Join Lisa Princic, Membership Coach & Business Strategist as she shares everything she knows on what it takes to build and grow a sustainable 6 figure membership business. Through her own trial and error and years of teaching coaches & experts how to design, launch and growth a profitable program, she shares all her simple hustle-free strategies.
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How do I find more motivation? How do I find my purpose? Should I quit my job? What’s my passion? Should I start my own business? The Whiskey & Work Podcast gets to the root of all of these questions. Each episode is refreshingly honest, comically entertaining, and deeply inspiring, leaving you with tangible takeaways. It covers motivation, goal setting, time management, habits, balance, 9 to 5 careers, and even starting your own business. Your host Kelsey Murphy is a Career & Life Coach for ...
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The art & science of strategic thinking - the number one skill entrepreneurs need
20:08
20:08
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20:08Feeling stuck in your business? You might be asking the wrong people for advice. In this episode, I’m sharing a story that totally caught me off guard — a call with a brilliant Scaling Deep Society member who was struggling to monetize her incredibly unique work. She told me she couldn’t do something because her web developer said so. And that’s wh…
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Why you should never lower your prices - no matter how tempting
18:09
18:09
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18:09Are you unsure what to charge for your programs right now? In this video, I dive into pricing psychology and share why raising your rates — rather than lowering them — could be your best move. You'll learn: ✅ Why low-ticket offers may not boost your sales ✅ How higher prices can attract more committed clients ✅ Why offering more value at a higher p…
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Why Business Strategists Are the KEY to Closing The AI Gap
10:17
10:17
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10:17Things are shifting fast — AI is evolving, the market is uncertain, and many business owners are wondering what direction to take. But here’s the truth: no matter how advanced technology gets, it can’t replace strategic thinking. In this episode, I’m sharing why strategists are more essential than ever in today’s business landscape — and how YOU ca…
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2024 brought its challenges, but every setback is an opportunity for a comeback. As business owners, we know the journey is full of ebbs and flows. That’s why it’s time to look ahead with fresh strategies to thrive in 2025! In this episode, I’m sharing 8 innovative ways to boost your income in 2025, including: Stacking your offers Asynchronous coac…
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The Low Ticket Subscription (I Never Planned to Create) Launches!
10:59
10:59
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10:59• 🚀 ADHDish is Launching! 🚀 Tomorrow is the big day! In this episode, I’m sharing the behind-the-scenes journey of creating ADHDish, my brand-new subscription designed to help those with ADHD-like tendencies find balance, fulfillment, and actionable tools to thrive. 🎯 What You'll Learn in This Episode: • Why launching ADHDish is a bold move for me …
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ADHDish Subscription Launch: How I’m Balancing Goals and Reality To Get 100 Subscribers
9:58
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9:58In this episode, I’m taking you behind the scenes of launching my new subscription service, ADHDish—designed specifically for women with ADHD or those who think they might have it. Launching something new can feel overwhelming, but I’m breaking it all down. From setting realistic, achievable goals to cultivating a positive mindset, I’m sharing the …
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From Coach to Leader: Elevating Your Membership Game
12:49
12:49
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12:49There's nothing wrong with being a coach, but that's not exactly why you'd create a membership, right? To have your members co-dependent on your response to every question? Nope! This is a trend I'm starting to notice. When memberships ... 1) Give away so much they make other profitable upsells irrelevant 📉 2) Replace the coaching relationship only…
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Why I chose to host my monthly low-ticket subscription on FG Funnels
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15:03Here's what we cover in this week's episode... ✦ I Finally Started My Subscription Tech ✦ Considerations when choosing tech/and how it needs to work ✦ Why I chose FG Funnels ✦ Having a payment structure attached to content hosting ✦ New Click to cancel FTC guidelines ✦ Name & trademark In order to offer support prior to the launch of this subscript…
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How to create a simple sales funnel for a low ticket subscription
