A career roadie (B) sits down with creators, artists and other interesting people he has met along the way. (L) runs the socials. © 2025 Burn the Lease
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Lisa Lederman Podcasts
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Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Hala Taha | Entrepreneurship, Sales, Marketing | YAP Media Network
Young and Profiting with Hala Taha is the must-listen podcast for anyone who is hardcore into entrepreneurship. Hosted by Hala Taha, a self-made entrepreneur and marketing expert, this top-ranked show features mini-masterclasses with business icons and entrepreneurs like GaryVee, Alex Hormozi, Mel Robbins, Reid Hoffman, Tom Bilyeu and Codie Sanchez. Listen to YAP to profit in all aspects of life - from boosting sales and beating algorithms, to brain hacks and biohacking. Whether you’re launc ...
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Michelle Tillis Lederman: 7 Mindset Shifts That Turn Networking Into Your Greatest Advantage | Leadership | YAPClassic
49:41
49:41
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49:41After being laid off, Michelle Tillis Lederman landed a new job in just three days, thanks to her mindset of intentional relationship-building, not luck. That experience inspired her to create the “Connector’s Advantage,” a framework for building authentic connections that drive faster and better results. In this episode, Michelle reveals how organ…
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This week, Bernie and Lisa sit down with Dallas-based manager and Ann Arkey Productions founder Tami Thomsen. Tami discusses her journey growing up in Omaha and finding her way into the Deep Ellum music scene. She breaks down what it really takes to manage bands, adapt to an ever-changing industry, and advocate for women behind the scenes. Tami als…
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The Creator's Playbook: How to Launch Courses That Sell Out in Record Time | Sales | Presented by Teachable
30:11
30:11
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30:11Many creators struggle with sales, finding it hard to turn audience interest into paying customers. They have great content but lack the right sales funnels, persuasion techniques, and closing strategies to convert prospects. In this second episode of the Creator's Playbook, presented by Teachable, Hala Taha breaks down how to confidently sell your…
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Emma Hernan: How to Build Real Wealth & Scale a Business Beyond Reality TV | Entrepreneurship | E375
55:14
55:14
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55:14Emma Hernan's journey into entrepreneurship began with a determination to build financial stability after learning her mother lost everything. She started her first business at 12, began investing in stocks at 16, and eventually saved her family's seafood business from total collapse. This relentless drive made her the first millionaire in her fami…
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will.i.am: How AI Is Powering a New Era of Creativity | Artificial Intelligence | YAPClassic
1:00:15
1:00:15
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1:00:15During the pandemic, will.i.am noticed how broken creative collaboration was. Tools like email, Zoom, and Dropbox made it hard for creators to stay organized and integrated. Determined to find a better way, he built FYI.AI, a generative AI platform that helps creators collaborate, share data securely, and manage their projects all in one place. In …
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On this week’s episode, Bernie sits down with Blake Parish, lead singer of the Fort Worth–based rock band Royal Sons. Blake digs into his musical upbringing and his journey from Hanna Barbarians to Royal Sons. They also talk about how sobriety shaped the new album and break down the video for the band’s latest single, “Matador.” https://www.instagr…
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Career Growth Moves That Make You Impossible to Ignore | Career | Presented by MasterClass
34:41
34:41
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34:41Now on Spotify Video! Are you struggling to move up in your career, get noticed in the workplace, or find the right opportunities for success? Without influence, professionals risk being overlooked and stuck in their careers, no matter how hard they work. In this episode, presented by MasterClass, Hala Taha reveals how to build influence at work an…
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Mo Gawdat: The Terrifying Rise of AI and What Humans Must Do to Thrive | Artificial Intelligence | AI Vault
1:17:29
1:17:29
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1:17:29Now on Spotify Video! While working at Google X, Mo Gawdat witnessed artificial intelligence advancing faster than anyone expected and slipping beyond human control. Machines began learning on their own, crossing critical boundaries, and spreading across the open internet without ethical safeguards or regulation. This realization turned him into a …
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Dean Graziosi: The Golden Age Is Here! How First-Time Entrepreneurs Are Winning Big | Entrepreneurship | YAPClassic
48:45
48:45
