Best Littlefield Agency Podcasts (2025)

1
Hiring Gen Z marketers: Culture clash or superpower? 21:45

Play Pause

6d ago21:45

21:45

On this week’s Little Talks we’re talkin’ about Gen Z, with some insight from one of our resident Gen Z voices in the office, Claudia! Claudia tells Sam and Roop about how purpose at work matters. A paycheck is great, sure, but waking up every day to do work that actually makes an impact? That’s where it’s at. She reminds the gang that fulfillment …

1
When is it time for a brand refresh? 15:48

13d ago15:48

15:48

Rebranding isn’t just for B2C. This week, Sam and Roop discuss when and why B2B brands should consider updating their look, messaging, or even name. From rebrand to refresh to repositioning, we go through the 'when' and the 'why' of the matter so you know if it might be time to consider making a change. We also go through some real-world B2B rebran…

1
Marketing and mental health 22:38

20d ago22:38

22:38

It’s Wellness Week at Littlefield Agency! Following our previous episode on work-life balance, we thought this is as good a time as any to dig into strategies for preventing burnout at work, especially in high-pressure B2B marketing roles. We know not everyone can have a full week to work on their mental, physical and spiritual well being, but the …

1
This man eats, sleeps and breathes media 18:35

27d ago18:35

18:35

It was a real meeting of the minds at Littlefield Agency last week when we welcomed MAGNET Agency partners Chris Sullivan and Bauer Fichter from Media Thesis. Capping off an all-day summit around all things media, analytics and AI, Sam and Roop were able to talk Bauer into joining them on the podcast. If you've ever met our own media and analytics …

1
Let's talk client communication 22:12

1M ago22:12

22:12

It’s been a while, but Roop is BACK! Just in time for a busy week at Littlefield Agency. We’ve got people traveling to AI conferences, client meetings, and more. But that won’t stop Sam and Roop from bringing you a new episode of Little Talks! This week, the gang talks about client communication. Simple topic, you say? You would think so—but there’…

1
Celebrating 45 years of LA with David Littlefield 25:48

1M ago25:48

25:48

On this week’s episode of Little Talks, we’re celebrating 45 years of LA with our founder and chairman, David Littlefield. He’ll take us back to 1980, when "Littlefield Inc." began in his home in Stillwater, Oklahoma. We’ve had plenty of ups and downs over four decades—moments where we just had to hang in there and keep pushing. Through both triump…

1
Has AI-based search already killed traditional search and SEO? 21:33

2M ago21:33

21:33

On this week's episode of Littlefield's Little Talks, Sam and Roop jump into a topic that's been heating up lately—AI-powered search. Have traditional search engines and SEO finally met their match? After decades of worrying about what page of search results your B2B brand's web content shows up on, along comes AI and it's non-liner usage of your c…

1
50% genius, 50% guesswork: Welcome to A/B testing 20:00

2M ago20:00

20:00

On this week's episode of Little Talks, Roop is back from NYC and Brandon jumps back into the studio again to cover for a traveling Claudia. After a week off, Sam and Roop discuss A/B testing for various marketing efforts from display ads to emails. They chat about how what you think you may know isn't always what is real, and why it's important to…

1
AI is changing how personas are created 19:35

3M ago19:35

19:35

This week, Sam and Roop talk AI—a fan favorite topic—from a new angle: persona research and creation. What are personas? Personas are made-up characters that represent different types of customers, based on real data around things like their age, job, goals, challenges, hopes, desires, etc. They help marketers understand who they're talking to so t…

1
Brand consistency across B2B touch points 14:39

3M ago14:39

14:39

Sam and Roop return from Easter break with a few shout outs and a great reminder topic—brand consistency across touch points. When it comes to building a strong B2B brand, consistency isn’t just a "“"nice to have"—it’s essential. From your website and social media channels to sales decks and email campaigns, presenting a unified brand experience bu…