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14:31There is so much to cover this week. Building a sales funnel for my new subscription is one of the most crucial steps to this launch. I will be sharing with you how I am structuring this funnel, testing it, and how I am building it. In order to offer support prior to the launch of this subscription, I have created a free mini-training to help you..…
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How To Start & Grow A Coaching Business To Multiple 6-Figs With Enneagram Coach Nicole McDonough
48:43
48:43
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48:43In this episode Kelsey sits down with Nicole McDonough, an inspiring and successful coach specializing in Enneagram-based self-development, leadership, and team dynamics. Nicole shares her journey from starting with no business to becoming a high-demand coach with a waitlist. We dive into how she's built a thriving coaching business focusing on aut…
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How AI Is Helping Me Launch My Subscription In 6 Weeks
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13:17
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13:17In this video, I am sharing with you where I am at in my subscription building & launch journey, as well as how I am using AI. I’ll admit, I was not the quickest to jump onto the AI bandwagon. I’ve always thought that sure, AI can be useful, but the human touch cannot be replaced. And I actually still stand very firm on this believe. However, I lea…
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How To Build Your Business Through LinkedIn With Liam Darmody
1:17:21
1:17:21
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1:17:21In this episode Kelsey dives into LinkedIn strategies with Liam Darmody, a LinkedIn expert known for his no-BS approach to personal branding and social selling. He shares how to transform your LinkedIn profile into a powerful, client-attracting landing page while still showcasing who you are. Liam’s insights are especially valuable for coaches, ent…
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How to Perfect Your Subscription Business Idea & Make Sure It Sticks
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10:23
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10:23I'm not quite ready to share all the details of my subscription yet, but you'll be the first to know! In today's episode, I am sharing with you how to refine your subscription idea so you make sure it sticks! Don't forget to subscribe so you can follow along as I document my journey to launching a brand new subscription offer.…
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How To Build A Business With Memberships & Online Course With Lisa Princic
49:48
49:48
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49:48In this episode Kelsey sits down with Lisa Princic, founder of Scaling Deep. With over 15 years of experience helping thousands of business owners create sustainable and profitable business models, Lisa breaks down the myths and misconceptions around memberships. We explore how to simplify the process, avoid overwhelm, and build a membership progra…
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Why I’m Launching a Low-Ticket Subscription
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12:28
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12:28I kept finding myself back to the same idea... for years now, I've been studying, practicing and researching in an area and now, I'm finally ready to put it out into the world! In the form of a subscription. Over the next 6 weeks, I will walk you through my most exciting launch. From finalizing my offer, setting up the tech, to writing sales copy. …
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How To Build Your Business For Postpartum Moms With CEO Chelsea Barbine
41:06
41:06
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41:06In this episode, Kelsey sits down with Chelsea Barbine, the founder of Core Care Cultivate, to discuss the transformative journey of motherhood and her belief that we are "forever postpartum." Chelsea shares her personal experience of becoming a mother and how it led to the creation of her incredible coaching program that supports moms in thriving …
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Why you should put out an offer for Black Friday and what to sell
13:52
13:52
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How To Monetize Your Stay-At-Home-Mom Skills From CEO Ashley Buffa
1:02:32
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1:02:32In this episode, Kelsey sits down with Ashley Buffa, a powerhouse mother of 11 children, business owner, and home systems expert. Ashley shares her transformative approach to household management, coaching overwhelmed moms on how to shift from the "minion martyr" mindset to becoming confident, capable, and respected CEOs of their homes. With her pr…
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What It Takes To Create Your Own Whiskey With Cousins & Founders of Lodestar Whiskey
34:49
34:49