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48:45Despite economic uncertainty, rising inflation, and fears that entrepreneurship is too risky, Dean Graziosi believes there’s never been a better time to start a business than now. After nearly three decades of building and scaling successful companies, he’s seen firsthand how technology and AI have dramatically lowered the barriers to entry for asp…
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In this week’s episode Bernie sits down with toy artist Fritz Grondy, the creative mind behind Throwaway Toyz. Fritz explains how he rescues broken and forgotten toys and rebuilds them into bizarre, beautiful new characters. He shares how a lifelong obsession with toys grew into a unique blend of art, storytelling, and upcycling. https://www.instag…
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Kim Perell: 5 Execution Traits That Transform Ideas Into a $100M Business | Entrepreneurship | E374
50:43
50:43
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50:43In her twenties, Kim Perell was broke and jobless after being fired from a tech startup that had burned through its funding. With no savings to fall back on, she borrowed $10,000 from her 82-year-old grandmother to start an internet advertising company from her kitchen table. She scaled that business to $100 million in annual revenue, sold it for t…
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Dr. Fei-Fei Li: Turn AI Into Humanity's Greatest Ally, Not Its Biggest Threat | Artificial Intelligence | AI Vault
55:32
55:32
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55:32Now on Spotify Video! As a Stanford AI scientist, Dr. Fei-Fei Li realized that artificial intelligence had advanced to a point where it was transforming society faster than most people could understand. Confronted with the ethical, social, and economic risks of this rapid growth, she felt a deep responsibility to guide AI toward serving humanity. T…
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In this episode, Bernie sits down with backline tech and stage manager Brandon Oliver. Brandon shares his journey from Houston punk bands and oil-and-gas day jobs to touring the world with artists like Lukas Nelson, Blondie, and Cyndi Lauper. He talks about how networking, attitude, and attention to detail turned side gigs into a lifelong career, a…
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Sam Parr: How I Built One Business to Sell and Another to Keep Forever | Entrepreneurship | E373
54:32
54:32
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54:32After struggling with drug abuse, multiple arrests, and the loss of his dream job at Airbnb following a DUI, Sam Parr hit rock bottom. That moment became his wake-up call. Choosing sobriety, he rebuilt his life and founded The Hustle, scaling it into a multi-million-dollar media company acquired by HubSpot. Today, he leads Hampton, a private founde…
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Codie Sanchez: How to Get Rich Buying a Business No One Wants | Entrepreneurship | YAPClassic
57:25
57:25
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57:25After years in high finance, Codie Sanchez watched investors chase flashy startups even though 80% of them failed. This made her wonder: Where is the 80% win rate? The answer led her to “boring” businesses, the small, steady cash-flow companies most entrepreneurs overlook. Today, she owns more than 26 companies and is one of the world’s top female …
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In this episode, Lisa and Bernie sit down with Dallas-based concert photographer Vera Hernandez. Vera, also known as Vicious Velma, talks about her journey from shooting small punk shows with a borrowed camera to capturing major artists on big stages. Vera shares how an accidental black-and-white setting shaped her signature style, the rush of phot…
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The Creator’s Playbook: How Top Entrepreneurs Monetize Their Expertise to Make Millions Online | Entrepreneurship | Presented by Teachable
27:08
27:08
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27:08Want to turn your knowledge and creativity into a scalable online business? Most aspiring creator-entrepreneurs dream of doing it, but only a few know how to make it happen. In this first episode of the Creator’s Playbook, presented by Teachable, Hala Taha reveals the secret to building multiple revenue streams in the creator economy. You’ll hear i…
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Dr. Laurie Santos: How to Break Free from the Mental Traps Stealing Your Happiness | Mental Health | E372
1:06:51
1:06:51
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1:06:51As a psychology professor at Yale University, Dr. Laurie Santos witnessed a severe mental health crisis among her students. One in four were too depressed to function on most days, and over 60% felt overwhelmingly anxious. This experience inspired her to create Yale’s most popular course, Psychology and the Good Life, which teaches evidence-based s…
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Stephanie Harrison: Beat Burnout in Business and Unlock an All-New Type of Happiness | Mental Health | YAPClassic
57:22
57:22
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57:22Despite achieving external success in her 20s, Stephanie Harrison felt deeply unfulfilled, burned out, and weighed down by mental health struggles. After hitting rock bottom, she began studying the psychology of happiness and developed the "New Happy" philosophy. Now, she helps others break free from the achievement-obsessed mindset and societal pr…
