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Red’s Barber Shop is a production of Lowco Media, a grassroots media company producing content that celebrates the people and place of the South Carolina Lowcountry. Tony ”Red” Bruin is a New York City native who went on to star at Syracuse, where he was the first McDonald’s All-American to sign with coach Jim Boeheim. All the while, Red spent his summers in the Lowcountry with his grandparents, and he has dedicated his adult life to coaching and mentoring young people in the Lowcountry comm ...
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I'm Chris Mechanic, a growth marketer and co-founder at WebMechanix, one of the fastest-growing digital consultancies. One day, I thought, we got to make a marketing podcast. But not any podcast. The podcast has to be value-packed, focused on acquisition, and have the best of the best minds. So, if you're in charge of performance marketing, you'll love these interviews. We bring on some of the best ideas from growth leaders from brands like Amazon, Poshmark, Motley Fool, ADA, and Gong.
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Mannhood

Bob Mann

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There is no manual or training for the most important responsibility a man will ever have. I have a great Dad but when I became a father, 35 years ago, I didn’t have all the answers and I couldn’t get them from my Dad. Join me to discuss: Manhood, Fatherhood, Paternal Care, Sex, Money, Communication, Reconciliation, Childcare, etc.
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Mad Mike Sports

Mad Mike Sports

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Mad Mike Sports is Atlanta Falcons based podcast hosted by Michael Linson better known as (Mad Mike). Mad Mike Sports is a daily news podcast dedicated to giving you an unfiltered take on the Atlanta Falcons News and trending sports around the world.
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How can the team and authentic leadership in marketing drive growth and brand transformation? In this episode of The Revenue-Driven CMO, I have the pleasure of speaking with Justin Steinman, Chief Marketing Officer at Ensora Health, a leader in healthcare marketing and brand development. Justin, with his extensive background in marketing and produc…
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How can creative leadership and data-driven strategies transform marketing for business growth? In this episode of The Revenue-Driven CMO, I sat down with Maggie Lower, Chief Marketing Officer at ABC Fitness. With a remarkable career spanning leadership roles at global brands like Bank of America, Hootsuite, and Cision, Maggie brings a wealth of ex…
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How can strong brand marketing and creative flexibility drive business growth and success? In this episode of The Revenue-Driven CMO, I sat down with Jen Rapp, CMO at Superside. She is a seasoned marketing leader with over 20 years of experience at top brands like DoorDash, Klaviyo, Tom's, and Patagonia. Jen discusses the keys to her success, inclu…
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How can a human-centric approach in marketing drive client engagement, trust, and success? In this episode of Revenue-Driven CMO, host Chris Mechanic interviews Cammie Doder, the Chief Marketing Officer at Aspiriant, to explore how a human-centric marketing approach can drive client engagement, build trust, and ensure long-term success. Discover th…
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How can aligning your marketing strategy with investor expectations, hiring the best team, and focusing on customer marketing drive growth and success in B2B companies? In this episode of The Revenue-Driven CMO, I have the pleasure of speaking with Tamir Sigal, Chief Marketing Officer at Trintech, where we explore the key strategies for successful …
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How can empathy and AI-driven strategies in marketing drive customer success, brand loyalty, and long-term growth? In this episode of Revenue Driven CMO, I had the pleasure of speaking with Carolyn Sarnoff, the CMO of Pattern, as she shares her journey from e-commerce manager at Amazon to her current role at Pattern. Carolyn emphasizes the critical…
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How can digital accessibility in marketing empower businesses and drive growth? In this episode of The Revenue-Driven CMO, I sat down with Ian Lowe, CMO of Level Access, to explore how prioritizing digital accessibility can not only create inclusive experiences but also help businesses thrive. With over 20 years of experience, Ian shares his journe…
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How can a five-step marketing strategy drive B2B growth, improve sales alignment, and leverage market insights? In this episode of The Revenue-Driven CMO, I sit down with Elyssa Steiner, the CMO of Cantaloupe, a leader in self-service commerce technology. Together, we dive into Elyssa's proven five-step strategy for driving business growth through …
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How can creativity and breaking away from formulaic marketing drive better results in B2B advertising? In this episode of The Revenue-Driven CMO, I sit down with Katie McAdams, the Chief Marketing Officer at BASIS Technologies, as we explore the critical role of creativity in B2B advertising. With over 20 years of experience in digital marketing an…