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34:49In this episode of Whiskey and Work, Kelsey Murphy sits down with Anna Axster and Wendelin von Schroder, co-founders of Lodestar Whiskey, a women-owned whiskey brand that’s quickly gaining attention in the spirits industry. Anna and Wendelin share their fascinating journey from working in the music industry to founding a whiskey brand during the pa…
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What kind of content REALLY makes your members stay
10:36
10:36
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10:36The "Three Levels of Change" are SO powerful when you understand how to implement them into your content. It's the key to truly valuable content - not endless amounts of "stuff" that leaves you feeling burnt out. _______________________________ Don't miss the Membership Content Blueprint Workshop! 📆 Save the date: Thurs, Oct 3rd, 2024 - 10am PDT • …
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Starting A Digital Course From Scratch With Swim Teacher & Little Fishies Founder Anne Cardona
54:30
54:30
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54:30In this episode of Whiskey and Work, Kelsey Murphy sits down with Ann Cardona, founder of Little Fishies Swim School. Ann shares her journey from military life to becoming a swim instructor, then transitioning into entrepreneurship. Discover how she built her swim school from the ground up, the challenges of turning her in-person lessons into a dig…
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The fourth quarter of the year is a great time to boost profits in your business. I've noticed some key trends that can help you take advantage of this time period. Focus on authentic connection, testing new offers, and positioning yourself well for the new year. I encourage you to join me for the upcoming content workshop if you want to learn more…
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Brilliant Nutrition Coaching After Living With MS From World Famous Nutritionist Alene Brennan
56:34
56:34
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56:34In this episode of the Whiskey and Work Podcast, Kelsey Murphy dives into an enlightening conversation with Alene Brennan, a nutrition coach specializing in autoimmune diseases and chronic illness management. Alene shares her journey of managing her health through nutrition, mindset, and lifestyle changes. They discuss the challenges and changes th…
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How to maximize your membership growth in Q4
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12:06
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12:06In this episode, I talk about how I plan out my Q4 strategy for my business. As a small business owner, I don't have the luxury of having the entire year planned out in advance - things change so quickly in the online world that it's really hard to predict what's going to happen far in the future. Overall, the key is to spend some time thinking thr…
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The 6 Figure Mindset: How to Prep for Your Launch Event
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16:12
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16:12Cultivating an entrepreneurial, six-figure mindset can become your greatest asset when prepping for a live launch. Check out my 7 tips for really getting in the zone before your launch - I saved my best tip for last! If you're interested in learning more about how to launch a successful membership program, be sure to check out my upcoming training,…
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How To Host A Virtual Live Launch Event: Types and Tools You'll Love
11:36
11:36
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11:36Live Launch 101🔥. In today's episode I'll take you through: • Different types of launch events, including the simple pressure launch, challenges, webinars, and workshops. • Benefits of each event type and why I personally prefer webinars and workshops as they allow me to invest in and improve the training over time. • The importance of getting peop…
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How to Measure and Track Your Live Launch KPIs
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14:56
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14:56To watch this video on YouTube go here: https://www.youtube.com/watch?v=wcKZzJCasqQ This week’s business case study: my business, Scaling Deep! 🌀 Key Performance Indicators (KPIs) are often overlooked by small business owners. Without properly tracking these indicators surrounding your live launches, how do you actually know if you were successful …
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The Membership Niche Guide: Mastering Your Market Before You Launch
10:38
10:38
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10:38In this week's episode, we are talking about all things NICHE. I share some tips on how to find the right niche for your membership. This includes doing keyword research, analyzing your competitors, and testing your idea with potential members. If you're interested in learning more about how to launch a successful membership program, be sure to che…
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Live launching vs. evergreen funnels: Which is best for your membership site?
