Best Mark Simonsen Podcasts (2025)

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#162 - Tim Doling: POWR2, a global leader in clean energy storage solutions 40:17

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10d ago40:17

40:17

In this episode, we’re joined by Tim Doling, Director of Global Markets at POWR2, a global leader in clean energy storage solutions. Tim brings deep industry experience and a passion for sustainable innovation to the conversation, offering insights into how POWR2 is transforming the way the construction and rental industries approach power generati…

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#161 - Tony Conant: American Rental Association CEO 43:35

1M ago43:35

43:35

Tony Conant is the American Rental Association Chief Executive Officer. The American Rental Association (ARA) is the largest international trade association for owners of equipment and event rental operations and manufacturers and suppliers of rental equipment. As rental continues to evolve, ARA employees and members are working together to build a…

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#160 - Tyler Carroll: HRIA Young Professional of the Year 2024 44:01

2M ago44:01

44:01

Tyler Carroll of United Rentals (previously Shore Hire) was awarded the Young Professional of the Year 2024 by the Hire & Rental Industry Association, and was recently completing his exchange program in the U.S with United Rentals. Michael Larsen caught up with Tyler at the ARA Show in the Las Vegas and chatted about his experiences in the HRIA's Y…

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#159 - Anthony Durante: Building the fastest growing equipment rental business in New York City 35:58

3M ago35:58

35:58

Anthony Durante comes from a family deeply rooted in the equipment rental industry, dating back to 1969. In 2009, he co-founded Durante Rentals alongside John Durante and Christopher Jones. From humble beginnings, the company expanded to 10 locations across the New York Tri-state area and earned a spot on the Inc. 5000 list of America’s fastest-gro…

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#158 - Tony Tye & Erin Blair: Tony Tye & Erin Blair: How AI can help optimize route planning & reduce third party transport costs 45:02

4M ago45:02

45:02

Michael Larsen caught up with Tony Tye & Erin Blair at the ARA Show in Las Vegas to talk about how AI can help equipment rental businesses with their route planning, driver allocation, and reduce the spend on third party transport contractors. They dive into how InTempo & Wise Systems have partnered up to bring the latest logistics innovation to th…

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#157 - Elliott Vigil: Coaching your sales team in the equipment rental industry 1:13:41

4M ago1:13:41

1:13:41

Elliott Vigil has over 22 years experience in the equipment rental industry previously working in various sales roles at the likes of United Rentals & Ahern Rentals. Today Elliot is a sales coach to the construction & equipment rental industry, a key note speaker & co-host of the ARA's podcast ShopTalk. Michael Larsen sits down with Elliott Vigil a…

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#156 - Tony Symons: Planning for the future after 31 years in the equipment hire industry 40:20

6M ago40:20

40:20

Tony Symons is the General Manager, Commercial at Kennards Hire with responsibility for the Major Projects Business and dotted line responsibility of the Kennards Hire business development teams. Tony Symons started in the equipment hire industry in 1993 with Crommelins Hire & Machinery in Western Australia. In 2001 Tony joined Kennards Hire during…

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#155 - Tony Crane - Hire & Rental Industry Association Life Member 30:13

7M ago30:13

30:13

Tony Crane was awarded the HRIA Life Member award at the HIRE24 convention in Brisbane, an award that hasn’t been presented since 2018. Tony has worked in the equipment rental industry for the past 40 years, working at companies such as BOC & Flexihire. During that time, Tony also served as the QLD State President of the HRIA. Tony has also assiste…

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#154 - Tim Helfers - Having a net zero vision as generator & lighting tower manufacturer 41:22

7M ago41:22

41:22

Tim Helfers in the Managing Director at Globe Power. Globe Power is a long time provider of reliable generator and lighting solutions. Globe Power has recognized the global need to shift towards renewable energy sources as an important market evolution and environmental necessity. Designed and engineered by an Australian team, all Globe products ar…

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#153 - Craig Palmer - Classic Hire, growing to an 8 location equipment hire business in Western Australia 25:20

8M ago25:20

25:20

Classic Hire is a Western Australian owned and family run business which began operations from just one location in 1993. Since then, they have grown to become one of Western Australia's largest hire companies of small to medium sized equipment with eight throughout Perth. This podcast episode was sponsored by Latner Software. Have you been searchi…

