Tech Marketing Rewired is your front-row seat into the minds of the best tech marketers, brand leaders, and technology builders in the game. I’m Kevin Kerner, and each episode is a conversation with smart friends, some leading the charge at B2B brands, some building the tech shaping the future of marketing, and all of them rethinking what actually works in a space that’s moving fast. We get into what’s next, what’s working (and what’s not), and how to scale marketing in a way that doesn’t bu ...
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Human-First Marketing: Why It's Crushing Traditional Channels with Sendoso's Katie Penner
19:39
19:39
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19:39I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin Watch the video version of this podcast on YouTube. Katie Penner, Head of Sender Relations at Sendoso, takes us deep into how gifting is transforming B2B marketing by delivering remarkable results where digital channels fall short. With 64% of marketers s…
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High-Impact ABM Starts with Sales Thinking: Bolton Graham on Where ABM Goes Next
32:16
32:16
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32:16I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin View the video version of the podcast here The term "account-based marketing" gets thrown around so casually these days that its meaning has become diluted. Is ABM just targeted advertising to a list of accounts, or is it something deeper? According to Bo…
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Beyond Automation: What AI Agents Can Really Do for Your Marketing with Jacob Bank
40:31
40:31
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40:31I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin Jacob Bank is transforming how marketers work with AI agents – and the results are extraordinary. As founder and CEO of Relay, Jacob brings a unique perspective shaped by his background as an AI researcher, founder of Timeful (acquired by Google), and for…
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Navigating the New Landscape: How AI is Reshaping Organic Search Strategy with Jason White
28:04
28:04
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28:04I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin The search landscape has dramatically transformed. With traffic plummeting by 50-90% for many brands, SEO professionals are scrambling to understand how AI is reshaping organic strategy. In this eye-opening conversation, Jason White, head of SEO at Policy…
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Breaking Your Tech Stack: Scott Brinker on AI, Composability, and the Future of Marketing
37:04
37:04
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37:04I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin Dive into the future of marketing technology with Scott Brinker, the visionary behind ChiefMarTec.com, as we explore the seismic shifts reshaping how marketers build and leverage their tech stacks. Scott reveals why the convergence of universal data layer…
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