Podcast, host Jono Long interviews leadership development expert and Multiply Group founder Mac Lake. Together, they explore why leadership development continues to be the #1 struggle for churches, despite the abundance of leadership resources. Mac explains the difference between leadership placement and …

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Carbon, Capital and Courage: Hugh Killen on the opportunity in Ag’s Next Chapter 48:12

2M ago48:12

48:12

“If we don’t get it right, the opportunity will be given to people post the farm gate. And it’ll happen to farmers again.” Hugh Killen's CV is incredibly impressive, he's spent decades working across the globe in finance and markets, before returning home to work in aussie agriculture. In this chat, we explore Hugh's time in finance, his time leadi…

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Raising Leaders and Reaching Your City with Pastor Ryan Vernon of 902 Church 35:50

2M ago35:50

35:50

In this power-packed episode of The Pro Church Marketing Podcast, Jono Long chats with Pastor Ryan Vernon of 902 Church about what it really takes to grow a church in a small town. From leveraging his marketing degree and business background to creating leadership pipelines that work, Pastor Ryan breaks down how 902 Church has thrived in Kinston, N…

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[S03E07] Growing Smarter, Not Louder: The 1-1-1 Framework for Early-Stage Startups with Ward van Gasteren 37:22

2M ago37:22

37:22

Growth doesn’t have to mean being everywhere at once or chasing every shiny new tactic. In this episode of No Hacks, I talk with Ward van Gasteren — one of Europe’s first growth hackers — about how to grow smarter, not louder. Ward shares his go-to method for helping early-stage startups: the 1-1-1 Framework — one audience, one channel, one message…

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Do young people need more support to find their career in Ag? Let’s ask Tess Cook 21:10

2M ago21:10

21:10

Tess Cook grew up on her families beef property in Queensland. When she was on stage at evokeAG, she mentioned the challenge and lack of understanding of different career pathways in Ag. Now this is so interesting because it’s being talked about a lot, but talking isn’t solving much - we want to know more to see what we can do! Tess recently moved …

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[SHORT] Winning Buy-In: How to Build a Support Network for Digital Experimentation with Sam Barber 9:02

2M ago9:02

9:02

In this episode, senior experimentation specialist Sam Barber joins me to unpack what it really takes to drive change through digital experimentation. Spoiler: it’s not just about tests and tools, it’s about people. They explore how to build a solid support network inside any organization, how to win over skeptics, and why shouting (strategically) …

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A modern Ag career on the farm and at LAWD with Lauren Roellgen 39:39

2M ago39:39

39:39

We’re sitting down with Lauren Roellgen this week. She wears a few different hats including aa an Associate Director at LAWD, a farmer-in-training on her family farm, and the Chair of the Future Farmers Network. She shares her family’s inspiring journey from Germany to Australia, how they built a successful cotton farming enterprise, and the modern…

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[S03E06] What Go-to-Market Really Means — Early Traction, Smart Systems, and AI with Maja Voje 51:29

2M ago51:29

51:29

You’ve probably heard “go-to-market” thrown around like it’s just a product launch. But it’s way more than that — and today’s guest breaks it all down with clarity, energy, and zero fluff. In this episode, I sit down with Maja Voje, an internationally recognized go-to-market strategist who’s worked with over 750 companies, including global giants l…

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A look back at EvokeAg 2025 with Harriet Mellish 20:50

2M ago20:50

20:50

EvokeAg is one of the premier events for agrifood tech and innovation, and this year’s edition in Brisbane took things to a new level. In this episode, Oli catches up with Harriet Mellish, General Manager at AgriFutures Australia, to unpack what went into making EvokeAg 2025 a success, the evolving conversations in the agri-tech space, and how the …

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Aussie Cotton from Farm to Fabric in RB Sellars shirts with Liz Stott and Jim Gall 33:42

2M ago33:42

33:42

This episode is part of our partnership with Cotton Australia, we’re joined by Liz Stott, a cotton grower and the Deputy Chair of Cotton Australia. She brings a plethora of insights into the industry's innovations, sustainability efforts, and leadership development programs that are defining the Australian Cotton industry. Then, I have a yarn with …

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[SHORT] What Google Analytics Can’t Tell You (But Your Users Will) with Daniël Granja Baltazar 9:25

2M ago9:25

9:25

Google Analytics shows you what users do — but it can’t tell you why. In this episode, Daniël Granja Baltazar explains how qualitative research reveals the story behind the numbers, helping marketers improve conversion, fix broken journeys, and build better customer experiences. With real examples from his work at Vodafone Business, Daniël shares h…

