Best Kevin Skaggs Podcasts (2025)

"𝐷𝑜𝑛'𝑡 𝑡𝑟𝑦 𝑎𝑛𝑑 𝑑𝑜 𝑠𝑜𝑚𝑒𝑡ℎ𝑖𝑛𝑔 𝑡ℎ𝑎𝑡'𝑠 𝑛𝑜𝑡 𝑦𝑜𝑢 𝑗𝑢𝑠𝑡 𝑡𝑜 𝑏𝑢𝑖𝑙𝑑 𝑟𝑒𝑙𝑎𝑡𝑖𝑜𝑛𝑠ℎ𝑖𝑝𝑠. 𝑅𝑒𝑙𝑎𝑡𝑖𝑜𝑛𝑠ℎ𝑖𝑝𝑠 𝑖𝑠 𝑘𝑒𝑦 𝑡𝑜 ℎ𝑒𝑙𝑝𝑖𝑛𝑔 𝑦𝑜𝑢𝑟 𝑠𝑐ℎ𝑜𝑜𝑙 𝑏𝑒 𝑠𝑢𝑐𝑐𝑒𝑠𝑠𝑓𝑢𝑙." - Matt Kamien, Principal of Lansing Christian School 🎙️ What happens when a school leads with faith, culture, and creativity? Matt Kamien shares how they’re rebuilding enrollment, embracing diversity, and empowering st…

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Snap’s new CMO on building a better ad platform 20:43

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11d ago20:43

20:43

Snap CMO Grace Kao talks sponsored snaps, AI and Cannes on the Marketer's Brief.By Ad Age

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#172, Dave Buckles on Turning Debt Into a Christian School Miracle 48:39

13d ago48:39

48:39

"𝑨𝒔 𝒂 𝒍𝒆𝒂𝒅𝒆𝒓, 𝒊𝒇 𝒚𝒐𝒖'𝒓𝒆 𝒏𝒐𝒕 𝒄𝒐𝒎𝒎𝒖𝒏𝒊𝒄𝒂𝒕𝒊𝒏𝒈 𝒕𝒉𝒆 𝒗𝒊𝒔𝒊𝒐𝒏 𝒂𝒏𝒅 𝒕𝒉𝒆 𝒎𝒊𝒔𝒔𝒊𝒐𝒏, 𝒂𝒏𝒅 𝒊𝒇 𝒚𝒐𝒖'𝒓𝒆 𝒏𝒐𝒕 𝒎𝒆𝒂𝒔𝒖𝒓𝒊𝒏𝒈 𝒆𝒗𝒆𝒓𝒚𝒕𝒉𝒊𝒏𝒈 𝒚𝒐𝒖 𝒅𝒐 𝒂𝒈𝒂𝒊𝒏𝒔𝒕 𝒚𝒐𝒖𝒓 𝒔𝒄𝒉𝒐𝒐𝒍'𝒔 𝒗𝒊𝒔𝒊𝒐𝒏 𝒂𝒏𝒅 𝒎𝒊𝒔𝒔𝒊𝒐𝒏, 𝒚𝒐𝒖 𝒈𝒆𝒕 𝒄𝒂𝒖𝒈𝒉𝒕 𝒖𝒑 𝒊𝒏 𝒕𝒉𝒂𝒕 𝒎𝒊𝒔𝒔𝒊𝒐𝒏𝒂𝒍 𝒅𝒓𝒊𝒇𝒕." - 𝐃𝐚𝐯𝐞 𝐁𝐮𝐜𝐤𝐥𝐞𝐬, 𝐏𝐫𝐞𝐬𝐢𝐝𝐞𝐧𝐭 𝐨𝐟 𝐅𝐨𝐮𝐧𝐝𝐚𝐭𝐢𝐨𝐧 𝐀𝐜𝐚𝐝𝐞𝐦𝐲 From construction expert to education leader, Dave Buckles shares how he transformed the school from…

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Marketing job market trends 21:58

18d ago21:58

21:58

We take the temperature on the marketing job market with Michael Wright, founder of executive search firm Taligence. What industries are hiring? What is the future of the CMO role? Why are companies not hiring agency execs as CMOs? We cover that and more.By Ad Age

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#171, Word of Mouth Marketing for Private Schools with Becky Skaggs 39:06

20d ago39:06

39:06

"𝑰 𝒔𝒕𝒓𝒐𝒏𝒈𝒍𝒚 𝒃𝒆𝒍𝒊𝒆𝒗𝒆 𝒊𝒏 𝒄𝒐𝒎𝒎𝒖𝒏𝒊𝒕𝒚 𝒂𝒏𝒅 𝒕𝒉𝒆 𝒊𝒎𝒑𝒐𝒓𝒕𝒂𝒏𝒄𝒆 𝒐𝒇 𝒄𝒐𝒎𝒎𝒖𝒏𝒊𝒕𝒚 𝒂𝒏𝒅 𝒕𝒉𝒆 𝒊𝒎𝒑𝒐𝒓𝒕𝒂𝒏𝒄𝒆 𝒐𝒇 𝒎𝒂𝒌𝒊𝒏𝒈 𝒑𝒆𝒐𝒑𝒍𝒆 𝒇𝒆𝒆𝒍 𝒂𝒕𝒕𝒂𝒄𝒉𝒆𝒅 𝒕𝒐 𝒕𝒉𝒆 𝒔𝒄𝒉𝒐𝒐𝒍." - Becky Skaggs, Headmaster of Providence Classical School Join Becky Skaggs as she shares her journey growing a school from pandemic beginnings to a tight-knit community of 50 students. Learn her strategies for enrollme…

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How Maesa Beauty builds beauty and wellness brands 23:41

25d ago23:41

23:41

The company just debuted its first intimate care lineBy Ad Age

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#170, Building Schools That Last With Ty Fischer 54:15

