I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strate ...
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Lise Kuecker Podcasts

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661: The Big Picture with Lise Kuecker and Chris Farnsworth of LiveMetta
33:24
33:24
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33:24One brand I’m so excited to watch is LiveMetta – currently 11 yoga and Pilates studios (along with one spa) in Southern California. They’re truly bringing something different to our space! Tune in to our new series of conversations with amazing industry leaders: Episode 661: The Big Picture with Lise Kuecker and Chris Farnsworth of Live Metta. Miss…
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662: Building Premium Fitness Empire - Lessons from Third Space London
32:15
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32:15Y'all, For boutique fitness studio owners, scaling from a single location to a multi-club empire while maintaining premium standards seems impossible. But what if you could learn from someone who's done exactly that? Meet Rob Beal, Fitness Director at Third Space, who's helped grow them from 4 to 13 premium clubs across London and built the highest…
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660: Attracting & Retaining Female Clients in Your Studio
19:00
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19:00Y’all may assume that because 77% of boutique fitness studio members are women, marketing to females is a no-brainer. They’re showing up anyway, right? Wrong. To grow, you must keep tweaking your outreach to this demographic. Learn how with Coach Rachel Prairie in Episode 660: Attracting & Retaining Female Clients in Your Studio. Get close up: know…
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Want a relatively easy win-win for your studio? Consider partnering with another local business to drive traffic and boost sales in both places. This goes beyond sharing a flyer or offering a discount. Coaches Rachel Prairie and Sep Uyttendaele lay out the possibilities in Episode 659: Partnering with Local Businesses. Focus on fit: consider which …
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658: Emerging Trends & Innovations in Fitness
19:02
19:02
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19:02For boutique fitness studio owners, sometimes you’re so deep in the weeds with sales, marketing and operations that you miss the big picture of what’s happening in the industry. So step out for a moment to look at the landscape with Coaches Rachel Prairie and Conor McGarry in Episode 658: Emerging Trends & Innovations in Fitness. Follow the leaders…
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657: Everything You've Been Too Embarrassed to Ask Your Accountant
46:01
46:01
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46:01I’m pretty sure that most (all?) of us didn’t open a boutique fitness studio to stare at spreadsheets and crunch numbers. Yet that’s part of owning a business. Learn what you really need to know with Coach Lindsey Hammond and guest CPA Kimberly Tara in Episode 657: Everything You've Been Too Embarrassed to Ask Your Accountant. Know your obligations…
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656: Building Your Mission, Vision & Core Values
30:21
30:21
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30:21Y’all, be honest. Do you really understand what a mission, vision and core values mean for your studio and why they matter? And why should you care? Consider these essentials for a moment with Coach Matt Hanton and Lisa Taylor, Studio Grow’s Bespoke program director, in Episode 656: Building Your Mission, Vision & Core Values. Learn the language: m…
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Sure seems like everyone today is desperately seeking some zen on the mat. The global yoga industry is expected to climb from $180B in 2024 to $215B in 2025. Coach and yoga studio owner Caroline Plambeck lays out the optimistic landscape of opportunities to capitalize on surging interest in Episode 655: The State of the Yoga Industry. Ask for wish …
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654: Real Estate, Loans and Investment - Deciding the Best Financing for Your Studio
28:51
28:51
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28:51Let’s talk money – as in financing your first studio or funding to scale and add locations. By understanding your options, you can quell your anxiety and prepare for the process. Coaches Caroline Plambeck and Alex Lavelle got you covered in part 3 of our series: Episode 654: Real Estate, Loans and Investment: Deciding the Best Financing for Your St…
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653: From Planning to Build-out: Financing Your Studio the Right Way
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35:37Turning your vision into a reality can be intimidating without some know-how about the process. After securing funding, learn how to hire and work with a contractor in part 2 of this series. In Episode 653: From Planning to Build-out: Financing Your Studio the Right Way, join Coach Caroline Plambeck and Coach Alex Lavelle for smart suggestions on t…
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652: The Mindset of Financing: How to Fund Your Studio's Growth
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40:06I get it – funding and financing can be daunting when starting or expanding your studio. In this 3-part podcast series, we’ll uncover some of the mystery to boost your comfort level. Coach Caroline Plambeck and Coach Alex Lavelle start with the foundation in Episode 652: The Mindset of Financing: How to Fund Your Studio's Growth. Check your wallet:…
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651: Difficult Dialogues in Boutique Fitness, Part 2
24:53
24:53
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24:53A smarter approach than avoiding conversations that feel uncomfortable is confronting them thoughtfully. So stop dodging and start diving in. But first, have a process in place. Coach Matt Hanton and Coach Rachel Prairie offer tested recos in Episode 651: Difficult Dialogues in Boutique Fitness, Part 2. Anchor your angle: base discussions on your p…