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Google Ad Grant 2025 Updates (Part 3): Conversion Tracking 36:05

2M ago36:05

36:05

In this episode of The Pro Church Marketing Podcast, we’re diving deep into conversion tracking—why it matters and how to do it right. Jono Long is joined by Google Ads expert John Hosko and Faithworks’s Melissa Keane to simplify the ins and outs of tracking actions like form submissions, phone calls, and donations using Google Tag Manager and GA4 …

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[S03E05] The Power of Founder Brand: Why B2B Growth Starts With You with Ognjen Bošković 40:51

3M ago40:51

40:51

Most B2B founders wait too long to start building their personal brand—if they think about it at all. But those who get it right unlock a massive competitive edge. In this episode, Ognjen Bošković breaks down what founder branding actually is, why it works, and how to do it without falling into the typical LinkedIn traps. About the Guest Ognjen Boš…

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How Ed Currenti found his career in Food Manufacturing as the General Manager at Prestige Foods 50:46

3M ago50:46

50:46

I first met Ed Currenti in the sheep yards at Mount Hesse, over more than 15 years we've stayed in touch and followed each others journeys closely. Ed is the General Manager at Prestige Foods, in our chat he shares his journey from a city upbringing to a successful career in agriculture and food production. He discusses the importance of mentorship…

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[SHORT] Podcasting 101: Building Brand Awareness and Networking with Anja Lordanić Mustać 12:22

3M ago12:22

12:22

Just Start. That’s the message Anja Lordanić Mustać had for anyone procrastinating on launching their podcast. I had an awesome chat with her about why podcasting is such a game-changer for personal branding and business. We talked about: 🎙️ Overcoming the fear of starting (because yeah, you’ll suck at first, and that’s fine!) 🎙️ The crazy networki…

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Jack O'Connor - 2025 Zanda McDonald Award Winner from Australia 22:27

3M ago22:27

22:27

Joining us from his ute on top of a hill during a busy week of shearing is the 2025 Zanda McDonald Award winner from Australia, Jack O'Connor. Jacko is the General Manager at his family mixed farming operation, Oxton Park. His career has seen him working on farms in developing countries such as Uganda, in the Head Office for Meat and Livestock Aust…

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Google Ad Grant 2025 Updates (Part 2): Church Website, Landing Pages & Ad Performance 44:09

3M ago44:09

44:09

In this episode of The Pro Church Marketing Podcast, Jono and Melissa continue their 3-part series on the 2025 Guide to the Google Ad Grant for Churches. If you've been struggling to get your ads to spend—or wondering why your click-throughs aren’t leading to engagement—this episode is for you. We’re talking all about your church website and how it…

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Lets get to know Maegen Blom - 2025 Zanda McDonald Award winner from New Zealand 14:57

3M ago14:57

14:57

Maegen Blom is the Operations Manager within her family owned business Mills Bay Mussels. She is the 2025 Zanda McDonald Award winner from New Zealand, so we thought we would love to get to know a bit more about her and share it with you! We cover: How she found out that she'd won, a bit more about the vertically integrated business selling direct …

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[S03E04] Optimizing Events & Growth: Behind the Scenes of Europe’s Biggest Growth Summit with Julia Rumpf 46:38

3M ago46:38

46:38

What does it take to optimize one of Europe’s most impactful growth and digital experimentation conferences? In this episode, Julia Rumpf shares her insights into planning GMS—from curating high-impact speakers to leveraging AI and digital tools to enhance attendee experience. She reveals the intersection of digital and physical event elements, the…

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Bert Harris: Building on The Family Legacy in Pineapple Farming 38:19

3M ago38:19

38:19

In this episode of Humans of Agriculture, host Oli Le Lievre sits down with fourth-generation pineapple farmer Bert Harris. From his family's century-long farming legacy in Queensland to the modern-day challenges of growing pineapples, dragon fruit, and pumpkins, Bert shares insights into the evolution of farming, his deep connection to the land, a…

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[SHORT] The Extreme Growth Mindset with Chris Out 9:03

3M ago9:03

9:03

What separates entrepreneurs who achieve extreme growth from those who don’t? According to Chris Out, it all comes down to intention, bold action, and brutal honesty. In this episode, he shares how being extreme, not just in effort, but in strategy, can be the key to scaling faster than you ever imagined. What You’ll Learn in This Episode: 🔥 Why ex…