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How can YouTube be leveraged as a powerful marketing tool for B2B brands? In this episode of The Revenue-Driven CMO, I dive into how YouTube can be a game-changer for B2B marketing. With its massive reach, advanced targeting capabilities, and cost-effective advertising solutions, YouTube offers incredible potential for brands looking to connect wit…
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How can building high-performing teams transform your marketing strategies for long-term success? In this episode of The Revenue-Driven CMO, I have the pleasure of speaking with Jonathan Dale (JD), VP of Marketing at Phenom. JD shares his extensive experience in product marketing and management, and we dive into the critical role of building and me…
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How can community building in B2B marketing drive customer success, product adoption, and long-term growth? In this episode of The Revenue-Driven CMO, I have the pleasure of speaking with Derek E. Weeks, the CMO of Katalon and a five-time CMO with an impressive track record of successful exits. Together, we dive deep into the growing importance of …
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In this episode, leading marketing professionals share their expert insights and proven strategies for achieving success in today's fast-paced and competitive business world. From understanding content market fit to the value of direct communication with customers, our guests cover key elements that drive growth and maximize marketing ROI. Discover…
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How can blending brand storytelling with demand generation drive business growth and optimize marketing performance across all stages of the buyer's journey? In this episode of Revenue Driven CMO, global marketing executive Andy Weiss shares his expertise in driving business growth through strategic brand storytelling and demand generation. He disc…
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Want to discover proven marketing strategies to boost revenue, drive successful campaigns, and stay ahead of the competition? In this episode of Revenue Driven CMO, we sit down with marketing expert Ari Osur, former CMO of iCIMS. He is a seasoned leader with a proven track record at top companies like eBay, NBA, Epsilon, Forrester, and ADP. Ari tac…
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Join NYC and Syracuse hoops legend Tony "Red" Bruin and longtime sports journalist and Lowco Media founder Justin Jarrett to get your ears lowered and talk hoops! Next up in the chair is Leo Rautins, one of Red's teammates at 'Cuse and an accomplished coach and broadcaster. Rautins served as head coach of the Canadian men's national team and has be…
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How can automation, intent data, and AI-driven tools enhance account-based marketing (ABM) and sales alignment for revenue growth? In this episode of The Revenue-Driven CMO, we chat with Kacee Court, Director of Marketing Operations at Drata, about the essentials of successful marketing operations. Kacee discusses how to build a culture of automati…
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How can strategic playbooks, customer validation, and performance marketing drive success in B2B SaaS and industries like landscaping and construction? In this episode, we sit down with Sushovan Saha, a seasoned marketing leader with over 14 years of experience in digital marketing, B2B SaaS, and go-to-market strategies. We kick things off by divin…
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How can humor and smart marketing strategies transform financial services and improve retirement outcomes? In this episode, we're joined by Hattie Moll, Chief Marketing Officer at Prosper, as she shares valuable insights from her career in marketing. Hattie discusses the power of creating engaging, humorous content that captures attention—even in i…
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In this episode, we explore the nuances of giving and receiving feedback across cultures and the impact it has on global teams and GTM (Go-to-Market) strategies. Our guest shares insights from personal experiences working in Brazil, Europe, and beyond, highlighting how different regions handle feedback—from the direct and candid style of Germany an…
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In this exciting episode of the Revenue Driven CMO Podcast, Chris Mechanic takes listeners on a crash course in the world of AI agents. With the rapid growth of AI technology, we're transitioning from AI 1.0 (chatbots and simple automations) to AI 2.0, where AI agents can handle complex tasks autonomously. Chris explores how these agents can revolu…
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In this insightful episode, we dive deep into the secrets of effective marketing through customer empathy. Our guests reveal why true success in marketing comes from understanding and aligning with customer motivations. We explore actionable strategies like listening to customer calls, gathering real insights, and applying this knowledge into story…
