Friends Julia, Kelly, and Rachael discuss the newest books, trends and their never-ending TBR stacks. There will be laughs, great recommendations, and possibly (definitely) some spoilers. Tune in weekly and find out why these three have entirely ruined their dispositions with books. Want us to let you know what YOU should read? Fill out our google form and we'll recommend something to you on the podcast! https://forms.gle/QkN4uFtBTjnsGom88
…
continue reading
Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and platforms discussing the industry's trends, like first-party data strategies, artificial intelligence, consumer data privacy, omnichannel customer experience, and more. The Agile Brand i ...
…
continue reading
Each week, comedians and amateur detectives Liza Treyger and Kara Klenk break down episodes of NBC’s Law & Order: SVU, take a deep dive into the true crimes they're based on and interview on-screen talent, ranging from big stars to joggers who find the body. These are their stories. Dun dun! Tune in as they discuss all things not only Law & Order: SVU, but unfiltered hot takes on entertainment, TV, pop culture and more! Members of the elite squad like Kelli Giddish, BD Wong and Diane Neal ha ...
…
continue reading
Kelly Hager and Josh Bermont have been friends and mutual horror fans for 25 years, and now they‘re taking their love of scary movies too far...with a weekly podcast! Tune in for ghoulish guests, creepy comedy and fresh insights on chilling classics and forgotten fright flicks!
…
continue reading

1
#680: Agile is about more than velocity, with Gabrielle Wieczorek
27:12
27:12
Play later
Play later
Lists
Like
Liked
27:12This show is brought to you by the Online Scrum Masters Summit, taking place virtually on June 17-19, with more information at: http://www.onlinescrummasterssummit.com What if the most powerful tool for driving agile transformation isn’t a framework or a ceremony—but a dashboard? Today’s guest believes data may be the most underused lever for agili…
…
continue reading

1
#679: Growing a brand by focusing on the details that matter with Dominic Minogue, Dirty Water
23:23
23:23
Play later
Play later
Lists
Like
Liked
23:23There are a lot of great ideas for products and brands out there, but sometimes the difference between success and failure lies in getting the details right and understanding the customers and users of your product. Today we’re going to talk about growing a brand by focusing on the details that matter. To help me discuss this topic, I’d like to wel…
…
continue reading
Today, Kara and Liza discuss the episode “Pandora” (Season 4, Episode 15), the abduction of Alicia Kozakiewicz by an online predator, and interview the fascinating William McNamara (Stealing Home, Copycat). SOURCES: CBS News Mass.gov Boston Herald Boston.com Los Angeles Times CNN Nevada Appeal People BBC The Lancet The Guardian New York Post BBC Wi…
…
continue reading

1
You Should Read: Anything We Suggest; Happy Birthday To Us!
1:20:12
1:20:12
Play later
Play later
Lists
Like
Liked
1:20:12Send us a text We can't believe it, Should-Heads, but our podcast is five years old! We discuss our favorite episodes and guests, plus goals of where we would like to go from here. We've also got very fun stories about Julia, forever our Kristy Thomas. LINKS MENTIONED: Baltimore convention goes very wrong Judy Blume's novel Forever... is on Netflix…
…
continue reading

1
#678: AI gains emotional intelligence with Joshua Goldberg, Zenapse
23:56
23:56
Play later
Play later
Lists
Like
Liked
23:56Have you ever wondered why, despite having access to advanced AI tools, your marketing strategies still don’t hit the mark? Could it be that you’re focusing on the wrong data and missing the emotional connections that truly drive consumer behavior? Today we’re exploring the intersection of AI, emotional intelligence, and marketing with Joshua Goldb…
…
continue reading

1
#677: Why thought leadership is more important than ever with Benjamin Shapiro, host of the MarTech Podcast
36:19
36:19
Play later
Play later
Lists
Like
Liked
36:19If content rules, why does it feel like there are 100,000 royal families? In a world drowning in blog posts, videos, and AI-generated everything, content has never been more abundant—or more commoditized. So how do brands cut through the noise? Today’s guest has a few thoughts on that—and more. Ben Shapiro, host of the MarTech Podcast, has had fron…
…
continue reading