27d ago54:15

54:15

"𝑻𝒉𝒆 𝒔𝒖𝒄𝒄𝒆𝒔𝒔 𝒕𝒉𝒂𝒕 𝒘𝒆 𝒘𝒂𝒏𝒕 𝒕𝒐 𝒉𝒂𝒗𝒆 𝒊𝒔 𝒍𝒐𝒏𝒈𝒆𝒓 𝒕𝒉𝒂𝒏 𝒕𝒉𝒆 𝒍𝒊𝒇𝒆𝒔𝒑𝒂𝒏 𝒐𝒇 𝒂𝒏𝒚 𝒉𝒆𝒂𝒅 𝒐𝒇 𝒔𝒄𝒉𝒐𝒐𝒍." - 𝑻𝒚 𝑭𝒊𝒔𝒄𝒉𝒆𝒓, 𝑯𝒆𝒂𝒅 𝒐𝒇 𝑺𝒄𝒉𝒐𝒐𝒍 𝒂𝒕 𝑽𝒆𝒓𝒊𝒕𝒂𝒔 𝑨𝒄𝒂𝒅𝒆𝒎𝒚 After 28 years as Head of School at Veritas Academy, Ty Fischer shares wisdom on building lasting educational institutions. From hiring teachers who "love Christ, love kids, and love their subject" to preparing the n…

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How Surfside is riding the vodka tea wave 22:51

1M ago22:51

22:51

Stateside Brands President Matt Quigley discusses the fast-growing ready-to-drink brand.By Ad Age

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#169, Building Student Connections with Erika Bare and Tiffany Burns 39:48

1M ago39:48

39:48

"𝑻𝒉𝒆 𝒗𝒆𝒓𝒚 𝒉𝒆𝒂𝒓𝒕 𝒐𝒇 𝒆𝒅𝒖𝒄𝒂𝒕𝒊𝒐𝒏 𝒊𝒔 𝒄𝒐𝒏𝒏𝒆𝒄𝒕𝒊𝒐𝒏." - Tiffany Burns, Connecting Through Conversation "𝑰𝒇 𝒚𝒐𝒖 𝒔𝒕𝒂𝒓𝒕 𝒇𝒆𝒆𝒍𝒊𝒏𝒈 𝒂 𝒍𝒊𝒕𝒕𝒍𝒆 𝒃𝒊𝒕 𝒅𝒐𝒘𝒏 𝒊𝒏 𝒕𝒉𝒆 𝒅𝒆𝒑𝒕𝒉𝒔, 𝒇𝒊𝒏𝒅 𝒕𝒉𝒂𝒕 𝒑𝒍𝒂𝒄𝒆 𝒘𝒉𝒆𝒓𝒆 𝒚𝒐𝒖 𝒄𝒂𝒏 𝒓𝒆𝒊𝒈𝒏𝒊𝒕𝒆 𝒕𝒉𝒂𝒕 𝒄𝒐𝒏𝒏𝒆𝒄𝒕𝒊𝒐𝒏 𝒂𝒏𝒅 𝒇𝒐𝒄𝒖𝒔 𝒐𝒏 𝒕𝒉𝒂𝒕." - Erika Bare, Connecting Through Conversation 🔄 Transform your classroom through the science of connection! Join Erika Bare & …

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How phone company Nothing relies on viral moments and earned media to build its brand 24:39

1M ago24:39

24:39

Nothing's Hollie Bishop joins the Marketer's Brief podcast to discuss the importance of earned media when marketing its new phones.By Ad Age

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#168, Dale Seabury: The Power of Storytelling in School Marketing 43:26

1M ago43:26

43:26

"𝑰 𝒕𝒉𝒊𝒏𝒌 𝒕𝒉𝒆 𝒌𝒆𝒚 𝒕𝒐 𝒈𝒐𝒐𝒅 𝒎𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 𝒊𝒔 𝒍𝒊𝒔𝒕𝒆𝒏𝒊𝒏𝒈." - 𝑫𝒂𝒍𝒆 𝑺𝒆𝒂𝒃𝒖𝒓𝒚, 𝑪𝒐𝒏𝒔𝒖𝒍𝒕𝒂𝒏𝒕 𝒂𝒕 𝑺𝒆𝒂𝒃𝒖𝒓𝒚 𝑪𝒐𝒏𝒔𝒖𝒍𝒕𝒊𝒏𝒈 𝑳𝑳𝑪 🎙️ Discover how storytelling, transparency, and personalized communication can transform your school's marketing strategy! Join Dale Seabury on the School Success podcast. 🎧 Listen to the full episode now! #SchoolSuccess #SchoolSuccessMakers -- 𝑇𝑜…

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How Xochitl tortilla chips plan to grow brand awareness 24:24

2M ago24:24

24:24

CEO Jolie Weber joins the Marketer’s Brief podcast to discuss the brand’s partnerships and new lookBy Ad Age

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#167, Communication & Positivity: Dr. Chris Hobbs on Effective Leadership 42:56

2M ago42:56

42:56

"𝑇𝑎𝑘𝑒 𝑡𝑖𝑚𝑒 𝑡𝑜 𝑐𝑟𝑒𝑎𝑡𝑒 𝑐𝑙𝑎𝑟𝑖𝑡𝑦 𝑎𝑟𝑜𝑢𝑛𝑑 𝑦𝑜𝑢𝑟 𝑚𝑖𝑠𝑠𝑖𝑜𝑛, 𝑎𝑟𝑜𝑢𝑛𝑑 𝑦𝑜𝑢𝑟 𝑐𝑜𝑟𝑒 𝑣𝑎𝑙𝑢𝑒𝑠..." - 𝐷𝑟. 𝐶ℎ𝑟𝑖𝑠 𝐻𝑜𝑏𝑏𝑠, 𝐻𝑒𝑎𝑑 𝑜𝑓 𝑆𝑐ℎ𝑜𝑜𝑙 𝑎𝑡 𝐼𝑛𝑑𝑖𝑎𝑛 𝑅𝑜𝑐𝑘𝑠 𝐶ℎ𝑟𝑖𝑠𝑡𝑖𝑎𝑛 𝑆𝑐ℎ𝑜𝑜𝑙 How do you make belief contagious? 🤔 Dr. Chris Hobbs shares his 25 years of Christian education wisdom, revealing how to build a mission-driven school culture. Get ready for real talk on leadership, from c…