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This week, Lisa and Bernie welcome Suzanne Rydz, founder of NEAT, to share her journey from a career in theater and dance to becoming a professional organizer. She explains how creativity, empathy, and a love of structure shape her approach to organization. Suzanne reflects on the unexpected and sometimes unbelievable items she’s discovered while h…
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Mustafa Suleyman: What the AI Boom Means for Your Job, Business, and Relationships | Artificial Intelligence | AI Vault
1:11:51
1:11:51
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1:11:51Now on Spotify Video! Mustafa Suleyman’s journey to becoming one of the most influential figures in artificial intelligence began far from a Silicon Valley boardroom. The son of a Syrian immigrant father in London, his early years in human rights activism shaped his belief that technology should be used for good. That vision led him to co-found Dee…
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Robert Glazer: Scale Without Losing Your Best Talent, Team Building Strategies That Work | Leadership | YAP Classic
1:06:54
1:06:54
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1:06:54As Robert Glazer’s company grew rapidly, he faced a critical leadership challenge: identifying which top performers could scale with the business and which would be left behind. He discovered that when companies double in size, nearly half of their people and processes tend to break. Recognizing that his four-capacity framework for individual growt…
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In this episode, Bernie chats with Grammy-winning producer and keyboardist for The Waterboys, Brother Paul Brown. Brother Paul shares stories of his humble beginnings, discovering music in unlikely places, overcoming hardship, and the powerful lessons learned from mentors who shaped his journey. He also reflects on how fate, faith, and gratitude co…
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Robert Glazer: The Proven Decision-Making Framework High Achievers Use to Unlock Fulfillment | Leadership | E371
56:16
56:16
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56:16For many high achievers, outward success often doesn’t lead to true fulfillment, especially when decision-making isn’t guided by a strong sense of purpose. Robert Glazer believes the key to overcoming this challenge is aligning your actions with your core values. Without this alignment, even the most successful can feel lost or directionless. This …
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Lisa Bilyeu: Rewire Your Mindset to Unlock Radical Confidence | Human Behavior | YAPClassic
54:25
54:25
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54:25Lisa Bilyeu’s mindset was once shaped by deep insecurity and an early toxic relationship that left her doubting her worth. This lack of self-belief later kept her “stuck in a box” as a housewife for eight years, afraid to chase her full potential. Realizing she wasn’t living the life she wanted, she embarked on a journey of personal development, bu…
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This week Lisa and Bernie catch up with singer-songwriter, author, and painter Josh Ritter. Josh shares stories from his Idaho roots, the hymns and records that shaped his musical voice, and the creative spark behind his new album, I Believe in You, My Honeydew. He also opens up about balancing songwriting and fatherhood, maintaining mental health …
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Hala Taha: How to Crush Rejections and Scale a Multi-Million-Dollar Business | Entrepreneurship | YAPLive
59:20
59:20
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59:20Now on Spotify Video! Hala Taha’s journey into entrepreneurship began after repeated rejections from gatekeepers at Hot 97 and MTV. While at Disney, she was overlooked despite her corporate accomplishments. Realizing that waiting for others’ permission was limiting her potential, she scaled her podcast from a side hustle into a multi-million-dollar…
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Arthur Brooks: How High Achievers Can Balance Success with Happiness | Mental Health | YAPClassic
54:12
54:12
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54:12Arthur Brooks once overheard a famous elderly man on a plane confess to his wife that, despite wealth, health, and great success, he felt his life was meaningless. This moment sparked Arthur’s curiosity about why some high achievers succeed yet struggle with happiness, loneliness, and declining fulfillment as they age. Determined to understand this…
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This week Lisa and Bernie chat with Macy Addis and Eli Dykstra of Nashville’s Backhand Blue about their journey from the O’Keefe Music Foundation to forming their own band. They share how they collaborate in the studio, balancing Eli’s riffs and production with Macy’s lyrics and melodies. The pair reflect on opening for Nothing More and Sleep Token…
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How to Stop Cyber Attacks From Destroying Your Business | Entrepreneurship | Ramon Ray | Presented by Bitdefender
