Welcome to Business School for the Rehab Chiropractor where we coach you on how to run the practice and business of your dreams. Your host is Justin Rabinowitz - a multiple Rehab Chiropractic practice business owner and investor. In addition to running his own locations, Justin works with Rehab Chiropractors across the US talking about everything from sales to marketing, and creating the business systems necessary to succeed.
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Justin Rabinowitz Podcasts
Profits Through Podcasting is your go-to resource for turning engaged listeners of your health-focused podcast into paying clients. Learn from health and wellness entrepreneurs who successfully employ a podcast as their main marketing tool, generating quality leads and growing their business. Whether you're a doctor, chiropractor, clinician, health business coach, therapist, or an entrepreneur in any other health or wellness related field, so long as you have a podcast, Profits Through Podca ...
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What I Want My Kids to Know About Wealth (and to anyone who's ever wanted more than just money)
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27:27Watch now on YouTube → Click here to watch this episode In this episode, you're getting a SPECIAL CLIP from our live event. It's a raw, heartfelt message about what real wealth actually means. Spoiler: It’s not about a number in your bank account. I share my personal stories, client transformations, and a letter to my children that brings it all ho…
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How to Get and RETAIN More Listeners for Your Health and Wellness Podcast
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12:58Are you making the most of audience insights to boost listener retention and grow your podcast community? Most health and wellness podcasters wonder how they can get listeners, but retaining those listeners is perhaps even more important. Today I’m sharing strategies for creating high-quality audio experiences that keep people listening. You’ll lea…
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[REPOST] How To Pick An Affordable Price and Other Selfish Thoughts Rehab Chiropractors Hold
21:49
21:49
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21:49In this episode, I’m sharing the 7 biggest false beliefs I hear about money, pricing, and insurance — the same ones that keep most rehab providers stuck and undercharging. From “my town is different” to “you need years of experience to charge more,” I break down the real reasons why these thoughts are holding you back — and what to do instead. Here…
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The Realities of Combining Passion and Business with Gena Bradshaw Vitale
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34:48Learn how this two-time cancer survivor uses podcasting to open doors to new business opportunities and collaborations in the holistic wellness space! Gena Bradshaw Vitale, founder of Holistic Human Performance, takes us through her innovative business model that blends online and in-person coaching, digital courses, and wellness products to suppor…
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[REPOST] This Has NOTHING To Do With My Business, But It Has Everything To Do With My Success (The Power Of Mindset)
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14:31Mindset - one of my favorite talking points when it comes to being a rehab chiro practice owner. It is part of the foundation for growing a successful business! So in this episode, I share how I grew and evolved my mindset. (Which grew my business as a byproduct) Things like self-awareness, self-talk, and who you share your information with have a …
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You MUST Know These 4 Health and Wellness Podcast Success Pillars to Generate Leads and Revenue
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12:55Here’s what you need to know to build a profitable podcast that keeps listeners coming back for more. Today I’m explaining the 4 health podcast success pillars that can transform your health-focused podcast into a powerful lead and revenue generator. They are: Content Audience Offer Commitment Are you delivering high quality, valuable content tailo…
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The Rehab Chiro’s Guide To Profitable Ads
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50:13Not sure what types of ads to run—or how to tell if they’re actually working? You’re not alone. Many rehab chiros waste time and money on ad strategies that aren’t built to convert or scale. In this episode, Justin sits down with the marketing team - Hannah and Kaylie - and they break down the core systems and tools behind running profitable digita…
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How to Be an Expert Delegator and Manage Multiple Health and Wellness Businesses with Stephanie Wigner
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25:49
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25:49What are the secrets to scaling a business without sacrificing personal time or authenticity? THE Wealthy Practitioner tells all! Stephanie Wigner has transformed her career, all the way from launching her first chiropractic clinic to building multiple seven-figure businesses, with a huge help from her podcast. She’s sharing all of her secrets to a…