1
20 years of creative change with Rocco 31:08

3M ago31:08

31:08

On this week's episode of Little Talks, Sam and Roop are joined by our Creative Director, Mike Rocco, who celebrates a career milestone this week—20 years at Littlefield! Rocco has seen it all, including some pretty seismic changes in how marketing has evolved. He shares stories from his career and two decades at Littlefield you won't want to miss.…

1
Adapting to B2B marketing technology trends 21:35

3M ago21:35

21:35

Sam & Roop are back in the studio this week talking about one of our core values at the agency: adaptability. In marketing—and especially B2B marketing—it’s a must. Trends shift fast, tech moves even faster, and staying current can make a huge difference in how well your campaigns perform, how accurately you track results, and how you connect with …

1
Becca Barnard takes the mic for her podcast debut + MARCON recap! 17:50

3M ago17:50

17:50

After (maybe?) teasing a major celebrity guest yesterday—ahem, Ryan Reynolds—we’re coming clean: April Fools! But hey, we didn’t leave you hanging. We did bring in a new voice to the podcast this week: Becca Barnard! (Pronunciation still TBD. We’ll get it eventually.) Becca is one of our newest Littlefielders, officially 90-ish days into her Projec…

1
What’s the difference between digital & content marketing? 20:15

4M ago20:15

20:15

After what felt like a long hiatus, Sam & Roop are back in the studio this week to chat about digital and content marketing. They’re often used interchangeably, but they’re not the same thing. Think of it like this: digital marketing is the ad you see—a banner, a pre-roll video, or that paid search link at the top of your Google results. It’s often…

1
How AI is changing B2B visual branding 17:39

4M ago17:39

17:39

BIG NEWS on Little Talks this week—Courtney Roberts is making her podcast debut! After 14 years at the agency, she’s finally stepping behind the mic to talk about something that’s transforming the industry: AI in visual branding. Courtney and the gang get into how AI-powered tools are changing the way brands create visuals, from Photoshop enhanceme…

1
A/B testing and optimization for B2B emails 21:27

4M ago21:27

21:27

In this episode, we're diving into the art of A/B testing for B2B email campaigns. Sam and Roop chat about everything from spicing up subject lines and preview texts to switching up copy, CTA placements, and send times to discover what can drive (or not) email opens and engagement. Plus, we take a look into email stats—like open rates, click-throug…

1
Leveraging inbound content for B2B success 15:55

5M ago15:55

15:55

In this episode of Little Talks, Sam is back in the studio after his trip to the MAGNET conference in Miami, and Claud takes the reins for the first time as a solo podcast producer! Where's Brandon? Listen to find out! The gang talks inbound content for B2B brands this week, breaking down why knowing your audience's wants and needs, and creating in…

1
Six tips for crafting the perfect thumbnails 14:40

5M ago14:40

14:40

This week, Sam's out visiting clients and colleagues in Miami, so our Associate Producer, Claudia Kelly, joins Roop on the mics. They discuss best practices for creating the perfect thumbnail for your blogs, YouTube videos, TikToks, and more. Your thumbnail preview image does a lot of heavy lifting—it's the main thing that can get a user to stop sc…

1
Super Bowl LIX ad recap: The good, the bad and the ugly 28:08

5M ago28:08

28:08

In this episode of the Little Talks, Sam and Roop keep tradition alive with their annual ad recap for Super Bowl LIX. With a record-setting 126 million viewers tuned in to the big game, the advertising stakes were once again pretty high, and the gang breaks down this year's creative hits and misses. From celebrity-packed spots to high-concept (body…

1
Reimagining B2B branding 22:00

5M ago22:00

22:00

Welcome back to another episode of the podcast! This week, we’re celebrating an exciting milestone—Littlefield Agency has been honored with our second Ad Age Best Places to Work award! This recognition means the world to us because it validates something we hold near and dear: a great culture leads to great work. Happy, motivated people create outs…

