Marc Bitanga brings you weekly, zero-fluff, actionable digital marketing advice to grow your business. Marc is the Founder of Tenfold, a Fractional CMO and marketing coaching firm. If you’re a founder or marketing leader looking for the latest marketing strategies on content marketing, paid media, SEO, email, conversion optimization and overall marketing strategies subscribe to get the latest episode to grow your business.
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Marc Bitanga Podcasts
We sit down to chat with experts from all over the SaaS industry to explore their journey to where they are today. Their successes, their failures and everything in between. Produced by the very talented Alex Radford, and hosted by the much less talented Jon McGreevy, SaaSy as F**k aims to help anyone who wants to work in SaaS, or already does. saasyasfuck.substack.com
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Ep 23: Competing with giants to grow your SaaS with Anthony Eden
45:23
45:23
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45:23Episode Summary: In this episode of SaaSy as F**k, Jon McGreevey interviews Anthony Eden, founder and CEO of DNSimple. They discuss Anthony's journey from being a CTO to starting his own company, the challenges of running a tech business, and the importance of solving real problems. Anthony shares insights on customer acquisition, ethical business …
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Ep. 22: Unlocking sales through conversion quizzes with Alefiya Khoraki
53:07
53:07
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53:07Episode Summary: Jon and Alex engage in a compelling conversation with Alefiya Khoraki, co-founder of Nomad's Marketing, exploring the transformative power of conversion quiz funnels. Alefiya distinguishes between conventional personality quizzes and strategic conversion quizzes designed specifically for sales. Highlighting her innovative approach,…
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Ep.21: The psychology of SaaS pricing with Garrick van Buren
44:41
44:41
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44:41Episode Summary: In this conversation, pricing expert Garrick Van Buren discusses the intricacies of pricing strategies in the SaaS industry. He emphasises the importance of understanding customer value, common pricing mistakes, and the necessity of conducting thorough customer research. The discussion also highlights the challenges founders face i…
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Ep.20: From writer to SaaS agency founder with Kamil Rextin
46:11
46:11
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46:11Episode Summary: In this episode of 'SaaSy as F**k', hosts Jon McGreevy and Alex Radford welcome Kamil Rextin, founder of 42 Agency. The conversation explores Kamil's humorous approach to agency culture, his journey from a writer in Pakistan to a successful agency founder in Canada, and the evolution of his agency's focus from SaaS to exploring new…
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Ep. 19: The power of comparison pages with Federico Jorge
57:40
57:40
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57:40Episode Summary In this episode of Sassy as F**k, Jon McGreevy speaks with Federico Jorge, founder of Stack Against, about his journey in copywriting, the evolution of comparison pages, and their significance in the SaaS industry. Federico shares insights on the benefits of comparison pages for SEO and lead generation, as well as the challenges of …
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Coffee with Neel Singh - Zuck's AI Vision, 1-of-1 Brands and AI Pressure on CMOs
1:12:49
1:12:49
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1:12:49In this episode, Marc Bitanga is joined by fellow Fractional CMO, Neel Singh for a deep dive into how artificial intelligence is transforming the marketing landscape. Together, they unpack the changing expectations placed on marketing leaders—especially the increasing demand for executional excellence that predates AI but has since been amplified b…
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Ep. 18: What actually is a Fractional CMO? With Marc Bitanga
40:42
40:42
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40:42Episode Title: The Strategic Power of a Fractional CMO Episode Summary: In this engaging conversation, Jon, Alex, and Marc delve into the critical role of a fractional CMO in today's marketing landscape. Marc Bitanga clarifies the distinct position of a fractional CMO compared to traditional consultants and agencies, emphasizing its strategic, exec…
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Ep. 17: Where Jon gets banned from LinkedIn
57:35
57:35
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57:35Episode 5 part 2 Show Notes Episode Title : LinkedIn Sagas, SaaS Pricing & The AI Revolution (Alternative Titles): * From Small Talk to Big Issues: The Podcast Evolution * Navigating LinkedIn: Personal Stories and Insights * SaaS Deep Dive: Pricing, Targeting, and AI * AI, Creativity, and the Future of Expertise Hosts: Alex Radford & Jon McGreevey …
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Ep. 16: Someone stole our f*cking podcast!!