1
#676: The consumer is no longer navigating the map—they are the map, with Ken Hughes, the King of CX
36:22
36:22
Play later
Play later
Lists
Like
Liked
36:22The consumer is no longer navigating the map—they are the map. Welcome to the era of the Blue Dot Consumer: always centered, always scrolling, and always expecting the world to orbit around them. What does that mean for your brand? Everything. From the rise of instant gratification to the evolution of seven—yes, seven—active generations, the custom…
…
continue reading
This week, Liza and Kara recap “Risk” (Season 4, Episode 12), discuss the wild crimes of corrupt NYPD officer Michael Dowd, and interview the delightful Erica Tazel (Justified, Lovecraft Country). SOURCES: The New York Times 1 The New York Times 2 The New York Times 3 The New York Times 4 New York Post Wikipedia - Michael Dowd (police officer) New …
…
continue reading

1
You Should Read: Stephen King (a starter kit for beginners!)
1:14:39
1:14:39
Play later
Play later
Lists
Like
Liked
1:14:39Send us a text You Should Read: Stephen King! (With special guest Mom of the Pod Becky Hall)! Should-Heads, our favorite mom is back to discuss Stephen King! We've got great recommendations for you and no matter your comfort level with horror, there are a handful of stories you'll love without losing any sleep. Links mentioned: John Lithgow Open le…
…
continue reading

1
#675: Being true to customers and your values with Phyllis Rothschild, CMO at Pete & Gerrys
30:10
30:10
Play later
Play later
Lists
Like
Liked
30:10Consumers today aren’t just buying products, or even experiences—they’re buying into values. As more people align their shopping habits with brands that reflect their personal beliefs, how can companies authentically connect with their audience without coming across as performative? Joining us today is Phyllis Rothschild, Chief Marketing Officer at…
…
continue reading

1
#674: The continued evolution of e-commerce with Eitan Koter, Vimmi
36:57
36:57
Play later
Play later
Lists
Like
Liked
36:57With the rapid rise of shoppable video, AI-driven recommendations, and immersive technologies like AR and VR, are traditional e-commerce strategies becoming obsolete? Today, we’re joined by Eitan Koter, Co-Founder and Co-CEO of Vimmi, a shoppable video SaaS company revolutionizing e-commerce. Eitan is also the host of the "Mastering eCommerce Marke…
…
continue reading

1
#673: Predictive and proactive customer experiences, with Vinod Muthukrishnan, Cisco
28:51
28:51
Play later
Play later
Lists
Like
Liked
28:51Customer expectations have skyrocketed—people now demand instant, personalized, and seamless interactions across every touchpoint. But are companies truly meeting these expectations, or are they still stuck in reactive customer service models? What if AI could completely transform the customer experience into something proactive, predictive, and ev…
…
continue reading
This week, Kara and Liza cover the SVU episode “Closet” (Season 9, Episode 16), discuss the tragic life of professional soccer player Justin Fashanu, and interview the talented Bailey Chase (Saving Grace, Longmire). SOURCES: Britannica BBC 1 BBC 2 The Guardian Daily Mail The Pink News These Football Times WHAT WOULD SISTER PEG DO: LGBT National Com…
…
continue reading

1
You Know What We Should Read? We Don't! (With Kathy Coe)
1:04:11
1:04:11
Play later
Play later
Lists
Like
Liked
1:04:11Send us a text Hello, Should-Heads! We had such a great time with this episode a few weeks back that we decided to make it a regular feature. Our friend Kathy came back to help us choose what our next reads should be and we discuss how this experiment went last time. Also, you can text the podcast now! There's a link in each episode's show notes. F…
…
continue reading

1
#672: What can we learn from teaching others about AI? Featuring Greg Shove, CEO of Section
37:46
37:46
Play later
Play later
Lists
Like
Liked
37:46AI is no longer just a tool—it’s reshaping business strategy, workforce morale, and even personal productivity. But are executives truly prepared to treat AI as a strategic thought partner, or are they still viewing it as just another tech trend? Joining us today is Greg Shove, CEO of Section, an AI education company on a mission to train the next …
…
continue reading