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Roblox’s CMO on how the platform targets gamers, creators, developers and brands—all at once 22:56

2M ago22:56

22:56

Jerret West talks targeting, how the platform decides when to leverage cultural moments and the likelihood it will pursue a movie a la Minecraft.By Ad Age

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How Roundel is leading retail media 3.0 with data, scale and shopper trust 17:20

2M ago17:20

17:20

Roundel’s Monique Perlmutter on scaling retail media through omnichannel strategy and trust.By Ad Age

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#166, Empowering Students: Dr. Kevin Maxey on Building Trust and Curiosity 34:35

2M ago34:35

34:35

"𝐴𝑛𝑡𝑖𝑐𝑖𝑝𝑎𝑡𝑒 𝑞𝑢𝑒𝑠𝑡𝑖𝑜𝑛𝑠. 𝐴𝑛𝑡𝑖𝑐𝑖𝑝𝑎𝑡𝑒 𝑡ℎ𝑒 𝑠𝑡𝑢𝑑𝑒𝑛𝑡𝑠 𝑤𝑎𝑛𝑡 𝑡𝑜 𝑎𝑠𝑘 𝑡ℎ𝑒 𝑞𝑢𝑒𝑠𝑡𝑖𝑜𝑛𝑠, 𝑎𝑛𝑑 𝑡ℎ𝑒𝑛 𝑐𝑟𝑒𝑎𝑡𝑒 𝑎𝑛 𝑒𝑛𝑣𝑖𝑟𝑜𝑛𝑚𝑒𝑛𝑡 𝑤ℎ𝑒𝑟𝑒 𝑡ℎ𝑒𝑦 𝑓𝑒𝑒𝑙 𝑠𝑎𝑓𝑒 𝑡𝑜 𝑎𝑠𝑘 𝑡ℎ𝑒 𝑞𝑢𝑒𝑠𝑡𝑖𝑜𝑛𝑠." - 𝐷𝑟. 𝐾𝑒𝑣𝑖𝑛 𝑀𝑎𝑥𝑒𝑦, 𝑃𝑟𝑖𝑛𝑐𝑖𝑝𝑎𝑙 𝑜𝑓 𝑆𝑝𝑟𝑖𝑛𝑔 𝐻𝑖𝑙𝑙 𝐶ℎ𝑟𝑖𝑠𝑡𝑖𝑎𝑛 𝐴𝑐𝑎𝑑𝑒𝑚𝑦 Unlock the secrets to nurturing curiosity in children! 🎓 Join Dr. Kevin Maxey as he discusses the importance of understanding the heart of …

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From Method to Dropps, Dorward looks to repeat success 23:11

2M ago23:11

23:11

CEO of Dropps was also CEO of Method during its early rise and looks to repeat success in green household products as the brand moves into retail stores.By Ad Age

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#165, Kyle Rapinchuk on Faith, Learning & Worship in Education 46:19

2M ago46:19

46:19

"𝐸𝑣𝑒𝑟𝑦 𝑑𝑖𝑠𝑐𝑖𝑝𝑙𝑖𝑛𝑒 𝑢𝑙𝑡𝑖𝑚𝑎𝑡𝑒𝑙𝑦 𝑠ℎ𝑜𝑢𝑙𝑑 𝑙𝑒𝑎𝑑 𝑢𝑠 𝑏𝑎𝑐𝑘 𝑡𝑜 𝐺𝑜𝑑." - 𝐾𝑦𝑙𝑒 𝑅𝑎𝑝𝑖𝑛𝑐ℎ𝑢𝑘, 𝐻𝑒𝑎𝑑 𝑜𝑓 𝑆𝑐ℎ𝑜𝑜𝑙 𝑎𝑡 𝑆𝑎𝑔𝑒𝑟 𝐶𝑙𝑎𝑠𝑠𝑖𝑐𝑎𝑙 𝐴𝑐𝑎𝑑𝑒𝑚𝑦 🎙️ How does faith shape education? From math & science to theology, Kyle Rapinchuk shares how learning leads to worship! Don’t miss this insightful episode! Listen now! #SchoolSuccess #SchoolSuccessMakers #ClassicalEducation -- 𝑇𝑜𝑑𝑎…

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How Rowan grew from piercing ears at Target to operating its own shops 22:02

2M ago22:02

22:02

CMO Robin Page talks about how Rowan has disrupted the in-person piercing experienceBy Ad Age

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#164, Nurturing Young Minds: Charlotte Mason’s Approach to Education [Part 2] 39:47

2M ago39:47

39:47

"𝑨 𝑪𝒉𝒂𝒓𝒍𝒐𝒕𝒕𝒆 𝑴𝒂𝒔𝒐𝒏 𝒆𝒅𝒖𝒄𝒂𝒕𝒊𝒐𝒏, 𝒂 𝒓𝒆𝒍𝒂𝒕𝒊𝒐𝒏𝒂𝒍 𝒆𝒅𝒖𝒄𝒂𝒕𝒊𝒐𝒏, 𝒊𝒔 𝒂 𝒓𝒊𝒈𝒐𝒓𝒐𝒖𝒔 𝒆𝒅𝒖𝒄𝒂𝒕𝒊𝒐𝒏." - 𝑫𝒓. 𝑫𝒆𝒂𝒏𝒊 𝑽𝒂𝒏 𝑷𝒆𝒍𝒕, 𝑩𝒐𝒂𝒓𝒅 𝑪𝒉𝒂𝒊𝒓 𝒐𝒇 𝑪𝒉𝒂𝒓𝒍𝒐𝒕𝒕𝒆 𝑴𝒂𝒔𝒐𝒏 𝑰𝒏𝒔𝒕𝒊𝒕𝒖𝒕𝒆 & 𝑷𝒓𝒆𝒔𝒊𝒅𝒆𝒏𝒕 𝒐𝒇 𝑬𝒅𝒗𝒂𝒏𝒄𝒆 𝑪𝒉𝒓𝒊𝒔𝒕𝒊𝒂𝒏 𝑺𝒄𝒉𝒐𝒐𝒍𝒔 𝑨𝒔𝒔𝒐𝒄𝒊𝒂𝒕𝒊𝒐𝒏 Charlotte Mason’s approach is rigorous, relational, and life-giving—reshaping education for homeschoolers and schools worldwide! 🏫✨ In Part 2 of the Schoo…