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How I Built A Business Without Sacrificing My Family
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33:06Click here to watch on Youtube! In this episode, I’m sharing the real story of what it looked like to grow a business while raising a young family — and why I believe you don’t have to choose one over the other. From 4am mornings to hiring before I was "ready," I walk through the rhythms, decisions, and mindset shifts that helped me integrate both …
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THOUSANDS of Dollars Lost by Abandoning a Podcast
10:56
10:56
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10:56It’s critically important to maintain consistency in podcasting if you want to transform it into a powerful marketing tool Today I’m sharing a cautionary tale of a former health and wellness podcasting client who succumbed to "podfade," highlighting the missed opportunities due to inconsistent podcasting habits. Having a streamlined podcast workflo…
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How To Not Just Survive But Thrive In An Unstable Economy
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22:55Your patients aren’t broke—they’re scared. In this episode, we break down the REAL reasons people hesitate to commit to care plans in a shaky economy—and exactly what to do about it. You’ll learn the 3 patient personas that show up during economic uncertainty (including The Freezer and The Worrier) Why your usual sales approach might be backfiring …
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The Responsibility of Being a Trusted Voice in the Health and Wellness Space with Zora Benhamou
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31:22This host uses her podcast to empower menopausal women through biohacking…and makes money while helping others with her passion! Zora Benhamou, the force behind the podcast Hack My Age, is here to share how she managed to go from health coach to podcast entrepreneur. She has seamlessly integrated her passion for health and wellness into a thriving …
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Culture Over Everything: The Secret to a Thriving Chiro Practice
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25:18Want to build a practice where people don’t just get treated—but get transformed? In today’s episode, we dive deep into what it truly takes to build an organization that transforms people from the inside out. It’s not just about systems, skills, or SOPs—it’s about leadership. We explore how to create a place where people walk in and leave better, m…
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The Truth About Getting Sponsors for Your Health & Wellness Podcast
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17:01What does podcast monetization via sponsorships looks like for health-focused entrepreneurs? Sponsorships, while sometimes seen as the ultimate goal, may not always be the best path for all health and wellness podcasters. Instead, I share strategies on how to transform your podcast into a robust marketing tool that converts listeners into loyal cli…
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How To Survive A Recession As A Chiro Business Owner
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19:55Recession talk is everywhere—tariffs, negative GDP, uncertainty in the air. But what do you actually do when the economy dips and fear takes over? In this episode, I’m pulling back the curtain on how I not only survived the last major downturn—the COVID-19 pandemic—but grew our practice by 34% during it. This isn’t theory. I’ve been there, built th…
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Teaming Up for Triumph! Podcast Monetization As a Co-Host with Marnie Dachis Marmet
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23:51What role can a podcast play in building trust and expanding a health coaching business, especially for women entering the empty nest phase? Marnie Dachis Marmet’s story begins with a lifelong passion for health and wellness. Transitioning into health coaching in 2015, she co-hosts The Art of Living Well, which has become an influential platform fo…
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Marketing for Chiropractors: Why Most Fail and How to Get It Right
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24:11Watch now on YouTube → Click here to watch this episode Are you a chiropractor running a cash-based clinic and struggling to attract new patients? You know marketing is key—but where do you even begin? In this week’s episode, we’re breaking down the real reason most marketing plans fall flat: the numbers. We’ll walk you through the exact math behin…
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This 1 Mindset Shift Can Unleash Massive Results for Your Podcast and Business
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14:22Ready to discover the key mindset shift that will supercharge your podcasting success? There’s a mindset shift required to break free from the perfectionism trap I see many health and wellness entrepreneurs stuck in. The trap usually leads entrepreneurs to spend countless hours on tasks that could easily be delegated. Through the story of a podcast…
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10 Belief Blockers Keeping Chiros Poor (And How To Change Them)