12:56
12:56
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12:56Trying to decide between a live launch or an evergreen funnel for your membership program? 🤔 In this video, I break down the key differences between these two strategies and share which one may be the best fit for you: ✨ Live launching creates a sense of urgency and connection but requires more intensive effort. ✨ Evergreen funnels provide ongoing …
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Why you need SEO for your membership site
10:32
10:32
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10:32SEO is so incredibly valuable for membership sites. In this week's episode, I share with you my SEO journey, and some basic guidance and resources to help you get HOT🔥 leads organically! Membership School Is A Training Program To Help You Build A Membership With Predictable, Recurring Revenue For The Next 5-Years & Beyond! 👉 https://scalingdeep.com…
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Tools I use to run my membership smoothly & sustainably
16:27
16:27
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16:27Want a membership to lighten your workload? The last thing your probably want is to be suddenley saddled with endless admin. In this episode I share all of the platformss and tools I use to host content, onboard members and keep them engaged, using as much as my time as possible. Get direct links to all the programs I use to run my membership and b…
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Membership Content Creation for Busy Coaches in Less Than 5 Hours/Week
16:48
16:48
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16:48The idea of taking on another content project seems completely unmanageable, you will love this podcast episode. Yes, you’re a busy coach, but you have so much knowledge and value to offer. Don’t suffocate yourself with MORE - learn the best ways to utilize and maximize what you already have by having a delivery system that is efficient and sustain…
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Master Evergreen Content for Memberships + Effortless Content Creation Workshop
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10:38
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10:38Learn how to create evergreen content for your membership that never gets outdated! 🎉 Don't miss our workshop! 🎉 Sign up for my Effortless Membership Content Creation workshop today to map out a year's worth of engaging membership material in record time. 🔗 https://scalingdeep.com/content Mark your calendars | Tues, July 9th at 10am PDT • 12pm CDT …
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Future Trends in Membership Site Content: A Comprehensive Analysis
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13:56
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13:56On this week's Scaling Deep podcast, I'm talking all about the future of membership site content - how it's evolving and what you should focus on. I share my thoughts on why cramming your membership full of content isn't the answer. Instead, I explain why acting as a content curator and guide is becoming more important to help members cut through t…
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From Low Conversions to Cashing In On Your Membership
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15:08
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15:08I'm talking all about what to do when you have super low conversions on your program. I know this is a big issue for a lot of people - you feel like you've done everything right, but nothing seems to be working and it's really stressful. I just hosted an entire workshop on how to create a kickass membership sales funnel, so I'm going to share some …
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Learn how to create effective sales funnels for your membership program! In this video, I share key insights on maximizing membership sales through well-structured funnels. Maximize Membership Sales Workshop!!! Tues, June 18th, 2024 - 10am PST • 12pm CST • 1pm EST Sign up here 👉🏻https://scalingdeep.com/maximize/ In this workshop, I'll share various…
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Cracking the code on membership sales funnels
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11:01Ready to crack the code on getting MORE sales for your membership? Learn the strategies for high-converting membership funnels that sell in today's market! Tues, June 18th, 2024 - 10am PST • 12pm CST • 1pm EST Sign-up here 👉🏻https://scalingdeep.com/maximize/ In this workshop, I'll share various strategies to package your offer and encourage new mem…
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The Secret Behind Pricing Your Membership for Long-term Profit
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15:11
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15:11STOP 🛑 You need to do this ONE thing before you start stressing yourself with pricing… In this weeks Scaling Deep Podcast episode, I talk about why you need to focus on developing a compelling unique selling proposition (USP) and clearly articulating the transformation you provide before arbitrarily picking a price. Ready to make this possible? Sig…
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Your business doesn't need to be overwhelming or require a massive amount of content creation every day. Simplify your approach to eliminate procrastination and focus on the most essential, automated, and profitable strategy: MEMBERSHIPS! Ready to make this possible? Sign up for my FREE Six Figure $ Membership Training 👉🏻https://scalingdeep.com/tra…
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Afraid to commit to a membership offer? Do this instead
10:55
10:55
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10:55If you're worried about starting a membership or even going all in on your current program because you're afraid of commitment, you've got to look at that. Firstly it's hard to get anywhere in a business without commitment. That is the honest truth. You need to go all in on something that you want to sell. However, if you're still testing the water…
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Should you build your audience or membership first?
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18:20
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18:20You might think the answer to this question is super obvious but it's not. Business owners with different backgrounds and assets are in totally unique situations and sometimes it's better to launch a membership before building an audience and sometimes it works well the other way around. Inside this episode I share the pros and cons of each. Come o…
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How to nail your membership value proposition
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17:01
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17:01Do you have a membership idea and are having trouble fleshing it out. OR thought it was clear until you started putting it down on paper. Here's what you need to watch for and 1 hack to for starting to figure it out. Check out my VIP Membership Design packages here: https://scalingdeep.com/coaching/
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