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#152 - Gab Robinson - Harry the Hirer, Australia's premier event hire supplier 1:02:18

9M ago1:02:18

1:02:18

Gab Robinson is the CEO of Harry the Hirer with over 20 years experience in the event hire industry. Harry the Hirer is a national supply company with offices in Melbourne, Sydney, Brisbane & Adelaide with a combined warehouse size of 135,000m². The Harry the Hirer warehouses are home to the latest and best products including, flooring, furniture, …

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#151 - Steve Mau - Joining the equipment rental industry by acquiring a small business 42:36

11M ago42:36

42:36

Steve Mau is the President of Brainerd General Rental and the current & 61st President of the American Rental Association. Brainerd General Rental is a general rental store located in Brainerd, Minnesota. Steve previously worked for a Fortune 500 company and was looking to purchase and get involved with a small business in the early 2000s. In 2002 …

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#150 - John Bibbo - President Event Source 48:27

12M ago48:27

48:27

John Bibbo is a past American Rental Association president and is the President at Event Source, a 40 year old event second generation event rental business based in based across Ohio, Michigan & Pennsylvania. This episode was recorded by Michael Larsen at the ARA Show in New Orleans. This podcast episode was sponsored by Latner Software. Have you …

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#149 - David Maxwell & Keith Clarke - United Forklift and Access Solutions & Haulotte Australia 37:23

1y ago37:23

37:23

David Maxwell is the Managing Director at United Forklift and Access Solutions & Keith Clarke is the General Manager at Haulotte Australia. United Forklift and Access Solutions & Haulotte Australia have had a strong partnership since 2010 and United recently hit a milestone of purchasing the 5000th Haulotte machine.…

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#148 - Brendan Ross - Journey from service tech to owning a service business 35:35

1y ago35:35

35:35

Every equipment rental business constantly faces a shortage of field and workshop mechanics. Brendan Ross recognized this challenge early in his career and saw an opportunity to offer a valuable service to equipment rental businesses. In 2010, Brendan entered the equipment rental industry as a hire coordinator at Botany Access, where he began his a…

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#147 - Beth Hoff Blackmer - Aspen Rent-All & 58th ARA President 51:51

1y ago51:51

51:51

Beth Hoff Blackmer is the Owner & President of Aspen Rent-All, and in 2020 was the 58th President of the American Rental Association. Aspen Rent-All is a second-generation family owned business. Since 1967, they have been the source in Roaring Fork Valley for renting all types of construction equipment from earthmoving, material handling, compactio…

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#146 - Greg Landa: Providing rental solutions to Coachella, NASCAR, Superbowl & Taylor Swift Concerts 28:52

1y ago28:52

28:52

Greg Landa is the CEO of CES Power. CES Power provides temporary event power generation, power distribution, and HVAC for festivals, film & broadcast, major events, and industrial projects. CES Power has partnered with major events such as the Coachella, NASCAR Circuit, Formula 1, the Superbowl & Taylor Swift Concerts. This podcast episode was spon…

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#145 - Scott Irwin: President of Delux Rentals & ARA 60th President 37:08

1y ago37:08

37:08

Scott Irwin is the President of Delux Rental. Delux Rental is a family-owned business and have been serving South Eastern Michigan with construction and homeowner equipment rentals since 1966! Scott is also the 60th President of the American Rental Association, and served in 2023 as the ARA Board Chairman. Michael Larsen caught up with Scott during…

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#144 - John Jeanguenat: President of RentalMax - 10 locations across Chicago, North West Indiana & South Wisconsin 57:21

1+ y ago57:21

57:21

John Jeanguenat is the President at RentalMax, a U.S based equipment rental business serving Chicago, Northwest Indiana and South Wisconsin. Michael Larsen caught up with John during the ARA Show in New Orleans, learning about RentalMax and John's involvement with the American Rental Association. This podcast episode was sponsored by Latner Softwar…

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#143 - Tom Wood: HRIA Young Professional of the Year 2023 29:16

1+ y ago29:16

29:16

Tom Wood of Camden Hire was awarded the Young Professional of the Year 2023 by the Hire & Rental Industry Association, and was recently completing his exchange program in the U.S with A Tool Shed Equipment Rentals in California. This is Tom's second time on the The Rental Journal Podcast, as we managed to catch up with him during the recent ARA Sho…