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30:35*Our Guest Pass Giveaway is LIVE. Apply to win a FREE guest pass to our next live event (valued at $1,997). Click here to apply! Most chiropractors struggle to grow their practice because they’re stuck. Fighting to make outdated business models work. And held back by limiting mindsets around pricing, value, and personal worth. Here’s the truth: You…
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How to Book Your DREAM Podcast Guests with Devan Gonzalez
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28:14What are the key strategies for securing influential podcast guests on your health-focused podcast? Devan Gonzalez of Strive 11 Fitness skillfully integrates podcasting with his business to create powerful networking opportunities. His podcast, The Mindset Cafe, is his platform to promote collaboration over competition in the fitness industry. By s…
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The Costly Lie Chiros Believe: More Certs = More Success
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20:14Click here to apply for your guest pass to RCM Live! Ever feel like you’re the most certified, most educated chiro in town… yet still getting beat by the “crack-and-pop” guy down the street? This week, we’re talking to the seminar junkies. The rehab chiros who’ve done everything right—every cert, every course, every S&C seminar—and still feel frust…
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Keep Every Listener! Know These 5 Reasons People STOP Listening to Podcasts
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19:26Don’t make these often-overlooked podcast mistakes that listeners hate! Health and wellness podcast listeners have 5 top reasons that they give up and ditch podcasts. I'm going through them today, showing you how top-notch audio quality is essential for keeping listeners tuned in, and other things that can make or break your show. I'm also highligh…
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Guest Passes for our next Rehab Chiro Mastermind are officially LIVE! Is your chiropractic business making money, but you still feel underpaid? Many rehab chiropractors focus on revenue but feel overworked. The issue? They chase revenue instead of profit. Revenue is vanity. Profit is sanity. Chasing growth without understanding your margins keeps y…
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How Medical Professionals Become Entrepreneurs with Suzy Wraines
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35:14How can you leverage podcasting to not only build authority, but also create meaningful connections that fuel your business success? Transitioning from a purely medical career to entrepreneurship can be tough, but your podcast can be a pivotal tool to help you get there. Suzy Wraines’ podcast, "Starting a Business Simplified," has become a cornerst…
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How To Escape The Chiro Insurance Trap And Build A Thriving Practice
20:39
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20:39Struggling with declining insurance payments? Many chiropractors feel stuck relying on shrinking reimbursements, making it hard to stay profitable. The key? Position yourself as a high-value provider with services patients want to pay for out of pocket. In this episode, I'll tell you how to shift to a cash-based, value-driven model that attracts yo…
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100 Episodes WASTED! Fix These 4 Simple Podcast Blunders in Minutes
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14:42Is your health and wellness podcast optimized for success, or are crucial oversights holding back your potential? I audited a doctor’s podcast recently and was shocked at what I found. This podcast had over 100 episodes—pretty impressive. However, the whole setup of the podcast had some brutal mistakes that I’m sure were holding this doctor back fr…
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How To Turn New Patients Into Paying Customers
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19:39Click here to watch this week’s episode on YouTube! Do you get frustrated when a prospective patient says “no” to care because you KNOW you can help them? Most chiropractors fail to communicate how their approach is different from the competition And can actually solve the patient's problem. Leaving you defeated when yet another prospect that needs…
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How Podcasting Attracts Weight Loss Coaching Clients with Siobhan Key
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24:50How does this doctor use the power of podcasting to nurture an audience and drive business growth? Dr. Siobhan Key is with us to explore her journey as practicing physician and dedicated weight loss coach and podcaster. Her podcast, Thriving As A Physician, has published over 300 episodes and is a major lead generator for her coaching programs and …
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Is your business generating $20,000 or more in revenue but feeling stuck? Many entrepreneurs hit a ceiling because they rely on outdated marketing methods (or neglect marketing altogether) and fail to scale effectively. In this episode I go into exactly how to think about your marketing spend to grow past 20K How to determine if you are time poor a…
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4 Very Effective Pathways to Propel Your Health-Focused Podcast’s Growth That You Need to Know