1
The power of micro-moments in B2B marketing 17:08

6M ago17:08

17:08

In this episode, we dive into the concept of micro-moments—those brief, intent-driven points when decisions are made or preferences are formed. Moments when your customer is thinking: "I want to know," "I want to go," "I want to do," and "I want to buy." Often associated with consumer behavior, micro-moments play a crucial role in B2B marketing. Mi…

1
The ethics of AI in B2B marketing 18:19

6M ago18:19

18:19

Join us this week as we dive into the ethics of AI in B2B (and B2C) marketing. In this episode, we explore what makes AI usage ethical when it comes to data privacy, creative license, and overall best advertising practices as we know them now. The main takeaway? Transparency, fairness, and accountability are the themes of the day. We’ll also chat a…

1
Podcasting: Boosting B2B brand awareness, one episode at a time 17:28

6M ago17:28

17:28

Podcasting is one of our favorite topics. It’s the perfect content solution for B2B brands looking to reach niche audiences, increase brand awareness, and grow overall online engagement. It’s also one of the few types of content you can repurpose for nearly every channel you own—from social posts and your website to popular platforms like Apple Pod…

1
Welcome back to a new season of Little Talks! 17:49

6M ago17:49

17:49

After some well-deserved downtime spent with family and recharging for the new year, Sam and Roop are officially back for Season 4 of Little Talks! This season kicks off with a bang because, as you know, life at an agency is never dull. First, let’s talk about some new faces! We’re excited to welcome Becca Barnard, stepping into the role of Digital…

1
Trent-a-palooza! Chatting AI and CX for B2B brands with Grasshopper Mowers VP of Marketing 41:11

7M ago41:11

41:11

In this year-end finale episode, Sam and Roop chat with annual guest Trent Guyer, VP Marketing & Digital Strategy at Grasshopper Mowers, about two big topics reshaping B2B marketing: how AI is changing the game and why customer experience (CX) is more important than ever in a digital-first world. Trent shares how AI is already making life easier by…

1
Marketing to a blue-collar B2B audience 13:27

7M ago13:27

13:27

This week, Sam and Roop dive deep into the nuances of marketing to blue-collar B2B audiences. How do their needs and priorities differ from B2C audiences, and what strategies work best to cut through the noise? From crafting tailored messaging to emphasizing value over features, the gang unpacks the dos and don’ts of reaching this hardworking, no-n…

1
Lo-fi content FTW: Why simplicity resonates 14:29

7M ago14:29

14:29

This week, we’re diving into a buzzword that’s been making waves in marketing circles—lo-fi content (especially over here at the agency if you keep up with us on LinkedIn). It's all about authenticity—think unpolished, informal videos shot on a smartphone that feel personal and relatable. Unlike high-production content, lo-fi thrives on platforms l…

1
Win high-value customers with Account-Based Marketing 20:30

8M ago20:30

20:30

This week's podcast jumps right into one of Sam's favorite topics, Account-Based Marketing (ABM). What is ABM? It's a strategic approach where B2B marketing and sales teams collaborate to identify, target, and nurture high-value accounts rather than casting a wide net. It's something that also plays right into Roop's favorite topic, content marketi…

1
Chelsea talks B2B trade shows 21:23

8M ago21:23

21:23

She's back! Everyone's favorite podcast guest, Chelsea Clement, returns to talk B2B trade shows on this week's episode. A nearly 10-year Littlefield Agency veteran, Chelsea has seen it all (hear her story about an attendee gone wild). From touch screens to product gamification, she discusses the good, the bad and the ugly of the trade show world. I…

1
B2B marketing during the holidays 13:30

8M ago13:30

13:30

While the holiday season may seem to be dominated by B2C marketing, it's also a prime opportunity for B2B marketers to connect with customers in a much more personal way. On this week's podcast, Sam and Roop go through some ideas and tactics to help you stay in front of your B2B customers during the hectic and crowded holidays. The main take away? …