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[SHORT] Bridging the Gap: How Product and CRO Are Merging with Hesh Fekry 9:12

3M ago9:12

9:12

In this episode, I talked to Hesh Fekry from CXL about the evolving relationship between Product and Conversion Rate Optimization (CRO). How are these once-separate disciplines are increasingly overlapping in scope, mindset, and execution? The conversation touches on the historical separation of CRO from Product, the shift towards experimentation a…

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[S03E03] Breaking It, Fixing It, Building It: The Mindset Behind Startup Success with Kevin Henrikson 44:34

3M ago44:34

44:34

In this episode of No Hacks Podcast, host Sani chats with Kevin Henrikson, an entrepreneur and engineering leader whose journey began on a pig farm. Kevin co-founded Acompli, sold it to Microsoft in just 18 months, and helped turn it into Outlook Mobile. He explains how to move fast without sacrificing quality, why your first-time user experience (…

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[SHORT] How to Design Products That Drive Real Behavior Change with Roos van Duijnhoven 9:58

3M ago9:58

9:58

Too many product teams fall into a dangerous trap—they optimize for in-app engagement while forgetting the bigger picture: real behavior change. In my latest episode of No Hacks Snacks, I sat down with Roos van Duijnhoven to break down the difference between: ✅ Designing for engagement – Keeping users interacting with your product. ✅ Designing for …

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Google Ad Grant 2025 Updates (Part 1): Performance Max, AI & Church Marketing 29:25

3M ago29:25

29:25

This is the first episode in our multi-part series on how churches can navigate the new changes to Google Ad Grants in 2025! 👀 In this episode, we cover: ✅ The #1 mistake churches make with Google Ad Grants (and how to avoid it) ✅ Performance Max campaigns – what they are & how they help your church grow ✅ Why AI is a tool—not a replacement for sma…

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From Cow to Cone - Farming for the Best Gelato in the World with Steve & Keegan 26:15

3M ago26:15

26:15

What does world-class gelato have to do with agriculture? A whole lot, as it turns out and a world of flavour! In this episode of Humans of Agriculture, host Oli Le Lievre sits down with Steve Arnold and Keegan Ryan from Gelato Messina, one of Australia's most iconic gelato brands. With over 30 stores across the country, Messina isn’t just about de…

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Daphne Oram - Oramics (Part 1) 25:12

3M ago25:12

25:12

Professors Elif Yalvaç and Jono Podmore dedicate this episode to Oramics, a 44 track collection of works by groundbreaking British composer Daphne Oram Listen to Oramics here: https://daphneoram.bandcamp.com/album/oramics Further links: https://www.daphneoram.org/oramicsmachine/ https://www.daphneoram.org/wire330/ https://www.gold.ac.uk/ems/oram/ h…

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[SHORT] Can E-Commerce Sites Ever Be Fully Optimized with Anthony Morgan 9:42

3M ago9:42

9:42

In this No Hacks Snacks episode, I talked to Anthony Morgan, CEO and founder of CRO Agency Enavi, about the never-ending process of optimizing e-commerce websites. Can an e-commerce site ever reach a point where it's fully optimized? See Anthony explain why e-commerce is a moving target and how brands must continually adapt to changing markets, com…

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[SHORT] AI vs Human Intuition in E-commerce with Mike Ryan 9:45

3M ago9:45

9:45

Where do humans still have the edge over AI in e-commerce? AI-driven algorithms are optimizing ad campaigns, automating decisions, and shaping digital strategies faster than ever. But does that mean human intuition is becoming obsolete? In a recent No Hacks Snacks conversation, I spoke with Mike Ryan, Head of e-commerce Insights at Smarter Ecommerc…

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[S03E02] B2B SEO That Actually Drives Sales: Money Keywords & No-BS Strategies with Sam Dunning 43:02

3M ago43:02

43:02

Is SEO really dead? Not even close. But many B2B companies fall into the same traps: chasing traffic that doesn’t convert, relying on outdated strategies, or focusing on technical SEO that barely moves the needle. In this episode, Sam Dunning breaks down how to make SEO actually generate sales, not just traffic. He shares his "blow out the water" s…

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[SHORT] Why Proper Consent Management Matters with Marin Radovan 9:47

3M ago9:47

9:47

In this episode of No Hacks Snacks, I talked to Marin Radovan, a digital analytics and martech expert about the intricacies of consent mode in Google Tag Manager. Marin emphasized the importance of setting up a proper Consent Management Platform (CMP) and the significant repercussions of neglecting this essential step. Marin highlighted legal risks…