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#142 - Max Line: Transitioning from hiring equipment to the Director of LGC Equipment Hire 40:24

1+ y ago40:24

40:24

Max Line serves as the Director of LGC Equipment Hire & LGC Traffic, headquartered in Perth, Western Australia. He started LGC Traffic and expanded its operations to employ over 300 staff, frequently requiring the need to rent traffic equipment. Rather than depending on external hire services, Max established LGC Equipment Hire, which has since eme…

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#141 - Matthew Hoy: Kelm Hire, one of Australia's fastest growing equipment hire businesses 47:11

1+ y ago47:11

47:11

Matt Hoy is the General Manager at Kelm Hire, one of Australia's fastest growth hire companies. With two locations in Melbourne, Kelm Hire takes pride in offering one of Melbourne’s most expansive and diverse equipment rental inventories, encompassing hand tools, power tools, access equipment, earth moving machinery, material handling equipment, an…

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#140 - Emmanuel Georgoudis: The NSW President of the Hire & Rental Industry Association 43:55

1+ y ago43:55

43:55

Emmanuel Georgoudis is the National Operations Centre Manager at Coates & The NSW President of the HRIA. Joining the equipment rental industry straight out of high school, Emmanuel talks through his journey working at Coates for the past 18 years and his involvement with the Hire & Rental Industry Association. This episode was sponsored by Rouse In…

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#139 - Kevin Ennis: 35 years of sales experience in the equipment rental industry 1:01:16

1+ y ago1:01:16

1:01:16

Kevin Ennis has over 35 years experience in the equipment rental industry, working at companies such as Wreckair Hire, Vermeer, Coates, Conplant, Redstar & Atlas CEA. This episode was sponsored by Rouse Insights. Rouse delivers actionable, accurate, and confidential benchmarking solutions tailored to meet the needs of construction equipment rental …

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#138 - Jeremy Shaw: HRIA National President & Master Hire 33 years in business 30:20

1+ y ago30:20

30:20

Jeremy Shaw is the HRIA National President and the Sales & Marketing Manager at Master Hire. This episode was hosted by the new addition to The Rental Journal Podcast, Michael Larsen. 33 years ago the Shaw family opened the doors of the first Master Hire branch in Toowoomba, Queensland. Still an original Queensland owned and operated family busines…

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#137 - Michael Larsen: International Rental Business Leadership Exchange Program 30:17

1+ y ago30:17

30:17

Michael Larsen is a returning guest on the podcast, and was awarded the HRIA Young Professional of the Year in 2022. Following on from this award Michael travelled from Australia to the U.S taking part in the International Rental Business Leadership Exchange Program. In addition to working at Larsen's Air Conditioning Hire, Michael is going to be j…

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#136 - Nathan Borg: Head of Digital and Customer Experience at Kennards Hire 51:20

2y ago51:20

51:20

Nathan Borg was appointed Kennards Hire’s Head of Digital & Customer Experience in October 2021. An experienced digital product specialist, Nathan has a wealth of experience delivering digital products for Kennards Hire and its customers. With more than seven years working with digital products, Nathan is a digital thought leader with strengths in …

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#135 - Phil Mause: Equipment rental benchmark & utilization data with Rouse Services 26:43

2y ago26:43

26:43

Phil Mause is the Senior Vice President at Rouse Services. Rouse Services is the equipment rental industry's exclusive source for benchmark rate and utilization Data. Giving businesses the opportunity to to make comparisons of rental rates, utilization and other key performance metrics. With over $65 billion of fleet on a cost basis and $28 billion…

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#134 - Kenneth Kimura: Have you ever wondered what rental software United Rentals utilize? 1:04:40

2y ago1:04:40

1:04:40

Kenneth Kimura is the Director, Product Development at Wynne Systems. Wynne Systems is used by some of the largest equipment rental businesses in the world and is utilized in over 54 countries. With clients such as United Rentals, Sunbelt Rentals & Herc Rentals, we learn about the history of Wynne Systems and advice for an equipment rental company …

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#133 - Justin Walters: Benefits of GPS asset tracking for equipment rental providers 32:43

2y ago32:43

32:43

Specializing in GPS tracking in the equipment rental industry, Justin Walters talks through the benefits Geoforce provides to the equipment rental industry and a recent solution they provided to Kennards Hire. Combining a cloud-based software platform with rugged GPS tracking devices and global satellite and cellular networks, Geoforce’s solutions …