1
#671: Going national while staying true to your local roots with Jay Rushin, H&H Bagels
22:27
22:27
Play later
Play later
Lists
Like
Liked
22:27How do you take something that's iconically local and make it feel authentic—everywhere? That’s the challenge facing every regional brand trying to scale. When your name is practically synonymous with a place—like H&H is with New York City—growth isn’t just about expansion. It’s about staying true to what made you iconic in the first place. Today, …
…
continue reading

1
#670: Embracing Chaos to Get Better Results with Mark DeCarlo
41:39
41:39
Play later
Play later
Lists
Like
Liked
41:39We talk a lot about agility, and today, we’re going to talk about how lessons of agility can come from unexpected places - like the set of Seinfeld - where - for those superfans like me - our guest played Alec Berg - which should be said in more of a Jon Houseman manner, and while guest starring there (plus other shows like Curb Your Enthusiasm, Tr…
…
continue reading
This week, Liza and Kara discuss the episode “Terrorized” (Season 18, Episode 1), dissect the unspeakably horrific Pulse nightclub shooting in Orlando, and interview the wonderful Tarek Bishara (The Tale, FBI: International). SOURCES: The New York Times Wikipedia - Omar Mateen ABC News CNN Wikipedia - Apple–FBI encryption dispute Los Angeles Times …
…
continue reading

1
#669: It's already time to start planning for the holiday shopping season with Carey Cockrum, Cella by Randstad Digital
28:52
28:52
Play later
Play later
Lists
Like
Liked
28:52Retailers are facing a rapidly evolving landscape where consumer expectations, AI advancements, and social media platforms like TikTok are redefining engagement. It feels like the holiday shopping season just ended, but when do retailers start planning for the next one, and some retailers already behind the curve for this season? Joining us today i…
…
continue reading

1
#668: The Five Levels of AI with Courtney Baker, Knownwell
33:26
33:26
Play later
Play later
Lists
Like
Liked
33:26As AI continues to evolve, how can marketing leaders ensure they’re staying ahead of the curve instead of simply keeping up with it? And how do you navigate the complexities of using AI while maintaining a personal, human touch in your campaigns? Joining us today is Courtney Baker, Chief Marketing Officer at Knownwell and co-host of the AI Knowhow …
…
continue reading

1
#667: The Evolving Role of Visual Data in Construction with Marca Armstrong, Sensera
25:22
25:22
Play later
Play later
Lists
Like
Liked
25:22When you think of cameras in construction, do you see them as just security tools—or could they be the key to unlocking full jobsite intelligence? Joining us today is Marca Armstrong, Chief Marketing Officer at Sensera Systems, a leader in jobsite intelligence solutions. Over the past decade, Sensera Systems has transformed how construction teams u…
…
continue reading

1
You Should Read: Our Favorite Books from Jennifer Weiner and Liane Moriarty (a Starter Kit episode)!
1:00:37
1:00:37
Play later
Play later
Lists
Like
Liked
1:00:37Send us a text Should-Heads, we’ve talked about doing starter kit episodes for years but we’re finally doing it! Every starter kit episode will feature at least one but usually two authors with extensive backlists and we’ll help you figure out where to start. Links mentioned: The Testaments: https://variety.com/2025/tv/news/handmaids-tale-sequel-th…
…
continue reading

1
Underbelly w/ Charlotte Ray Rosenberg
1:50:12
1:50:12
Play later
Play later
Lists
Like
Liked
1:50:12Today, Kara and Liza discuss “Underbelly” (Season 8, Episode 7), the crimes of 'Pimp Of The Year' Matthew Thompkins, and interview the delightful Charlotte Ray Rosenberg (Little Manhattan, Sneaky Pete). SOURCES: New York Post News Channel 10 Department of Justice NJ.com KUSA SHERLOC NBC News Washington Post United States District Court For The Dist…
…
continue reading