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How Nordstrom’s retail media network has evolved and what’s next 20:46

2M ago20:46

20:46

VP Aaron Dunford talks about moving from transactional to experientialBy Ad Age

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#164, Dr. Deani Van Pelt on Charlotte Mason’s Legacy in Modern Schools [Part 1] 44:22

3M ago44:22

44:22

"𝐶ℎ𝑎𝑟𝑙𝑜𝑡𝑡𝑒 𝑀𝑎𝑠𝑜𝑛 𝑔𝑎𝑣𝑒 𝑚𝑒 𝑡ℎ𝑖𝑠 𝑛𝑒𝑤 𝑣𝑖𝑒𝑤 𝑜𝑓 𝑢𝑛𝑑𝑒𝑟𝑠𝑡𝑎𝑛𝑑𝑖𝑛𝑔 𝑎 𝑐ℎ𝑖𝑙𝑑 𝑎𝑛𝑑 𝑜𝑢𝑟 𝑟𝑒𝑙𝑎𝑡𝑖𝑜𝑛𝑠ℎ𝑖𝑝 𝑖𝑛 𝑎 𝑐ℎ𝑖𝑙𝑑'𝑠 𝑤𝑜𝑟𝑙𝑑." - 𝐷𝑟. 𝐷𝑒𝑎𝑛𝑖 𝑉𝑎𝑛 𝑃𝑒𝑙𝑡, 𝐶ℎ𝑎𝑖𝑟 𝑜𝑓 𝐶ℎ𝑎𝑟𝑙𝑜𝑡𝑡𝑒 𝑀𝑎𝑠𝑜𝑛 𝐼𝑛𝑠𝑡𝑖𝑡𝑢𝑡𝑒 & 𝑃𝑟𝑒𝑠𝑖𝑑𝑒𝑛𝑡 𝑜𝑓 𝐸𝑑𝑣𝑎𝑛𝑐𝑒 𝐶ℎ𝑟𝑖𝑠𝑡𝑖𝑎𝑛 𝑆𝑐ℎ𝑜𝑜𝑙𝑠 𝐴𝑠𝑠𝑜𝑐𝑖𝑎𝑡𝑖𝑜𝑛 Charlotte Mason’s ideas are shaping education worldwide today! 🌍 In Part 1 of the School Success Podcast, Dr. Deani Van Pelt explores …

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What's next for Athletic Brewing 23:12

3M ago23:12

23:12

CMO Andrew Katz on expanding availability and withstanding new competitionBy Ad Age

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#163, Dr. Max Lyons on Strengthening Biblical Worldview in Education 36:52

3M ago36:52

36:52

"𝑇ℎ𝑒 𝐵𝑖𝑏𝑙𝑒 𝑎𝑓𝑓𝑒𝑐𝑡𝑠 𝑒𝑣𝑒𝑟𝑦 𝑎𝑟𝑒𝑎 𝑜𝑓 𝑙𝑖𝑓𝑒 𝑎𝑛𝑑 𝑒𝑣𝑒𝑟𝑦 𝑠𝑢𝑏𝑗𝑒𝑐𝑡, 𝑏𝑢𝑡 𝑑𝑟𝑖𝑙𝑙𝑖𝑛𝑔 𝑑𝑜𝑤𝑛 𝑖𝑛𝑡𝑜 𝑎𝑐𝑡𝑢𝑎𝑙𝑙𝑦 𝑢𝑛𝑑𝑒𝑟𝑠𝑡𝑎𝑛𝑑𝑖𝑛𝑔 𝑡ℎ𝑎𝑡 𝑖𝑠 𝑎 𝑏𝑖𝑔 𝑐ℎ𝑎𝑙𝑙𝑒𝑛𝑔𝑒 𝑓𝑜𝑟 𝑢𝑠 𝑖𝑛 𝐶ℎ𝑟𝑖𝑠𝑡𝑖𝑎𝑛 𝑒𝑑𝑢𝑐𝑎𝑡𝑖𝑜𝑛." - 𝐷𝑟. 𝑀𝑎𝑥 𝐿𝑦𝑜𝑛𝑠, 𝐷𝑖𝑟𝑒𝑐𝑡𝑜𝑟 𝑜𝑓 𝑇𝑒𝑎𝑐ℎ𝑖𝑛𝑔 𝑆𝑒𝑟𝑣𝑖𝑐𝑒𝑠 𝑎𝑡 𝑇ℎ𝑒 𝐹𝑜𝑢𝑛𝑑𝑎𝑡𝑖𝑜𝑛 𝑓𝑜𝑟 𝐴𝑚𝑒𝑟𝑖𝑐𝑎𝑛 𝐶ℎ𝑟𝑖𝑠𝑡𝑖𝑎𝑛 𝐸𝑑𝑢𝑐𝑎𝑡𝑖𝑜𝑛 (𝐹𝐴𝐶𝐸) Want to strengthen biblical education in your school? 🎙️ Dr. Lyons shares how Christia…

1
How footwear brand HeyDude is using parent Crocs marketing playbook 21:37

3M ago21:37

21:37

CMO Paul Nugent talks about new initiatives including a campaign with Sydney SweeneyBy Ad Age

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#162, Jim McKenzie on 3 Common Mistakes Christian Schools Make & How to Fix Them [Part 2] 34:59