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#132 - Jason Morey: The 40th anniversary of Bandit Industries 32:25

2y ago32:25

32:25

Bandit Industries was started in 1983 in mid-Michigan with six employees, and today Bandit employs over 700 people in over 560,000 square feet of manufacturing space, serving 56 countries with over 50 different models of hand-fed and whole tree chippers, stump grinders, The Beast horizontal grinders, track carriers / skid steer attachments, and Arj…

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#131 - Matt Harris: Texada Software CEO 50:30

2y ago50:30

50:30

Matt Harris is the CEO of Texada Software and joined the company in 2022. Prior to Texada Software, Matt was the President and General Manager of Viewpoint and also held leadership roles with FEI Company, Netscape and General Electric. Texada Software is a leading provider of cloud-based ERP and rental management software for managing dealer and re…

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#130 - Tom Trbojevic: Planning a career after a professional sporting career 16:52

2+ y ago16:52

16:52

Tom Trbojevic is a professional rugby league player and also a licenced finance broker with iFin Capital with a focus on the equipment rental industry. Tom recently completed a Bachelor of Applied Finance with the degree of Bachelor of Economics at Macquarie University and talks through the importance of planning a career after a professional sport…

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#129 - Nathan Hogan: Navigating your asset finance in 2023 with iFin Capital 20:13

2+ y ago20:13

20:13

Nathan Hogan is the principal at iFin Capital and was the Asset Finance Broker of the Year at the Australian Broking Awards 2021. Specializing in asset finance solutions in the equipment rental industry, Nathan talks through navigating your asset finance in 2023. Learn more about iFin Capital http://www.ifincapital.com.au/contact/ The Hire & Rental…

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#128 - Dan Cook: JCB unveiling their hydrogen powered combustion engine 31:46

2+ y ago31:46

31:46

Dan Cook is the Vice President of Power & HVAC at Southwest JCB. During this episode we learn more about the recent reveal of the JCB hydrogen powered combustion engine. LINKS: Learn more about the JCB hydrogen powered combustion engine Learn more about Southwest JCB The Hire & Rental Industry Association (HRIA) promotes hire as the preferred choic…

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#127 - Kylie Quinn & Damien Smith: Navigating insurance in the equipment rental industry 45:51

2+ y ago45:51

45:51

In todays episode we are joined by Kylie Quinn & Damien Smith where talk all things insurance in relation to the equipment rental industry. HRIA Insurance has been specifically designed by Hire Insurance Brokers in conjunction with the HRIA and their members to provide the best insurance products and advice for hire businesses. As the preferred ins…

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#126 - Gil Milton: The journey with Vortex Hire, Pumps United, Vortex Group of Companies & NPE 1:05:49

2+ y ago1:05:49

1:05:49

Gil Milton has over 25 years equipment rental experience in the pumping & dewatering industry. Starting his own business in 2011, Pump Affinity, he would go on to be co-found & be involved with Vortex Hire, Pumps United, Vortex Group of Companies and National Pump & Energy. The Hire & Rental Industry Association (HRIA) promotes hire as the preferre…

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#125 - Nathan Mitschuinig: Select Plant Australia & Laing O’Rourke Group 56:44

2+ y ago56:44

56:44

Nathan Mitschuinig is the Business Unit Leader at Select Plant Australia, a company apart of Laing O’Rourke Group. Nathan has worked in the equipment rental industry for over 20 years, gaining experience through Wreckair Hire and Coates Hire. Select Plant Australia Limited was originally formed as an internal plant supply company for the R.O'Rourke…

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#124 - Gill Dvir: The evolution of Alfasi Group 52:23

2+ y ago52:23

52:23

Gill Dvir is the Managing Director at Alfasi Group. For 40 years Alfasi Group have been at the forefront of the construction industry successfully servicing clients Australia-wide. In 2004 Alfasi Hire was established as a complete standalone hire operation and have continued to grow exponentially with a focus on in access equipment and crane dry hi…

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#123 - Send in your questions & topics for industry leaders to answer 5:05

2+ y ago5:05

5:05

We are exploring some new forms of content, and will be looking at getting industry leaders to answer any questions or topics you might have. Send any questions or topics to: Email --> [email protected] LinkedIn --> https://www.linkedin.com/in/mark-simonsen-0aabb32b/ The Hire & Rental Industry Association (HRIA) promotes hire as th…