1
Emails! Emails! Emails! And other musings ... 20:24

9M ago20:24

20:24

In this week's Little Talks, we round out our recaps from INBOUND24 by diving into friend of the show, Jay Schwedelson's sessions at HubSpot's annual marketing conference. The man knows email (and we've covered plenty of that knowledge on past episodes), so this time we focus in on a couple of new email-related items and some other interesting tidb…

1
Is content still king? 18:02

9M ago18:02

18:02

Amidst the busy travel season of Fall Break, Sam and Roop continue to recap nuggets they learned from their time spent at INBOUND. With 4.6 billion new pieces of content created every day, Neil Patel emphasizes that the real trick isn’t about churning out endless amounts of it; instead, focus on quality over quantity. Blogging, for example, still p…

1
Meet your next customer on TikTok 18:12

9M ago18:12

18:12

Sam and Roop continue their recap of sessions from HubSpot's INBOUND24, this week jumping into everyone's favorite short-form video platform—TikTok. And if you're watching, this is the official debut of our new third camera focused on Junior Producer, Claudia Kelly! Now you can see a Gen Zer react in realtime to a millennial and Gen Xer. In this ep…

1
2025 Planning: What's next for B2B marketing? 20:18

9M ago20:18

20:18

It’s that time of year again—2025 planning is upon us! In this week’s episode of Little Talks, Sam and Roop break down everything you need to know to build a successful B2B strategy for the year ahead. They emphasize content marketing can play a huge role in your 2025 strategy. Blogs, podcasts, and even short-form video all play a role in creating …

1
HubSpot's INBOUND24 recap: Part 2 23:53

10M ago23:53

23:53

This week, the Boston trio—Sam, Roop, and our very own Senior Client Engagement Manager, Joy Hulver—got together in the studio to unpack their experiences from HubSpot’s INBOUND 2024. Since Sam and Roop gave their highlights last week, this episode is all about Joy’s favorite moments from the conference. Joy goes into influencer marketing, where sh…

1
HubSpot's INBOUND24 recap: Part 1 19:39

10M ago19:39

19:39

The energy was ELECTRIC as the Littlefield Agency team touched down in Boston for INBOUND 2024, HubSpot’s annual marketing conference. This year, Roop, Sam, and Senior Client Engagement Manager Joy Hulver attended INBOUND. The crew learned everything from LinkedIn ad strategies to the latest in AI-driven marketing with HubSpot’s newly released “Bre…

1
INBOUND24 preview: HubSpot’s annual marketing shindig 14:44

10M ago14:44

14:44

As Roop would say, "It's the most wonderful time of the year" (and no, he's not talking about Christmas)! It's time for HubSpot's annual marketing conference, INBOUND. This year marks Roop's third time attending, but he’s not going alone. Sam and Senior Client Engagement Manager, Joy Hulver, will be joining him in Boston for a jam-packed agenda cov…

1
Special Guest: B2B photographer John Amatucci 22:48

11M ago22:48

22:48

As we gear up for Labor Day weekend, Sam welcomes a special guest to Little Talks this week: John Amatucci, a seasoned B2B photographer who’s been capturing amazing shots with us for 20 years! In this episode, John shares his creative process and how he tackles the challenge of making B2B photography stand out, even when working with large industri…

1
The state of AI 24:07

11M ago24:07

24:07

It’s been a while since we chatted about artificial intelligence. For well over a year now, we’ve seen both the positives and negatives of this rapidly growing technology. But where do we stand in mid-2024? This week, Roop and Sam talk about where we’ve been, where we’re going, and how we use AI ourselves—and possibly how you might use it for your …

1
How to navigate B2B marketing during an election year 16:02

11M ago16:02

16:02

As we are getting closer and closer to the upcoming election, we thought we would discuss perceived marketing challenges we often hear. With some handy charts and graphs, Sam explains how brands need to be more strategic with their timing and placement during election seasons, making sure that their messaging remains relevant. Since the 2016 presid…