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19:42Here are the strategies YOU can use for greater podcast reach and impact. Are you ready to unlock the secrets to expanding your health and wellness podcast’s audience and transforming your show into a vibrant community hub? Curious about the strategies that can boost your podcast's discoverability and engagement? What if you could create authentic …
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Hiring 101: How To Bring On The Right Associate (Without Costly Mistakes)
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27:55What if I told you there’s one major mistake keeping chiropractors from building a thriving practice… Hiring an associate the wrong way. In this episode, we’re breaking down why so many associateships fail and how to avoid the biggest hiring pitfalls, including: Expecting them to do too much—Why unclear roles lead to burnout and turnover. Not defin…
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The Incredible Moment That Permanently Increased Podcast Downloads for Philip Pape
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35:33This one simple strategy will get you more podcast listeners, almost overnight—no tricks required. Philip Pape, who successfully turned his passion for fitness into a thriving coaching business, leverages his unique personality and engineering background to deliver data-driven insights that captivate his audience, while consistently generating ever…
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How I'd Go From Zero To 10K Per Month If I Opened A New Practice (REPOST)
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29:56[REPOST] Back by popular demand... Another clinical course will not help your business. Look, I know that enhancing your clinical skills is very important. Having the discipline to constantly keep growing and learning is super valuable. Learning more techniques and exercises is great and all, but it won’t help you grow your business. If I were star…
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I Launched a Podcast One Year Ago… Here’s Everything I Did WRONG
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31:04I’m telling it all so you don’t have to make the same mistakes! It’s been about a year since we started this podcast, and a lot has changed since the beginning. The podcast (and the whole business) has rebranded to focus on health and wellness. We moved from releasing episodes every two weeks to every week. I’ve made some fantastic connections, ref…
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How To 2x Your Revenue Without More Clients – Money Math for Rehab Chiros
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22:36Click here to watch this week’s episode on YouTube! Most chiropractors struggle with money—not because they aren’t great at what they do, but because they’re focused on treating patients instead of building a business. So, if you want to double your revenue without adding more hours to your schedule, this episode is for you… There are only 3 ways t…
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Gym Owner to Laptop Lifestyle! Online Coaching Growth via Podcasting with Sherry Shaban
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24:39How did a fitness expert use podcasting to transform her gym business into a successful online coaching empire during the pandemic? Sherry Shaban created the podcast Make Peace With Food (formerly titled Fall In Love With Fitness) and is here to share the role podcasting plays in her marketing. Sherry offers insights into building a thriving busine…
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7 Myths Holding Chiropractors Back From Making More Money
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18:50What if I told you there are 7 myths keeping chiropractors from building a thriving business—one that makes more money, gives you more time freedom, and lets you treat patients the way you want? In this episode, we’re breaking down the biggest mindset traps that hold chiros back, including: Patients self-booking through Jane app (losing you 6 figur…
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We Tested 5 Paid Podcast Ad Platforms to Grow Our Show… Here’s What Happened
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33:42You can have more podcast listeners overnight – if you’re willing to pay for it. I’m not talking about scammy online “podcast promoters” who promise thousands of (fake) downloads. I’m talking about legit podcasting platforms where you can get your podcast in front of potential new listeners. I recently tested promoting this podcast on five major pl…
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Rehab Chiro Marketing 101 - Interview with Hannah Matheson (REPOST)
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56:56The #1 question every rehab chiropractor asks: “How do I get more new patients?” I interviewed Hannah Matheson, our Marketing Director and digital marketing expert, who went from a college graduate with no prior marketing experience to managing over $15M in Google Ads accounts, leading our marketing departments, and helping businesses scale from st…
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$29,000 and 125 Podcast Guest Appearances Later: Explosive Results Achieved By Chris Burres