3M ago34:59

34:59

"𝐼 𝑡ℎ𝑖𝑛𝑘 𝑡ℎ𝑒 𝑛𝑢𝑚𝑏𝑒𝑟 𝑜𝑛𝑒 𝑡ℎ𝑖𝑛𝑔 𝑡ℎ𝑎𝑡 𝑒𝑣𝑒𝑟𝑦 𝐶ℎ𝑟𝑖𝑠𝑡𝑖𝑎𝑛 𝑠𝑐ℎ𝑜𝑜𝑙 𝑛𝑒𝑒𝑑𝑠 𝑡𝑜 𝑎𝑛𝑠𝑤𝑒𝑟 𝑜𝑛 𝑡ℎ𝑒𝑖𝑟 𝑤𝑒𝑏𝑠𝑖𝑡𝑒 𝑖𝑠 𝑡ℎ𝑖𝑠: 𝑊ℎ𝑎𝑡 𝑑𝑜𝑒𝑠 𝑠𝑢𝑐𝑐𝑒𝑠𝑠 𝑙𝑜𝑜𝑘 𝑙𝑖𝑘𝑒." - 𝐽𝑖𝑚 𝑀𝑐𝐾𝑒𝑛𝑧𝑖𝑒, 𝑀𝑎𝑟𝑘𝑒𝑡𝑖𝑛𝑔 & 𝐸𝑛𝑟𝑜𝑙𝑙𝑚𝑒𝑛𝑡 𝐶𝑜𝑎𝑐ℎ 𝑎𝑡 𝑇ℎ𝑒 𝐻𝑒𝑟𝑧𝑜𝑔 𝐹𝑜𝑢𝑛𝑑𝑎𝑡𝑖𝑜𝑛 🚨 Part 2 is live! Jim McKenzie breaks down the 3 biggest mistakes Christian schools make & how to stand out with unique programs and clear vision. Don…

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Volkswagen and Saturday Night Live 22:17

3M ago22:17

22:17

Rachael Zaluzec, VW of America's senior vice president of customer experience and brand marketing, discusses VW’s SNL partnership, integration marketing and customer service and how the brand is approaching EV marketing.By Ad Age

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#162, Positioning Your Christian School for Success with Jim McKenzie [Part 1] 30:52

3M ago30:52

30:52

"𝐼𝑡'𝑠 𝑠𝑜 𝑖𝑚𝑝𝑒𝑟𝑎𝑡𝑖𝑣𝑒 𝑡ℎ𝑎𝑡 𝑤𝑒 𝑝𝑜𝑠𝑖𝑡𝑖𝑜𝑛 𝑜𝑢𝑟𝑠𝑒𝑙𝑣𝑒𝑠 𝑎𝑠 𝑎 𝑢𝑛𝑖𝑞𝑢𝑒 𝑠𝑒𝑟𝑣𝑖𝑐𝑒. 𝑊𝑒 𝑐𝑎𝑛𝑛𝑜𝑡 𝑐𝑜𝑚𝑝𝑒𝑡𝑒 𝑤𝑖𝑡ℎ 𝑡ℎ𝑒 𝑏𝑖𝑔𝑔𝑒𝑠𝑡 𝑐𝑜𝑚𝑚𝑜𝑑𝑖𝑡𝑦 𝑜𝑓 𝑎𝑙𝑙, 𝑎𝑛𝑑 𝑡ℎ𝑎𝑡'𝑠 𝑝𝑢𝑏𝑙𝑖𝑐 𝑒𝑑𝑢𝑐𝑎𝑡𝑖𝑜𝑛." - ⁠𝑱𝒊𝒎 𝑴𝒄𝑲𝒆𝒏𝒛𝒊𝒆⁠, 𝑴𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 & 𝑬𝒏𝒓𝒐𝒍𝒍𝒎𝒆𝒏𝒕 𝑪𝒐𝒂𝒄𝒉 𝒂𝒕 ⁠𝑻𝒉𝒆 𝑯𝒆𝒓𝒛𝒐𝒈 𝑭𝒐𝒖𝒏𝒅𝒂𝒕𝒊𝒐𝒏 ⁠ Discover why publishing tuition online might not be the best strategy for Christian schools. 🎓 Tune into Part 1 of the Schoo…

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How Samsung is using creators to develop AI smartphone features 24:53

3M ago24:53

24:53

CMO Olga Suvorova joins the Marketer’s Brief podcast to talk about creators and use cases for Galaxy AIBy Ad Age

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#161, Engaging Students in School Marketing: A Winning Strategy! [Unplugged Series Part 8] 12:42

3M ago12:42

12:42

"𝑌𝑜𝑢𝑟 𝑠𝑡𝑢𝑑𝑒𝑛𝑡𝑠 𝑎𝑟𝑒 𝑠𝑚𝑎𝑟𝑡, 𝑡ℎ𝑒𝑦 𝑎𝑟𝑒 𝑏𝑟𝑖𝑔ℎ𝑡, 𝑡ℎ𝑒𝑦 ℎ𝑎𝑣𝑒 𝑖𝑑𝑒𝑎𝑠. 𝑈𝑠𝑒 𝑡ℎ𝑒𝑚 𝑎𝑛𝑑 𝑏𝑟𝑖𝑛𝑔 𝑡ℎ𝑒𝑚 𝑖𝑛𝑡𝑜 𝑡ℎ𝑒 𝑓𝑜𝑙𝑑 𝑜𝑓 𝑑𝑜𝑖𝑛𝑔 𝑚𝑎𝑟𝑘𝑒𝑡𝑖𝑛𝑔 𝑓𝑜𝑟 𝑦𝑜𝑢𝑟 𝑠𝑐ℎ𝑜𝑜𝑙." - 𝑀𝑖𝑡𝑐ℎ𝑒𝑙𝑙 𝑆𝑙𝑎𝑡𝑒𝑟 𝑜𝑓 𝑆𝑐ℎ𝑜𝑜𝑙 𝑆𝑢𝑐𝑐𝑒𝑠𝑠 🚀 Want to boost your school’s enrollment without breaking the budget? In the final episode of our Unplugged Series of the School Success Podcast, we reveal how Student Marketing T…

1
Inside the marketing playbook of Major League Soccer 25:11

4M ago25:11

25:11

CMO Radhika Duggal on how data and testing guide quick decisions—and what the 2026 World Cup could mean for the leagueBy Ad Age