1
Is content marketing worth it for B2B brands? 19:26

11M ago19:26

19:26

This week, we cover a question we hear from time to time from our B2B prospects: Does content marketing work? Our short answer: Yes! Today’s B2B customers are more empowered than ever before. They conduct their own research, seek out info online, and are hesitant to engage with sales reps until they’re well-informed about a product or service. B2B …

1
Closing the attribution loop for better ROI 14:07

12M ago14:07

14:07

Question we get ALL THE TIME: How can I close the loop on a lead sent to our dealer network? In this week's episode, Sam and Roop discuss some solutions to this problem we've seen WORK. Proper attribution is key to creating better, more targeted and cost-effective marketing campaigns, so if squeezing more value out of your marketing budget is on yo…

1
Marketers rejoice! Google cookies live! 17:12

12M ago17:12

17:12

In this week's episode, Sam and Roop dive into everything from the bittersweet farewell to our summer interns to the surprising news from Google. Our interns—Tatum, Careena, and Lauren—have been a whirlwind of creativity, even making a TikTok that went viral with over 92,000 views! As they head off to new adventures, we can't help but feel a mix of…

1
Go beyond the Moon with Ditch Witch's Sean Hubbard 19:22

12M ago19:22

19:22

We are over the Moon to have Ditch Witch's Sean Hubbard on the show this week for his first-ever Little Talk's appearance. From content strategies to digital media, Sean's journey from PR writer to marketing communications manager shows how embracing change can keep you and your B2B brand fresh and relevant. Since this was Sean's first time on the …

1
Podcasts: The silver bullet of B2B content marketing 14:41

1y ago14:41

14:41

Sam and Roop are back for another episode after an eventful Fourth of July weekend! In the midst of summer, it's wonderful to take a break and spend time with friends and family. Here at Littlefield, the busy summer makes those moments of relaxation even more cherished. This week, we’re diving into the world of podcasting and its critical role in b…

1
Apple's Mail Privacy Protection mess 15:55

1y ago15:55

15:55

Happy (early) Independence Day! The agency is looking forward to a long holiday weekend with friends and family, and hope you have a good one, too. So on a short week, we have a quick topic we've been wanting cover for awhile: Apple Mail vs. Everybody's Analytics. Apple Mail has been the scourge of the email marketing world for quite a while now, a…

1
Stretching your B2B marketing dollar 20:05

1y ago20:05

20:05

Sam and Roop are back, fresh from another great week of employee wellness activities during Littlefield Agency's annual Wellness Week. And they have a topic every marketer won't want to miss. This week the gang covers how to make the most of your marketing budgets with some tweaks and adjustments to get you through the lean times. From finding and …

1
Secrets of the algorithm: Google Search’s big leak 19:41

1y ago19:41

19:41

Sam and Roop are back from their short hiatus just in time for Wellness Week at the agency. In this week's episode, they dive into the recent leak of Google’s search algorithm, revealing 200 factors influencing search rankings. They discuss how brand authority, content strategy, and the latest SEO trends can boost your digital presence. Plus, find …

1
Unlocking the potential of ChatGPT 4o for your B2B brand 17:50

1y ago17:50

17:50

Sam's back for an exciting week at LA to welcome our three awesome LITerns—Lauren, Tatum, and Careena —who are already bringing fresh energy to our team. They’ll be handling our TikTok content and design projects. We also celebrated 44 years of Littlefield Agency and welcomed our newest member to the team, Kendall Keylor! On this week's episode, Ro…

1
Vanderpump Marketing Rules: Part 2 27:08

1y ago27:08

27:08

Sam’s still gone, and Roop has two special guests in the studio this week: Julie Swab and Sarah Ketner, Vanderpump Rules superfans. Join the gang for part two of a special two-part episode of Little Talks, where we discuss Bravo’s hit reality program and the marketing angles seen on the show. This week: Scandoval! Ariana Madix Lisa Vanderpump’s gen…