37:28
37:28
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37:28Small businesses have become the number one target for cyber attacks, yet most entrepreneurs don’t realize how vulnerable they are until it’s too late. One attack could wipe out years of growth and instantly damage customer trust. In this episode, presented by Bitdefender, Ramon explains why cybersecurity is essential for small business owners and …
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Tim Storey: The Mindset Shift That Turns Setbacks into Extraordinary Comebacks | Human Behavior | E370
1:12:31
1:12:31
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1:12:31A resilient mindset is forged in life’s toughest moments, and Tim Storey knows this all too well. Despite growing up in poverty and losing his father and sister at a young age, he refused to remain stuck in pain and limitation. With guidance from mentors and the power of self-motivation, he rose above hardship and has become a renowned speaker and …
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Ben Greenfield: Build a Thriving Business Without Sacrificing Your Health | Health and Wellness | YAPClassic
1:14:06
1:14:06
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1:14:06When Ben Greenfield saw how the relentless pursuit of business success often leads to poor health, unfulfillment, and broken relationships, he chose a different path. By prioritizing faith, family, and wellness over business, he built a holistic biohacking approach that combines ancestral wisdom with modern science to achieve life balance. Now, he …
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This week, Bernie sits down with filmmaker and photographer Shawn Hudgins to talk about his transition from corporate tech to the world of music videos. Shawn shares stories from their early days in Dallas, the chaos of filming young musicians, and the creative lessons that keep his passion alive. He also shares insights on learning by doing, the i…
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Ben Greenfield: Biohack Your Way to Peak Health and Overall Wellness | Health and Wellness | E369
1:08:21
1:08:21
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1:08:21Many modern families sit too much, eat mostly processed foods, and rarely connect with each other or their environment. Ben Greenfield has seen how these habits quietly undermine health and longevity. He believes true wellness comes from balancing diet, building connection, and blending ancestral habits with the thoughtful use of modern science and…
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Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic
46:09
46:09
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46:09Financial freedom didn’t come easy for Grant Cardone. Raised by a single mother after his father’s early death, he saw firsthand how financial insecurity traps the middle class and vowed to break the cycle. Using unconventional strategies like "storing money" instead of saving, living off passive income, and scaling investments, he built a multi-bi…
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In this episode, Bernie sits down with author and music journalist Jude Warne to talk about her new book Lowdown: The Music of Boz Scaggs. Jude shares how her New York upbringing and musical family shaped her love of writing, and how she approaches music as a “celebrator” rather than just a fan. She dives into Boz Scaggs’ career, from his early day…
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Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368
54:37
54:37
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54:37Early in his career, Grant Cardone thought too small, chased the wrong opportunities, and stayed stuck in a business that couldn’t scale. Realizing he needed bigger goals and stronger negotiation skills, he adopted the 10X mindset and mastered the art of selling. Today, he is the founder and CEO of multiple businesses, including Cardone Capital, ma…
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Hala Taha: Unbeatable Marketing Strategies for Scaling a Multi-Million-Dollar Podcast | YAPLive
55:15
55:15
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55:15Now on Spotify Video! When Hala Taha started her podcast as a side hustle, she struggled with the same challenges most creators face: low discoverability, no clear path to monetization, and limited marketing know-how. Determined to succeed, she mastered the business side of podcasting by learning SEO, social media growth, and sponsorship strategies…
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This week Bernie catches up with producer, songwriter and southpaw guitarist John Marlin. John tells us about growing up in Ennis, TX, cutting his teeth as a sideman, and eventually landing gigs with Bart Crow, Granger Smith, and now Pat Green. He reflects on the balance between chasing creative opportunities in Nashville and being a present dad, a…
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Scott Trench: How to Fast-Track Financial Freedom and Early Retirement | Finance | E367
1:10:11
1:10:11
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1:10:11Scott Trench once felt limited in a corporate job, questioning whether financial freedom before retirement was even possible. Afraid of wasting decades climbing the corporate ladder for incremental raises at the cost of his freedom, he embraced frugality, disciplined saving, and smart investing. By the age of 27, he had achieved financial independe…