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34:28A $29,000 investment in podcast guesting that leads to over $82,000 in revenue...That’s a deal we’d all take! Chris Burres has transformed his supplement business, My Vital C, by leveraging podcast appearances. His strategic move to appear on over 100 podcast episodes has significantly boosted his sales and brand visibility.We discuss the benefits …
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Why Thinking Like a Chiropractor Is Holding You Back
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39:07In chiropractic school, you developed the identity of a chiropractor. But in order build a world-class business, you must go through these critical identity shifts: 1- Chiropractor → Solo Practitioner – Learning to operate efficiently on your own. 2- Solo Practitioner → Business Owner – Creating a business that thrives beyond just you. The goal isn…
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Over 1,000,000 Downloads in Her First Year! Not Your Average Podcast Growth Advice with Melissa Monte
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35:54Are you following all the advice from podcast gurus but still not seeing the growth you really want? How come some podcasts hit millions of downloads and others are doomed to obscurity forever? Growing a health and wellness podcast to over 5,000,000 downloads doesn't typically have jail time as a springboard for getting started. But that's exactly …
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How To Make $8K In An Hour In Your Rehab Chiro Biz
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24:37Click here to watch this week's episode on YouTube! What if I told you exactly how to make $8,000 an hour in your practice today… would you listen? In this video, I am going to share the exact formula needed to do this That we use in our practice and teach to hundreds of rehab chiros in our mastermind community... For free But here’s the problem… m…
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What This Burned Out Doctor Can Do TODAY to Generate Sales from Podcasting: 6 Simple Tips
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18:55Could your health-focused podcast be missing out on lead generation and growth opportunities due to commonly overlooked mistakes? I’m sharing the story of a medical professional and entrepreneur who is navigating the rocky terrain of growing her online business with her podcast. Facing challenges like ineffective marketing hires and the pressure of…
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(Part II) $250K For Chiro School And I Taught These Lessons To Students for FREE!
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35:33Welcome to Business School For The Rehab Chiropractor where we talk about the lessons I’ve learned in scaling my cash based rehab chiro practice to 7 figures without personally treating a patient. Now, I help other rehab chiros do exactly the same. Wanna grow your rehab chiropractic practice? Click here.…
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From Police Officer to Nomadic Nutrition Coach: How Lisa Franz Built Her Online Health Business
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37:44Wish you could break free from convention and travel the world while working for yourself? With the help of her podcast, Nutrition and Life, Lisa Franz left her career as a police officer and built a thriving online nutrition coaching business. Lisa shares her journey from Germany to 53 countries around the world, exploring how she built her online…
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“I’m Waiting For Financial Stability to Open My Business” And the Other Lies Chiropractors Tell Themselves
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14:54Do you think Kobe Bryant started acting like a pro once he became a professional? Did Steph Curry start shooting 500 3’s only once he got to the NBA? No. They acted like professionals and took action well before. And because of that, they became professionals. You must act like that person before you become that person. So, if you’re a chiropractor…
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Does Your Health-Focused Business Need a Rebrand? Our Rebranding Journey
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30:19Did you know that even if you haven't done any branding, you still have a brand? I was ignorant to our branding mistakes for years. After repeatedly smashing my head against the wall when trying to convert more new clients, I realized a painful lesson. I had neglected some key branding strategies. Once I realized the mistake, we worked with a busin…
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Sinister title, no? It’s scary to think about that. But I know it will help. Did you know they’ve studied people on their deathbed and asked, “What’s your biggest regret?” The most common answer, “I let fear control my decisions and didn’t take risks.” In this podcast episode I speak about the hidden risks in business. Usually, it’s the action NOT …
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My 7 Predictions for Chiropractors in 2025
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33:54In this podcast, I reveal 7 BIG predictions for chiropractors in 2025 Here’s they are: Chiropractors will realize what REAL education looks like Chiropractors will finally decide to LEAD Chiropractors will realize the NEW ECONOMY of healthcare INSURANCE for chiropractic care will be extinct TRIED and TRUE old school marketing will come back Chiropr…
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