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Kyle Lemaire Podcasts

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Creative Juice, brought to you by Indepreneur, is a weekly 1-hour podcast dedicated to enabling you to pursue your creative passion. Each week we interview successful independent musicians, music industry professionals, and music marketers to give you an inside look at what it's like to treat your "dream" like your "fallback". We also take you inside whats working now at the cutting edge of music marketing. You'll learn exactly how to gain control, clarity, and confidence in your music career.
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Are you ready to crush it this Black Friday or will you be like most artists and let it pass you by like last year? In this episode of Creative Juice, Jack and Circa lay out everything you need to know to prepare for a killer Black Friday sale to boost your revenue big time! Learn about the nuts and bolts of Black Friday planning, the power of scar…
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You think e-commerce isn't for you, the musician? Or maybe you just have doubts about its long-term viability. Think again... In this episode of Creative Juice, Jack and Circa catch up with Jame McElroy, founder of Two Crow Collective, who pivoted from the world of band merch into building a successful e-commerce brand! Learn about bootstrapping a …
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Thinking that your fans will magically buy your music or merch without any effort? It's time to change that mindset... In this episode of Creative Juice, Jack and Circa tackle the common sales mistakes artists make that tank their efforts to sell records, merch, and tickets! Learn about crafting clear and compelling sales messages, tapping into urg…
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Your website isn’t just for photos, your logo, and a bunch of links for fans to listen, it's a central place for fans to take a next step with you... In this episode of Creative Juice, Jack and Circa break down the essentials of artist websites and the common mistakes to avoid when building yours! Learn about the hidden strengths of your website an…
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Finding solid music marketing advice feels like searching for a needle in a haystack these days... In this episode of Creative Juice, Jack and Circa tackle the evolving challenges artists face in filtering through the noise of the music marketing landscape! Learn about the roots of Indepreneur's approach to teaching business marketing in the music …
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Ever feel like collaborating with other artists is more trouble than it's worth? It might be time to rethink that... In this episode of Creative Juice, Jack and Circa dive into the power of artist collaboration and how it can be a game-changer for your music marketing! Learn about expanding your reach and maximizing the impact of your collaboration…
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Feeling burned out in your music career? What if it's not burnout you're feeling, but something else... In this episode of Creative Juice, Jack and Circa take on burnout in music careers and tips for dealing with it! Learn about how what we label as "burnout" might actually be frustration due to lack of progress or enjoyment, and why the framework …
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“Data” gets thrown around like a buzzword in the music industry… but what data actually matters when you're building your music business? In this episode of Creative Juice, Jack and Circa unpack the specific types of data we use every day working with artists and bands! Learn how to use the two most impactful data sets, core metrics data and audien…
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Everyone talks about how important “branding” is for artists… but few explain how it actually fits into how your fans engage with you... In this episode of Creative Juice, Jack and Circa break down what artists really need to know about branding! Learn about how your brand identity directly impacts how your fans engage with you online and why the b…
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As an artist, it's easy to feel stuck waiting for the perfect moment to launch something for your fans. There's a better way forward... In this episode of Creative Juice, Jack and Circa explore how to move faster in your music business by adopting a "learning as you go" mindset and using it to validate fan demand! Learn how to test ideas, launch qu…
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Most artists wait way too long to offer something premium to their fans… In this episode of Creative Juice, Jack and Circa break down profit maximizers that create unforgettable experiences for your fans and unlock serious revenue in your music career! Learn when to start selling high ticket in your online store, what to offer, and how to keep it s…
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What if your music marketing could pay for itself? For artists with the right offer, it can... In this episode of Creative Juice, Jack and Circa continue our series on offers and dive into a powerful strategy that can eliminate your marketing budget altogether! Learn how the right offer, placed at the right point in your funnel, can fund your growt…
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What's up Indies welcome back to Creative Juice, this is the podcast where we cover growing and monetizing your fan base and building your music career with marketing strategies that are working RIGHT NOW based on what we see every day at our music marketing agency and across our community of thousands of artists and bands, I hope you enjoy and sub…
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Should you focus your music marketing before your release or after it drops? We get this question all the time. The real answer? You need both... In this episode of Creative Juice, Jack and Circa break down how to build an effective release plan that actually converts your fans' attention into impact! From stacking bonuses ahead of streaming drops …
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More and more it seems like “Direct to Fan” is having a moment in the music industry...but it’s not a new concept and a lot of what you’re hearing about it misses the point entirely... In this episode of Creative Juice, Jack and Circa set the record straight on what “direct to fan” really means for artists. We unpack the buzz around D2F in the indu…
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Going viral and building momentum with your fans online is important but what you do after those moments can make your marketing count... In this episode of Creative Juice, Jack and Circa unpack what to do once you've started getting attention online, whether it's from a viral video or slow, steady growth over time! Learn how artists get stuck in t…
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Want a masterclass in fan engagement? Not everything you see in the music industry is worth copying, but now and then, artists' release strategies really stand out... In this episode of Creative Juice, Jack and Circa break down Jon Bellion’s release strategy for Father Figure and why it’s one of the coolest fan-focused rollouts we’ve seen in a whil…
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As artists grow, it’s easy to let the little things slide. It’s the artists who stay locked in on the details who see long-term success... In this episode of Creative Juice, Jack and Circa dig into the small tweaks that lead to big results as your music career grows. Learn about how email and text personalization, fan recognition, and better messag…
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What's up Indies welcome back to Creative Juice, this is the podcast where we cover growing and monetizing your fan base and building your music career with marketing strategies that are working RIGHT NOW based on what we see every day at our music marketing agency and across our community of thousands of artists and bands, I hope you enjoy and sub…
  continue reading
 
“How about TikTok?” It’s one of the most common questions we get from artists and their teams when talking about running ads... In this episode of Creative Juice, Jack and Circa dig into how we run TikTok Ads at our music marketing agency IndieX—where they fit, when we use them, and how to get results without burning cash! Learn why we don’t use Ti…
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In a noisy music industry, artists often find themselves stuck, spinning their wheels with different advice, and not knowing what steps to take to actually hit their goals. And it's not your fault... In part two of this Creative Juice conversation, Jack sits down with IndieFounder Lead Strategist Jonah McLean to dig deeper into marketing systems th…
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Can music marketing actually help you hit your goals or is it just more noise in an already distracted industry? In this episode of Creative Juice, Jack is joined by IndieFounder Lead Strategist Jonah McLean to answer that question with real stories from artists who hit their goals and the marketing that helped them! Learn how to stay authentic in …
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Many artists miss a fundamental business truth. Turning one-time buyers into lifelong customers and building your fan base year over year is where real growth happens. In this episode of Creative Juice, Jack and Circa share strategies and stories about how to keep your fans coming back for more after they’ve made their first purchase! Learn the thr…
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Getting fans to follow you is one thing — getting them to buy from you is another. But when you do it right, it can change everything for your music career... In this episode of Creative Juice, Jack and Circa share stories of converting fans into first time customers and different ways we've seen it happen! Learn how to expand your playbook with of…
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