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650: Building a Strong Foundation - Key Strategies for Studio Success
37:02
37:02
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37:02Y’all, I know that scaling your business seems kinda like a pipedream when you’re eyeballs-deep in teaching classes, whipping up marketing, running payroll and washing towels. But pause for just a moment to learn how to lay the groundwork with Coach Caroline Plambeck and guest Vince Gabriele, a gym owner, author and business coach, in Episode 650: …
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649: Refreshing Your Sales Strategy in a New Year
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34:49
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34:49Even past the January New Year’s resolutions crush, you’ve still got an opportunity to capture people who dropped off after an intro package or those who haven’t yet jumped on their goals. To capitalize on these ripe leads, refine your sales strategy with Coach Caroline Plambeck and Coach Matt Hanton in Episode 649: Refreshing Your Sales Strategy i…
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648: Connect First, Sell Second - How to Transform Your Sales Mindset
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20:53
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20:53For many of us in the studio industry, sales feels cringy. Pushy, in-your-face and relentless. Yet survival in this business requires ongoing sales. Shift your perspective and pick up practical ways to approach the process with Coach Caroline Plambeck in Episode 648: Connect First, Sell Second: How to Transform Your Sales Mindset. Create a connecti…
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647: Mirror of Success - 3 Personal Traits that Can Sabotage Your Business
12:35
12:35
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12:35Let’s face it, your studio is a direct reflection of you. A thriving business typically means you’re leading well, but a struggling studio may be a warning sign of a need for self-assessment. Based on years of experience working with studio owners, Coach Catherine Hebb tells it like it is in Episode 647: Mirror of Success: 3 Personal Traits that Ca…
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646: How to build a successful Team (part 3) Setting Your Team Up For Success with host Elle Kealy
20:38
20:38
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20:38As studio owners, we may think hiring more staff will automatically lighten our load and get everything running like clockwork. Many of us have discovered it’s not quite that simple. Hiring great team members is just the start. You also need a thorough onboarding process to help each employee thrive. Consider the essential components with Coach Ell…
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Think about it – meetings typically invoke thoughts of boredom, wasted time and even dread. But they’re critical for communication, information-sharing, collaboration and team-building. Against these odds, how do you make your meetings productive, valuable, and…dare I say, fun? Coach Caroline Plambeck lays out your critical success factors in Episo…
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644: A People-First Approach to Business – Part 2
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42:02Let’s face it, y’all, the real complexity of our businesses is our people. Simplification starts with smart management to empower them to thrive and, in turn, fuel your studio’s success. Learn more in Episode 644: A People-First Approach to Business – Part 2, as Coach Cara Hazelton continues her discussion with Amy Lefko, the author of People First…
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Even if Pilates isn’t your jam, its skyrocketing popularity should grab your attention. The global Pilates industry was $178 billion in 2024. By 2031, it’s projected to reach $392 billion. Get an overview of the opportunities and issues in this thriving sector with Coach Catherine Hebb and Coach Cara Hazelton in Episode 643: The State of the Pilate…
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642: How to Build a Successful Team Part 2 - Q&A Issues with Your Team
35:47
35:47
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35:47Your team is ultimately what differentiates your studio and keeps members coming back. But y’all, every owner understands that managing people means confronting issues. So tap some proven advice on common points of friction from Coach Elle Kealy and Coach Catherine Hebb in Episode 642: How to Build a Successful Team, Part 2: Q&A Issues with Your Te…
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641: Difficult Dialogues in Boutique Fitness
43:04
43:04
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43:04No one likes difficult conversations. Ever. But to be a successful boutique fitness studio owner, you’ve gotta ditch the discomfort and address these inevitable interactions. Begin with practical tips from industry veterans Coach Cara Hazelton and Coach Matt Hanton. Tune into Episode 641: Difficult Dialogues in Boutique Fitness to tackle these head…
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640: How to Build a Successful Team Part 1 - Recruitment
36:58
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36:58After an estimated 1.3 million people left the boutique fitness studio workforce during the pandemic, owners are trying to conquer the ongoing challenges of finding good team members. So grab some invaluable insights on attracting staff from Coach Catherine Hebb and professional recruitment expert Nina Sarge in Episode 640: How to Build a Successfu…
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Ever tempted to ditch the “customer is always right” philosophy? What if you shifted your focus to your team instead? Is that a recipe for disaster? Or success? Scratch the surface of a proven method to grow your people and your business In Episode 639: A People-First Approach to Business with Coach Cara Hazelton and Amy Lafko, an organizational de…