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#160, Simple Website Fix That Can Double Your School’s Inquiries [Unplugged Series Part 7] 13:29

4M ago13:29

13:29

"If you're adding in the lead generator to your website, you're already going to stand out. And that's what we're wanting you to do in the grand scheme of marketing." - Mitchell Slater of School Success 🚀 Is your school’s website missing out on potential families? A simple lead generator can help double your inquiries 📈—without extra effort! Learn …

1
Behind the rise of 7 Brew coffee chain 27:22

4M ago27:22

27:22

CMO Nick Chavez joins the Marketer’s Brief podcast to discuss the chain’s customizable drinks and local media strategyBy Ad Age

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#159, Simplify Your School’s Website to Boost Enrollment! [Unplugged Series Part 6] 12:47

4M ago12:47

12:47

"𝐼𝑓 𝑦𝑜𝑢 𝑔𝑢𝑦𝑠 𝑎𝑟𝑒 𝑜𝑣𝑒𝑟 𝑒𝑥𝑝𝑙𝑎𝑖𝑛𝑖𝑛𝑔 𝑜𝑛 𝑦𝑜𝑢𝑟 ℎ𝑜𝑚𝑒𝑝𝑎𝑔𝑒 𝑎𝑛𝑑 𝑝𝑢𝑡𝑡𝑖𝑛𝑔 𝑡𝑜𝑜 𝑚𝑢𝑐ℎ 𝑐𝑜𝑛𝑡𝑒𝑛𝑡 𝑖𝑛 𝑡ℎ𝑒𝑟𝑒, 𝑦𝑜𝑢 𝑚𝑖𝑔ℎ𝑡 𝑔𝑜𝑛𝑛𝑎, 𝑎𝑔𝑎𝑖𝑛, 𝑏𝑒 𝑝𝑢𝑠ℎ𝑖𝑛𝑔 𝑝𝑒𝑜𝑝𝑙𝑒 𝑎𝑤𝑎𝑦, 𝑎𝑛𝑑 𝑤𝑒 𝑑𝑜𝑛'𝑡 𝑤𝑎𝑛𝑡 𝑡ℎ𝑎𝑡 𝑡𝑜 ℎ𝑎𝑝𝑝𝑒𝑛." - 𝑀𝑖𝑡𝑐ℎ𝑒𝑙𝑙 𝑆𝑙𝑎𝑡𝑒𝑟 𝑜𝑓 𝑆𝑐ℎ𝑜𝑜𝑙 𝑆𝑢𝑐𝑐𝑒𝑠𝑠 Discover how to optimize your school's website to attract prospective families! 🏫 Tune in to the latest episode of the School Success Podcast …

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How the Anaheim Ducks’ rebrand is winning on the ice 21:01

4M ago21:01

21:01

CMO Merit Tully discusses the ‘Orange Country’ reinvention, recalling the mighty Disney era—with a biteBy Ad Age

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#158, Listing Tuition Online: Smart Strategy or Missed Opportunity? [Unplugged Series Part 5] 14:26

4M ago14:26

14:26

"𝐻𝑒𝑟𝑒'𝑠 𝑤ℎ𝑎𝑡 𝐼 𝑠𝑢𝑔𝑔𝑒𝑠𝑡 𝑡𝑜 𝑦𝑜𝑢 𝑔𝑢𝑦𝑠: 𝑛𝑜𝑡 𝑡𝑜 ℎ𝑎𝑣𝑒 𝑦𝑜𝑢𝑟 𝑡𝑢𝑖𝑡𝑖𝑜𝑛 𝑜𝑛 𝑦𝑜𝑢𝑟 𝑤𝑒𝑏𝑠𝑖𝑡𝑒. 𝐴𝑛𝑑 𝑡ℎ𝑎𝑡 𝑒𝑛𝑑𝑠 𝑢𝑝 𝑚𝑎𝑘𝑖𝑛𝑔 𝑝𝑒𝑜𝑝𝑙𝑒 ℎ𝑎𝑣𝑒 𝑡𝑜 𝑖𝑛𝑞𝑢𝑖𝑟𝑒 𝑡𝑜 𝑔𝑒𝑡 𝑡ℎ𝑎𝑡 𝑖𝑛𝑓𝑜𝑟𝑚𝑎𝑡𝑖𝑜𝑛." -𝑀𝑖𝑡𝑐ℎ𝑒𝑙𝑙 𝑆𝑙𝑎𝑡𝑒𝑟 𝑜𝑓 𝑆𝑐ℎ𝑜𝑜𝑙 𝑆𝑢𝑐𝑐𝑒𝑠𝑠 💡 Should private schools list tuition on their website? It’s a BIG debate! Listing it could help—or hurt—your enrollment. Tune in to the latest School Success Podca…

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How Verizon approaches Super Bowl marketing 21:31

4M ago21:31

21:31

VP of partnerships Nick Kelly on how the brand thinks about Big Game advertising and its strategy for Super Bowl LIXBy Ad Age

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#157, Flanking Your Way to School Success: Smart Marketing Tips [Unplugged Series Part 4] 12:40