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David Eagleman: The Psychology of Time, How the Brain Shapes Reality & Human Nature | Human Behavior | YAPClassic
58:11
58:11
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58:11When eight-year-old David Eagleman fell from a roof, his brain created the illusion that time slowed down during the 0.6-second fall. This accident sparked his lifelong fascination with human psychology and how the brain constructs our perception of time and reality, ultimately shaping his path as a leading neuroscientist. In this episode, David ex…
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In this episode, Bernie sits down with his longtime friend Tommy Roberts, co-owner of Tone Shop Guitars. Tommy reflects on his early days working in big-box shops, the leap into starting Tone Shop, and the importance of fostering a welcoming, musician-centered environment. They explore the shop’s reputation with vendors, rare gear stories, and the …
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Dan Buettner: Daily Habits That Defy Aging, Boost Health, and Happiness | Health and Wellness | E366
56:35
56:35
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56:35Recognizing the shortcomings of popular health advice, Dan Buettner set out to solve the mystery of why some communities live to 100 and beyond without chronic disease, while others face shorter lives burdened by illness. Through decades of research, he uncovered the transformative power of Blue Zones: environments that naturally promote health, ha…
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Hala Taha: Transform Career Setbacks into Business Success | Entrepreneurship | 7 Years of YAP
58:46
58:46
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58:46Hala Taha gave up everything for her dream job in radio. She worked for free, dropped out of college, and showed up every day for three years at Hot 97 with blind faith, only to be quietly fired and blackballed from the industry she loved. With no way back, entrepreneurship and personal branding became her lifeline. She built her own brand, grew he…
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This week Bernie reconnects with longtime friend Brett Pirozzi to relive wild memories from their 30 years of friendship. Brett talks about his early days in Bile, being featured in Strangeland, and unforgettable tour moments with bands like Skid Row, Kiss, Tesla, and Gwar. He also opens up about his new band Messiah Nine, his radio show Vintage Me…
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Influence at Work: Unlocking the Secrets to Career Growth | Career | Presented by MasterClass
35:07
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35:07Now on Spotify Video! Are you struggling to move up in your career, get noticed in the workplace, or find the right opportunities for success? Without influence, professionals risk being overlooked and stuck in their careers, no matter how hard they work. In this episode, presented by MasterClass, Hala Taha reveals how to build influence at work an…
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Dr. John Delony: 6 Daily Choices to Break Free from Anxiety & Boost Wellness | Mental Health | E365
1:15:08
1:15:08
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1:15:08Despite having the outward signs of success, Dr. John Delony was quietly battling severe anxiety and mental health struggles. He felt disconnected from his wife, leaned on caffeine to power through the day, and relied on sleep aids to make it through the night. When he finally admitted he had reached his breaking point, it set him on a journey of s…
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Amy Porterfield: Break Free from the 9-to-5 Trap & Build a Business You Love | Entrepreneurship | YAPClassic
1:02:09
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1:02:09Trapped in corporate life and chasing external validation, Amy Porterfield faced the life-changing decision to either stay safe in her job or take the leap into entrepreneurship. Choosing the latter, she quit her job, became an entrepreneur, and built a multi-million-dollar online business. In this episode, Amy shares her secret to starting a busin…
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In this episode, Bernie chats with Todd “Dammit” Kerns, bassist for Slash featuring Myles Kennedy and the Conspirators. Todd shares stories from his early days, his deep love of music, and how playing multiple instruments shaped his career. He opens up about band dynamics, tone chasing, and what it’s like to work alongside legends like Slash and My…
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Brandon Dawson: 97% of Startups Fail! How to Beat the Odds and Scale to 9 Figures | Entrepreneurship | E364
1:13:35
1:13:35
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1:13:35A few years after being voted 'least likely to succeed' in high school, Brandon Dawson defied expectations by scaling his first company from zero to $75 million. Since then, he has built and sold multiple nine-figure businesses. As the co-founder of Cardone Ventures, he helps entrepreneurs build wealth, scale effectively, and lead with purpose. In …
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