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Y’all, people typically buy based on emotion over logic. I know I have! By understanding and tapping into how your prospects feel, you’ll ultimately win more sales. In Episode 638, The Psychology of Sales, Coach Caroline Plambeck outlines the need-to-knows and practical applications to refine your sales process. You’ll dig into the consumer’s mind …
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637: Unleash Your Inner Character - Mastering Role Playing with host Caroline Plambeck and Coach Josh Poole
39:59
39:59
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39:59Y’all know that for some of us in this business, selling feels ultra-uncomfortable. Maybe you’re one of them. But your studio’s survival depends on sales. So discover how practice can build skills, boost confidence and quash the pushy persona. Coach Caroline Plambeck and Coach Josh Poole unpack the process in Episode 637, Unleash Your Inner Charact…
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So many of us dove into our studio ownership more fueled by abounding passion than business acumen. Fervor is fabulous but doesn’t automatically equate to profits. Even if you’re not a numbers person, profitability is critical. Coach Elle Kealy walks you through her journey from naive to savvy studio owner over the last 20+ years in Episode 636, Ba…
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635: Instruct and Inspire Teacher Training - What Type of Teacher Training Should I Have? with Cara Plambeck and Cara Hazelton
43:52
43:52
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43:52Building something worthwhile is a marathon, not a sprint. It’s putting one step in front of another, fueled by perseverance and the end goal in mind. So continue on our journey of developing a framework for teacher training. Coach Cara Hazelton and Coach Caroline Plambeck share important building blocks in Episode 635, Instruct & Inspire: Teacher …
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634: Instruct & Inspire Teacher Training – Should I Even Have a Teacher Training?
39:53
39:53
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39:53Every studio owner is likely looking to boost revenue, differentiate their business and build a strong team. Might teacher training be an all-encompassing solution? Yes, it’s a huge undertaking. But done well, it checks all those boxes. What’s not to love? So catch Episode 634, Instruct & Inspire: Teacher Training – Should I Even Have a Teacher Tra…
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633: Instruct & Inspire - Teacher Training Series Intro
12:10
12:10
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12:10Amidst multitasking and managing the minutiae, it can be daunting to dare to dream about building your business. We’ve been there, and we can help. Let’s start with teacher training. While it might seem like a big, hairy, audacious goal (BHAG), Coach Cara Hazelton and Coach Caroline Plambeck break it down, starting with Episode 633, Instruct & Insp…
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632: Senses in Sync: Crafting a Multisensory Journey
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13:56
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13:56If your studio is just a space to exercise, you’re in trouble. Consumers today expect memorable experiences and personal connections. Fortunately, Studio Grow is in the experience business. Discover how to differentiate your studio with Coach Caroline Plambeck in Episode 632, Senses in Sync: Crafting a Multisensory Journey. Evoke emotions and encou…
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I bet your studio ownership journey had some do-or-die moments where you worried if your business would make it. Friend, you’re in good company. Be encouraged as Coach Elle Kealy chats with Rachel and Taylor, co-owners of Evolve Studios in Louisiana, in Episode 631, The Art of the Turnaround. Hear how they went from “blind and naive” opening their …
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630: Navigating Uncertainty with a Positive Mindset
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30:40
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30:40Y’all, uncertainty is everywhere. Studio owners face unforeseen issues every week or every day (hopefully not every hour!). We feel you. Join Coach Elle Kealy and Coach Catherine Hebb for an empathetic discussion and practical tips in Episode 630, Navigating Uncertainty with a Positive Mindset. Discover how to lighten your mental load and shift you…
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Ever wonder if your Meta ads are worth it? Any idea which metrics to track and how they add up? Or are you breaking a sweat thinking about this? Demystify how Meta ads work with Coaches Peter, Tara and Trish in Episode 629, What’s My ROI on Meta Ads? Learn the basics to broaden your comfort zone and amp up your marketing savvy. Some must-know info:…
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628: Selling Your Studio with Host Peter and Mitch McGinley
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45:01628 - Selling Your Studio with Host Peter and Mitch McGinley
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627: How to Deal with Competitors Opening
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11:30
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11:30Competitor opening nearby? Cue spiking stress, nagging worries and the heavy weight of dread. But, my friend, let’s adopt a healthier approach. Competitors are a given, so get a go-to game plan to keep your studio – and your mindset – thriving. Trust someone who’s been there, as Coach Catherine shares top tips in Episode 627, How to Deal with Compe…
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Think about Nike, Skechers and OOFOS. What comes to mind for each? They’re all shoes, but their brands are recognizably distinct. That, y’all, is brand positioning. And you need it to differentiate your studio in a crowded market and in the minds of your clients and prospects. Coach Elle breaks the process down in Episode 626, The 3 Pillars of Bran…