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In this episode, we dive into a powerful mindset: refusing to accept "no" as an answer and finding solutions in every situation. Volodymyr Korol VP of Marketing at Creatio shares how this philosophy has driven success throughout his career and how it applies not just in marketing but in all aspects of life. He provides examples from his journey at …
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In this episode, we dive deep into the concept of lateral thinking in marketing. Our guest Jevan Taylor, CMO at QC Holdings shares insights from their career, emphasizing the importance of creative problem-solving and looking at data from new perspectives. Through real-world examples and actionable advice, we explore how marketers can leverage fres…
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In this special compilation episode, some of our favorite guests reveal the hidden strategies that have powered their success in marketing and technology. From continuously reinventing oneself to leveraging AI for content creation, these industry leaders share insights into the evolving landscape of digital marketing. Tune in for key lessons on ada…
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In this insightful episode, Chris Mechanic sits down with Greta Wilson, a marketing leader with a rich history at renowned companies like Bloomberg and Pitney Bowes. Greta shares her journey, from running marketing for Bloomberg's media properties to leading a transformative rebranding effort at Pitney Bowes. The conversation dives into the evoluti…
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In this episode, we dive deep into the challenges founders face when transitioning to larger organizations, particularly those backed by private equity. Our guest Courtney Miller emphasizes the importance of retaining the entrepreneurial mindset while adapting to new corporate environments. They discuss balancing gut-driven decision-making with str…
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In this episode, we dive deep into the future of cookie-less advertising, exploring the current state of the industry and where it might be heading. With major players like Google continuously iterating their solutions, uncertainty looms, leaving marketers and advertisers wondering how to prepare. Our guest walks us through the complexities of the …
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In this episode, we dive into the continuous evolution of technology, marketing, and AI. Unni shares how staying ahead in a rapidly changing industry requires constant innovation and learning. We explore the development of AI tools, structured prompting, and how to effectively use AI for content creation. With insights into tools like ChatGPT, crea…
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In this episode, we take a look back to some of the guests that brought us the best insight on building effective teams. With summer drawing to an end it's back to work season and having an effective team is vital for your company's success. From Wendy White to Jill Kellet we go back in time to listen again to this great insight. Full Episode Links…
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In this episode, we dive into some of our favorite moments from the show. We look back on the intricacies of communication within organizations, particularly the importance of interfunctional coordination and authenticity in marketing. Our guests share valuable insights on how to ensure that internal communication aligns with external messaging, th…
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In this episode of Revenue-Driven CMO, host Chris Mechanic interviews Wendy White, the Chief Marketing Officer at Daxko, who has over 25 years of experience in high tech and SaaS marketing. Wendy shares her unique strategy of leveraging global teams to ensure round-the-clock marketing operations. This method, which she calls 'follow the sun,' allow…
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In this episode of The Revenue-Driven CMO, host Chris Mechanic interviews Dawn Mueller, the CMO of Vitech Systems Group. They delve into the importance of interfunctional coordination within a company, explaining how engaging all departments can lead to higher overall profitability. Dawn shares insights on how regular communication with HR, IT, and…
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In this episode of The Revenue-Driven CMO, host Chris Mechanic welcomes Haleigh Forbes, Head of Marketing and Online Experience at American Public Education, to discuss her career journey, leadership style, and strategies for building high-performance teams. Haleigh emphasizes the importance of having the right team, continuous feedback, and strate…
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In this episode, CMO Kathleen Stockham discusses the structure and operation of her lean team at South College. She emphasizes that success doesn't require a large team but rather a group of talented individuals committed to execution and quality work. Kathleen explains how her team's roles and responsibilities are divided, highlighting the signifi…
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