4M ago12:40

12:40

"𝐼𝑓 𝑡ℎ𝑒𝑟𝑒'𝑠 𝑠𝑜𝑚𝑒𝑡ℎ𝑖𝑛𝑔 𝑦𝑜𝑢 ℎ𝑎𝑣𝑒 𝑡ℎ𝑎𝑡 𝑚𝑎𝑦𝑏𝑒 𝑜𝑡ℎ𝑒𝑟 𝑠𝑐ℎ𝑜𝑜𝑙𝑠 𝑑𝑜𝑛'𝑡 ℎ𝑎𝑣𝑒, 𝑎𝑛𝑑 𝑦𝑜𝑢'𝑟𝑒 𝑟𝑒𝑎𝑙𝑙𝑦 𝑔𝑜𝑜𝑑 𝑎𝑡 𝑖𝑡... 𝑠ℎ𝑎𝑟𝑒 𝑡ℎ𝑎𝑡, 𝑎𝑑𝑣𝑒𝑟𝑡𝑖𝑠𝑒 𝑖𝑡, 𝑎𝑛𝑑 𝑡𝑒𝑙𝑙 𝑡ℎ𝑒𝑚 [𝑝𝑟𝑜𝑠𝑝𝑒𝑐𝑡𝑖𝑣𝑒 𝑓𝑎𝑚𝑖𝑙𝑖𝑒𝑠] 𝑎𝑏𝑜𝑢𝑡 𝑖𝑡 𝑠𝑜 𝑡ℎ𝑒𝑦 𝑘𝑛𝑜𝑤 𝑦𝑜𝑢 𝑜𝑓𝑓𝑒𝑟 𝑖𝑡." - 𝑀𝑖𝑡𝑐ℎ𝑒𝑙𝑙 𝑆𝑙𝑎𝑡𝑒𝑟 𝑜𝑓 𝑆𝑐ℎ𝑜𝑜𝑙 𝑆𝑢𝑐𝑐𝑒𝑠𝑠🎙 Are you focusing on what makes your school unique? Learn how to stand out with flanking strategies & avoid the pi…

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How Eli Lilly is approaching GLP-1 marketing and what’s next 19:17

5M ago19:17

19:17

Chief Corporate Brand Officer Lina Polimeni talks about how the brand differentiates itself in the crowded pharma marketBy Ad Age

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#156, Enrollment Made Easy: Leveraging Reviews for School Growth [Unplugged Series Part 3] 13:30

5M ago13:30

13:30

"𝐹𝑖𝑟𝑠𝑡 𝑖𝑚𝑝𝑟𝑒𝑠𝑠𝑖𝑜𝑛 𝑖𝑠 𝑠𝑜, 𝑠𝑜 𝑖𝑚𝑝𝑜𝑟𝑡𝑎𝑛𝑡 𝑓𝑜𝑟 𝑠𝑐ℎ𝑜𝑜𝑙𝑠... 𝑏𝑒𝑐𝑎𝑢𝑠𝑒 𝑦𝑜𝑢 𝑑𝑜𝑛'𝑡 𝑤𝑎𝑛𝑡 𝑒𝑣𝑒𝑟 𝑡𝑜 ℎ𝑎𝑣𝑒 𝑎 𝑡𝑢𝑟𝑛-𝑜𝑓𝑓 𝑓𝑜𝑟 𝑡ℎ𝑒𝑚, 𝑡𝑜 𝑛𝑜𝑡 𝑒𝑣𝑒𝑛 𝑐𝑜𝑚𝑒 𝑎𝑛𝑑 𝑡𝑟𝑦 𝑎𝑛𝑑 ℎ𝑎𝑣𝑒 𝑎 𝑡𝑜𝑢𝑟, 𝑎𝑛 𝑎𝑐𝑎𝑑𝑒𝑚𝑖𝑐 𝑐𝑜𝑛𝑠𝑢𝑙𝑡𝑎𝑡𝑖𝑜𝑛, 𝑒𝑛𝑟𝑜𝑙𝑙𝑖𝑛𝑔, 𝑖𝑛𝑞𝑢𝑖𝑟𝑖𝑛𝑔, 𝑎𝑛𝑦 𝑜𝑓 𝑡ℎ𝑎𝑡 𝑠𝑡𝑢𝑓𝑓." - 𝑀𝑖𝑡𝑐ℎ𝑒𝑙𝑙 𝑆𝑙𝑎𝑡𝑒𝑟 𝑜𝑓 𝑆𝑐ℎ𝑜𝑜𝑙 𝑆𝑢𝑐𝑐𝑒𝑠𝑠 🎙️ Ready to boost your school's reputation? 🌟 This week on the School Success Podcast, we're d…

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Why Anthropologie is starting its ad campaigns earlier than ever 19:40

5M ago19:40

19:40

Whimsical brand began a Valentine’s Day push in late DecemberBy Ad Age

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155, Defining Your School's Ideal Family for Enrollment Success [Unplugged Series Part 2] 13:02

5M ago13:02

13:02

"𝐼𝑓 𝑦𝑜𝑢 𝑘𝑛𝑜𝑤 𝑤ℎ𝑜 𝑦𝑜𝑢'𝑟𝑒 𝑡𝑟𝑦𝑖𝑛𝑔 𝑡𝑜 𝑟𝑒𝑎𝑐ℎ, 𝑦𝑜𝑢 𝑐𝑎𝑛 𝑐ℎ𝑎𝑛𝑔𝑒 𝑦𝑜𝑢𝑟 𝑚𝑎𝑟𝑘𝑒𝑡𝑖𝑛𝑔 𝑡𝑜 𝑠𝑝𝑒𝑎𝑘 𝑑𝑖𝑟𝑒𝑐𝑡𝑙𝑦 𝑡𝑜 𝑡ℎ𝑒𝑚." - 𝑀𝑖𝑡𝑐ℎ𝑒𝑙𝑙 𝑆𝑙𝑎𝑡𝑒𝑟 𝑜𝑓 𝑆𝑐ℎ𝑜𝑜𝑙 𝑆𝑢𝑐𝑐𝑒𝑠𝑠 What’s your school’s ideal family? 🤔 From surveys to target personas, learn actionable strategies to boost enrollment and build a thriving community. 🌟 Listen to the latest 𝐒𝐜𝐡𝐨𝐨𝐥 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 𝐏𝐨𝐝𝐜𝐚𝐬𝐭 episode now! 🎧 #Sch…

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Kimberly-Clark’s John Starkey on Kleenex’s 100th anniversary 19:58

5M ago19:58

19:58

President of North America family care on refreshing the logo of a 100-year-old brand, the value of a brand where emotion comes naturally, and why he really isn’t rooting for a bad cold and flu season.By Ad Age

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#154, Improving School Success Through Family Feedback [Unplugged Series Part 1] 14:40