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Juggling endless responsibilities, boutique fitness studio owners have taken multitasking to Herculean levels to maximize productivity. Sound familiar? Want to automate more tasks to win back some time? Tune in to Episode 625, Boosting Studio Growth with Momence, to get the scoop from Coach Caroline and Vojta Dramota, the CEO of Momence, an all-in-…
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Your brand is your essence. Your differentiator. Your image. More than your name, logo or colors, your brand defines your studio and compels an emotional connection. So whether you’re opening a studio or need a refresh, be intentional about crafting your brand. Coach Elle (who also happens to be a designer!) guides you through the practical process…
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623: Cultivating your Core Values as a Business
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20:05Ever wonder if core values are actually more than just ambitious words on paper? Does your studio really need them? You’re in luck, because in Episode 623, Cultivating Your Core Values as a Business, Coach Catherine and Coach Peter consider the role and worth of core values. Some need-to-knows: Rules to live by: core values set clear expectations f…
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622: The Ins and Outs of working with a VA
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47:55Despite working longer and harder, do you feel like you’re on a treadmill that keeps accelerating but doesn’t let you get anywhere? Oh, friend, I feel you. I was you. And I can help you! Start with Episode 622: The Ins and Outs of Working with a Virtual Assistant. Coach Cara and Coach Lindsey get real on how hiring a VA can save your sanity and fre…
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Ever feel like you’re throwing spaghetti at the wall when it comes to marketing? And that your leads pile up in a tangled jumble across your CRM, Google spreadsheets and sticky notes? Not exactly strategic. There is a better way. Join Coach Peter and Coach Elle as they lay out key learnings about leads In Episode 621: Clueless About Leads? And go f…
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620: Building Financial Strength with Billy Hofacker
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42:15
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42:15Lots of us open studios because we’re incredibly passionate about fitness and helping others. Where we may need some help ourselves, however, is managing finances for our business. We got you! Y’all can learn what you don’t know. A great way to start is with Episode 620, Building Financial Strength with Billy Hofacker. Coach Caroline walks through …
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Opening a boutique fitness studio is exciting. Expectant. And (honestly) exhausting. Friend, we’ve been where you are – and learned so much along the way. So we’re sharing our expertise in my latest podcast, Episode 619, How to Open a Studio Profitably. Coach Alina breaks it down into 10 practical steps that empower you to transform your vision int…
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618: Lise Kuecker - State of the Studio Part 3
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18:47Episode 618 - Lise Kuecker: State of the Studio Part 3
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617: Lise Kuecker - State of the Studio Part 2
16:23
16:23
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16:23More industry intel and insights coming your way! We’re back this week with my latest podcast, Episode 617, The State of the Studio, Part 2. Get the skinny on kicking a 9% rolling 13-month retention rate to the curb, how to accommodate the Class Pass crowd and why you want people like my parents as your clients. Plus, Episode 617 is loaded with key…
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616: Lise Kuecker - State of the Studio Part 1
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51:02Y’all, opportunity is everywhere for boutique fitness studios. It’s such an exciting time! Let’s peek at the bigger picture to recognize what’s available, pursue areas of improvement and embrace what could be your best year yet. In my latest podcast episode, The State of the Studio, Part 1, you’ll discover: Industry growth projections that will mak…
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615: A Balancing Act with Coach Cat and Coach Peter
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36:58Boundaries are back! We addressed the topic of boundaries recently on the podcast. Here we’re taking a deeper dive. Because boundaries are important, y’all. Get into the weeds in my latest podcast episode, A Balancing Act with Coach Cat and Peter. In Episode 615, Coach Cat and Coach Peter consider acknowledging and articulating your boundaries and …
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614: Cara and expert in Exercise and cancer care research Interview
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34:50Cancer affects everyone. Although we may not have a diagnosis, we know people that do. As prevalent as cancer is, it still feels uncomfortable to discuss. And yet, boutique fitness studios can play a significant role in coping with cancer. So we’re having that important conversation in my latest podcast episode, Exercise and Cancer: Science and Gui…
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613: Mindset Matters - Money & The Beliefs that are erasing your profits one thought at a time - Part 3
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13:29What’s critical to making, managing and multiplying money? Not your financial savvy. Not your accountant. It all starts with your beliefs. So take inventory of your thoughts in my latest podcast episode, Mindset Matters: The Beliefs That Are Erasing Your Profits, One Thought at a Time. In Episode 613, Coach Alina walks you through the importance of…
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