42:30
42:30
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42:30Episode Summary: In the first part of this episode, hosts Alex Radford and Jon McGreevey reflect on their three-year journey with the "SaaSy as F**k" podcast. They delve into the emotional impact of discovering another podcast imitating their name and logo, discussing the challenges of plagiarism in creative fields and how it fuels their motivation…
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Flooded with Watered Down Leads | Hey Marc Listener Question
4:46
4:46
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4:46Mitch from Austin runs a successful consumer lending business, but lately, his once-solid stream of high-quality leads has taken a hit. In this episode, Marc digs into what could be causing the shift—even when the strategy seems unchanged. You'll learn how to investigate drop-offs in lead quality by looking at both internal marketing changes and ex…
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Coffee & Bagels Are For Closers and Content Marketers | Hey Marc Listener Question
10:31
10:31
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10:31Listener Question: Chandler from San Mateo wants to take his online investing course beyond Skillshare and grow it under his own brand. He asked for help with growth marketing—and got a full breakdown of what to do next. Here’s what you’ll discover in this episode: Why relying on marketplace platforms might be costing you more than you think A simp…
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High School Lockers and Diversifying Your Marketing Strategy | Hey Marc Listener Question
4:31
4:31
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4:31In this episode, Marc takes us back to his high school days in Seattle, where being a 90-pound sophomore surrounded by NFL-sized seniors made full-size lockers a terrifying prospect. 😅 But it’s not just nostalgia. Marc answers a thoughtful listener question from Anne in Seattle, who’s crushing it with her digital product business but wondering if s…
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Help! Should I Fire My Paid Media Agency? | Hey Marc Listener Question
5:57
5:57
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5:57In this episode of Squeeze the Funnel, your host Marc Bitanga (yes, with that radio voice 😅) switches things up and dives into a listener question from John, a SaaS co-founder in Los Angeles spending $3M/year on paid media. Lately, John's noticing a decline in performance—and he's wondering: Is it time to switch agencies, or bring things in-house? …
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Ep. 15: Humour, RevOps, and rolling the dice, with Jen Igartua
59:59
59:59
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59:59Join us as we chat with with Jen Igartua. We kick things off by exploring Jen's unique and humorous approach to content on LinkedIn, challenging the platform's typically serious tone and discussing the importance of authenticity in professional settings. Jen shares insights from her journey as CEO of GoNimbly, delving into the critical role of Reve…
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Ep 14: Standing out in a crowded field, with Joel Klettke
57:54
57:54
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57:54In this fun chat, Joel Klettke, a renowned SaaS copywriter, discusses the importance of standing out in the crowded field of copywriting, particularly in the B2B space. He shares insights on the common fears that hold businesses back from being innovative and how to break free from clichés in copywriting. Joel also recounts his personal journey int…
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Ep 13: From writer to SaaS founder, with Jane Portman
45:21
45:21
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45:21In this engaging conversation, Jon and Jane Portman discuss the multifaceted journey of building a SaaS business while balancing personal life. Jane shares her experiences transitioning from a UI/UX consultant to co-founding User List, an email automation platform. They explore the challenges of slow growth in the SaaS industry, the importance of n…
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Episode Summary: After 18 months, Alex Radford and Jon McGreevy have returned, brimming with the usual SaaS and a dash of nostalgia. In this comeback episode, they chat candidly about what they've been up to, the evolution of their careers, and the future of SaaSy as F**k. Expect laughs, tangents, and a peek into their renewed vision for the podcas…
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Ep 11: Welcome to the Story Hotel, with Gillian Jones
1:02:56
1:02:56
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1:02:56SaaS copywriter Gill Jones joins us to discuss story-driven copy, the pros and cons of being a copywriter with ASD, and her hatred of cruises. Follow her on Twitter Visit her website This is our last episode for a while, as we focus on other projects, but we hope to be back towards the end of the year! This is a public episode. If you would like to…
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Ep 10: The power of inbound marketing with Sarah Noel Block
52:08
52:08