1
#666: Balancing AI-driven efficiency and responsibility with Pasquale DeMaio, Amazon Web Services
27:29
27:29
Play later
Play later
Lists
Like
Liked
27:29For many brands, AI is revolutionizing customer experience, but with increased adoption comes widespread concerns about job displacement, ethical risks, and trust. Is AI truly enhancing human capabilities, or is it simply replacing them? And how can companies balance efficiency with responsibility in AI-driven CX? Joining me today is Pasquale DeMai…
…
continue reading

1
#665: Developing strategies that cut through the omnichannel noise, with Arianna Vogel, Foursquare
28:59
28:59
Play later
Play later
Lists
Like
Liked
28:59With the increasingly complex omnichannel customer journey, it seems like attribution is getting harder than ever—do you know which of your marketing tactics are really driving sales, or are you flying blind when it comes to measurement? Joining us today is Arianna Vogel, Senior Director of Product Marketing at Foursquare, a leader in location inte…
…
continue reading

1
#664: Tying CX outcomes to commercial goals with Markus Engel and Linzi Hindle at DHL
24:10
24:10
Play later
Play later
Lists
Like
Liked
24:10Recorded live at Medallia Experience in Las Vegas. Having a great customer experience is critical for many reasons, but some companies have had a hard time tying their success with CX to tangible ROI. Today we will talk about taking customer experience further and tying CX outcomes to commercial goals. To help me discuss this topic, I’d like to wel…
…
continue reading
This week, Liza and Kara recap “Brief Interlude” (Season 14, Episode 23), discuss the tragic Sarai Sierra case, and interview the legendary Kerry Butler (Hairspray, Gilmore Girls: A Year in the Life). SOURCES: ABC News The New York Times New York Post BBC amNewYork WHAT WOULD SISTER PEG DO: 15 tips for traveling alone as a woman Next week’s episode…
…
continue reading

1
You Should Read: Fanfiction! (With Amanda!)
1:15:30
1:15:30
Play later
Play later
Lists
Like
Liked
1:15:30Send us a text As you know, we’re very in love with books…but we’re also in love with TV and movies. When we find a fictional place that feels like home, sometimes we find additional stories that let us stay there a bit longer. Our friend Amanda stops by to discuss her favorite fanfic stories. Links: Independent Bookstore Day catalog https://www.bo…
…
continue reading

1
#663: AI in retail marketing with Uldis Baumerts, Bryj
27:23
27:23
Play later
Play later
Lists
Like
Liked
27:23As AI reshapes the retail advertising landscape, are you leveraging it as a competitive advantage, or are you at risk of being left behind in a data-driven world? Today, we’re joined by Uldis Baumerts, Chief Operating Officer of Bryj Technologies, a leader in driving AI-powered innovations for the retail industry. Uldis has extensive experience in …
…
continue reading

1
#662: Making your returns strategy a competitive advantage with Katherine Lehman, ReturnBear
18:24
18:24
Play later
Play later
Lists
Like
Liked
18:24We are here at ShopTalk 2025 at the Mandalay Bay in Las Vegas and seeing and hearing all about the latest in retail, e-commerce, and more. How much are your product returns costing your business—and how much opportunity are you leaving on the table by treating returns as a cost center instead of a competitive advantage? Today, I’m excited to welcom…
…
continue reading

1
#661: Creating a world-class student experience with Mike Milliron, IMG Academy
24:46
24:46
Play later
Play later
Lists
Like
Liked
24:46We are recording live at Qualtrics X4 in Salt Lake City and seeing and hearing all about how to create and enable amazing customer experiences. If the student experience is the heart of a world-class academy, what happens when you realize there is room for improvement—and what do you do about it? Today’s guest is Mike Milliron, Chief Operating Offi…
…
continue reading
This week, Kara and Liza cover the SVU episode “Exile” (Season 20, Episode 6), discuss the bizarre disappearances of Hannah Upp, and interview the wonderful Aimée Spring Fortier (FBI). SOURCES: The New Yorker The Virgin Islands Daily News The New York Times WHAT WOULD SISTER PEG DO: The National Alliance to End Homelessness Next week’s episode will…
…
continue reading