5M ago14:40

14:40

"𝐼𝑡'𝑠 𝑒𝑥𝑡𝑟𝑒𝑚𝑒𝑙𝑦 𝑖𝑚𝑝𝑜𝑟𝑡𝑎𝑛𝑡 𝑡𝑜 𝑠𝑢𝑟𝑣𝑒𝑦 𝑦𝑜𝑢𝑟 𝑓𝑎𝑚𝑖𝑙𝑖𝑒𝑠 𝑜𝑛 𝑎 𝑟𝑒𝑔𝑢𝑙𝑎𝑟 𝑏𝑎𝑠𝑖𝑠 𝑎𝑛𝑑 𝑠𝑒𝑒 ℎ𝑜𝑤 𝑦𝑜𝑢 𝑎𝑟𝑒 𝑑𝑜𝑖𝑛𝑔 𝑎𝑠 𝑎 𝑠𝑐ℎ𝑜𝑜𝑙 𝑎𝑛𝑑 𝑓𝑖𝑥 𝑡ℎ𝑜𝑠𝑒 𝑝𝑟𝑜𝑏𝑙𝑒𝑚𝑠 𝑡ℎ𝑎𝑡 𝑡ℎ𝑒𝑦 𝑚𝑖𝑔ℎ𝑡 ℎ𝑎𝑣𝑒 𝑛𝑜𝑤." - 𝑀𝑖𝑡𝑐ℎ𝑒𝑙𝑙 𝑆𝑙𝑎𝑡𝑒𝑟 𝑜𝑓 𝑆𝑐ℎ𝑜𝑜𝑙 𝑆𝑢𝑐𝑐𝑒𝑠𝑠 🎙️ Ready to boost enrollment success? On this episode of the School Success Podcast, you will learn powerful strategies for using surveys to retain families,…

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How DTC brand Rothy’s uses its community as a focus group 21:26

5M ago21:26

21:26

CMO Jamie Gersch talks about product innovations from listening to customersBy Ad Age

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#153, The L.E.A.R.N. Methodology: Leadership and Life Lessons with Jim Carbaugh 44:54

5M ago44:54

44:54

"𝐿𝑒𝑡'𝑠 𝑓𝑎𝑐𝑒 𝑖𝑡, 50% 𝑜𝑓 𝑤ℎ𝑎𝑡 𝑤𝑒 𝑑𝑜 𝑖𝑛 𝑐𝑙𝑎𝑠𝑠 𝑖𝑠 𝑤𝑒'𝑟𝑒 𝑡𝑒𝑎𝑐ℎ𝑖𝑛𝑔 𝑘𝑖𝑑𝑠 𝑡𝑜 𝑖𝑛𝑡𝑒𝑟𝑎𝑐𝑡, 𝑎𝑛𝑑 𝑤ℎ𝑎𝑡 𝑡ℎ𝑒𝑦 𝑛𝑒𝑒𝑑 𝑡𝑜 𝑑𝑜, 𝑡ℎ𝑒 𝑜𝑡ℎ𝑒𝑟 50% 𝑖𝑠 𝑡ℎ𝑒 𝑐𝑢𝑟𝑟𝑖𝑐𝑢𝑙𝑢𝑚." - 𝐽𝑖𝑚 𝐶𝑎𝑟𝑏𝑎𝑢𝑔ℎ, 𝐶𝑜𝑛𝑠𝑢𝑙𝑡𝑎𝑛𝑡/ 𝐶𝑜𝑎𝑐ℎ/ 𝐶𝐸𝑂 𝑎𝑡 𝐴𝑙𝑙 𝑃𝑜𝑖𝑛𝑡𝑠 𝐿𝑒𝑎𝑑𝑒𝑟𝑠ℎ𝑖𝑝 In this week’s episode of the School Success Podcast, we sit down with Jim Carbaugh to dive into the transformative power of the L.E.A.R.N. approac…

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How Mint Mobile is trying to maintain challenger appeal after T-Mobile acquisition 25:10

5M ago25:10

25:10

Aron North, Mint's strategic advisor and former CMO, outlines the brand's marketing approach on the Marketer's Brief podcastBy Ad Age

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#152, Nate Hennessee on Classical Christian Education's Core Principles 36:49

6M ago36:49

36:49

"How diseased we are as a country mentally. I think part of that is that we don't even know how truth is supposed to impact us anymore, and that is at the core of what it means to do classical Christian education." - Nate Hennessee, Headmaster of Legacy Academy 🎓 What if education could transform not just minds but souls? Join Nate Hennessee on the…

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#151, The Power of School Branding: Insights from Madison Carr 44:48

6M ago44:48

44:48

"𝐺𝑖𝑣𝑖𝑛𝑔 𝑡ℎ𝑜𝑢𝑔ℎ𝑡 𝑡𝑜 𝑑𝑒𝑠𝑖𝑔𝑛 𝑎𝑛𝑑 𝑏𝑟𝑎𝑛𝑑𝑖𝑛𝑔 𝑚𝑎𝑡𝑡𝑒𝑟𝑠 𝑓𝑜𝑟 𝑡𝑟𝑢𝑠𝑡. 𝑇𝑟𝑢𝑠𝑡 𝑖𝑠 𝑡ℎ𝑒 𝑚𝑜𝑠𝑡 𝑣𝑎𝑙𝑢𝑎𝑏𝑙𝑒 𝑐𝑢𝑟𝑟𝑒𝑛𝑐𝑦 𝑡ℎ𝑎𝑡 𝑝𝑎𝑟𝑒𝑛𝑡𝑠 𝑎𝑛𝑑 𝑠𝑐ℎ𝑜𝑜𝑙𝑠 𝑒𝑥𝑐ℎ𝑎𝑛𝑔𝑒." 𝑀𝑎𝑑𝑖𝑠𝑜𝑛 𝐶𝑎𝑟𝑟, 𝑂𝑤𝑛𝑒𝑟 𝑜𝑓 𝐶𝑟𝑒𝑎𝑡𝑖𝑣𝑒 𝐶ℎ𝑎𝑚𝑒𝑙𝑒𝑜𝑛 𝑆𝑡𝑢𝑑𝑖𝑜 🎓 Unlock the secret to school branding that builds trust! On the School Success podcast, Madison Carr reveals how schools can transform perception and connect authenticall…