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#122 - Tim Nuttall: Learnings from a lifetime in the equipment rental industry 1:15:12

2+ y ago1:15:12

1:15:12

Tim Nuttall is the Managing Director at Access Hire, the National Vice President of the Elevating Work Platform Association of Australia and an active mentor in the HRIA Women In Hire & Access Program. Tim has worked in the equipment rental industry for over 40 years working at companies such as Wreckair and JLG Industries, and was the recipient of…

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#121 - Dan Clifton: Finding a healthy work-life balance 40:33

2+ y ago40:33

40:33

Dan Clifton is based in Melbourne Australia and is the General Manager at Site HQ, which is part of 1300TempFence. The Hire & Rental Industry Association (HRIA) promotes hire as the preferred choice for Australian business and consumers through supporting members, hire businesses, developing people and growing the industry. Celebrating our 50th ann…

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#120 - Five Ways for a leader to win people's trust 7:50

2+ y ago7:50

7:50

Before your customers can trust your employees, your employees need to trust the leadership & management team. During this episode we dive into five Ways for a leader to win people's trust. The Hire & Rental Industry Association (HRIA) promotes hire as the preferred choice for Australian business and consumers through supporting members, hire busin…

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#119 - Chatting with Andrew Satterley: Strategist, author & mentor in the equipment rental industry 48:58

2+ y ago48:58

48:58

Andrew Satterley is a strategist, author & mentor in the equipment rental industry and has over 25 years of senior leadership experience working at the likes of Crown Equipment, Linde Material Handling, JLG Industries, Adaptalift Hyster, Baseplan & Access Group Australia. Andrew Satterley recently published his first book "Redefine, Reimagine, Recr…

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#118 - Customer Focused KPI's for your equipment rental business 5:34

2+ y ago5:34

5:34

During this podcast episode we dive into some of the core customer focused KPI's for your equipment rental business. - Quoting turnaround times - Equipment delivered on time - Equipment fit to spec & reliable - Breakdown response & item swaps The Hire & Rental Industry Association (HRIA) promotes hire as the preferred choice for Australian business…

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#117 - Chatting with Alexander Greschner: Bauma 2022 in Munich 48:53

2+ y ago48:53

48:53

The Rental Journal Podcast attended Bauma 2022 in Munich and managed to catch up with Alexander Greschner. Alexander is the Chief Sales Officer at Wacker Neuson SE. We talked about Bauma 2022, the history of Wacker Neuson, the latest technology and equipment and learn a little more about Alexander. The Hire & Rental Industry Association (HRIA) prom…

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#116 - How to measure customer experience in the equipment rental industry 9:52

2+ y ago9:52

9:52

During this podcast episode we dive into how you can start to measure the effectiveness of customer experience within the equipment rental industry. This podcast episode was sponsored by Blue Diamond & Net Zero Equipment Learn about how Blue Diamond & Net Zero Equipment is powering a cleaner future through their zero-emission power equipment for a …

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#115 - Chatting With Michael Larsen: HRIA Young Professional of the Year 55:38

2+ y ago55:38

55:38

Michael Larsen of Larsen's Air Conditioning Hire was the recipient of the 2022 HRIA Young Professional of the Year award. Michael explains how he first joined the equipment rental industry through his family's businesses and his involvement in the HRIA Young Professionals Network & mentoring program. The Hire & Rental Industry Association (HRIA) pr…

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#114 - Understanding your customers decision making process 13:05

2+ y ago13:05

13:05

During this podcast episode we dive into understanding the decision making process of a customer wanting to rent equipment. - Are you close to where we work? - Do you have the equipment I require? - Are they big enough that they won't go broke during the project? - Do they have safety procedures in place? - Do they do anything special that will add…

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#113 - Chatting With Justin Pitts: Hydrogen Powered Generators 1:10:07

3y ago1:10:07

1:10:07

Justin Pitts is the Managing Director at Blue Diamond Machinery. Blue Diamond Machinery is committed to being at the forefront of the energy transition and assisting in Australia's commitment to Net Zero carbon emission by 2050. As such, they are heavily investing in alternative Power Solutions to the traditional diesel offerings. Blue Diamond Mach…