1
#660: Enabling and accelerating customer experience improvements using AI with Isabelle Zdatny, Qualtrics
26:56
26:56
Play later
Play later
Lists
Like
Liked
26:56We are recording live at Qualtrics X4 in Salt Lake City and seeing and hearing all about how to create and enable amazing customer experiences. Today we’re going to talk about enabling and accelerating customer experience success by augmenting your teams and processes with AI. To help me discuss this topic, I’d like to welcome Isabelle Zdatny, Head…
…
continue reading

1
#659: The current state of the job market with Sue Keith, Landrum Talent Solutions
26:45
26:45
Play later
Play later
Lists
Like
Liked
26:45This episode is brought to you by Landrum Talent Solutions, a national recruiting firm specializing in marketing and HR positions. We’ve talked about volatile job markets before on this show, but has it been anything like what is currently going on? What should marketers looking for employment be expecting, and what should employers looking to hire…
…
continue reading

1
#658: Winning retail by reducing customer frustration with Jean-Christophe Pitié, ContentSquare
22:42
22:42
Play later
Play later
Lists
Like
Liked
22:42We are here at ShopTalk 2025 at the Mandalay Bay in Las Vegas and seeing and hearing all about the latest in retail, e-commerce, and more. If customer acquisition costs are rising and conversion rates are falling, how will your brand survive the next wave of digital disruption—and who’s already getting it right? Today, I’m thrilled to be joined by …
…
continue reading
This week, Liza and Kara discuss the worst-rated episode of SVU on IMDB, “Truth Embargo” (Season 25, Episode 2). They also dissect the trend of flash robberies at retail stores in major American cities and interview the delightful Keeley Miller (Elsbeth, FBI: Most Wanted). SOURCES: Deadline Los Angeles Daily News Daily Breeze Yahoo ABC 7 WHAT WOULD…
…
continue reading

1
You Should Read: Our Favorite Books from Book of the Month Club! (With Mom of the Pod Becky!)
1:05:52
1:05:52
Play later
Play later
Lists
Like
Liked
1:05:52Send us a text Hello, Should-Heads! We're giant fans of the Book of the Month Club and we've been subscribers for years. Mom of the Pod Becky comes on and we discuss our favorite picks and the ones we hope to get to soon. Book News: Tori Woods and Daddy's Little Toy And there's an update! She was arrested. For Fun! Mom's Advent Calendar Minisode Ep…
…
continue reading

1
#657: Augmenting front-line employees with AI for better experiences, with Fabrice Martin, Medallia
22:42
22:42
Play later
Play later
Lists
Like
Liked
22:42We are here recording live at Medallia Experience at the Wynn in Las Vegas, and have been seeing and hearing some amazing things about how AI can enhance the customer experience as well as enable teams at organizations to create more meaningful connections with customers. Today we’re going to talk about how AI can help to create better experiences …
…
continue reading

1
#656: Integrating CX and EX to create better customer outcomes with Sasha Fard, Capital One
27:04
27:04
Play later
Play later
Lists
Like
Liked
27:04We are here at Medallia Experience at the Wynn in Las Vegas and seeing some examples of amazing customer experience and employee experience and the latest updates from Medallia. Companies often separate Customer Experience (CX) and Employee Experience (EX) into different silos, but what if the real key to competitiveness and long-term success is in…
…
continue reading

1
#655: AI and Automation in the supply chain with Nick Stuart, RSM
23:18
23:18
Play later
Play later
Lists
Like
Liked
23:18We are here at eTail Palm Springs and seeing and hearing the latest and greatest in e-commerce and retail. AI and automation are transforming retail operations, from customer experience to supply chain efficiency. But as we move into 2025, retailers face increasing tariffs, labor shortages, and cost pressures. How can AI not just improve margins bu…
…
continue reading
Today, Kara and Liza discuss “Spellbound” (Season 18, Episode 18), the disturbing crimes of lawyer/ hypnotist Michael Fine, and interview the wonderful Kristen Hager (Suits LA, Being Human). SOURCES: The New Yorker The Virgin Islands Daily News The New York Times WHAT WOULD SISTER PEG DO: Can Neurolinguistic Programming Really Transform Your Life? …
…
continue reading