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52:08For the first episode of a new season, we're joined by inbound marketing expert—and host of the Tiny Marketing podcast—Sarah Noel Block. We discuss inbound marketing, coping with small marketing budgets, and her journey into freelancing. Check out her work here: https://www.sarahnoelblock.com/ This is a public episode. If you would like to discuss …
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Ep 9: Apparently UI and UX AREN'T the same thing, with Peter Loving
54:31
54:31
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54:31In the final episode of Season 1, we're joined by Peter Loving, Senior Product Designer at UserActive. We chat about his journey from designing physical products to digital products, common UI and UX mistakes, and the future of SaaS. Show notes: UserActive - https://www.useractive.io/ Todoist - https://todoist.com/ Notion - https://www.notion.so/ T…
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Ep 8: Hoping AI doesn't turn on us, with CK Lee
57:01
57:01
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57:01In the latest episode of SaaSy as F**k, we chat all things AI with TagTeam AI founder CK Lee. We discuss his globe-trotting history, how he first founded TAGGUN, and how that turned into Tagteam AI. AI is a big buzzword nowadays, so it was great to get CK's honest feeling about AI's potential for helping businesses (and probably not killing us all)…
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Ep 7: Using no-code tools to build a SaaS with Eman Zabi
1:10:33
1:10:33
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1:10:33After a short break from the podcast, we return with a brilliant and inspirational interview with copywriter and Terrain.io founder Eman Zabi. We discuss building and growing a no-code SaaS, the importance of accessibility, and much more! Show notes: Adventurers Playlist – https://adventurersplaylist.carrd.co Terrain – https://www.knowtheterrain.io…
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Ep 6: How to persuade your mum to buy you an N64 with Josh Garofalo
1:46:44
1:46:44
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1:46:44In episode 6 of SaaSy as F**k we talk to Josh Garofalo who is not only a market-leading SaaS copywriter, but also a big part of Jon's origin story. We also hear how Josh wrote his first sales letter—to his mum—to convince her why she should buy him a Nintendo 64. This is a public episode. If you would like to discuss this with other subscribers or …
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Ep 5: Identifying customer pain points with Marc Thomas
1:42:21
1:42:21
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1:42:21This month we're joined by Head of Growth at Powered by Search Marc Thomas, where we discuss pain points, the future of SaaS marketing, effective marketing strategies, and the power of positivity. Marc also shares his thoughts about Thinkbois, and we exchange our various business ideas that were left to die in the notepad. This is a public episode.…
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Ep 4: Making customers happy with Jeroen Corthout
1:36:52
1:36:52
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1:36:52Salesflare co-founder Jeroen Corthout joins us for our fourth episode of SaaSy as F**k to talk about company funding, AI, books, and...having sex on mars. It was a great chat where we learned a lot about how Salesflare uses feedback from users to continuously improve and evolve their product. Beers mentioned: https://beerizer.com/shop/kaiexclusiveb…
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Ep 3: Using email to tell stories with Samar Owais
1:23:15
1:23:15
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1:23:15We are joined by email Strategist and copywriter Samar Owais for our third episode of SaaSy as F**k. We discuss her move from content writer to email copywriter, and the intimidating job of writing for Copyhackers. It was a fun and thoroughly interesting chat filled with amazing advice for any SaaS or startup. This is a public episode. If you would…
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Ep 2: Selling for seven figures, then doing it all again with Paulina Masson
1:26:14
1:26:14
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1:26:14In the second episode of SaaSy as F**k, we chat with CreatorBooks.com founder Paulina Masson about the lessons she's learnt going from selling one SaaS company to starting another, and the importance of setting big goals. It was a hugely motivational conversation, and wonderful to hear how Paulina has grown and improved both her businesses and hers…
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Ep 1: The accidental SaaS founder (with James Gill)
1:31:08
1:31:08
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1:31:08In this first episode of SaaSy as F**k, we talk to GoSquared CEO James Gill about his journey from being a teenager thinking that there might just be something to this internet thing, to being the founder and CEO of a successful SaaS company. It was an absolute delight chatting with James, as he throws pearls of wisdom out as if they were nothing. …
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