1
You Should Read: All the Book News! (a minisode)
40:02
40:02
Play later
Play later
Lists
Like
Liked
40:02Send us a text You Should Read: All the Book News! (a minisode) Should-Heads, you wouldn't believe what's going on these days. There's so much book news that we needed a special episode just to break it all down. (And as a bonus, Rachael and Kelly give an update on how their reading resolutions are going.) STORIES MENTIONED: Roxane Gay's book list …
…
continue reading

1
#654: Translating research into cross-functional strategic change with Adam Hagerman, Indeed
22:56
22:56
Play later
Play later
Lists
Like
Liked
22:56We are recording live at Qualtrics X4 in Salt Lake City and seeing and hearing all about how to create and enable amazing customer experiences. It’s important to collect customer experience data, but if it’s not driving change across your organization, is it really helping your business? Today we’re going to talk about making meaningful cross-funct…
…
continue reading

1
#653: Accelerating speed to insights using synthetic feedback with Ali Henriques, Qualtrics
30:54
30:54
Play later
Play later
Lists
Like
Liked
30:54We are recording live at Qualtrics X4 in Salt Lake City and seeing and hearing all about how to create and enable amazing customer experiences. How long would you like to wait to get customer insights? Weeks or minutes? Today we’re going to talk about how increasing the speed to insights can be a game changer for brands, and how synthetic feedback …
…
continue reading

1
#652: The power of multimodal AI with Dani Yogatama, Reka
22:21
22:21
Play later
Play later
Lists
Like
Liked
22:21Is your organization just jumping on the AI bandwagon, or do you have a solution that will support your company’s needs in the short and long term? Welcome to this episode, brought to you by Reka, a developer of industry-leading, multimodal, AI models that enable individuals and organizations to deploy generative AI applications. Today we’re going …
…
continue reading
This week, Liza and Kara recap the episode “Hooked” (Season 6, Episode 15) and discuss the mysterious murder of actor Bob Crane. SOURCES: Time Snopes Wikipedia - Gel bracelet Los Angeles Times Wikipedia - United States v. X-Citement Video, Inc. The New York Times Entertainment Weekly Wikipedia - Bob Crane Pittsburgh Post-Gazette WHAT WOULD SISTER P…
…
continue reading

1
You Know What We Should Read? We don’t! (With Kathy Coe)
1:09:53
1:09:53
Play later
Play later
Lists
Like
Liked
1:09:53Send us a text We’re not sure if there’s ever been a time when Rachael, Kelly AND our guest host Kathy have all been unsure of what to read next. Fortunately, we’re better at choosing for other people… Twitter and Instagram: wysr_podcastBy Kelly Hager, Julia Hall, Rachael Hall
…
continue reading

1
#651: AI and in-house creative teams with Jen Rapp, Superside
29:27
29:27
Play later
Play later
Lists
Like
Liked
29:27With AI’s ability to augment in-house creative teams, how does that change the way organizations should approach both their creative strategies and how they evaluate the value of creative as a business function? Today, we’re joined by Jen Rapp, Chief Marketing Officer at Superside. Jen has had key roles at iconic brands like Patagonia, Arc’teryx, D…
…
continue reading

1
#650: Maximizing your ad spend with Matt Wasserlauf, Blockboard
16:46
16:46
Play later
Play later
Lists
Like
Liked
16:46We are here at eTail Palm Springs and seeing and hearing the latest and greatest in e-commerce and retail. This year, many advertisers - especially retailers -- are being asked to do more with less. At the same time they have smaller budgets, they also must contend with an astonishing amount of waste: nearly 2/3 of every ad dollar spent actually go…
…
continue reading

1
#649: How to look at ROAS with Mitsu Kikuchi and Rocco Baldasarre of Shirofune
20:12
20:12
Play later
Play later
Lists
Like
Liked
20:12We are here at eTail Palm Springs and seeing and hearing the latest and greatest in e-commerce and retail. In digital advertising, are we chasing the wrong metrics? While short-term ROAS might look impressive, are we missing the bigger picture—whether those customers actually return? What happens when we shift our focus to Lifetime ROAS instead? To…
…
continue reading